2011 One Show Winners


Category Client Entry Title Agency Name City Award Type
Best of Show Nike Write the Future Wieden+Kennedy Amsterdam  
01A: Newspaper: Full Page or Spread - SingleChupa ChupsSindyDDBParisBronze
01A: Newspaper: Full Page or Spread - SingleBatelcoBatelco Directory - HospitalFP7/BAHDubaiSilver
02A: Magazine: Full Page or Spread - SingleBatelcoBatelco Directory - HospitalFP7/BAHDubaiSilver
02A: Magazine: Full Page or Spread - SingleRollingStone MagazineCopy on Campaign - Motif: BabyOgilvyFrankfurtBronze
02B: Magazine: Full Page or Spread - CampaignBillboardMusic. See what it's made of.AlmapBBDOSao PauloSilver
02B: Magazine: Full Page or Spread - CampaignLEGOBuilders of TomorrowServiceplan Gruppe MunichBronze
02B: Magazine: Full Page or Spread - CampaignMagazine Go OusideGo OutsideTalent Comunicacao e PlanejamentoSao PauloSilver
03B: Small Space - CampaignMicrosoft Corporation Xbox Resident Evil 5ZombielandY&RDubaiBronze
04A: Out of Home - SingleTVNZDog FIghtColenso BBDOAucklandBronze
04A: Out of Home - SingleSUPORSupor Non-Strick PansLeo BurnettShanghaiSilver
04A: Out of Home - SingleVideocon Mobile PhonesThe Cascade of BooksMcCann WorldgroupMumbaiSilver
04A: Out of Home - SingleTargetTarget Kaleidoscopic Fashion SpectacularMotherNew YorkGold
04B: Out of Home - CampaignBillboardMusic. See what it's made of.AlmapBBDOSao PauloSilver
04B: Out of Home - CampaignBing with Jay-ZDecode Jay-Z with BingDroga5New YorkGold
04B: Out of Home - CampaignIBMLOTUS T5OgilvyOneLondonBronze
06A: Collateral: Posters - SingleRollingStone MagazineCopy on Campaign - Motif: Road CrossingOgilvy FrankfurtFrankfurtBronze
06A: Collateral: Posters - SinglePanini Verlags MAD light bulbServiceplan Gruppe MunichSilver
06B: Collateral: Posters - CampaignVolkswagenHands-free parking. (Tiguan)AlmapBBDOSao PauloBronze
06B: Collateral: Posters - CampaignBillboardMusic. See what it's made of.AlmapBBDOSao PauloGold
06B: Collateral: Posters - CampaignLEGO Builders of TomorrowServiceplan GruppeMunichSilver
06C: P.O.P and In-store - SingleDieselFall/Winter 2010 Be Stupid ManifestoAnomalyNew YorkSilver
06C: P.O.P and In-store - SingleGoertz 17 Goertz 17 Shoelace Boxkempertrautmann HamburgBronze
06C: P.O.P and In-store - SingleBurger KingWhopper FaceOgilvy BrasilSao PauloGold
06D: P.O.P and In-store - CampaignNestle South AfricaMom's SecretJWTJohannesburgSilver
06D: P.O.P and In-store - CampaignSir Richard's Condom CompanySuggested RetailTDA_BoulderBoulderBronze
06E: Promotion Burger KingKing PillowcaseCrispin Porter + BoguskyBoulderSilver
06E: Promotion Melbourne Writers FestivalStories From The StreetJWT MelbourneRichmondBronze
06E: Promotion Goertz 17 Goertz 17 Shoelace Boxkempertrautmann HamburgBronze
06E: Promotion James ReadyJames Ready Cap RecallLeo BurnettTorontoGold
07B: Public Service: Newspaper or Magazine - CampaignAT&TLAST TEXTS - AT&T Anti-Texting & Driving Print CampaignBBDONew YorkBronze
07B: Public Service: Newspaper or Magazine - CampaignDonate your GarbageScaleLew'Lara\TBWASao PauloSilver
