The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Cog
Agency: Wieden+Kennedy / London
Client: Honda Category: Consumer Television / Consumer Television Over :30 Single
Gravity Boots, Gravity Bomb, Tractor Beam
Agency: TBWA\Chiat\Day / Los Angeles
Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Campaign
Cog, Everyday, Sense
Agency: Wieden+Kennedy / London
Client: Honda Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Gay. Straight, Musical Instruments, 3 Second rule
Agency: Matthew Vescovo / MTV / New York
Client: MTV Category: Consumer Television / Consumer Television :20 and Under: Campaign
Cog
Agency: Wieden+Kennedy / London
Client: Honda Category: Consumer Television / Consumer Television Over :30 Single
Career Maker
Agency: BBDO / New York
Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Single
Call Center, Career Maker, MBA (Problems)
Agency: BBDO / New York
Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Campaign
Drama, Remind Me, Chinese Office
Agency: BBDO / New York
Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Campaign
Postman, Barrel, Barrel Miss
Agency: Clemmow Hornby Inge / London
Client: Britvic Category: Consumer Television / Consumer Television Over :30 Campaign
Switzerland, USA, Holland
Agency: Clemmow Hornby Inge / London
Client: Heineken Category: Consumer Television / Consumer Television Over :30 Campaign
History, Business Cards, Greetings
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television Over :30 Campaign
The Long Run, Laila, Stacy
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Worms
Agency: BBDO / Bangkok
Client: Uni President (Thailand) Co., Ltd. Category: Consumer Television / Consumer Television Over :30 Single
Mountain
Agency: TBWALondon / London
Client: Sony PlayStation 2 Category: Consumer Television / Consumer Television Over :30 Single
Tractor Beam
Agency: TBWA\Chiat\Day / Los Angeles
Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Single
Geek, Outfit, Flaps
Agency: Fallon / Minneapolis
Client: CITI Category: Consumer Television / Consumer Television :30/:25 Campaign
Rugby Keep the Ball Alive
Agency: Publicis Mojo / Southbank
Client: Nike Australia Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Just Works (Cog Spoof)
Agency: WCRS Limited / London
Client: 118 118 The Number Category: Consumer Television / Consumer Television Over :30 Single
Role Reversal
Agency: Cliff Freeman & Partners / New York
Client: Value City Category: Consumer Television / Consumer Television :30/:25 Single
Let's Pretend, Point and Talk, Working
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Noah's Bagels Category: Consumer Television / Consumer Television Under $50,000 Budget: Campaign
Finger, Reflex, Baby
Agency: McLim / los angeles
Client: Master Cabbie Taxi Academy Category: Consumer Television / Consumer Television Under $50,000 Budget: Campaign
Roy,Paul,Julie
Agency: Sedgwick Rd. / Seattle
Client: Washington Mutual Category: Consumer Television / Consumer Television :30/:25 Campaign
Eric Hirsh, Diane Holmes, Dave Lee
Agency: UNION / New York
Client: Comedy Central Category: Consumer Television / Consumer Television :30/:25 Campaign
Gallery, Free Food, Kitchen
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television :30/:25 Campaign
Tomlinson, Bradley, Francis
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television :30/:25 Campaign
Pagers, FlamZ, Foxhole
Agency: Wieden+Kennedy / Portland
Client: Miller Category: Consumer Television / Consumer Television :30/:25 Campaign
Mr. Really Really Really Bad Dancer
Agency: DDB/Chicago
Client: Anheuser-Busch Category: Consumer Television / Consumer Television Over :30 Campaign
Streets
Agency: Ogilvy Brasil / São Paulo
Client: Mattel Category: Consumer Television / Consumer Television Under $50,000 Budget
Mouth
Agency: Ogilvy Brasil / São Paulo
Client: Sonrisal Category: Consumer Television / Consumer Television Under $50,000 Budget
Point & Talk
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Noah's Bagels Category: Consumer Television / Consumer Television Under $50,000 Budget
Tourist
Agency: lowe worldwide / Kuala Lumpur
Client: Olympus Category: Consumer Television / Consumer Television Under $50,000 Budget
Swans
Agency: M&C Saatchi / Melbourne
Client: Richmond Football Club Category: Consumer Television / Consumer Television Under $50,000 Budget
Musical Instruments
Agency: Matthew Vescovo / MTV / New York
Client: MTV Category: Consumer Television / Consumer Television :20 and Under: Single
