The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Sistine Chapel
Agency: Arnold Worldwide / Boston
Client: Royal Caribbean Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Cut Grass
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Drum
Agency: Austin Kelley / Atlanta
Client: Atlanta Pro Percussion Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Chair
Agency: Austin Kelley / Atlanta
Client: Retromodern Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Lamp
Agency: Austin Kelley / Atlanta
Client: Retromodern Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Cumulus
Agency: BDDP et Fils / Boulogne
Client: BMW Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
ESP
Agency: BMP DDB / London
Client: Volkswagen Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Lamppost
Agency: BMP DDB / London
Client: Volkswagen Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Trolley
Agency: BMP DDB / London
Client: Volkswagen Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Cruise Ship
Agency: Bubba's Deli / Atlanta
Client: tibornemeth.com Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Horse
Agency: Bubba's Deli / Atlanta
Client: tibornemeth.com Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Lewis & Clark
Agency: Carmichael Lynch / Minneapolis
Client: Harley-Davidson Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Moonroof
Agency: Carmichael Lynch / Minneapolis
Client: Harley-Davidson Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
The Road is Eternal
Agency: Carmichael Lynch / Minneapolis
Client: Harley-Davidson Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Conviction
Agency: Carmichael Lynch / Minneapolis
Client: Porsche Cars North America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Mass Market
Agency: Carmichael Lynch / Minneapolis
Client: Porsche Cars North America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Walk Away
Agency: Carmichael Lynch / Minneapolis
Client: Porsche Cars North America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Christ
Agency: CraveroLanis Euro RSCG / Buenos Aires
Client: Peugeot Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Paytoll
Agency: CraveroLanis Euro RSCG / Buenos Aires
Client: Peugeot Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Postcard
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Rio "Sticker"
Agency: David and Goliath / Los Angeles
Client: Kia Motors America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Awe
Agency: Fallon / New York
Client: Sports Illustrated Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Loyalty
Agency: Fallon / New York
Client: Sports Illustrated Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Airport Security
Agency: Fallon / New York
Client: Time Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Ants
Agency: FCB / Singapore
Client: Chin Hin Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Secret
Agency: GSD&M / Austin
Client: Air Force Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Lexus
Agency: GSD&M / Austin
Client: Land Rover of North America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Street Signs
Agency: J. Walter Thompson / Hong Kong
Client: Nike Hong Kong Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Lie Detector Test
Agency: Jupiter Drawing Room (South Africa), The / Johannesburg
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Glass
Agency: la comunidad / Miami Beach
Client: Aiwa Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Blossom
Agency: Leo Burnett / Chicago
Client: Kraft-Altoids Sours Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Explore
Agency: Leo Burnett / Chicago
Client: Kraft-Altoids Sours Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Normal
Agency: Leo Burnett / Chicago
Client: Kraft-Altoids Sours Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Okay with That
Agency: Leo Burnett / Chicago
Client: Kraft-Altoids Sours Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Mask
Agency: Lowe / London
Client: Interbrew UK Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Speaker
Agency: Lowe / London
Client: Interbrew UK Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Toboggan
Agency: Martin|Williams / Minneapolis
Client: L.L. Bean Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Birds
Agency: McKinney & Silver / Raleigh
Client: Audi of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Flowers
Agency: McKinney & Silver / Raleigh
Client: Audi of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Somewhere
Agency: Mullen / Wenham
Client: Eddie Bauer Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Leave No Answer Unquestioned
Agency: Ogilvy & Mather / Hong Kong
Client: The Economist Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Daredevil
Agency: Ogilvy & Mather / Mexico City
Client: Hot Wheels Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Rain
Agency: Ogilvy & Mather / Mexico City
Client: Hot Wheels Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Shoes
Agency: Saatchi & Saatchi / Singapore
Client: Blush Lingerie Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Bump
Agency: Saatchi & Saatchi / Singapore
Client: Toyota Motor Asia Pacific Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
The Long Copy Ad
Agency: Scholz & Friends / Berlin
Client: Messerfabrik Victorinox Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Stamps
Agency: Tandem DDB / Madrid
Client: V.A.E.S.A./Volkswagen Golf Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Baby
Agency: TBWA\Paris / Boulogne-Billancourt
Client: BIC Razors Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Best New Artist
Agency: vitrorobertson / San Diego
Client: Taylor Guitars Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Hall of Fame
Agency: vitrorobertson / San Diego
Client: Taylor Guitars Category: Consumer Magazine / Magazine Color Full Page or Spread: Single