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Articles


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Spotlight On: Apple Music Spots with Taylor and Drake We all know Taylor Swift has a huge following, as does the singer Drake. So what happens when you put them together in a series of spots? Nearly 5 million views on YouTube and 500 million media impressions in the first three days, according to director Anthony Mandler of Black Hand Cinema . Mandler, who cut his teeth as a photographer and then director on music videos for top artists including Swift, Jay Z and Rihanna, has branched out into advertising and film work over the years. We spoke with Mandler about his latest project and how he worked directly with the client to create the spots. When you first started shooting the spot with Taylor, did you already have the follow-up piece with Drake planned? When we saw the global impact of the campaign our minds started working. Drake spoke up that he would love to respond to the spot with his own. The tag "Distractingly Good" really took on a life of its own in the process. You could see Drake being a Swift fan—what was his initial reaction to the idea? I think he was flattered that she was such a fan of his music... There was no agency involved—is this unusual in how you guys work or is this becoming more commonplace? Larry Jackson, the Head of Content at Apple Music, and I have a long relationship that goes back to his days at Jive/Interscope Records. His approach has always been closer to the synergy creatively you hope to have between an A&R, Artist and Director when crafting the campaigns that star musicians. It’s not that he is against agencies—rather his approach always focuses on a certain kind of intimacy and streamlining to the process. And frankly he’s a brilliant creative. Who is Black Hand Cinema ? What’s Black Hand’s latest project that you’re excited about? Black Hand Cinema is my production company. All of my production, creative and directing work is produced through Black Hand Cinema. Right now I'm working on several new spots with Apple Music, the global launch of Hugo Boss “Hugo," and the premier of Monster, my debut film.  
The Story of Us We spoke with A&G’s Associate Creative Director, Hilary Sedgwick to learn more about the inspiration -- and unique execution-- behind their latest culture video: The Story of Us.
Daniel Savage Brings the Fire Young Guns X winner's "Yule Log 2.0" collabo now in its fourth year
Sorry Like You Mean It: Why I'm Not Saying Sorry Anymore Women over-apologize. A lot. It's something that I am definitely guilty of and nowhere else is it more pronounced than at work.
Next Creative Leaders 2016 The 3% Conference and The One Club's joint initiative to award outstanding creative women, returns for a second year.
Next Creative Leaders: Maite Albuquerque The 3% Conference and The One Club's joint initiative to award outstanding creative women, returns for a second year.
Next Creative Leaders: Laura Petruccelli The 3% Conference and The One Club's joint initiative to award outstanding creative women, returns for a second year.
Next Creative Leaders: Alyssa Georg The 3% Conference and The One Club's joint initiative to award outstanding creative women, returns for a second year.
Next Creative Leaders: Mara Binudin-Lecocq The 3% Conference and The One Club's joint initiative to award outstanding creative women, returns for a second year.
Next Creative Leaders: Laddie Peterson The 3% Conference and The One Club's joint initiative to award outstanding creative women, returns for a second year.
Next Creative Leaders: Katie Brinkworth The 3% Conference and The One Club's joint initiative to award outstanding creative women, returns for a second year.
Next Creative Leaders: Avery Oldfield The 3% Conference and The One Club's joint initiative to award outstanding creative women, returns for a second year.
Next Creative Leaders: Chelsea O'Brien The 3% Conference and The One Club's joint initiative to award outstanding creative women, returns for a second year.
Next Creative Leaders: Bianca Guimaraes The 3% Conference and The One Club's joint initiative to award outstanding creative women, returns for a second year.
Next Creative Leaders: Kim Nguyen The 3% Conference and The One Club's joint initiative to award outstanding creative women, returns for a second year.
Intern and Creative Summer Networking Event The One Club hosted its first Annual Intern and Creative Summer Networking event created for interns to ask questions and interact with top industry creatives.

 

 

 

 

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