2011 One Show Interactive Winners


Category Client Entry Title Agency Name City Award Type
Best of Show Old Spice Old Spice Response Campaign Wieden+Kennedy Portland  
01A: Websites and Microsites: Branded GamesGoogleFast BallBBHNew YorkGold
01A: Websites and Microsites: Branded GamesMars CanadaFind RedProximity CanadaTorontoSilver
01A: Websites and Microsites: Branded GamesFisherman's Friend/Galleberg ASThe Fisherman's Friend Facebook AdventureSMFBOsloBronze
01B: Websites and Microsites: Consumer GoodsUNIQLOUNIQLO LUCKY LINEDentsuTokyoGold
01B: Websites and Microsites: Consumer GoodsFrito LayDoritos Late Night RihannaGoodby, Silverstein & PartnersSan FranciscoSilver
01B: Websites and Microsites: Consumer GoodsNestle WatersThe Perrier MansionOgilvy FranceParisSilver
01B: Websites and Microsites: Consumer GoodsPhilipsPhilips Wake up the townTribal DDB AmsterdamAmstelveenBronze
01C: Websites and Microsites: Corporate WebsiteShaping RoomShaping RoomFirmTokyoGold
01C: Websites and Microsites: Corporate WebsiteBBC SportTeam Tracker & PredictorRKCR/Y&RLondonSilver
01C: Websites and Microsites: Corporate WebsiteCANAL+CarlosBETC Euro RSCGParisBronze
01D: Websites and Microsites: Durable GoodsVolkswagen UKTrue Life CostsDDB LondonGold
01D: Websites and Microsites: Durable GoodsVolkswagen SwedenThe Fun Theory Award - The Speed Camera LotteryDDB StockholmSilver
01D: Websites and Microsites: Durable GoodsMitsubishiMitsubishi "Live Drive"180LASanta MonicaBronze
01D: Websites and Microsites: Durable GoodsIKEAFashion AwardForsman & BodenforsGothenburgBronze
01E: Websites and Microsites: E-CommerceUNIQLOUNIQLO LUCKY COUNTERDentsuTokyoGold
01E: Websites and Microsites: E-CommerceThe Swedish PostLiving Christmas CardsAkestam HolstStockholmSilver
01E: Websites and Microsites: E-CommerceInnovative ThunderPay With A TweetR/GANew YorkBronze
01E: Websites and Microsites: E-CommerceNanhi Kali (K.C. Mahindra Education Trust)The Girl StoreStrawberryFrogNew YorkBronze
01F: Websites and Microsites: Public Service/ Non-ProfitThe Swedish PostThe Sound of GreenAkestam HolstStockholmGold
01F: Websites and Microsites: Public Service/ Non-ProfitVancouver International Film FestivalThe Warden SixteenTBWA\VancouverVancouverSilver
01F: Websites and Microsites: Public Service/ Non-ProfitBoulder Digital WorksBoulder Digital Works SiteModernista!BostonBronze
01G: Websites and Microsites: Self-PromotionGoogle Creative LabGoogle Demo SlamGoogleNew YorkGold
01G: Websites and Microsites: Self-PromotionBig SpaceshipMost Awesomest Thing EverBig SpaceshipBrooklynSilver
01G: Websites and Microsites: Self-PromotionProjeqtProjeqtTBWA WorldwideNew YorkSilver
01G: Websites and Microsites: Self-PromotionSaint@RKCR/Y&R & RKCR/Y&RTwitter KnitterRKCR/Y&RLondonBronze
01H: Websites and Microsites: ServicesPhilharmoniker HamburgSounds of HamburgJung von Matt HamburgGold
01H: Websites and Microsites: ServicesElisavaI Am Not An ArtistSoon in TokyoBarcelonaSilver
01H: Websites and Microsites: ServicesSamsungTweet WrapThe Barbarian GroupNew YorkBronze
01I: Websites and Microsites: Social Networks/ CommunityAmerican Recordings/Lost HighwayThe Johnny Cash Project@radical.mediaNew YorkGold
01I: Websites and Microsites: Social Networks/ CommunityRed BullStreet Art ViewLoduccaSao PauloSilver
