Hashtags for Mental Health

Hashtags for Mental Health

By Carrie Cummings on Jan 17, 2014

DentsuBos has created a compelling cross-media campaign for The Center for Addiction and Mental Health (CAMH) in Canada.  The case study provides a 360-degree look at the entire campaign through every utilized asset.
The most compelling part of the campaign is the use of hashtags in the narratives told by each person. By making tough diseases and illnesses more accessible to millennials through social media-friendly lingo, DentsuBos has created an environment that fosters frank and easy discussion of mental health issues that plague Canadians.
Go to http://www.camhunderstanding.ca/ for more information.



Share To


THE SURPRISE - CREATIVE SHOWCASE Submit your work into the Creative Showcase, and it could be our next feature article.
"The Man and the Dog" DDB Argentina and Director Rodrigo Garcia Saiz raises awareness about organ donation in Argentina.
The Gunfighter Behind the scenes of the 2015 One Screen Best of Show Winner
OK Google Search giant goes hyper-local in outdoor campaign.







Follow Us