| Category |
Client |
Entry Title |
Agency Name |
City |
Award Type |
| Best of Show |
Old Spice |
Old Spice Response Campaign |
Wieden+Kennedy |
Portland |
|
| 01A: Websites and Microsites: Branded Games | Google | Fast Ball | BBH | New York | Gold |
| 01A: Websites and Microsites: Branded Games | Mars Canada | Find Red | Proximity Canada | Toronto | Silver |
| 01A: Websites and Microsites: Branded Games | Fisherman's Friend/Galleberg AS | The Fisherman's Friend Facebook Adventure | SMFB | Oslo | Bronze |
| 01B: Websites and Microsites: Consumer Goods | UNIQLO | UNIQLO LUCKY LINE | Dentsu | Tokyo | Gold |
| 01B: Websites and Microsites: Consumer Goods | Frito Lay | Doritos Late Night Rihanna | Goodby, Silverstein & Partners | San Francisco | Silver |
| 01B: Websites and Microsites: Consumer Goods | Nestle Waters | The Perrier Mansion | Ogilvy France | Paris | Silver |
| 01B: Websites and Microsites: Consumer Goods | Philips | Philips Wake up the town | Tribal DDB Amsterdam | Amstelveen | Bronze |
| 01C: Websites and Microsites: Corporate Website | Shaping Room | Shaping Room | Firm | Tokyo | Gold |
| 01C: Websites and Microsites: Corporate Website | BBC Sport | Team Tracker & Predictor | RKCR/Y&R | London | Silver |
| 01C: Websites and Microsites: Corporate Website | CANAL+ | Carlos | BETC Euro RSCG | Paris | Bronze |
| 01D: Websites and Microsites: Durable Goods | Volkswagen UK | True Life Costs | DDB | London | Gold |
| 01D: Websites and Microsites: Durable Goods | Volkswagen Sweden | The Fun Theory Award - The Speed Camera Lottery | DDB | Stockholm | Silver |
| 01D: Websites and Microsites: Durable Goods | Mitsubishi | Mitsubishi "Live Drive" | 180LA | Santa Monica | Bronze |
| 01D: Websites and Microsites: Durable Goods | IKEA | Fashion Award | Forsman & Bodenfors | Gothenburg | Bronze |
| 01E: Websites and Microsites: E-Commerce | UNIQLO | UNIQLO LUCKY COUNTER | Dentsu | Tokyo | Gold |
| 01E: Websites and Microsites: E-Commerce | The Swedish Post | Living Christmas Cards | Akestam Holst | Stockholm | Silver |
| 01E: Websites and Microsites: E-Commerce | Innovative Thunder | Pay With A Tweet | R/GA | New York | Bronze |
| 01E: Websites and Microsites: E-Commerce | Nanhi Kali (K.C. Mahindra Education Trust) | The Girl Store | StrawberryFrog | New York | Bronze |
| 01F: Websites and Microsites: Public Service/ Non-Profit | The Swedish Post | The Sound of Green | Akestam Holst | Stockholm | Gold |
| 01F: Websites and Microsites: Public Service/ Non-Profit | Vancouver International Film Festival | The Warden Sixteen | TBWA\Vancouver | Vancouver | Silver |
| 01F: Websites and Microsites: Public Service/ Non-Profit | Boulder Digital Works | Boulder Digital Works Site | Modernista! | Boston | Bronze |
| 01G: Websites and Microsites: Self-Promotion | Google Creative Lab | Google Demo Slam | Google | New York | Gold |
| 01G: Websites and Microsites: Self-Promotion | Big Spaceship | Most Awesomest Thing Ever | Big Spaceship | Brooklyn | Silver |
| 01G: Websites and Microsites: Self-Promotion | Projeqt | Projeqt | TBWA Worldwide | New York | Silver |
| 01G: Websites and Microsites: Self-Promotion | Saint@RKCR/Y&R & RKCR/Y&R | Twitter Knitter | RKCR/Y&R | London | Bronze |
| 01H: Websites and Microsites: Services | Philharmoniker Hamburg | Sounds of Hamburg | Jung von Matt | Hamburg | Gold |
| 01H: Websites and Microsites: Services | Elisava | I Am Not An Artist | Soon in Tokyo | Barcelona | Silver |
| 01H: Websites and Microsites: Services | Samsung | Tweet Wrap | The Barbarian Group | New York | Bronze |
| 01I: Websites and Microsites: Social Networks/ Community | American Recordings/Lost Highway | The Johnny Cash Project | @radical.media | New York | Gold |
| 01I: Websites and Microsites: Social Networks/ Community | Red Bull | Street Art View | Loducca | Sao Paulo | Silver |
