The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Vertical Football Agency: TBWA\JAPAN / Tokyo Client: Adidas Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Missile Car " Agency: J. Walter Thompson Sdn Bhd / Kuala Lumpur Client: Channel 9. Ch-9 Media Sdn Bhd ( TV Station ) Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
PYLONS Agency: Taxi Advertising & Design / Toronto Client: MINI CANADA Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Keep your Distance Agency: The Dukes of Urbino.Com / Global Client: Department of Transport Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Skinny Girl Agency: BBDO / Singapore Client: Pepsi-Cola International Asia Pacific Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Dance Agency: Colenso BBDO / Auckland Client: Monaco Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Greeting Cards Agency: Downtown Partners DDB / Toronto Client: Labatt Breweries - Bud Light Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Gym Agency: M&C Saatchi / Singapore Client: Baker's Inn Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Don't Be One Agency: Ogilvy & Mather / Singapore Client: The Economist Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Pakistan Agency: RMG David / New Delhi Client: Windshield Experts Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Without a Trace" Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: ProSieben Television GmbH Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Feed the Animals Agency: TBWA\Hunt Lascaris / Johannesburg Client: Johannesburg Zoo Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Stamp Agency: The Jupiter Drawing Room (South Africa) / Johannesburg Client: Kevin's Kustom Tatoos Category: Exceptional Innovation in Marketing / Innovative Marketing: Single

2004 Advertising Gold Pencil

TBWA\JAPAN / Tokyo

Adidas

Vertical Football

Exceptional Innovation in Marketing / Innovative Marketing: Single

04099A

2004 Advertising Silver Pencil

J. Walter Thompson Sdn Bhd / Kuala Lumpur

Channel 9. Ch-9 Media Sdn Bhd ( TV Station )

Missile Car "

Exceptional Innovation in Marketing / Innovative Marketing: Single

04100A

2004 Advertising Silver Pencil

Taxi Advertising & Design / Toronto

MINI CANADA

PYLONS

Exceptional Innovation in Marketing / Innovative Marketing: Single

04101A

2004 Advertising Bronze Pencil

The Dukes of Urbino.Com / Global

Department of Transport

Keep your Distance

Exceptional Innovation in Marketing / Innovative Marketing: Single

04102A

2004 Advertising Merit Award

BBDO / Singapore

Pepsi-Cola International Asia Pacific

Skinny Girl

Exceptional Innovation in Marketing / Innovative Marketing: Single

04498A

2004 Advertising Merit Award

Colenso BBDO / Auckland

Monaco

Dance

Exceptional Innovation in Marketing / Innovative Marketing: Single

04499A

2004 Advertising Merit Award

Downtown Partners DDB / Toronto

Labatt Breweries - Bud Light

Greeting Cards

Exceptional Innovation in Marketing / Innovative Marketing: Single

04500A

2004 Advertising Merit Award

M&C Saatchi / Singapore

Baker's Inn

Gym

Exceptional Innovation in Marketing / Innovative Marketing: Single

04501A

2004 Advertising Merit Award

Ogilvy & Mather / Singapore

The Economist

Don't Be One

Exceptional Innovation in Marketing / Innovative Marketing: Single

04502A

2004 Advertising Merit Award

RMG David / New Delhi

Windshield Experts

Pakistan

Exceptional Innovation in Marketing / Innovative Marketing: Single

04503A

2004 Advertising Merit Award

Springer & Jacoby Werbung GmbH / Hamburg

ProSieben Television GmbH

Without a Trace"

Exceptional Innovation in Marketing / Innovative Marketing: Single

04504A

2004 Advertising Merit Award

TBWA\Hunt Lascaris / Johannesburg

Johannesburg Zoo

Feed the Animals

Exceptional Innovation in Marketing / Innovative Marketing: Single

04505A

2004 Advertising Merit Award

The Jupiter Drawing Room (South Africa) / Johannesburg

Kevin's Kustom Tatoos

Stamp

Exceptional Innovation in Marketing / Innovative Marketing: Single

04506A

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