01I: Websites and Microsites: Social Networks/ CommunityOrangeGlastotagPOKELondonSilver
01I: Websites and Microsites: Social Networks/ CommunityEA GamesAPB The Human AvatarDareLondonBronze
02A: Mobile Apps: Augmented RealityConverseThe SamplerR/GANew YorkSilver
02A: Mobile Apps: Augmented RealityMuseum of LondonStreetmuseumBrothers and SistersLondonBronze
02B: Mobile Apps: Branded GamesMINI/BMWMINI Getaway Jung von MattStockholmGold
02C: Mobile Apps: Consumer GoodsNikeNike+ GPSR/GANew YorkGold
02E: Mobile Apps: Durable GoodsRenaultEspace IpadMarcel / Publicis ConseilParisSilver
02F: Mobile Apps: Public Service/ Non-ProfitThe Swedish Sea Rescue SocietySea Weather (App)Forsman & BodenforsGothenburgBronze
02F: Mobile Apps: Public Service/ Non-ProfitDali MuseumDali Museum & Hipstamatic iPhone appGoodby, Silverstein & PartnersSan FranciscoBronze
02G: Mobile Apps: E-CommerceConverseThe SamplerR/GANew YorkSilver
02G: Mobile Apps: E-CommerceZoo RecordsHidden Sound CampaignLeo BurnettHong KongBronze
02I: Mobile Apps: ServicesNokiaOwn VoiceWieden+Kennedy/glue Isobar/StarcutLondonGold
02I: Mobile Apps: ServicesClaroRingtownsOgilvy GuatemalaGuatemalaBronze
02I: Mobile Apps: ServicesTrader Media GroupAutoTrader iPhone ApplicationSapientNitroMiami BeachBronze
02J: Mobile Apps: Social Networks/ CommunityNikeNike+ GPSR/GANew YorkBronze
03A: Interactive Advertising: Augmented RealityForever 21Forever 21 Digital Billboardspace150MinneapolisBronze
03B: Interactive Advertising: Banners - Fixed Space - SingleXboxHalo: Reach YouTube Masthead AKQASan FranciscoSilver
03D: Interactive Advertising: Banners - Dynamic - SingleIKEA Deutschland IKEA. Unbox the banner: Back PanelGrabarz & PartnerHamburgGold
03D: Interactive Advertising: Banners - Dynamic - SingleSony ElectronicsSony "Everything Is Better In 3D" Page Takeover180LASanta MonicaBronze
03D: Interactive Advertising: Banners - Dynamic - SingleYahoo!Yahoo! Page TakeoverGoodby, Silverstein & PartnersSan FranciscoBronze
03F: Interactive Advertising: Environmental / Experiential - SingleNikeWrite The Headline. Write The Future.W+K AmsterdamAmsterdamGold
03F: Interactive Advertising: Environmental / Experiential - SingleBing with Jay-ZDecode Jay-Z with BingDroga5New YorkSilver
03G: Interactive Advertising: Environmental / Experiential - CampaignIntelThe Creators ProjectVice MediaBrooklynSilver
03H: Interactive Advertising: Other Interactive Media - SingleArcade Fire/GoogleThe Wilderness DowntownMilk+KoblinNew YorkSilver
03H: Interactive Advertising: Other Interactive Media - SingleBlu DotReal Good ExperimentmonoMinneapolisBronze
03I: Interactive Advertising: Other Interactive Media - CampaignOld SpiceOld Spice Response CampaignWieden+KennedyPortlandGold
03J: Interactive Advertising: Public Service/ Non-Profit - SingleTO BENEFIT LIVESTRONGYes I am PreciousBREAKFASTNew YorkBronze
04A: Online Films and Video: Event or Live Webcast - SingleOld SpiceOld Spice Response CampaignWieden+KennedyPortlandGold
04A: Online Films and Video: Event or Live Webcast - SingleT-MobileWelcome BackSaatchi & SaatchiLondonSilver
04A: Online Films and Video: Event or Live Webcast - SingleGoogle Creative LabYouTube PlayGoogleNYBronze
04C: Online Films and Video: Short Form - SingleIntel CorporationThe ChaseVenables Bell & PartnersSan FranciscoSilver
