The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Openings
Agency: la comunidad / Miami Beach
Client: MTV Category: Broadcast Design / Broadcast Design: Network Identity
Nick robot 1, Nick robot 4, Nick robot 2, Nick robot 5, Nick robot 3
Agency: Lobo / São Paulo
Client: Nickelodeon MTV Category: Broadcast Design / Broadcast Design: Network Identity
quote;Beautiful-walls-for-Berlinquote;- Blue-Yellowish-Ornaments, quote;Beautiful-walls-for-Berlinquote;-Stripes 'n' Flowers, quote;Beautiful-walls-for-Berlinquote;-Pink Roses
Agency: Scholz & Friends / Berlin
Client: extratapete GbR Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Tongue
Agency: Highwood Communications / Calgary
Client: Husky Energy Category: Environmental Design / Environmental Design: Signage
CeBIT 2003
Agency: Ogilvy & Mather / Culver City
Client: Motorola Category: Environmental Design / Environmental Design: Signage
Jonas Bohlin
Agency: Happy Forsman & Bodenfors / Gotenburg
Client: Röhsska Museum Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Brand Legends and Modern Myths
Agency: Ogilvy & Mather/Brand Integration Group / New York
Client: CSCA and ADFED Columbus Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
2003 NW Film Festival Poster
Agency: Sandstrom Design / Portland
Client: NW Film Center Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Brand
Agency: DPZ / São Paulo
Client: Francesc Petit Category: Publication Design / Book Jacket Design
Memento
Agency: Getty Images / London
Client: Getty Images Creative Studio Category: Publication Design / Book Jacket Design
X-MAS TREES
Agency: John A. LaMacchia / Kew Gardens
Client: John A. LaMacchia Category: Publication Design / Book Jacket Design
Young Guns Annual
Agency: Leo Burnett / McMahons Point
Client: Young Guns International Advertising Award Category: Publication Design / Book Jacket Design
Safe Food Book Jacket
Agency: Volume Design, Inc. / San Francisco
Client: University of California Press Category: Publication Design / Book Jacket Design
'Iris' 40w, 'Iris' 60w, 'Iris' 100w
Agency: Saatchi & Saatchi / Cape Town
Client: Osram Category: Package Design / Product Packaging: Campaign
Converse Shoe Box - Black, Converse Shoe Box - Blue, Converse Shoe Box - Tan
Agency: Sandstrom Design / Portland
Client: Converse Category: Package Design / Product Packaging: Campaign
Compact Sport Multi-Plier, Mini Covert Blade, Lock Back Blade
Agency: Sandstrom Design / Portland
Client: Gerber Blades Category: Package Design / Product Packaging: Campaign
Orange, Raisin, Minty, Toffee
Agency: Turner Duckworth / San Francisco
Client: Fox's Confectionery Category: Package Design / Product Packaging: Campaign
Harmony, Bliss, Comfort
Agency: Turner Duckworth / San Francisco
Client: Liz Earle Cosmetics Category: Package Design / Product Packaging: Campaign
Classic Festivita & Classic Gran dia
Agency: Happy Forsman & Bodenfors / Gotenburg
Client: Arvid Nordquist Category: Package Design / Commercial Product Packaging
Stanley Packaging
Agency: Hornall Anderson Design Works, Inc. / Seattle
Client: PMI Category: Package Design / Commercial Product Packaging
Fashion Drink
Agency: Loducca Publicidade Ltda / São Paulo
Client: The Coca-Cola Company Category: Package Design / Commercial Product Packaging
Musical Bottle
Agency: Saatch & Saatch Singapore / Singapore
Client: Brewerkz Category: Package Design / Commercial Product Packaging
Talking Heads, Once in a Lifetime
Agency: sagmeister inc. / new york
Client: Rhino Category: Package Design / Commercial Product Packaging
Lilt
Agency: Turner Duckworth / San Francisco
Client: Coca-Cola Great Britian Category: Package Design / Commercial Product Packaging
Cocaine Wrap
Agency: Abbott Mead Vickers BBDO / London
Client: DfT (Department for Transport) Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Miracle Drive
Agency: Network BBDO / Johannesburg
Client: Chabad House Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Cardboard Sofa
Agency: Saatchi & Saatchi / London
Client: Saatchi & Saatchi Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Faces
Agency: Abbott Mead Vickers BBDO / London
