Title

Liu Xiang’s Retirement Campaign - Even The Ordinary Can Fly

Agency

Wieden+Kennedy / Shanghai + Amanacliq / Shanghai

Client

NIKE CHINA

Annual ID

32_2015_557

Category

2015 Social Media: Branded Social Posts / Single or Campaign

2015 Awards

Merit

Credits

Art Director

Timothy Cheng

Writer

Liu wei

Creative Director

Terence Leong
Azsa West

Designer

Sam Chong
Wendy Yu

Production Company

Amanacliq / Shanghai

Producer

Bernice Wong
Xuan Ong

Content Strategist

Paula Bloodworth

Creative Team

Bryan Tilson
Cathy Wang
Nicole Bee

Executive Creative Director

Yang Yeo
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