04C: Online Films and Video: Short Form - SingleNike JapanNike Music ShoeWieden+KennedyTokyoSilver
04C: Online Films and Video: Short Form - SinglePumaHardChorusDroga5New YorkBronze
04D: Online Films and Video: Short Form - Series/EpiosodesGoogleGoogle Speed TestsBBHNew YorkSilver
04D: Online Films and Video: Short Form - Series/EpiosodesSony EricssonThe Product Testing InstituteDareLondonBronze
04E: Online Films and Video: Long Form - SingleVancouver International Film FestivalThe Warden SixteenTBWA\VancouverVancouverSilver
04E: Online Films and Video: Long Form - SingleINTELTHE SARTORIALISTAmsterdam WorldwideAmsterdamBronze
04E: Online Films and Video: Long Form - SingleHi-TecLiquid MountaineeringCCCPAmsterdamBronze
04F: Online Films and Video: Long Form - Series/EpisodesGatoradeREPLAY Seasons 2 and 3TBWA\Chiat\DayLos AngelesSilver
04F: Online Films and Video: Long Form - Series/EpisodesMicrosoft XboxBright FallsagencytwofifteenSan FranciscoBronze
04G: Online Films and Video: Public Service/ Non-Profit - SingleNanhi Kali, K.C. Mahindra Education TrustA Girl StoryStrawberryFrogNew YorkGold
04G: Online Films and Video: Public Service/ Non-Profit - SingleOverturn Prop 8Devin & GlennFurlinedSanta MonicaSilver
04G: Online Films and Video: Public Service/ Non-Profit - SingleWWFMonkeyLeo BurnettMillers PointBronze
04I: Online Films and Video: Self-Promotion - SingleJohn St.Pink Poniesjohn st. advertisingTorontoGold
04I: Online Films and Video: Self-Promotion - SingleShinya UchidaiPad magicDENTSU INC.TokyoSilver
04I: Online Films and Video: Self-Promotion - SingleDareThis is Dare - Are You?DareLondonBronze
04K: Online Films and Video: Video Remixes/Mashups - Singleadidasadidas Originals Star Wars Cantina 2010Sid LeeMontrealGold
04K: Online Films and Video: Video Remixes/Mashups - SingleGoogle CreativeLabGoogle Instant with Bob DylanGoogleNew YorkSilver
05A: Integrated Branding Campaign - 360Bing with Jay-ZDecode Jay-Z with BingDroga5New YorkGold
05A: Integrated Branding Campaign - 360Akzo Nobel/ DuluxDulux Let's Colour ProjectEuro RSCG LondonLondonSilver
05A: Integrated Branding Campaign - 360NikeWrite the FutureWieden+KennedyAmsterdamSilver
05B: Integrated Branding Campaign - OnlineCaritasOne Minute of SilenceJung von Matt / LimmatZurichSilver
06A: Craft: Interface DesignArcade Fire/GoogleThe Wilderness DowntownMilk+KoblinNew YorkGold
06A: Craft: Interface DesignHI-CONEHIDDEN HEROESGrimm Gallun Holtappels HamburgSilver
06A: Craft: Interface DesignIKEAKondis - The AppForsman & BodenforsGothenburgBronze
06B: Craft: TypographyVibramYouAreTheTechnology.comNail CommunicationsProvidenceGold
06B: Craft: TypographyToyota BelgiumiQ FontHappiness BrusselsBrusselsSilver
06B: Craft: TypographyAbsolut VodkaWrite with LightGringoSao PauloBronze
06C: Craft: Animation / Motion GraphicsAmerican Recordings/Lost HighwayThe Johnny Cash Project@radical.mediaNew YorkSilver
06C: Craft: Animation / Motion GraphicsXboxRemember ReachAKQASan FranciscoBronze
06C: Craft: Animation / Motion GraphicsVolkswagen UKTrue Life CostsDDB UKLondonBronze
06D: Craft: Sound DesignNIKE JAPANNIKE MUSIC SHOEWieden+KennedyTokyoGold
06D: Craft: Sound DesignGoogleChrome Speed TestsBBHNew YorkSilver
06D: Craft: Sound DesignHI-CONEHIDDEN HEROESGrimm Gallun Holtappels HamburgBronze