The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Lettuce Girl Agency: Arnold Worldwide / Boston Client: Volkswagen of America, Inc. Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Shark Agency: *S,C,P,F..., S. L. / Barcelona Client: BMW.Iberia Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Hey There's a 1. Jumper 2. Lettucegirl 3. Bulls 4. Shuttle 5 Volcano Agency: Arnold Worldwide / Boston Client: Volkswagen of America, Inc Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Old Man, Ox Cart, Fisherman, Kids, Forest Agency: TBWA Hunt Lascaris / Johannesburg Client: Seychelles Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Ambulate Agency: Mullen / Wenham Client: American Heritage Dictionary Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Circumvolve Agency: Mullen / Wenham Client: American Heritage Dictionary Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
AMBULATE, AQUEOUS, CIRCUMVOLVE Agency: Mullen / Wenham Client: AMERICAN HERITAGE DICTIONARY Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Runner Agency: Leagas Delaney / San Francisco Client: Adidas Olympics Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Fashion One Agency: Grey Worldwide / London Client: Findus Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Boxer Gymnast Runner Agency: Leagas Delaney / San Francisco Client: Adidas Olympics Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Supermarket, Prom, Bedroom Agency: Publicis & Hal Riney / San Francisco Client: Discovery.Com Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Rise up and flee Agency: Goodby Silverstein and Partners / San Francisco Client: Wall Street Journal Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
UGANDA, EL SALVADOR, LEBANON Agency: / Client: OLYMPUS OPTICAL LTD. Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
EMPLOYER, COMPANY CALLED ME, RISE UP AND FLEE, I KNEW I COULD, STAND THERE AND WATCH Agency: Goodby Silverstein and Partners / San Francisco Client: WALL STREET JOURNAL Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Jumper Agency: Arnold Worldwide / Boston Client: Volkswagen of America Inc Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Fashion Two Agency: Grey Worldwide / London Client: Findus Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
TV Guide, Timesheet, Bar tab, Email, Credit Card Bill Agency: Goodby Silverstein and Partners / San Francisco Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Invisible Man Catalog Agency: USA Networks / New York Client: Scifi Channel Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
FASHION ONE, FASHION TWO, FASHION THREE Agency: Grey Worldwide / London Client: FINDUS Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Black Sheep / Singapore Client: British Council Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Agency: Kruskopf Olson Advertising / Minneapolis Client: Fuji Ya Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Agency: Pagano Schenck and Kay / Boston Client: The Times Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Agency: Palmer Jarvis DDB / Vancouver Client: McDonald's Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Agency: Pagano Schenck and Kay / Boston Client: Performer Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: ARNOLD Worldwide / Boston Client: Acushnet/FootJoy/Titleist/Pinacle/Cobra Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: ARNOLD Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Beast / Hong Kong Client: Glenpak Foods Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: BPM DDB / London Client: Anheuser-Busch Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Clarity Coverdale Fury / Minneapolis Client: Belvedere Vodka Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Cliff Freeman and Partners / New York Client: Quixi Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Crispen Porter & Bogusky / Miami Client: Giro Sport Design Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Crispen Porter & Bogusky / Miami Client: GT Bicycles Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Euro Wnek Gosper / London Client: Peugeot UK Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Fallon / Minneapolis Client: BMW Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Specialized Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Specialized Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Wall Street Journal Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Grant Scott & Hurley / San Francisco Client: Bell Helmets Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Grey / Copenhagen Client: Bianco Shoes Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Kirshenbaum Bond & Partners / New York Client: FreeAgent.com Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Leagas Delaney / San Francisco Client: Adidas Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Leagas Delaney / San Francisco Client: Adidas Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Leagas Delaney / San Francisco Client: Salomon Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Lowe Lintas / London Client: Olympus Optical Co. Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: The Martin Agency / Richmond Client: The Timberland Company Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Mother Ltd. / London Client: Harvey Nichols Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Mullen / Wenham Client: Boeri Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Net#work BBDO / Benmore Client: Virgin Atlantic Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Saatchi & Saatchi / Hong Kong Client: Crown Motors-Lexus Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign

2001 Advertising Gold Pencil

Arnold Worldwide / Boston

Volkswagen of America, Inc.

