The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Weight Check
Agency: Hakuhodo Inc. / Tokyo
Client: Coca-Cola Japan Category: Consumer Television / Consumer Television :20 and Under: Single
Celica Dog
Agency: Saatchi & Saatchi / Torrance
Client: Toyota Motor Sales Category: Consumer Television / Consumer Television :20 and Under: Single
Ronquido
Agency: BBDO Mexico / Mexico City
Client: Bayer de Mexico Category: Consumer Television / Consumer Television :20 and Under: Single
Moving Fast
Agency: Leo Burnett / Hong Kong
Client: IKEA Category: Consumer Television / Consumer Television :20 and Under: Single
Riot
Agency: Abbott Mead Vickers.BBDO / London
Client: BBC News 24 Category: Consumer Television / Consumer Television :20 and Under: Single
Hollywood
Agency: Clemenger BBDO / Melbourne
Client: AXA Australia Health Insurance Category: Consumer Television / Consumer Television :20 and Under: Single
Football
Agency: D'Arcy / Shanghai
Client: Bright Dairy Category: Consumer Television / Consumer Television :20 and Under: Single
Nail Gun
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Category: Consumer Television / Consumer Television :20 and Under: Single
Leaf Blower
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Category: Consumer Television / Consumer Television :20 and Under: Single
Award:
2002 Advertising Gold Pencil
Agency:
Hakuhodo Inc. / Tokyo
Client:
Coca-Cola Japan
Title:
The Weight Check
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02079A
Award:
2002 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Torrance
Client:
Toyota Motor Sales
Title:
Celica Dog
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02080A
Award:
2002 Advertising Bronze Pencil
Agency:
BBDO Mexico / Mexico City
Client:
Bayer de Mexico
Title:
Ronquido
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02081A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
IKEA
Title:
Moving Fast
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02495A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
BBC News 24
Title:
Riot
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02523A
Award:
2002 Advertising Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
AXA Australia Health Insurance
Title:
Hollywood
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02524A
Award:
2002 Advertising Merit Award
Agency:
D'Arcy / Shanghai
Client:
Bright Dairy
Title:
Football
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02525A
Award:
2002 Advertising Merit Award
Agency:
TBWA\Chiat\Day / San Francisco
Client:
Fox Sports
Title:
Nail Gun
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02526A