Client: Type Museum Category: Direct Mail / Direct Mail: Single
Feng Shui
Agency: BBDO / Singapore
Client: BBDO Singapore Pte Ltd Category: Direct Mail / Direct Mail: Single
Surfacing
Agency: Carmichael Lynch Thorburn / Minneapolis
Client: Formica Category: Direct Mail / Direct Mail: Single
Merry Chrithmath
Agency: DDB International / Petaling Jaya
Client: Yoong Dental Surgery Category: Direct Mail / Direct Mail: Single
Does a radio spot always have to be played on the radio? (record player)
Agency: Demner, Merlicek & Bergmann / Vienna
Client: Media1, Mediaplanning and Buying Category: Direct Mail / Direct Mail: Single
10 Ways
Agency: Dialogue / Dublin 2
Client: Custodian Print Consultancy Category: Direct Mail / Direct Mail: Single
BT Home Computing - Tax Break
Agency: Duffy London / London
Client: BT/Sputnik Communications Category: Direct Mail / Direct Mail: Single
Eyes in a glass
Agency: FCB Wilkens / Hamburg
Client: Olympus Europa-GmbH Category: Direct Mail / Direct Mail: Single
Museum Store Catalog
Agency: FCB/San Francisco / San Francisco
Client: San Francisco Museum of Modern Art (SFMOMA) Category: Direct Mail / Direct Mail: Single
Small Photos
Agency: Happy Forsman & Bodenfors / Gotenburg
Client: Arctic Paper Category: Direct Mail / Direct Mail: Single
Lia Announcement
Agency: Huey/Paprocki Ltd. / Atlanta
Client: Cathy and Joe Category: Direct Mail / Direct Mail: Single
Resist Zine
Agency: Hunt Adkins / Minneapolis
Client: American Cancer Society Category: Direct Mail / Direct Mail: Single
Levi's? Christmas Card
Agency: King James RSVP / Cape Town
Client: Levi Strauss SA Category: Direct Mail / Direct Mail: Single
The Bar Bill
Agency: Like A River / Manchester
Client: Crossley Lomas Chartered Accountants Category: Direct Mail / Direct Mail: Single
Recycling/Starting Over
Agency: Lowe / New York
Client: The Art Directors Club Category: Direct Mail / Direct Mail: Single
Wallpaper
Agency: M&C Saatchi / Melbourne
Client: ANZ Bank Category: Direct Mail / Direct Mail: Single
Christmas Bag
Agency: M&C Saatchi / Singapore
Client: M&C Saatchi Singapore Category: Direct Mail / Direct Mail: Single
Noggin / The N Wrapping Paper
Agency: MTV Networks / New York
Client: Noggin / The N Category: Direct Mail / Direct Mail: Single
Guinness Lion Dance Manual
Agency: OgilvyOne Worldwide Sdn Bhd / Kuala Lumpur
Client: Guinness Anchor Marketing Sdn Bhd Category: Direct Mail / Direct Mail: Single
Glen McClure Photography Mailer
Agency: Platt Hollow Road / Virginia Beach
Client: Glen McClure Photography Category: Direct Mail / Direct Mail: Single
Good Deeds Bag
Agency: @radical.media / New York
Client: @radical.media Category: Direct Mail / Direct Mail: Single
Blueprint
Agency: Saatch & Saatch Singapore / Singapore
Client: Republic of Singapore Navy Category: Direct Mail / Direct Mail: Single
Award:
2004 Design Merit Award
Agency:
la comunidad / Miami Beach
Client:
MTV
Title:
Openings
Category:
Broadcast Design / Broadcast Design: Network Identity
Annual ID:
04179D
Award:
2004 Design Merit Award
Agency:
Lobo / São Paulo
Client:
Nickelodeon MTV
Title:
Nick robot 1, Nick robot 4, Nick robot 2, Nick robot 5, Nick robot 3
Category:
Broadcast Design / Broadcast Design: Network Identity
Annual ID:
04180D
Award:
2004 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
extratapete GbR
Title:
quote;Beautiful-walls-for-Berlinquote;- Blue-Yellowish-Ornaments, quote;Beautiful-walls-for-Berlinquote;-Stripes 'n' Flowers, quote;Beautiful-walls-for-Berlinquote;-Pink Roses
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
04135D
Award:
2004 Design Merit Award
Agency:
Highwood Communications / Calgary
Client:
Husky Energy
Title:
Tongue
Category:
Environmental Design / Environmental Design: Signage
Annual ID:
04133D
Award:
2004 Design Merit Award
Agency:
Ogilvy & Mather / Culver City
Client:
Motorola
Title:
CeBIT 2003
Category:
Environmental Design / Environmental Design: Signage
Annual ID:
04134D
Award:
2004 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gotenburg
Client:
Röhsska Museum
Title:
Jonas Bohlin
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
04181D
Award:
2004 Design Merit Award
