A proud history

On Tuesday, January 22, 2013 we will induct the following members to The One Club Creative Hall of Fame. Inclusion in this group represents a lifetime achievement.

This historic occasion will be celebrated at Gotham Hall with cocktails, dinner and a presentation ceremony.

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Allan Beaver

Steve Hayden made advertising history at Chiat/Day Los Angeles, together with Lee Clow as co-creators of the memorable "1984" commercial for Apple Computer. As Chairman of BBDO West, he continued a decade of award-winning work for Apple Computer. Steve joined Ogilvy New York in 1994 to head the IBM account. Under his leadership the agency changed the perception of IBM and gave voice to the company as a leader in technology. He led the team that launched the important e-business campaign, among others. As an early advocate of integrated communications, Steve transformed Ogilvy's brand-focused approach to a much broader 360 Degree Brand Stewardship. He helped create award-winning work for American Express, Kodak, Motorola and Dove, including the groundbreaking "Real Women Campaign."

Bob Greenberg

Martin Puris founded his agency Ammirati & Puris together with Ralph Ammirati in 1973. The two had worked together on award-winning work for Fiat at Carl Ally, Inc. His classic line for BMW,"The Ultimate Driving Machine" still defines the luxury car today, over thirty years later. Puris wrote "The Antidote for Civilization" for Club Med, a campaign that changed the look and feel of the whole travel category. His campaign for UPS, "We Run the Tightest Ship in the Shipping Business," reinforced the brand's commitment to efficiency. Martin Puris also maintained the integrity of well-crafted, intelligent advertising for such clients as RCA, Schweppes, Nikon, Compaq, Burger King, Sony, Aetna, Reebok and many others. At the time, they ran the most stylish agency in the advertising business.

Washington Olivetto

One of the most awarded advertising man in the world, Olivetto has won more than 50 Lions in the Cannes Advertising Festival, only in the film category. He was elected the most awarded creative of the past 30 years by Profissionais do Ano (“The Professionals of The Year”), he was also appointed one of the 25 key-advertising men in the world by the British magazine Media International and was elected twice the Advertising Man of the Century by ALAP. In 2009, he entered the Hall of Fame of FIAP (Ibero-American Advertising Festival). The public recognition of his work, has inspired two songs of Jorge Ben Jor, a famous and very recognized singer in Brazil. The songs called Alô, Alô, W/Brasil and Engenho de Dentro are very reached songs in the country. His name also turned into dishes name at sophisticated restaurants. In 2011 he turned into Stamp, Brazilian mail post office. The stamp, with Washington’s name printed on the side, was created by him, who is Italian descendant to celebrate the “Italia-Brazil Moment” this year to praise the social, cultural and economics relationship between both countries. It shows “Cristo Redentor” together with “Coliseu”.

Massimo & Lella Vignelli

Massimo Vignelli (born 1931 in Milan, Italy) is a designer who has done work in a number of areas ranging from package design to furniture design to public signage to showroom design through Vignelli Associates, which he co-founded with his wife, Lella. He has said, "If you can design one thing, you can design everything," and this is reflected in his broad range of work.

From 1957 to 1960, Vignelli visited America on a fellowship, and returned to New York in 1966 to start the New York branch of a new company, Unimark International, which quickly became, in scope and personnel, one of the largest design firms in the world. The firm went on to design many of the world's most recognizable corporate identities, including that of American Airlines (which forced him to incorporate the eagle, Massimo is always quick to point out). Vignelli designed the iconic signage for the New York City Subway system during this period. Vignelli designed the simple signage and wayfinding system for the DC Metro and was the one to suggest that it be named "Metro" like many other capital city subways. Its original name was a mishmash of various states and transportation groups.

In 1971, Massimo founded Vignelli Associates with his wife, Lella. He and his wife continue to work from their New York office. Vignelli also recently updated his 1972 New York City subway map.

Massimo Vignelli has worked in a wide variety of areas, including interior design, environmental design, package design, graphic design, furniture design, and product design. His clients at Vignelli Associates have included high-profile companies such as IBM, Knoll, Bloomingdale's and American Airlines.

Vignelli participated in the Stock Exchange of Visions project in 2007, as well as publishing the book, Vignelli: From A to Z, which contains a series of essays describing the principles and concepts behind "all good design".It is alphabetically organized by topic, roughly approximating a similar course he has taught at Harvard's School of Design and Architecture.

In January 2009, Vignelli released The Vignelli Canon as a free e-book; an expanded version was printed in September 2010, but the original remains available for download on the Vignelli Associates website. In the introduction Vignelli writes, "I thought that it might be useful to pass some of my professional knowledge around, with the hope of improving [young designers'] design skills. Creativity needs the support of knowledge to be able to perform at its best."

Vignelli worked with the National Park Service and the design staff at the Harpers Ferry Center in creation of the "Unigrid System." The system has been used since 1977 in creation of park brochures in all national parks locations.

Norm Grey

The One Club also will induct Norm Grey, Chair, BFA Advertising and Graphic Design Department, School of Visual Arts, into the Educator’s Hall of Fame. Having built the dynamic department and expanded the field of visual communications during his 40-plus year tenure at the college, today he is considered to be one of the grand masters in design education.

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