3 Second rule
Agency: Matthew Vescovo/MTV / New York
Client: MTV Category: Consumer Television / Consumer Television :20 and Under: Single
Black and Curly
Agency: Matthew Vescovo / MTV / New York
Client: MTV Category: Consumer Television / Consumer Television :20 and Under: Single
Ring, Witch, Escape
Agency: Abbott Mead Vickers BBDO / London
Client: BT Broadband Category: Consumer Television / Consumer Television :20 and Under: Campaign
Paging, Translator, Mimic
Agency: Colenso BBDO / Auckland
Client: Tip Top Category: Consumer Television / Consumer Television :20 and Under: Campaign
Wake Up Call
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Consumer Television Over :30 Single
Laila
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Consumer Television Over :30 Single
Fascination
Agency: DDBParis / Paris
Client: Audi Category: Consumer Television / Consumer Television Over :30 Single
Attack of the Snowman
Agency: DENTSU INC.Tokyo / Tokyo
Client: Yellow Hat Ltd. Category: Consumer Television / Consumer Television Over :30 Single
History
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television Over :30 Single
Greetings
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television Over :30 Single
23 vs. 39
Agency: Element 79 Partners / Chicago
Client: Gatorade Category: Consumer Television / Consumer Television Over :30 Single
USPS
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Consumer Television / Consumer Television Over :30 Single
Next Shift
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Consumer Television / Consumer Television Over :30 Single
Julie
Agency: Leo Burnett Company / Chicago
Client: Morgan Stanley Category: Consumer Television / Consumer Television Over :30 Single
Kevin
Agency: Leo Burnett Company / Chicago
Client: Morgan Stanley Category: Consumer Television / Consumer Television Over :30 Single
The Osbournes: Those Were the Days
Agency: MTV Networks / New York
Client: MTV Category: Consumer Television / Consumer Television Over :30 Single
Mothman
Agency: Net#work BBDO / Johannesburg
Client: Opel Corsa Lite Category: Consumer Television / Consumer Television Over :30 Single
Award:
2004 Advertising Best of Show Pencil
Agency:
Wieden+Kennedy / London
Client:
Honda
Title:
Cog
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04079A
Award:
2004 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Sony PlayStation
Title:
Gravity Boots, Gravity Bomb, Tractor Beam
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
04089A
Award:
2004 Advertising Gold Pencil
Agency:
Wieden+Kennedy / London
Client:
Honda
Title:
Cog, Everyday, Sense
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
04094A
Award:
2004 Advertising Gold Pencil
Agency:
Matthew Vescovo / MTV / New York
Client:
MTV
Title:
Gay. Straight, Musical Instruments, 3 Second rule
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
04093A
Award:
2004 Advertising Gold Pencil
Agency:
Wieden+Kennedy / London
Client:
Honda
Title:
Cog
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04079A
Award:
2004 Advertising Gold Pencil
Agency:
BBDO / New York
Client:
Fed Ex
Title:
Career Maker
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04086A
Award:
2004 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
Fed Ex
Title:
Call Center, Career Maker, MBA (Problems)
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
04090A
Award:
2004 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
Fed Ex
Title:
Drama, Remind Me, Chinese Office
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
04091A
Award:
2004 Advertising Silver Pencil
Agency:
Clemmow Hornby Inge / London
Client:
Britvic
Title:
Postman, Barrel, Barrel Miss
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
04083A
Award:
2004 Advertising Silver Pencil
Agency:
Clemmow Hornby Inge / London
Client:
Heineken
Title:
Switzerland, USA, Holland
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
04084A
Award:
2004 Advertising Silver Pencil
Agency:
Downtown Partners DDB / Toronto
Client:
Labatt Breweries - Bud Light
Title:
History, Business Cards, Greetings
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
04085A
Award:
2004 Advertising Silver Pencil
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
The Long Run, Laila, Stacy
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
04095A
Award:
2004 Advertising Silver Pencil
Agency:
BBDO / Bangkok
Client:
Uni President (Thailand) Co., Ltd.
