Article

The Great Gold North

By Brett McKenzie on Jun 29, 2018

Ten gold-winning campaigns from Canadian agencies and studios


This Sunday is Canada Day, the 151st birthday of our friendly neighbors to the north. While the country is best known for hockey, maple syrup and dreamy actors named Ryan, Canada has long fared well on the global stage when it comes to advertising and design. The Great White North ranked fifth among all countries this year at both The One Show and the ADC 97th Annual Awards.

As we head into the weekend, grab your poutine and a double-double, and settle in for ten of Canada's Gold Pencil and Cube winning work from this spring.



Title

Follow The Arches

Agency

Cossette / Toronto + Cossette / Montreal

Client

McDonald's Restaurants of Canada Limited

Annual ID

OS_DE18050G

Category

2018 Design: Experiential / Environmental / Wayfinding


Cossette's Toronto and Montreal offices took the McDonald's Golden Arches and turned them into a wayfinding system that works in any market in the world. The arches pointed Cossette towards two Gold Pencils for design.



Title

Molson salutes the d├ępanneurs

Agency

Sid Lee / Montreal

Client

Molson Export

Annual ID

OS_DE18046G

Category

2018 Design: Experiential / Environmental / Ambient Media - Series


In Quebec, everyone buys beer in dépanneurs, mom and pop corner stores that tend not to be the prettiest places on the block. Sid Lee Montreal spruced up more than two dozen such shops to announce the return of Molson Export's classic stubby bottles, and won a Gold Pencil in the process.Santé!



Title

The Imaginary Friends Society - Finding Out You Have Cancer

Agency

Giant Ant / Vancouver

Client

The Pediatric Brain Tumor Foundation

Annual ID

ADC_ILL18007G

Category

2018 Illustration: Illustration / Motion - Single


Cancer sucks big time, and even more so if you're a kid. To help young children come to terms with their diagnose, Vancouver's Giant Ant contributed this whimsical video to a series created for the Pediatric Brain Tumor Foundation. The film won an ADC Gold Cube and a Best of Discipline honor for illustration.



Title

Anything But Sorry

Agency

FCB Canada / Toronto

Client

Canadian Down Syndrome Society

Annual ID

OS_PR18013G

Category

2018 Public Relations: Community Building


Raising a child with Down Syndrome can be a challenge, but one that shouldn't necessarily elicit sympathy for parents. That's the message in this funny and foul-mouthed campaign by the Toronto office of FCB Canada and the Canadian Down Syndrome Society, which won a Gold Pencil back in May.



Title

Destination Pride

Agency

FCB/SIX / Toronto

Client

PFLAG Canada

Annual ID

ADC_INT18021G

Category

2018 Interactive: Online / Mobile / Data Visualization - Single


Pride Month might be winding down, but pride itself is a 365-day journey. Take a trip with FCB/SIX Toronto and PFLAG Canada, as they use thousands of data points sourced from all over the world to help display which potential travel destinations are more favorable than others in regards to LGBTQ issues. "Destination Pride" won an ADC Gold Cube for Data Visualization.



Title

Notes

Agency

BBDO / Toronto

Client

Take Note

Annual ID

OS_BE18014G

Category

2018 Branded Entertainment: Online / Long Form - Single


BBDO Toronto and stationery store Take Note tug at the heartstrings with this dialogue-free ode to love — and all of its triumphs and challenges — by way of handwritten communication. It seems very apropos that film all about writing would win a Gold Pencil.



Title

Lite Originals

Agency

Juniper Park\TBWA Communications / Toronto

Client

Miller Coors

Annual ID

OS_DE18019G

Category

2018 Design: Promotional / Posters - Series


Toronto's Juniper Park\TBWA sought to modernize the Miller Lite brand in the eyes of younger drinkers by taking a minimalist spin on the recently reintroduced white can. By developing a new icon based on the can, they were able to create a bold and constantly evolving visual identity — and earn a Gold Pencil in the process.



Title

Stranger's Voice

Agency

Rethink / Toronto/Montreal/Vancouver

Client

Branch Out Neurological Foundation

Annual ID

OS_RA18011G

Category

2018 Radio: Experiential Radio


To help people better grasp some of the symptoms and effects of Alzheimer’s, Rethink Canada and Branch Out Neurological Foundation surreptitiously altered the phone voices of unsuspecting individuals, so that their loved ones wouldn't recognize them and they wouldn't understand why. The campaign earned Rethink a Gold Pencil.



Title

Break Bread Smash Stigma

Agency

Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto

Client

Casey House

Annual ID

OS_SI18007G

Category

2018 Social Influencer Marketing: Influencer Marketing / Multi-Channel


According to a survey, 50% of Canadians would not knowingly accept food from someone who was HIV positive.In this Gold Pencil-winning campaign, Bensimon Byrne, Narrative and OneMethod of Toronto, in partnership with Casey House, aimed to challenge fears and misconceptions by opening a pop-up eatery staffed by HIV+ chefs.



Title

SickKids VS - All In

Agency

Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + PrimeTime Music Rights / Montreal

Client

SickKids Foundation

Annual ID

OS_HW18013G

Category

2018 Health, Wellness & Pharma: Film / Long Form


Cossette Toronto closes off this list with an empowering campaign for the Hospital For Sick Children. In order to raise funds for the globally renowned hospital's renovations, Cossette imagines actual SickKids patients from all over the city banding together to rebuild the hospital themselves. The campaign earned two Gold Pencils and contributed to $145 million in donations.

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