Title

Way Better Rich Person TV Campaign

Agency

McCann New York

Client

New York Lottery

Annual ID

ADC16156B

Category

2016 Motion: Motion / Direction

2016 Awards

Bronze Cube

Credits

Art Director

Raphael Milczarek
Zoe Kessler
Matt Swinburne
Stephen Icardi

Copywriter

Grant Smith
Jillian Goger
Molly Wilkof

Chief Creative Officer

Eric Silver
Tom Murphy
Sean Bryan

Creative Director

Jillian Goger
Matt Swinburne
Raphael Milczarek

Production Company

O Positive
Mackenzie Cutler

Director

Jim Jenkins

Producer

Deb Archambault
Loly McIndoe
Bryan Litman
April Gallo
Marc Grill
Brynn Maguire

Executive Producer

Ralph Laucella
Sasha Hirschfield

Account Director

Lauren LaValle
Geordie Larratt-Smith
Rachel Heiss

Account Executive

Rachel Heiss

Account Supervisor

Geordie Larratt-Smith

Associare Director

Kenny Gold

Chief Production Officer

Nathy Avriam

Digital Strategy

Caitlin Bishop

Editor

Ian Mackenzie

Executive Creative Director

Mat Bisher
Grant Smith

Group Creative Director

Jillian Goger

Head Of Production

Nathy Aviram

Senior Copywriter

Chauncey Hollingsworth

Senior Integrated Producer

Deb Archambault
Loly McIndoe
Bryan Litman

Senior Print Producer

April Gallo

Social Media Manager

Kenny Gold

Sound Design

Tom Jaccone
Justin Kaupp

Svp Executive Planning Director

Mike Medeiros

Svp Group Account Director

Lauren LaValle
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