The Developer

The Developer

By Carrie Cummings on Oct 17, 2013

Leo Burnett’s latest spot for Samsung combines a chart-topping hit song, “Royals” by Lorde, the styling of Les Miserables’ costume designer, Paco Delgado, and the world’s most famous soccer player, Lionel Messi, to come up with this powerful spot.
“The Developer,” played by Messi, uses his Samsung Galaxy Note 3 to orchestrate a new development in a desolate, sad looking place full of children who look more like Dickensian street urchins than kids of 2013.
In the end, the aesthetics, vocals and celebrity work together to show what can be done with a piece of Samsung technology in your hand. 


Share To


THE SURPRISE - CREATIVE SHOWCASE Submit your work into the Creative Showcase, and it could be our next feature article.
"The Man and the Dog" DDB Argentina and Director Rodrigo Garcia Saiz raises awareness about organ donation in Argentina.
The Gunfighter Behind the scenes of the 2015 One Screen Best of Show Winner
OK Google Search giant goes hyper-local in outdoor campaign.







Follow Us