The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Agency Rankings
BBDO / New York
Client
Title
Category
Award
Points
Dark to Light
Client: Mars Petcare / Pedigree Category: Craft - Sound Design / Sound Design - Single
Points: 25.0
Social Innovation Campaign
Client: Lowe's Category: Innovation in UX / UI / Cross-Channel
Points: 10.0
Snickers Live
Client: Mars Chocolate North America - Snickers Category: Innovation in Cross-Platform / Integrated Branding
Points: 10.0
Foot Locker Audio Tours
Client: Foot Locker Category: Ambient / P.O.P. & In-Store - Single
Points: 5.0
Snickers Live Super Bowl Ad
Client: Mars Chocolate North America - Snickers Category: Innovation in Film / Television / Cinema
Points: 5.0
Starving Artists
Client: Mars Chocolate North America - Snickers Crisper Category: Custom Content
Points: 5.0
A Vote for Good
Client: Mars Petcare - Pedigree Category: Broadcast / Short Form - Single
Points: 5.0
Judo Kid
Client: American Family Insurance Category: Craft - Direction / Direction - Single
Points: 5.0
Social Innovation Campaign
Client: Lowe's Category: Branded Social Post / Branded Social Campaign
Points: 5.0
Snickers Live Super Bowl Extension
Client: Mars Chocolate North America - Snickers Category: Online / Live Webcast
Points: 5.0
Snickers Live
Client: Mars Chocolate North America - Snickers Category: Integrated Branding
Points: 5.0
Dark to Light
Client: Mars Petcare / Pedigree Category: Online Films & Video / Short Form - Single
Points: 5.0
Judo Kid
Client: American Family Insurance Category: Online Films & Video / Short Form - Single
Points: 5.0
Client:
Sandy Hook Promise
Title:
Evan
Category:
Film / Cinema / Fiction
Award:
2017 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Sandy Hook Promise
Title:
Evan
Category:
Online / Short Form - Single
Award:
2017 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Bacardi
Title:
InstantDJ
Category:
Branded Social Post / Branded Social Post - Single
Award:
2017 Social Media Gold Pencil
Points:
25.0
Client:
Mars Petcare / Pedigree
Title:
Dark to Light
Category:
Craft - Sound Design / Sound Design - Single
Award:
2017 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Sandy Hook Promise
Title:
Evan
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
Lowe's
Title:
In-a-Snap
Category:
Mobile Advertising
Award:
2017 Mobile Silver Pencil
Points:
15.0
Client:
Sandy Hook Promise
Title:
Evan
Category:
Craft - Direction / Direction - Single
Award:
2017 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Bacardi
Title:
InstantDJ
Category:
Innovation in Social Media
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
Lowe's
Title:
Social Innovation Campaign
Category:
Innovation in UX / UI / Cross-Channel
Award:
2017 UX / UI Bronze Pencil
Points:
10.0
Client:
Lowe's
Title:
In-a-Snap
Category:
Online Advertising / Interactive Video
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
GE
Title:
GE Podcast Theater Presents: life.af/ter
Category:
Online / Branded Podcast
Award:
2017 Radio Bronze Pencil
Points:
10.0
Client:
Foot Locker Kids
Title:
Swap
Category:
Television / Short Form - Single
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Mars Chocolate North America - Snickers
Title:
Snickers Live
Category:
Innovation in Cross-Platform / Integrated Branding
Award:
2017 Cross-Platform Bronze Pencil
Points:
10.0
Client:
GE
Title:
Unimpossible FIlms
Category:
Online Films & Video / Short Form - Campaign
Award:
2017 Film Merit Award
Points:
5.0
Client:
AT&T
Title:
Ticket Twosdays
Category:
Online Films & Video / Short Form - Campaign
Award:
2017 Film Merit Award
Points:
5.0
Client:
AT&T
Title:
The Unseen
Category:
Online Films & Video / Long Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
Lowe's
Title:
Made In A Minute
Category:
Innovation in Design / Digital Design
Award:
2017 Design Merit Award
Points:
5.0
Client:
Foot Locker
Title:
Foot Locker Audio Tours
Category:
Ambient / P.O.P. & In-Store - Single
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Mars Chocolate North America - Snickers
Title:
Snickers Live Super Bowl Ad
Category:
Innovation in Film / Television / Cinema
Award:
2017 Film Merit Award
Points:
5.0
Client:
Lowe's
Title:
In-a-Snap
Category:
Innovation in Film / Online
Award:
2017 Film Merit Award
Points:
5.0
Client:
Sandy Hook Promise
Title:
Evan
Category:
Innovation in Film / Online
Award:
2017 Film Merit Award
Points:
5.0
Client:
Mars Chocolate North America - Snickers Crisper
Title:
Starving Artists
Category:
Custom Content
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Mars Petcare - Pedigree
Title:
A Vote for Good
Category:
Broadcast / Short Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
American Family Insurance
Title:
Judo Kid
Category:
Craft - Direction / Direction - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Visa
Title:
The Swim
Category:
Craft - Direction / Direction - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Sandy Hook Promise
Title:
Evan
Category:
Craft - Writing / Writing - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
GE
Title:
Unimpossible FIlms
Category:
Online / Short Form - Campaign
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
American Family Insurance
Title:
Judo Kid
Category:
Craft - Editing / Editing - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Lowe's
Title:
In-a-Snap
Category:
Branded Social Post / Branded Social Post - Single
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
FedEx
Title:
Passive Aggressive
Category:
Television / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
Mars Petcare - Pedigree
Title:
A Vote for Good
Category:
Experiential / Guerilla
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
AT&T
Title:
Ticket Twosdays
Category:
Television / Short Form - Campaign
Award:
2017 Film Merit Award
Points:
5.0
Client:
Lowe's
Title:
Social Innovation Campaign
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Mars Chocolate North America - Snickers
Title:
Snickers Live Super Bowl Extension
Category:
Online / Live Webcast
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Mars Chocolate North America - Snickers
Title:
Snickers Live
Category:
Integrated Branding
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Mars Petcare / Pedigree
Title:
Dark to Light
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0