The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence. In addition to Best of Discipline, Best of Show, Agency of the Year, Client of the Year, Network of the Year and Creative Holding Company of the Year, special awards include the Penta Pencil, the Green Pencil and the Cultural Driver.

Award

Agency

Client

Title

Category

Annual ID

#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Integrated Branding / Integrated Branding
Inspiring Spirit Agency: Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore Client: Scoot Category: Consumer - Brands, Products & Services / Integrated Campaign
Call Brussels Agency: Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels + Whyte / Brussels Client: visit.brussels Category: Consumer - Websites / Travel, Entertainment & Leisure
Nameless Paints Agency: Dentsu Inc. / Tokyo Client: Kokuyo Category: Innovation - Package Design / Package Design
Make Up Genius Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris Client: L'Oréal Paris Category: Consumer - Mobile / Utility
Learning on the way Agency: Sancho BBDO / Bogota Client: ADN Category: Innovation - Innovation in Radio / Innovation in Radio
The world addressed Agency: what3words / London Client: what3words Category: Innovation - Innovation in Mobile / Innovation in Mobile
#NOTCOMINGSOON Agency: FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS Client: Remy Cointreau / Louis XIII Category: Consumer - Brand or Product Integration into Storyline / Film
Taco Emoji Engine Agency: Deutsch / Los Angeles Client: Taco Bell Category: Consumer - Branded Social Campaign / Branded Social Campaign
Funtastic Hand Agency: Publicis Colombia / Bogotá + Cirec Foundation / Bogotá Client: Cirec Foundation Category: Non-Profit - Physical / Digital / Physical / Digital
Shoplifters Agency: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London Client: Harvey Nichols Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Survival Billboard Agency: McCann / London + Momentum Worldwide / London Client: Microsoft Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups

2016 Cross-Platform Gold Pencil

Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles

REI

#OptOutside

Consumer - Integrated Branding / Integrated Branding

CP16009G

2016 Public Relations Gold Pencil

Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore

Scoot

Inspiring Spirit

Consumer - Brands, Products & Services / Integrated Campaign

PR16008G

2016 Interactive Gold Pencil

Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels + Whyte / Brussels

visit.brussels

Call Brussels

Consumer - Websites / Travel, Entertainment & Leisure

IN16008G

2016 Design Gold Pencil

Dentsu Inc. / Tokyo

Kokuyo

Nameless Paints

Innovation - Package Design / Package Design

DE16060G

2016 UX / UI Gold Pencil

McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris

L'Oréal Paris

Make Up Genius

Consumer - Mobile / Utility

UX16006G

2016 Radio Gold Pencil

Sancho BBDO / Bogota

ADN

Learning on the way

Innovation - Innovation in Radio / Innovation in Radio

RA16009G

2016 Mobile Gold Pencil

what3words / London

what3words

The world addressed

Innovation - Innovation in Mobile / Innovation in Mobile

MO16024G

2016 Branded Entertainment Gold Pencil

FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS

Remy Cointreau / Louis XIII

#NOTCOMINGSOON

Consumer - Brand or Product Integration into Storyline / Film

BE16019G

2016 Social Media Gold Pencil

Deutsch / Los Angeles

Taco Bell

Taco Emoji Engine

Consumer - Branded Social Campaign / Branded Social Campaign

SM16006G

2016 Intellectual Property Gold Pencil

Publicis Colombia / Bogotá + Cirec Foundation / Bogotá

Cirec Foundation

Funtastic Hand

Non-Profit - Physical / Digital / Physical / Digital

IP16008G

2016 Film Gold Pencil

adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London

Harvey Nichols

Shoplifters

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16030G

2016 Print & Outdoor Gold Pencil

McCann / London + Momentum Worldwide / London

Microsoft

Survival Billboard

Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups

PO16038G

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