Agency:
Ogilvy & Mather/Brand Integration Group / New York
Client:
CSCA and ADFED Columbus
Title:
Brand Legends and Modern Myths
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
04182D
Award:
2004 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
NW Film Center
Title:
2003 NW Film Festival Poster
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
04183D
Award:
2004 Design Merit Award
Agency:
DPZ / São Paulo
Client:
Francesc Petit
Title:
Brand
Category:
Publication Design / Book Jacket Design
Annual ID:
04136D
Award:
2004 Design Merit Award
Agency:
Getty Images / London
Client:
Getty Images Creative Studio
Title:
Memento
Category:
Publication Design / Book Jacket Design
Annual ID:
04137D
Award:
2004 Design Merit Award
Agency:
John A. LaMacchia / Kew Gardens
Client:
John A. LaMacchia
Title:
X-MAS TREES
Category:
Publication Design / Book Jacket Design
Annual ID:
04138D
Award:
2004 Design Merit Award
Agency:
Leo Burnett / McMahons Point
Client:
Young Guns International Advertising Award
Title:
Young Guns Annual
Category:
Publication Design / Book Jacket Design
Annual ID:
04139D
Award:
2004 Design Merit Award
Agency:
Volume Design, Inc. / San Francisco
Client:
University of California Press
Title:
Safe Food Book Jacket
Category:
Publication Design / Book Jacket Design
Annual ID:
04140D
Award:
2004 Design Merit Award
Agency:
Saatchi & Saatchi / Cape Town
Client:
Osram
Title:
'Iris' 40w, 'Iris' 60w, 'Iris' 100w
Category:
Package Design / Product Packaging: Campaign
Annual ID:
04091D
Award:
2004 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Converse
Title:
Converse Shoe Box - Black, Converse Shoe Box - Blue, Converse Shoe Box - Tan
Category:
Package Design / Product Packaging: Campaign
Annual ID:
04092D
Award:
2004 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Gerber Blades
Title:
Compact Sport Multi-Plier, Mini Covert Blade, Lock Back Blade
Category:
Package Design / Product Packaging: Campaign
Annual ID:
04093D
Award:
2004 Design Merit Award
Agency:
Turner Duckworth / San Francisco
Client:
Fox's Confectionery
Title:
Orange, Raisin, Minty, Toffee
Category:
Package Design / Product Packaging: Campaign
Annual ID:
04094D
Award:
2004 Design Merit Award
Agency:
Turner Duckworth / San Francisco
Client:
Liz Earle Cosmetics
Title:
Harmony, Bliss, Comfort
Category:
Package Design / Product Packaging: Campaign
Annual ID:
04095D
Award:
2004 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gotenburg
Client:
Arvid Nordquist
Title:
Classic Festivita & Classic Gran dia
Category:
Package Design / Commercial Product Packaging
Annual ID:
04085D
Award:
2004 Design Merit Award
Agency:
Hornall Anderson Design Works, Inc. / Seattle
Client:
PMI
Title:
Stanley Packaging
Category:
Package Design / Commercial Product Packaging
Annual ID:
04086D
Award:
2004 Design Merit Award
Agency:
Loducca Publicidade Ltda / São Paulo
Client:
The Coca-Cola Company
Title:
Fashion Drink
Category:
Package Design / Commercial Product Packaging
Annual ID:
04087D
Award:
2004 Design Merit Award
Agency:
Saatch & Saatch Singapore / Singapore
Client:
Brewerkz
Title:
Musical Bottle
Category:
Package Design / Commercial Product Packaging
Annual ID:
04088D
Award:
2004 Design Merit Award
Agency:
sagmeister inc. / new york
Client:
Rhino
Title:
Talking Heads, Once in a Lifetime
Category:
Package Design / Commercial Product Packaging
Annual ID:
04089D
Award:
2004 Design Merit Award
Agency:
Turner Duckworth / San Francisco
Client:
Coca-Cola Great Britian
Title:
Lilt
Category:
Package Design / Commercial Product Packaging
Annual ID:
04090D
Award:
2004 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
DfT (Department for Transport)
Title:
Cocaine Wrap
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
04186D
Award:
2004 Design Merit Award
Agency:
Network BBDO / Johannesburg
Client:
Chabad House
Title:
Miracle Drive
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
04187D
Award:
2004 Design Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Saatchi & Saatchi
Title:
Cardboard Sofa
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
04188D
Award:
2004 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Type Museum
