The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
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Award
Agency
Client
Title
Category
Annual ID
![](https://d2z00kf51ll94q.cloudfront.net/archive/1994/thumbs1x1/94001A.jpg)
Award:
1994 Advertising Gold Pencil
Agency:
Arnold Finnegan Martin / Richmond
Client:
Play It Again Sports
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
94001A
![](https://d2z00kf51ll94q.cloudfront.net/archive/1994/thumbs1x1/94023A_a.jpg)
Award:
1994 Advertising Gold Pencil
Agency:
BSB / Hong Kong
Client:
Preparation H
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Campaign
Annual ID:
94023A
![](https://d2z00kf51ll94q.cloudfront.net/archive/1994/thumbs1x1/94024A_a.jpg)
Award:
1994 Advertising Gold Pencil
Agency:
Cole & Weber / Portland
Client:
Dr. Martens
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Campaign
Annual ID:
94024A
![](https://d2z00kf51ll94q.cloudfront.net/archive/1994/thumbs1x1/94091T.jpg)
Award:
1994 Advertising Gold Pencil
Agency:
Kruskopf Olson / Minneapolis
Client:
Pet Food Warehouse
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
94091T
![](https://d2z00kf51ll94q.cloudfront.net/archive/1994/thumbs1x1/94054A_a.jpg)
Award:
1994 Advertising Gold Pencil
Agency:
The Richards Group / Dallas
Client:
McQueeney Ties
Title:
Category:
Collateral / Collateral Direct Mail: Campaign
Annual ID:
94054A
![](https://d2z00kf51ll94q.cloudfront.net/archive/1994/thumbs1x1/94068A_a.jpg)
Award:
1994 Advertising Gold Pencil
Agency:
EvansGroup / Salt Lake City
Client:
Humane Society of Utah
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
94068A
![](https://d2z00kf51ll94q.cloudfront.net/archive/1994/thumbs1x1/94030A.jpg)
Award:
1994 Advertising Gold Pencil
Agency:
Abbott Mead Vickers.BBDO / London
Client:
The Economist
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
94030A
![](https://d2z00kf51ll94q.cloudfront.net/archive/1994/thumbs1x1/94027A_a.jpg)
Award:
1994 Advertising Gold Pencil
Agency:
The Martin Agency / Richmond
Client:
Stuart Circle Pharmacy
Title:
Category:
Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Annual ID:
94027A
![](/images/defaults/awards_audio_thumb.jpg)
Award:
1994 Advertising Gold Pencil
Agency:
Hoffman/Lewis / San Francisco
Client:
Spectrum Foods/Prego Restaurant
Title:
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
94084R
![](https://d2z00kf51ll94q.cloudfront.net/archive/1994/thumbs1x1/94051A.jpg)
Award:
1994 Advertising Gold Pencil
Agency:
The Richards Group / Dallas
Client:
McQueeny Ties
Title:
Category:
Collateral / Collateral Direct Mail: Single
Annual ID:
94051A
![](https://d2z00kf51ll94q.cloudfront.net/archive/1994/thumbs1x1/94095T_a.jpg)
Award:
1994 Advertising Gold Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Norwegian Cruise Line
Title:
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
94095T
![](https://d2z00kf51ll94q.cloudfront.net/archive/1994/thumbs1x1/94087T.jpg)
Award:
1994 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike Europe
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
94087T
![](https://d2z00kf51ll94q.cloudfront.net/archive/1994/thumbs1x1/94088T.jpg)
Award:
1994 Advertising Gold Pencil
Agency:
Young & Rubicam / Toronto
Client:
Kodak Canada
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
94088T
![](https://d2z00kf51ll94q.cloudfront.net/archive/1994/thumbs1x1/94017A.jpg)
Award:
1994 Advertising Gold Pencil
Agency:
Cole & Weber / Portland
Client:
Dr. Martens
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Annual ID:
94017A
![](https://d2z00kf51ll94q.cloudfront.net/archive/1994/thumbs1x1/94018A.jpg)
Award:
1994 Advertising Gold Pencil
Agency:
Doyle Advertising and Design Group / Boston
Client:
Akva Spring Water
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Annual ID:
94018A
![](https://d2z00kf51ll94q.cloudfront.net/archive/1994/thumbs1x1/94035A.jpg)
Award:
1994 Advertising Gold Pencil
Agency:
Cole & Weber / Portland
Client:
The Oregonian
Title:
Category:
Trade / Trade B/W 1 Page or Spread: Single
Annual ID:
94035A
![](https://d2z00kf51ll94q.cloudfront.net/archive/1994/thumbs1x1/94036A.jpg)
Award:
1994 Advertising Gold Pencil
Agency:
Martin/Williams / Minneapolis
Client:
Art Directors/Copywriters Club of Minnesota
Title:
Category:
Trade / Trade B/W 1 Page or Spread: Single
Annual ID:
94036A
![](https://d2z00kf51ll94q.cloudfront.net/archive/1994/thumbs1x1/94071A.jpg)
Award:
1994 Advertising Gold Pencil
Agency:
Abbott Mead Vickers.BBDO / London
Client:
RSPCA
Title:
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
94071A
![](https://d2z00kf51ll94q.cloudfront.net/archive/1994/thumbs1x1/94072A.jpg)
Award:
1994 Advertising Gold Pencil
Agency:
Doyle Advertising and Design Group / Boston
Client:
National Association of Atomic Veterans
Title:
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
94072A
![](https://d2z00kf51ll94q.cloudfront.net/archive/1994/thumbs1x1/94043A_a.jpg)
Award:
1994 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Oregon Film & Video
Title:
Category:
Trade / Trade B/W or Color Any Size: Campaign
Annual ID:
94043A
![](https://d2z00kf51ll94q.cloudfront.net/archive/1994/thumbs1x1/94038A.jpg)
Award:
1994 Advertising Gold Pencil
Agency:
The Martin Agency / Richmond
Client:
FMC Corporation
Title:
Category:
Trade / Trade Color 1 Page or Spread: Single
Annual ID:
94038A
![](https://d2z00kf51ll94q.cloudfront.net/archive/1994/thumbs1x1/94009A.jpg)
Award:
1994 Advertising Gold Pencil
Agency:
Doyle Advertising and Design Group / Boston
Client:
Akva Spring Water
Title:
Category:
Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single
Annual ID:
94009A
![](https://d2z00kf51ll94q.cloudfront.net/archive/1994/thumbs1x1/94077T.jpg)
Award:
1994 Advertising Gold Pencil
Agency:
Wells Rich Greene BDDP / New York
Client:
The Ad Council/Department of Transportation
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
94077T
![](https://d2z00kf51ll94q.cloudfront.net/archive/1994/thumbs1x1/94099T.jpg)
Award:
1994 Advertising Gold Pencil
Agency:
Larson. Berg. Kahn. / Chicago
Client:
ScrubYourPup / Chicago
Title:
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
94099T
![](https://d2z00kf51ll94q.cloudfront.net/archive/1994/thumbs1x1/94062A.jpg)
Award:
1994 Advertising Gold Pencil
Agency:
Butler Shine & Stern / Sausalito
Client:
Butler Shine & Stern
Title:
Category:
Collateral / Collateral Self-Promotion
Annual ID:
94062A
![](/images/defaults/awards_audio_thumb.jpg)
Award:
1994 Advertising Gold Pencil
Agency:
McConnaughy Stein Schmidt Brown / Chicago
Client:
Zoo Station Teen Club
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
94081R
![](https://d2z00kf51ll94q.cloudfront.net/archive/1994/thumbs1x1/94080T_a.jpg)
Award:
1994 Advertising Gold Pencil
Agency:
Wells Rich Greene BDDP / New York
Client:
The Ad Council/Department of Transportation
Title:
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
94080T
![](https://d2z00kf51ll94q.cloudfront.net/archive/1994/thumbs1x1/94057A.jpg)
Award:
1994 Advertising Gold Pencil
Agency:
The Richards Group / Dallas
Client:
McQueeney Ties
Title:
Category:
Collateral / Collateral Point of Purchase
Annual ID:
94057A
![](https://d2z00kf51ll94q.cloudfront.net/archive/1994/thumbs1x1/94058A.jpg)
Award:
1994 Advertising Gold Pencil
Agency:
The Richards Group / Dallas
Client:
Motel 6
Title:
Category:
Collateral / Collateral Point of Purchase
Annual ID:
94058A
![](https://d2z00kf51ll94q.cloudfront.net/archive/1994/thumbs1x1/94065A.jpg)
Award:
1994 Advertising Gold Pencil
Agency:
Young & Rubicam Adelaide / Dulwich, South Australia
Client:
Royal Zoological Gardens
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
94065A
![](https://d2z00kf51ll94q.cloudfront.net/archive/1994/thumbs1x1/94012A_a.jpg)
Award:
1994 Advertising Gold Pencil
Agency:
Doyle Advertising and Design Group / Boston
Client:
Akva Spring Water
Title:
Category:
Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Annual ID:
94012A
![](https://d2z00kf51ll94q.cloudfront.net/archive/1994/thumbs1x1/94002A.jpg)
Award:
1994 Advertising Silver Pencil
Agency:
Abbott Mead Vickers.BBDO / London
Client:
The Economist
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
94002A
![](https://d2z00kf51ll94q.cloudfront.net/archive/1994/thumbs1x1/94025A_a.jpg)
