The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Matchbook
Agency: BBDO / New York
Client: Guinness Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Christmas Wrapping Paper - Christmas Mailer
Agency: Mother / London
Client: Mother Category: Collateral Advertising / Collateral: Self-Promotion
Worm/Police/Speed Limit
Agency: Ogilvy & Mather / Kuala Lumpur
Client: Mattel Southeast Asia Category: Collateral Advertising / Collateral Posters: Campaign
Bar
Agency: Saatchi & Saatchi / London
Client: Club 18-30 Category: Collateral Advertising / Collateral Posters: Single
Beetle Hardhat
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Blank Book
Agency: D'Arcy / Hong Kong
Client: D'Arcy HK Category: Collateral Advertising / Collateral: Self-Promotion
Delicate/Exotic/Very Personal/Permanent/Waterproof
Agency: J. Walter Thompson / Barcelona
Client: Coty Astor S.A. Category: Collateral Advertising / Collateral Posters: Campaign
Police
Agency: Ogilvy & Mather / Kuala Lumpur
Client: Mattel Southeast Asia Category: Collateral Advertising / Collateral Posters: Single
Slipped Poster
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Colman's Spray & Cook Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Lance Armstrong, Palm Trees, Sand, Skiers
Agency: Fallon / Minneapolis
Client: Sports Illustrated Category: Collateral Advertising / Collateral Posters: Campaign
Box
Agency: BBDO / Bangkok
Client: Federal Express Category: Collateral Advertising / Collateral Posters: Single
CHOCOLATE
Agency: BBDO / Singapore
Client: Bayer S.E.A Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Hard Day Calendar
Agency: Cliff Freeman and Partners / New York
Client: Mike's Hard Lemonade Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Incredibly Powerful Amplifier
Agency: Tom Gianfagna Inc. / New York
Client: Blue Note Music Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Before
Agency: Grey Worldwide / Kuala Lumpur
Client: Nike Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Tummy
Agency: Grey Worldwide / Kuala Lumpur
Client: Nike Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Good Vibrations
Agency: Ogilvy & Mather / Frankfurt
Client: Schlampenladen Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Blurred Sticker
Agency: Quadrant Communications / Mumbai
Client: Toshiba India Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Bug
Agency: Sawyer Riley Compton / Atlanta
Client: Ellicott City Infiniti Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Contour Map
Agency: TBWA Hunt Lascaris / Johannesburg
Client: BMW X5 Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Black Box
Agency: TBWA / Singapore
Client: Samsonite Asia Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
The Shell
Agency: TBWA / Singapore
Client: Thule Asia Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Mr. AKA's Hairdo Helper
Agency: a.k.a.Robaire / Los Angeles
Client: a.k.a.Robaire Category: Collateral Advertising / Collateral: Self-Promotion
Dark Cynical Thinking
Agency: Robaire and Hogshead / Los Angeles
Client: Robaire and Hogshead Category: Collateral Advertising / Collateral: Self-Promotion
The Garbage
Agency: BDDP et Fils / Boulogne Billancourt
Client: BDDP et Fils Category: Collateral Advertising / Collateral: Self-Promotion
Tube Map
Agency: BDH\TBWA / Manchester
Client: BDH/TBWA Category: Collateral Advertising / Collateral: Self-Promotion
Cannes Congratulations
Agency: Butler Shine & Stern / Sausalito
Client: Butler Shine & Stern Category: Collateral Advertising / Collateral: Self-Promotion
Blood Bag
Agency: David Stone Copywriting / Broomfield
Client: David Stone Category: Collateral Advertising / Collateral: Self-Promotion
Take Your Children to Work Day
Agency: Lowe / New York
Client: Lowe Lintas & Partners Category: Collateral Advertising / Collateral: Self-Promotion
Coupon
Agency: Mad Dogs & Englishmen / San Francisco
Client: Mad Dogs San Francisco Category: Collateral Advertising / Collateral: Self-Promotion
Ping Pong
Agency: Mullen / Wenham
Client: Mullen Category: Collateral Advertising / Collateral: Self-Promotion
Victor Ng
Agency: Leo Burnett / Singapore
Client: Victor Ng Category: Collateral Advertising / Collateral: Self-Promotion
Meaningless Comment
Agency: Saatchi & Saatchi / Torrance
Client: Saatchi & Saatchi Category: Collateral Advertising / Collateral: Self-Promotion
Bowl Cut Call For Entries
Agency: WONGDOODY / Seattle
Client: Belding Awards Category: Collateral Advertising / Collateral: Self-Promotion
Gizmo Posters
Agency: Cheevers / Portland
Client: NEVCO Category: Collateral Advertising / Collateral Posters: Campaign
Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn
Agency: Lowe Bull Calvert Pace / Johannesburg
Client: Dulux Category: Collateral Advertising / Collateral Posters: Campaign
Fan
Agency: M&C Saatchi / Sydney
Client: National Gallery Category: Collateral Advertising / Collateral Posters: Campaign
Campaign
Agency: Ogilvy & Mather / Frankfurt
Client: Mattel Category: Collateral Advertising / Collateral Posters: Campaign
Beach, Bar, Pool
Agency: Saatchi & Saatchi / London
Client: Club 18-30 Category: Collateral Advertising / Collateral Posters: Campaign