07B: Public Service: Newspaper or Magazine - CampaignAmnesty InternationalHuman RightsWalkerZurichSilver
07C: Public Service: Outdoor and Posters - SingleHuman Rights WatchBurmaJWTNew YorkSilver
07C: Public Service: Outdoor and Posters - SingleBar Aurora e Boteco Ferraz$ 73,000 BarTabOgilvy BrasilSao PauloGold
07D: Public Service: Outdoor and Posters - CampaignEnvironment FriendsSaveContract AdvertisingNew DelhiSilver
07E: Public Service: Collateral - SingleGuide Dogs AustraliaSupport ScentClemenger BBDOMelbourneSilver
07E: Public Service: Collateral - SingleWWF DeutschlandSave as WWFJung von MattHamburgGold
07E: Public Service: Collateral - SingleAmnesty InternationalDeath Penalty CandlesTBWA\ParisBoulogne BillancourtBronze
07F: Public Service: Collateral - CampaignSave the Children SwedenChristmas BargainsLowe BrindforsStockholmSilver
07G: Public Service: Radio - SingleAids Task ForceGet Tested ProjectShalmor Avnon Amichay/Y&R InteractiveTel AvivSilver
07I: Public Service: Television - SingleAd Council"The Bird"Kirshenbaum Bond Senecal + PartnersNew YorkBronze
07I: Public Service: Television - SingleTopsy FoundationSelinahOgilvyJohannesburgGold
07J: Public Service: Television - CampaignAT&TLAST TEXTS - AT&T Anti-Texting & Driving TV CampaignBBDONew YorkSilver
07J: Public Service: Television - CampaignUNICEFScreen Off CampaignLowe IndonesiaJakartaGold
08A: Radio - SingleChemmart PharmacyHoarse WhispererJWTMelbourneBronze
08A: Radio - SingleBacardiPregnant/Not PregnantProlam Y&RSantiagoSilver
08B: Radio - CampaignSKY TelevisionRothko, Pollock, Van GoghDDB New ZealandAucklandBronze
08B: Radio - CampaignDos EquisDos Equis RadioEuro RSCGNew YorkGold
08B: Radio - CampaignBacardiIts Always Time For a BacardiProlam Y&RSantiagoSilver
09A: Television: Over :30 - SingleSelleys3 in 1Belgiovane Williams MackayUltimoSilver
09A: Television: Over :30 - SingleJamesonFireTBWA\Chiat\DayNew YorkBronze
09A: Television: Over :30 - SingleNikeWrite the FutureWieden+KennedyAmsterdamGold
09A: Television: Over :30 - SingleLand RoverSword CollectorYoung & RubicamNew YorkBronze
09C: Television: :30/:25 - SingleFedExExchange StudentBBDONew YorkSilver
09C: Television: :30/:25 - SingleVolkswagenThe ForceDeutsch LALos AngelesBronze
09C: Television: :30/:25 - SingleAllstate InsuranceGPSLeo BurnettChicagoSilver
09C: Television: :30/:25 - SingleOld SpiceQuestionsWieden+KennedyPortlandGold
09D: Television: :30/:25 - CampaignESPNThis is SportsCenterWieden+KennedyNew YorkBronze
09E: Television: :20 and Under - SingleOld SpiceBoatWieden+KennedyPortlandBronze
09G: Television: Commercials of var. length - CampaignAllstate InsuranceMayhemLeo BurnettChicagoSilver
09G: Television: Commercials of var. length - CampaignOld SpiceOld Spice NFLWieden+KennedyPortlandGold
09H: Television: Under $80K Budget - SingleHot WheelsCops & RobbersOgilvy MalaysiaKuala LumpurSilver
10A: Cinema - SingleGooglePotato 3DBBH and Google Creative LabNew YorkBronze
10A: Cinema - SinglePumaHardChorusDroga5New YorkSilver