| 01I: Websites and Microsites: Social Networks/ Community | Orange | Glastotag | POKE | London | Silver |
| 01I: Websites and Microsites: Social Networks/ Community | EA Games | APB The Human Avatar | Dare | London | Bronze |
| 02A: Mobile Apps: Augmented Reality | Converse | The Sampler | R/GA | New York | Silver |
| 02A: Mobile Apps: Augmented Reality | Museum of London | Streetmuseum | Brothers and Sisters | London | Bronze |
| 02B: Mobile Apps: Branded Games | MINI/BMW | MINI Getaway | Jung von Matt | Stockholm | Gold |
| 02C: Mobile Apps: Consumer Goods | Nike | Nike+ GPS | R/GA | New York | Gold |
| 02E: Mobile Apps: Durable Goods | Renault | Espace Ipad | Marcel / Publicis Conseil | Paris | Silver |
| 02F: Mobile Apps: Public Service/ Non-Profit | The Swedish Sea Rescue Society | Sea Weather (App) | Forsman & Bodenfors | Gothenburg | Bronze |
| 02F: Mobile Apps: Public Service/ Non-Profit | Dali Museum | Dali Museum & Hipstamatic iPhone app | Goodby, Silverstein & Partners | San Francisco | Bronze |
| 02G: Mobile Apps: E-Commerce | Converse | The Sampler | R/GA | New York | Silver |
| 02G: Mobile Apps: E-Commerce | Zoo Records | Hidden Sound Campaign | Leo Burnett | Hong Kong | Bronze |
| 02I: Mobile Apps: Services | Nokia | Own Voice | Wieden+Kennedy/glue Isobar/Starcut | London | Gold |
| 02I: Mobile Apps: Services | Claro | Ringtowns | Ogilvy Guatemala | Guatemala | Bronze |
| 02I: Mobile Apps: Services | Trader Media Group | AutoTrader iPhone Application | SapientNitro | Miami Beach | Bronze |
| 02J: Mobile Apps: Social Networks/ Community | Nike | Nike+ GPS | R/GA | New York | Bronze |
| 03A: Interactive Advertising: Augmented Reality | Forever 21 | Forever 21 Digital Billboard | space150 | Minneapolis | Bronze |
| 03B: Interactive Advertising: Banners - Fixed Space - Single | Xbox | Halo: Reach YouTube Masthead | AKQA | San Francisco | Silver |
| 03D: Interactive Advertising: Banners - Dynamic - Single | IKEA Deutschland | IKEA. Unbox the banner: Back Panel | Grabarz & Partner | Hamburg | Gold |
| 03D: Interactive Advertising: Banners - Dynamic - Single | Sony Electronics | Sony "Everything Is Better In 3D" Page Takeover | 180LA | Santa Monica | Bronze |
| 03D: Interactive Advertising: Banners - Dynamic - Single | Yahoo! | Yahoo! Page Takeover | Goodby, Silverstein & Partners | San Francisco | Bronze |
| 03F: Interactive Advertising: Environmental / Experiential - Single | Nike | Write The Headline. Write The Future. | W+K Amsterdam | Amsterdam | Gold |
| 03F: Interactive Advertising: Environmental / Experiential - Single | Bing with Jay-Z | Decode Jay-Z with Bing | Droga5 | New York | Silver |
| 03G: Interactive Advertising: Environmental / Experiential - Campaign | Intel | The Creators Project | Vice Media | Brooklyn | Silver |
| 03H: Interactive Advertising: Other Interactive Media - Single | Arcade Fire/Google | The Wilderness Downtown | Milk+Koblin | New York | Silver |
| 03H: Interactive Advertising: Other Interactive Media - Single | Blu Dot | Real Good Experiment | mono | Minneapolis | Bronze |
| 03I: Interactive Advertising: Other Interactive Media - Campaign | Old Spice | Old Spice Response Campaign | Wieden+Kennedy | Portland | Gold |
| 03J: Interactive Advertising: Public Service/ Non-Profit - Single | TO BENEFIT LIVESTRONG | Yes I am Precious | BREAKFAST | New York | Bronze |
| 04A: Online Films and Video: Event or Live Webcast - Single | Old Spice | Old Spice Response Campaign | Wieden+Kennedy | Portland | Gold |
| 04A: Online Films and Video: Event or Live Webcast - Single | T-Mobile | Welcome Back | Saatchi & Saatchi | London | Silver |
| 04A: Online Films and Video: Event or Live Webcast - Single | Google Creative Lab | YouTube Play | Google | NY | Bronze |
| 04C: Online Films and Video: Short Form - Single | Intel Corporation | The Chase | Venables Bell & Partners | San Francisco | Silver |