Title:
Faces
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04142D
Award:
2004 Design Merit Award
Agency:
BBDO / Singapore
Client:
BBDO Singapore Pte Ltd
Title:
Feng Shui
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04143D
Award:
2004 Design Merit Award
Agency:
Carmichael Lynch Thorburn / Minneapolis
Client:
Formica
Title:
Surfacing
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04144D
Award:
2004 Design Merit Award
Agency:
DDB International / Petaling Jaya
Client:
Yoong Dental Surgery
Title:
Merry Chrithmath
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04145D
Award:
2004 Design Merit Award
Agency:
Demner, Merlicek & Bergmann / Vienna
Client:
Media1, Mediaplanning and Buying
Title:
Does a radio spot always have to be played on the radio? (record player)
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04146D
Award:
2004 Design Merit Award
Agency:
Dialogue / Dublin 2
Client:
Custodian Print Consultancy
Title:
10 Ways
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04147D
Award:
2004 Design Merit Award
Agency:
Duffy London / London
Client:
BT/Sputnik Communications
Title:
BT Home Computing - Tax Break
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04148D
Award:
2004 Design Merit Award
Agency:
FCB Wilkens / Hamburg
Client:
Olympus Europa-GmbH
Title:
Eyes in a glass
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04149D
Award:
2004 Design Merit Award
Agency:
FCB/San Francisco / San Francisco
Client:
San Francisco Museum of Modern Art (SFMOMA)
Title:
Museum Store Catalog
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04150D
Award:
2004 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gotenburg
Client:
Arctic Paper
Title:
Small Photos
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04151D
Award:
2004 Design Merit Award
Agency:
Host / Sydney
Client:
HOST
Title:
A few kind words
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04152D
Award:
2004 Design Merit Award
Agency:
Huey/Paprocki Ltd. / Atlanta
Client:
Cathy and Joe
Title:
Lia Announcement
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04153D
Award:
2004 Design Merit Award
Agency:
Hunt Adkins / Minneapolis
Client:
American Cancer Society
Title:
Resist Zine
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04154D
Award:
2004 Design Merit Award
Agency:
King James RSVP / Cape Town
Client:
Levi Strauss SA
Title:
Levi's? Christmas Card
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04156D
Award:
2004 Design Merit Award
Agency:
Like A River / Manchester
Client:
Crossley Lomas Chartered Accountants
Title:
The Bar Bill
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04157D
Award:
2004 Design Merit Award
Agency:
Lowe / New York
Client:
The Art Directors Club
Title:
Recycling/Starting Over
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04158D
Award:
2004 Design Merit Award
Agency:
M&C Saatchi / Melbourne
Client:
ANZ Bank
Title:
Wallpaper
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04159D
Award:
2004 Design Merit Award
Agency:
M&C Saatchi / Singapore
Client:
M&C Saatchi Singapore
Title:
Christmas Bag
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04160D
Award:
2004 Design Merit Award
Agency:
MTV Networks / New York
Client:
Noggin / The N
Title:
Noggin / The N Wrapping Paper
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04161D
Award:
2004 Design Merit Award
Agency:
OgilvyOne Worldwide Sdn Bhd / Kuala Lumpur
Client:
Guinness Anchor Marketing Sdn Bhd
Title:
Guinness Lion Dance Manual
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04162D
Award:
2004 Design Merit Award
Agency:
Platt Hollow Road / Virginia Beach
Client:
Glen McClure Photography
Title:
Glen McClure Photography Mailer
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04163D
Award:
2004 Design Merit Award
Agency:
@radical.media / New York
Client:
@radical.media
Title:
Good Deeds Bag
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04164D
Award:
2004 Design Merit Award
Agency:
Saatch & Saatch Singapore / Singapore
Client:
Republic of Singapore Navy
Title:
Blueprint
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04165D