Lettuce Girl

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

010012A

2001 Advertising Gold Pencil

*S,C,P,F..., S. L. / Barcelona

BMW.Iberia

Shark

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

010047A

2001 Advertising Gold Pencil

Arnold Worldwide / Boston

Volkswagen of America, Inc

Hey There's a 1. Jumper 2. Lettucegirl 3. Bulls 4. Shuttle 5 Volcano

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010017A

2001 Advertising Gold Pencil

TBWA Hunt Lascaris / Johannesburg

Seychelles

Old Man, Ox Cart, Fisherman, Kids, Forest

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010018A

2001 Advertising Gold Pencil

Mullen / Wenham

American Heritage Dictionary

Ambulate

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

010022A

2001 Advertising Gold Pencil

Mullen / Wenham

American Heritage Dictionary

Circumvolve

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

010023A

2001 Advertising Silver Pencil

Mullen / Wenham

AMERICAN HERITAGE DICTIONARY

AMBULATE, AQUEOUS, CIRCUMVOLVE

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

010026A

2001 Advertising Silver Pencil

Leagas Delaney / San Francisco

Adidas Olympics

Runner

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

010013A

2001 Advertising Silver Pencil

Grey Worldwide / London

Findus

Fashion One

Consumer Magazine / Magazine B/W Full Page or Spread: Single

010010A

2001 Advertising Silver Pencil

Leagas Delaney / San Francisco

Adidas Olympics

Boxer Gymnast Runner

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010019A

2001 Advertising Silver Pencil

Publicis & Hal Riney / San Francisco

Discovery.Com

Supermarket, Prom, Bedroom

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010020A

2001 Advertising Silver Pencil

Goodby Silverstein and Partners / San Francisco

Wall Street Journal

Rise up and flee

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

010024A

2001 Advertising Silver Pencil

/

OLYMPUS OPTICAL LTD.

UGANDA, EL SALVADOR, LEBANON

Consumer Magazine / Magazine Color Full Page or Spread: Single

010015A

2001 Advertising Bronze Pencil

Goodby Silverstein and Partners / San Francisco

WALL STREET JOURNAL

EMPLOYER, COMPANY CALLED ME, RISE UP AND FLEE, I KNEW I COULD, STAND THERE AND WATCH

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

010027A

2001 Advertising Bronze Pencil

Arnold Worldwide / Boston

Volkswagen of America Inc

Jumper

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

010014A

2001 Advertising Bronze Pencil

Grey Worldwide / London

Findus

Fashion Two

Consumer Magazine / Magazine B/W Full Page or Spread: Single

010011A

2001 Advertising Bronze Pencil

Goodby Silverstein and Partners / San Francisco

Nike

TV Guide, Timesheet, Bar tab, Email, Credit Card Bill

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010021A

2001 Advertising Bronze Pencil

USA Networks / New York

Scifi Channel

Invisible Man Catalog

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

010025A

2001 Advertising Bronze Pencil

Grey Worldwide / London

FINDUS

FASHION ONE, FASHION TWO, FASHION THREE

Consumer Magazine / Magazine Color Full Page or Spread: Single

010016A

2001 Advertising Merit Award

Black Sheep / Singapore

British Council

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

010253A

2001 Advertising Merit Award

Kruskopf Olson Advertising / Minneapolis

Fuji Ya

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

010254A

2001 Advertising Merit Award

Pagano Schenck and Kay / Boston

The Times

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

010255A

2001 Advertising Merit Award

Palmer Jarvis DDB / Vancouver

McDonald's

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

010256A

2001 Advertising Merit Award

Pagano Schenck and Kay / Boston

Performer

Consumer Magazine / Magazine B/W Full Page or Spread: Single

010154A

2001 Advertising Merit Award

ARNOLD Worldwide / Boston

Acushnet/FootJoy/Titleist/Pinacle/Cobra

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010218A

2001 Advertising Merit Award

ARNOLD Worldwide / Boston

Volkswagen of America

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010219A

2001 Advertising Merit Award

Beast / Hong Kong

Glenpak Foods

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010220A

2001 Advertising Merit Award

BPM DDB / London

Anheuser-Busch

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010221A

2001 Advertising Merit Award

Clarity Coverdale Fury / Minneapolis

Belvedere Vodka

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010222A

2001 Advertising Merit Award

Cliff Freeman and Partners / New York

Quixi

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010223A

2001 Advertising Merit Award

Crispen Porter & Bogusky / Miami

Giro Sport Design

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010224A

2001 Advertising Merit Award

Crispen Porter & Bogusky / Miami

GT Bicycles

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010225A

2001 Advertising Merit Award

Euro Wnek Gosper / London

Peugeot UK

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010226A

2001 Advertising Merit Award

Fallon / Minneapolis

BMW

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010227A

2001 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Nike

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010228A

2001 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Specialized

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010229A

2001 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Specialized

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010230A

2001 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Wall Street Journal

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010231A

2001 Advertising Merit Award

Grant Scott & Hurley / San Francisco

Bell Helmets

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010232A

2001 Advertising Merit Award

Grey / Copenhagen

Bianco Shoes

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010233A

2001 Advertising Merit Award

Kirshenbaum Bond & Partners / New York

FreeAgent.com

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010234A

2001 Advertising Merit Award

Leagas Delaney / San Francisco

Adidas

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010235A

2001 Advertising Merit Award

Leagas Delaney / San Francisco

Adidas

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010236A

2001 Advertising Merit Award

Leagas Delaney / San Francisco

Salomon

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010237A

2001 Advertising Merit Award

Lowe Lintas / London

Olympus Optical Co.

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010238A

2001 Advertising Merit Award

The Martin Agency / Richmond

The Timberland Company

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010239A

2001 Advertising Merit Award

Mother Ltd. / London

Harvey Nichols

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010240A

2001 Advertising Merit Award

Mullen / Wenham

Boeri

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010241A

2001 Advertising Merit Award

Net#work BBDO / Benmore

Virgin Atlantic

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010242A

2001 Advertising Merit Award

Saatchi & Saatchi / Hong Kong

Crown Motors-Lexus

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010243A

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