Steve Hayden made advertising history at Chiat/Day Los Angeles, together with Lee Clow as co-creators of the memorable "1984" commercial for Apple Computer. As Chairman of BBDO West, he continued a decade of award-winning work for Apple Computer. Steve joined Ogilvy New York in 1994 to head the IBM account. Under his leadership the agency changed the perception of IBM and gave voice to the company as a leader in technology. He led the team that launched the important e-business campaign, among others. As an early advocate of integrated communications, Steve transformed Ogilvy's brand-focused approach to a much broader 360 Degree Brand Stewardship. He helped create award-winning work for American Express, Kodak, Motorola and Dove, including the groundbreaking "Real Women Campaign."
Martin Puris founded his agency Ammirati & Puris together with Ralph Ammirati in 1973. The two had worked together on award-winning work for Fiat at Carl Ally, Inc. His classic line for BMW,"The Ultimate Driving Machine" still defines the luxury car today, over thirty years later. Puris wrote "The Antidote for Civilization" for Club Med, a campaign that changed the look and feel of the whole travel category. His campaign for UPS, "We Run the Tightest Ship in the Shipping Business," reinforced the brand's commitment to efficiency. Martin Puris also maintained the integrity of well-crafted, intelligent advertising for such clients as RCA, Schweppes, Nikon, Compaq, Burger King, Sony, Aetna, Reebok and many others. At the time, they ran the most stylish agency in the advertising business.
Jim Riswold spent his professional career at Wieden+Kennedy creating memorable and effective campaigns foremost for Nike. His commercials “Bo Knows;” “Hello World” featuring Tiger Woods;” and the work that paired Michael Jordan and Spike Lee as Mars Blackmon defined a new era in advertising and entertainment, as well as selling shoes. After leaving the agency Jim worked as a full-time artist, creating a series of whimsical prints featuring historically taboo figures such as Mao, Mussolini and Hitler. Jim returned to work at Wieden+Kennedy where he heads the agency’s experiential ad school W+K 12.
John Webster (1934-2006) will be honored posthumously for his brilliant career as a writer and director of British television commercials. Although his name was never on the door Webster was one of the founders of Boase Massimi Pollitt (BMP) and his iconic work for Cadbury’s Smash Martians, Jack Dee for John Smith’s Bitter, and the Guardian’s, “Points of View” among others defined the agency’s creative output. John Webster’s work in television is part of the reason British advertising is held in such high regard worldwide, and he has been an inspiration for two generations of creative talent.
EDUCATOR'S HALL OF FAME INDUCTEE
The One Club also will induct Richard Wilde, Chair, BFA Advertising and Graphic Design Department, School of Visual Arts, into the Educator’s Hall of Fame. Having built the dynamic department and expanded the field of visual communications during his 40-plus year tenure at the college, today he is considered to be one of the grand masters in design education. Wilde joins Robert Lawton in the Educators Hall of Fame as its second inductee.