Young Guns 20: Beatriz Lozano
By Alixandra Rutnik and Brett McKenzie on Nov 02, 2022
Spotlighting the stupendous class of Young Guns 20
Nearly 100 renowned industry professionals made up the jury for Young Guns this year. And after revealing the 84 finalists, it is finally time to unveil the 31 winners who make up the class of Young Guns 20.
Every year, we add another class of young talent from all over the globe to the exclusive Young Guns community. The winners of Young Guns 20 are your next project directors, animators, designers, editors, illustrators, artists, photographers, storytellers, coders, and writers. So this is your cue to follow them on Instagram immediately– because they are our industry’s future legends after all.
In two weeks, the winners will fly into NYC from around the world to celebrate their accomplishments, make new friends, have a few cocktails, and take home their official Young Guns Cube. We can’t wait to celebrate with them at Sony Hall on Wednesday, November 16, 2022, at 6:30 PM– and we hope to see you there too!
Before the party begins, we took the time to get to know each of our winners so you can read up on the highly creative individuals who make up Young Guns 20.
BEATRIZ LOZANO
DESIGN DIRECTOR
Based:
BROOKLYN, NEW YORK
Hometown:
STERLING HEIGHTS, MICHIGAN
How did you first hear about Young Guns?
I first learned about Young Guns when I moved to NYC five years ago in 2017, and started attending different ADC/One Club events.
What did you do this time that was different than in previous years?
This year, I entered more augmented reality and creative coding work, which are both aspects of my design practice that I have been exploring profusely this past year. Between attempts, I have been leaning much more into the exploration of how technology can expand my design process and outputs.
Young Guns is as much an exercise in self-curation as it is in sheer creative talent. After all, you are only allowed to submit six projects. How did you decide which pieces were best to enter and truly reflected you and your work?
I chose to enter the projects that brought me joy and challenged me the most in the process of creating them. I wanted to enter projects that reflect the kind of work I hope to keep expanding upon in the coming years.
What went through your mind when you discovered that you won, especially knowing how difficult it is to make it into Young Guns?
I had to double check the message letting me know I had won, because at first I couldn't believe it. I felt incredibly overjoyed and an immense gratitude for everyone who has helped me reach this point in my career.
How would you describe your personal brand in one sentence? Now, try defining it in three words.
I would describe my personal brand as the intersection of design, technology and activism. Experimental. Bold. Joyful.
Who are some of the biggest influences on you and your work? Who may have had a hand in mentoring and supporting you?
I feel so fortunate that some of my biggest influences have become my most impactful mentors including, Juan Carlos Pagan and Ahmed Klink, who have been my creative directors, and the greatest champions of my work these past four years. I have also had the honor of being mentored by the incredible Wael Morcos, Jon Key, and Meg Donohoe who have all radically shifted my perspective of design and inspire me to keep pushing my work.
Name a creative dream that you have yet to fulfill — hey, maybe Young Guns can help propel you in that direction!
A creative dream of mine is to get the opportunity to design the first augmented reality Young Guns Cube.
"A creative dream of mine is to get the opportunity to design the first augmented reality Young Guns Cube."
This is YG20, but what do you imagine you’ll be up to when YG30 rolls around in 2032, both personally and professionally?
When YG30 rolls around, I hope to be running my own studio that is on the frontlines of technology and design. I hope to still be teaching and mentoring younger designers especially BIPOC and/or women, and helping them grow into their full potential.
Come party with us and celebrate all the Young Guns 20 winners on Wednesday, November 16 at Sony Hall!
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