Title

The Fight of the Century

Agency

BBDO New York

Client

Foot Locker

Annual ID

ADC16011G

Category

2016 Advertising: Innovation / Advertising

2016 Awards

Gold Cube

Credits

Chief Creative Officer

David Lubars
Greg Hahn

Production Company

O Positive

Director

Kenny Herzog

Executive Producer

Anthony Curti
Tricia Lentini
Angelo Ferrugia
Ralph Laucella
Marc Grill
Sasha Hirschfeld
Corina Dennison

Account Director

Troy Tarwater
Janelle Van
Nick Robbins
Samuel Henderson

Agency Producer

David Rolfe

Director Of Photography

Marc Laliberte

Editor

Erik Laroi
Jason Macdonald
Patrick Blumer
Ryan Bukowski

Editorial Company

Mackenzie Cutler
Number Six

Executive Creative Director

Chris Beresford-Hill
Dan Lucey

Head Of Production

Fran Borden

Line Producer

Grayson Bithell

Senior Art Director

Austin Mankey

Senior Copywriter

Mike Motch

Sound Mixer

Tom Jucarone
Sam Shaffer

Visual Effects

Colorist: Tim
Flame Artists:
Joseph Miller
Ed Skupeen
Mike Grosshandler
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