Article

"If We Made It"

By Carrie Cummings on Mar 04, 2014

Newcastle’s Brown Ale may have been the darling of this year’s Super Bowl ads, which is funny because Newcastle didn’t participate in the Super Bowl ad blitz. In fact, it didn’t (well, couldn’t) even mention the name. The Heineken-owned brew house wanted to capitalize on the media craze that goes along with the Super Bowl, but they had one problem: they didn’t have the cash. Refusing to be stopped by a “pay to play” system, Newcastle approached Manhattan-based ad shop Droga5 and asked about their options. Droga, on a tight turnaround, came up with an entirely online campaign that went viral and was included in most Super Bowl spot roundups. The One Club sat down with Scott Bell, the creative director in charge of the “If We Made It” campaign to talk about the client, the celebrities and tip toeing around forbidden language.

To see the full campaign, check out IfWeMadeIt.com

Client: Newcastle Brown Ale
Agency: Droga5
Art Director: Dan Kenneally
Writer: Ryan Raab
Creative Director: Scott Bell
Executive Creative Director: David Droga
Chief Creative Officer: Ted Royer

 




Tags

Share To

Related

George Lois Keynote - 2017 Creative Summit George Lois discusses the origination and development of 27 newly discovered sketches of his classic Esquire covers from The George Lois Big Idea Archives at CCNY.
Nick Law Keynote - 2017 Creative Summit Does the Art and Copy team that launched the creative revolution 60 years ago have a future? If not, who will make the stuff that tomorrow’s audience will care about? How will they work and what will their work look like? Nick Law, Vice Chairman and Global Chief Creative Officer, R/GA, will do his best to answer these questions.
Cadillac Keynote - 2017 Creative Summit Melody Lee, Director of Brand Marketing at Cadillac presents at the 2017 Creative Summit. Cadillac was for many years synonymous with the American Dream. But as consumer tastes and the world changed, that Dream became less well-defined. Find out how Cadillac’s latest campaign captures their view of what inspires today’s consumers and how they’re redefining the luxury market.
2017 One Show Awards Ceremony - May 12 The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence. In 2017 The One Show includes new categories and a new structure, highlighting work in key verticals such as automotive, consumer packaged goods and retail. This year also sees the return of the Penta Pencil, which was launched last year to recognize the best, most creative partnerships between client and agency spanning at least 5 years.

 

 

 

 

 

 

Follow Us