| 04C: Online Films and Video: Short Form - Single | Nike Japan | Nike Music Shoe | Wieden+Kennedy | Tokyo | Silver |
| 04C: Online Films and Video: Short Form - Single | Puma | HardChorus | Droga5 | New York | Bronze |
| 04D: Online Films and Video: Short Form - Series/Epiosodes | Google | Google Speed Tests | BBH | New York | Silver |
| 04D: Online Films and Video: Short Form - Series/Epiosodes | Sony Ericsson | The Product Testing Institute | Dare | London | Bronze |
| 04E: Online Films and Video: Long Form - Single | Vancouver International Film Festival | The Warden Sixteen | TBWA\Vancouver | Vancouver | Silver |
| 04E: Online Films and Video: Long Form - Single | INTEL | THE SARTORIALIST | Amsterdam Worldwide | Amsterdam | Bronze |
| 04E: Online Films and Video: Long Form - Single | Hi-Tec | Liquid Mountaineering | CCCP | Amsterdam | Bronze |
| 04F: Online Films and Video: Long Form - Series/Episodes | Gatorade | REPLAY Seasons 2 and 3 | TBWA\Chiat\Day | Los Angeles | Silver |
| 04F: Online Films and Video: Long Form - Series/Episodes | Microsoft Xbox | Bright Falls | agencytwofifteen | San Francisco | Bronze |
| 04G: Online Films and Video: Public Service/ Non-Profit - Single | Nanhi Kali, K.C. Mahindra Education Trust | A Girl Story | StrawberryFrog | New York | Gold |
| 04G: Online Films and Video: Public Service/ Non-Profit - Single | Overturn Prop 8 | Devin & Glenn | Furlined | Santa Monica | Silver |
| 04G: Online Films and Video: Public Service/ Non-Profit - Single | WWF | Monkey | Leo Burnett | Millers Point | Bronze |
| 04I: Online Films and Video: Self-Promotion - Single | John St. | Pink Ponies | john st. advertising | Toronto | Gold |
| 04I: Online Films and Video: Self-Promotion - Single | Shinya Uchida | iPad magic | DENTSU INC. | Tokyo | Silver |
| 04I: Online Films and Video: Self-Promotion - Single | Dare | This is Dare - Are You? | Dare | London | Bronze |
| 04K: Online Films and Video: Video Remixes/Mashups - Single | adidas | adidas Originals Star Wars Cantina 2010 | Sid Lee | Montreal | Gold |
| 04K: Online Films and Video: Video Remixes/Mashups - Single | Google CreativeLab | Google Instant with Bob Dylan | Google | New York | Silver |
| 05A: Integrated Branding Campaign - 360 | Bing with Jay-Z | Decode Jay-Z with Bing | Droga5 | New York | Gold |
| 05A: Integrated Branding Campaign - 360 | Akzo Nobel/ Dulux | Dulux Let's Colour Project | Euro RSCG London | London | Silver |
| 05A: Integrated Branding Campaign - 360 | Nike | Write the Future | Wieden+Kennedy | Amsterdam | Silver |
| 05B: Integrated Branding Campaign - Online | Caritas | One Minute of Silence | Jung von Matt / Limmat | Zurich | Silver |
| 06A: Craft: Interface Design | Arcade Fire/Google | The Wilderness Downtown | Milk+Koblin | New York | Gold |
| 06A: Craft: Interface Design | HI-CONE | HIDDEN HEROES | Grimm Gallun Holtappels | Hamburg | Silver |
| 06A: Craft: Interface Design | IKEA | Kondis - The App | Forsman & Bodenfors | Gothenburg | Bronze |
| 06B: Craft: Typography | Vibram | YouAreTheTechnology.com | Nail Communications | Providence | Gold |
| 06B: Craft: Typography | Toyota Belgium | iQ Font | Happiness Brussels | Brussels | Silver |
| 06B: Craft: Typography | Absolut Vodka | Write with Light | Gringo | Sao Paulo | Bronze |
| 06C: Craft: Animation / Motion Graphics | American Recordings/Lost Highway | The Johnny Cash Project | @radical.media | New York | Silver |
| 06C: Craft: Animation / Motion Graphics | Xbox | Remember Reach | AKQA | San Francisco | Bronze |
| 06C: Craft: Animation / Motion Graphics | Volkswagen UK | True Life Costs | DDB UK | London | Bronze |
| 06D: Craft: Sound Design | NIKE JAPAN | NIKE MUSIC SHOE | Wieden+Kennedy | Tokyo | Gold |
| 06D: Craft: Sound Design | Google | Chrome Speed Tests | BBH | New York | Silver |
| 06D: Craft: Sound Design | HI-CONE | HIDDEN HEROES | Grimm Gallun Holtappels | Hamburg | Bronze |