10A: Cinema - SingleIKEATrailerLeo BurnettHong KongSilver
10A: Cinema - SingleNikeWrite the FutureWieden+KennedyAmsterdamGold
11A: Branded Content - SingleDC ShoesKen Block's Gymkhana THREE, Part 2; Ultimate PlaygroundMad MediaOceansideSilver
11A: Branded Content - SingleRenault UK LtdThe Megane ExperimentPublicis LondonLondonBronze
11A: Branded Content - SingleGatoradeREPLAY Season 2TBWA\Chiat\DayLos AngelesGold
11B: Branded Content - CampaignTHE METROPOLITAN POLICEWho Killed Deon?Abbott Mead Vickers BBDOLondonBronze
11B: Branded Content - CampaignAT&TThe Last Text Integrated CampaignBBDONew YorkBronze
12A: Non-Broadcast - SingleSony ElectronicsSony "The Rocket Project: We Have Lift-off"180LASanta MonicaBronze
12A: Non-Broadcast - SinglePhilipsThe GiftDDBLondonSilver
12A: Non-Broadcast - SingleVolkswagenThe ForceDeutsch LALos AngelesGold
12A: Non-Broadcast - SingleNokiaOwn VoiceWieden+Kennedy/glue Isobar/StarcutLondonBronze
12A: Non-Broadcast - SinglePOWANeighboursOgilvyJohannesburgSilver
12A: Non-Broadcast - SingleOpposition to Prop 8Devin & GlennSaatchi & SaatchiNew YorkGold
12B: Non-Broadcast - CampaignGoogleChrome Speed TestsBBH and Google Creative LabNew YorkGold
12B: Non-Broadcast - CampaignPhilipsParallel LinesDDBLondonSilver
13A: Innovation in Advertising - SingleGuide Dogs VictoriaSupport ScentClemenger BBDOMelbourneBronze
13A: Innovation in Advertising - SingleWWF DeutschlandSave as WWFJung von MattHamburgGold
13A: Innovation in Advertising - SingleIBMWatsonOgilvyNew YorkSilver
13A: Innovation in Advertising - SingleInnovative ThunderPay With A TweetR/GANew YorkBronze
13B: Innovation in Advertising - Campaign4th Amendment WearMetallic Ink Underclothes4th Amendment WearBoulderGold
13B: Innovation in Advertising - CampaignVolkswagen SwedenSpeed Camera LotteryDDBStockholmBronze
13B: Innovation in Advertising - CampaignBing with Jay-ZDecode Jay-Z with BingDroga5New YorkGold
13B: Innovation in Advertising - CampaignJames ReadyJames Ready Cap RecallLeo BurnettTorontoSilver
13B: Innovation in Advertising - CampaignGatoradeGatorade ReplayTBWA\Chiat\DayLos AngelesGold
14A: Integrated Branding CampaignMetro Publishing Hong Kong LimitedFuture Daily on April FoolMcCann WorldgroupHong KongSilver
14A: Integrated Branding CampaignIBMWatsonOgilvy New YorkBronze
14A: Integrated Branding CampaignToyota Motor Sales, Inc.NASCAR Sponsafier II 360 CampaignSaatchi & Saatchi LATorranceBronze
14A: Integrated Branding CampaignGatoradeGatorade ReplayTBWA\Chiat\DayLos AngelesGold
14A: Integrated Branding CampaignNikeWrite the FutureWieden+KennedyAmsterdamGold
14A: Integrated Branding CampaignOld SpiceSmell Like a Man, ManWieden+KennedyPortlandGold
14A: Integrated Branding CampaignLevi's Strauss & CoLevi's Work Wear CampaignWieden+KennedyPortlandSilver
15A: Experiential - SingleJames ReadyJames Ready Cap RecallLeo BurnettTorontoBronze
15A: Experiential - SingleTargetTarget Kaleidoscopic Fashion SpectacularMotherNew YorkSilver
15A: Experiential - SingleOld SpiceResponse CampaignWieden+KennedyPortlandGold