Cecilia, Marco, Antoni
Agency: Saatchi & Saatchi / Hong Kong
Client: Campaign Brief Asia Category: Collateral Advertising / Collateral Posters: Campaign
Living Room, Bedroom, House
Agency: The Jupiter Drawing Room / Johannesburg
Client: Prodec Paints Category: Collateral Advertising / Collateral Posters: Campaign
9 to 5
Agency: Axmith McIntyre Wicht / Toronto
Client: Labatt Breweries Category: Collateral Advertising / Collateral Posters: Single
White Tiger
Agency: Batey / Singapore
Client: Singapore Zoological Gardens Category: Collateral Advertising / Collateral Posters: Single
Guarantee
Agency: Bubba's Deli / Roswell
Client: Go With the Flow Category: Collateral Advertising / Collateral Posters: Single
Black Power
Agency: DM9 DDB Publicidade / São Paulo
Client: Antarctica/Malzbier Category: Collateral Advertising / Collateral Posters: Single
As A Male Skater
Agency: Fallon / Minneapolis
Client: Sports Illustrated Category: Collateral Advertising / Collateral Posters: Single
Skiers
Agency: Fallon / Minneapolis
Client: Sports Illustrated Category: Collateral Advertising / Collateral Posters: Single
Drive-In
Agency: Loeffler Ketchum Mountjoy / Charlotte
Client: North Carolina Travel & Tourism Category: Collateral Advertising / Collateral Posters: Single
Old Jeans
Agency: Ogilvy & Mather / Mexico City
Client: Mattel Matchbox Category: Collateral Advertising / Collateral Posters: Single
Pause
Agency: Ogilvy & Mather / Kuala Lumpur
Client: Guinness Anchor Berhad Category: Collateral Advertising / Collateral Posters: Single
Award:
2002 Advertising Gold Pencil
Agency:
BBDO / New York
Client:
Guinness
Title:
Matchbook
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02028A
Award:
2002 Advertising Gold Pencil
Agency:
Mother / London
Client:
Mother
Title:
Christmas Wrapping Paper - Christmas Mailer
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02031A
Award:
2002 Advertising Gold Pencil
Agency:
Ogilvy & Mather / Kuala Lumpur
Client:
Mattel Southeast Asia
Title:
Worm/Police/Speed Limit
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
02036A
Award:
2002 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / London
Client:
Club 18-30
Title:
Bar
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02033A
Award:
2002 Advertising Silver Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Beetle Hardhat
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02029A
Award:
2002 Advertising Silver Pencil
Agency:
D'Arcy / Hong Kong
Client:
D'Arcy HK
Title:
Blank Book
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02032A
Award:
2002 Advertising Silver Pencil
Agency:
J. Walter Thompson / Barcelona
Client:
Coty Astor S.A.
Title:
Delicate/Exotic/Very Personal/Permanent/Waterproof
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
02037A
Award:
2002 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Kuala Lumpur
Client:
Mattel Southeast Asia
Title:
Police
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02034A
Award:
2002 Advertising Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Colman's Spray & Cook
Title:
Slipped Poster
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02030A
Award:
2002 Advertising Bronze Pencil
Agency:
Fallon / Minneapolis
Client:
Sports Illustrated
Title:
Lance Armstrong, Palm Trees, Sand, Skiers
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
02038A
Award:
2002 Advertising Bronze Pencil
Agency:
BBDO / Bangkok
Client:
Federal Express
Title:
Box
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02035A
Award:
2002 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
Bayer S.E.A
Title:
CHOCOLATE
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02337A
Award:
2002 Advertising Merit Award
Agency:
Cliff Freeman and Partners / New York
Client:
Mike's Hard Lemonade
Title:
Hard Day Calendar
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02338A
Award:
2002 Advertising Merit Award
Agency:
Tom Gianfagna Inc. / New York
Client:
Blue Note Music
Title:
Incredibly Powerful Amplifier
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02339A
Award:
2002 Advertising Merit Award
Agency:
Grey Worldwide / Kuala Lumpur
Client:
Nike
Title:
Before
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02340A
Award:
2002 Advertising Merit Award
Agency:
Grey Worldwide / Kuala Lumpur
Client:
Nike
Title:
Tummy
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02341A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Frankfurt
Client:
Schlampenladen
Title:
Good Vibrations
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02342A
Award:
2002 Advertising Merit Award
Agency:
Quadrant Communications / Mumbai
Client:
Toshiba India
Title:
Blurred Sticker
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02343A
Award:
2002 Advertising Merit Award
Agency:
Sawyer Riley Compton / Atlanta
Client:
Ellicott City Infiniti
Title:
Bug
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02344A
Award:
2002 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
BMW X5
Title:
Contour Map
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02345A
Award:
2002 Advertising Merit Award
Agency:
TBWA / Singapore
Client:
Samsonite Asia
Title:
Black Box
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02346A
Award:
2002 Advertising Merit Award
Agency:
TBWA / Singapore
Client:
Thule Asia
Title:
The Shell
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02347A
Award:
2002 Advertising Merit Award
Agency:
a.k.a.Robaire / Los Angeles
Client:
a.k.a.Robaire
Title:
Mr. AKA's Hairdo Helper
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02348A
Award:
2002 Advertising Merit Award
Agency:
Robaire and Hogshead / Los Angeles
Client:
Robaire and Hogshead
Title:
Dark Cynical Thinking
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02349A
Award:
2002 Advertising Merit Award
Agency:
BDDP et Fils / Boulogne Billancourt
Client:
BDDP et Fils
Title:
The Garbage
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02350A
Award:
2002 Advertising Merit Award
Agency:
BDH\TBWA / Manchester
Client:
BDH/TBWA
Title:
Tube Map
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02351A
Award:
2002 Advertising Merit Award
Agency:
Butler Shine & Stern / Sausalito
Client:
Butler Shine & Stern
Title:
Cannes Congratulations
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02352A
Award:
2002 Advertising Merit Award
Agency:
David Stone Copywriting / Broomfield
Client:
David Stone
Title:
Blood Bag
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02353A
Award:
2002 Advertising Merit Award
Agency:
Lowe / New York
Client:
Lowe Lintas & Partners
Title:
Take Your Children to Work Day
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02354A
Award:
2002 Advertising Merit Award
Agency:
Mad Dogs & Englishmen / San Francisco
Client:
Mad Dogs San Francisco
Title:
Coupon
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02355A
Award:
2002 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
Mullen
Title:
Ping Pong
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02356A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Singapore
Client:
Victor Ng
Title:
Victor Ng
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02357A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Torrance
Client:
Saatchi & Saatchi
Title:
Meaningless Comment
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02358A
Award:
2002 Advertising Merit Award
Agency:
WONGDOODY / Seattle
Client:
Belding Awards
Title:
Bowl Cut Call For Entries
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02359A
Award:
2002 Advertising Merit Award
Agency:
Cheevers / Portland
Client:
NEVCO
Title:
Gizmo Posters
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
02378A
Award:
2002 Advertising Merit Award
Agency:
Lowe Bull Calvert Pace / Johannesburg
Client:
Dulux
Title:
Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
02379A
Award:
2002 Advertising Merit Award
Agency:
M&C Saatchi / Sydney
Client:
National Gallery
Title:
Fan
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
02380A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Frankfurt
Client:
Mattel
Title:
Campaign
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
02381A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Club 18-30
Title:
Beach, Bar, Pool
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
02382A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Hong Kong
Client:
Campaign Brief Asia
Title:
Cecilia, Marco, Antoni
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
02383A
Award:
2002 Advertising Merit Award
Agency:
The Jupiter Drawing Room / Johannesburg
Client:
Prodec Paints
Title:
Living Room, Bedroom, House
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
02384A
Award:
2002 Advertising Merit Award
Agency:
Axmith McIntyre Wicht / Toronto
Client:
Labatt Breweries
Title:
9 to 5
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02360A
Award:
2002 Advertising Merit Award
Agency:
Batey / Singapore
Client:
Singapore Zoological Gardens
Title:
White Tiger
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02361A
Award:
2002 Advertising Merit Award
Agency:
Bubba's Deli / Roswell
Client:
Go With the Flow
Title:
Guarantee
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02362A
Award:
2002 Advertising Merit Award
Agency:
DM9 DDB Publicidade / São Paulo
Client:
Antarctica/Malzbier
Title:
Black Power
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02363A
Award:
2002 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Sports Illustrated
Title:
As A Male Skater
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02364A
Award:
2002 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Sports Illustrated
Title:
Skiers
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02365A
Award:
2002 Advertising Merit Award
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
North Carolina Travel & Tourism
Title:
Drive-In
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02366A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Mexico City
Client:
Mattel Matchbox
Title:
Old Jeans
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02367A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Kuala Lumpur
Client:
Guinness Anchor Berhad
Title:
Pause
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02368A