Award:
1994 Advertising Silver Pencil
Agency:
Doyle Advertising and Design Group / Boston
Client:
Akva Spring Water
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Campaign
Annual ID:
94025A
![](https://d2z00kf51ll94q.cloudfront.net/archive/1994/thumbs1x1/94092T.jpg)
Award:
1994 Advertising Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Norwegian Cruise Line
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
94092T
![](https://d2z00kf51ll94q.cloudfront.net/archive/1994/thumbs1x1/94093T.jpg)
Award:
1994 Advertising Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Norwegian Cruise Line
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
94093T
![](https://d2z00kf51ll94q.cloudfront.net/archive/1994/thumbs1x1/94055A.jpg)
Award:
1994 Advertising Silver Pencil
Agency:
Kohnke Koeneke / Milwaukee
Client:
Back Hoe Bob
Title:
Category:
Collateral / Collateral Direct Mail: Campaign
Annual ID:
94055A
![](https://d2z00kf51ll94q.cloudfront.net/archive/1994/thumbs1x1/94069A_a.jpg)
Award:
1994 Advertising Silver Pencil
Agency:
Young & Rubicam Adelaide / Dulwich, South Australia
Client:
Royal Zoological Gardens
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
94069A
![](https://d2z00kf51ll94q.cloudfront.net/archive/1994/thumbs1x1/94101T.jpg)
Award:
1994 Advertising Silver Pencil
Agency:
Chiat/Day / Toronto
Client:
Cineplex Odeon Corporation
Title:
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
94101T
![](https://d2z00kf51ll94q.cloudfront.net/archive/1994/thumbs1x1/94031A.jpg)
Award:
1994 Advertising Silver Pencil
Agency:
Hunt Murray / Minneapolis
Client:
Mystic Lake Casino
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
94031A
![](https://d2z00kf51ll94q.cloudfront.net/archive/1994/thumbs1x1/94033A_a.jpg)
Award:
1994 Advertising Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
California Fluid Milk Processor Advisory Board
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
94033A
![](https://d2z00kf51ll94q.cloudfront.net/archive/1994/thumbs1x1/94028A.jpg)
Award:
1994 Advertising Silver Pencil
Agency:
DeVito/Verdi / New York
Client:
Daffy's
Title:
Category:
Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Annual ID:
94028A
![](/images/defaults/awards_audio_thumb.jpg)
Award:
1994 Advertising Silver Pencil
Agency:
Mendelsohn/Zien Advertising / Los Angeles
Client:
Loews Coronado Bay Resort
Title:
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
94085R
![](https://d2z00kf51ll94q.cloudfront.net/archive/1994/thumbs1x1/94052A_a.jpg)
Award:
1994 Advertising Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
Dick Gerdes
Title:
Category:
Collateral / Collateral Direct Mail: Single
Annual ID:
94052A
![](https://d2z00kf51ll94q.cloudfront.net/archive/1994/thumbs1x1/94096T.jpg)
Award:
1994 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
94096T
![](https://d2z00kf51ll94q.cloudfront.net/archive/1994/thumbs1x1/94004A_a.jpg)
Award:
1994 Advertising Silver Pencil
Agency:
Cole & Weber / Portland
Client:
Cycle Oregon
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Annual ID:
94004A
![](https://d2z00kf51ll94q.cloudfront.net/archive/1994/thumbs1x1/94005A_a.jpg)
Award:
1994 Advertising Silver Pencil
Agency:
Dentsu Young & Rubicam / Singapore
Client:
Lexus
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Annual ID:
94005A
![](https://d2z00kf51ll94q.cloudfront.net/archive/1994/thumbs1x1/94089T.jpg)
Award:
1994 Advertising Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
California Fluid Milk Processor Advisory Board
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
94089T
![](https://d2z00kf51ll94q.cloudfront.net/archive/1994/thumbs1x1/94019A.jpg)
Award:
1994 Advertising Silver Pencil
Agency:
Cole & Weber / Portland
Client:
Dr. Martens
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Annual ID:
94019A
![](https://d2z00kf51ll94q.cloudfront.net/archive/1994/thumbs1x1/94037A.jpg)
Award:
1994 Advertising Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
Dick Gerdes
Title:
Category:
Trade / Trade B/W 1 Page or Spread: Single
Annual ID:
94037A
![](https://d2z00kf51ll94q.cloudfront.net/archive/1994/thumbs1x1/94073A.jpg)