Title:
Worms
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04080A
Award:
2004 Advertising Silver Pencil
Agency:
TBWALondon / London
Client:
Sony PlayStation 2
Title:
Mountain
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04081A
Award:
2004 Advertising Silver Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Sony PlayStation
Title:
Tractor Beam
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04087A
Award:
2004 Advertising Bronze Pencil
Agency:
Fallon / Minneapolis
Client:
CITI
Title:
Geek, Outfit, Flaps
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
04092A
Award:
2004 Advertising Bronze Pencil
Agency:
Publicis Mojo / Southbank
Client:
Nike Australia
Title:
Rugby Keep the Ball Alive
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
04096A
Award:
2004 Advertising Bronze Pencil
Agency:
WCRS Limited / London
Client:
118 118 The Number
Title:
Just Works (Cog Spoof)
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04082A
Award:
2004 Advertising Bronze Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Value City
Title:
Role Reversal
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04088A
Award:
2004 Advertising Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
Noah's Bagels
Title:
Let's Pretend, Point and Talk, Working
Category:
Consumer Television / Consumer Television Under $50,000 Budget: Campaign
Annual ID:
04488A
Award:
2004 Advertising Merit Award
Agency:
McLim / los angeles
Client:
Master Cabbie Taxi Academy
Title:
Finger, Reflex, Baby
Category:
Consumer Television / Consumer Television Under $50,000 Budget: Campaign
Annual ID:
04489A
Award:
2004 Advertising Merit Award
Agency:
Sedgwick Rd. / Seattle
Client:
Washington Mutual
Title:
Roy,Paul,Julie
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
04475A
Award:
2004 Advertising Merit Award
Agency:
UNION / New York
Client:
Comedy Central
Title:
Eric Hirsh, Diane Holmes, Dave Lee
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
04476A
Award:
2004 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Gallery, Free Food, Kitchen
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
04477A
Award:
2004 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Tomlinson, Bradley, Francis
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
04478A
Award:
2004 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Miller
Title:
Pagers, FlamZ, Foxhole
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
04479A
Award:
2004 Advertising Merit Award
Agency:
DDB/Chicago
Client:
Anheuser-Busch
Title:
Mr. Really Really Really Bad Dancer
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
04450A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
Mattel
Title:
Streets
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
04192A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
Sonrisal
Title:
Mouth
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
04295A
Award:
2004 Advertising Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
Noah's Bagels
Title:
Point & Talk
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
04485A
Award:
2004 Advertising Merit Award
Agency:
lowe worldwide / Kuala Lumpur
Client:
Olympus
Title:
Tourist
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
04486A
Award:
2004 Advertising Merit Award
Agency:
M&C Saatchi / Melbourne
Client:
Richmond Football Club
Title:
Swans
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
04487A
Award:
2004 Advertising Merit Award
Agency:
Matthew Vescovo / MTV / New York
Client:
MTV
Title:
Musical Instruments
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
04480A
Award:
2004 Advertising Merit Award
Agency:
Matthew Vescovo/MTV / New York
Client:
MTV
Title:
3 Second rule
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
04481A
Award:
2004 Advertising Merit Award
Agency:
Matthew Vescovo / MTV / New York
Client:
MTV
Title:
Black and Curly
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
04482A
Award:
2004 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
BT Broadband
Title:
Ring, Witch, Escape
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
04483A
Award:
2004 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Tip Top
Title:
Paging, Translator, Mimic
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
04484A
Award:
2004 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Wake Up Call
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04430A
Award:
2004 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Laila
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04431A
Award:
2004 Advertising Merit Award
Agency:
DDBParis / Paris
Client:
Audi
Title:
Fascination
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04432A
Award:
2004 Advertising Merit Award
Agency:
DENTSU INC.Tokyo / Tokyo
Client:
Yellow Hat Ltd.
Title:
Attack of the Snowman
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04433A
Award:
2004 Advertising Merit Award
Agency:
Downtown Partners DDB / Toronto
Client:
Labatt Breweries - Bud Light
Title:
History
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04434A
Award:
2004 Advertising Merit Award
Agency:
Downtown Partners DDB / Toronto
Client:
Labatt Breweries - Bud Light
Title:
Greetings
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04435A
Award:
2004 Advertising Merit Award
Agency:
Element 79 Partners / Chicago
Client:
Gatorade
Title:
23 vs. 39
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04436A
Award:
2004 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hewlett-Packard
Title:
USPS
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04437A
Award:
2004 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hewlett-Packard
Title:
Next Shift
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04438A
Award:
2004 Advertising Merit Award
Agency:
Leo Burnett Company / Chicago
Client:
Morgan Stanley
Title:
Julie
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04439A
Award:
2004 Advertising Merit Award
Agency:
Leo Burnett Company / Chicago
Client:
Morgan Stanley
Title:
Kevin
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04440A
Award:
2004 Advertising Merit Award
Agency:
MTV Networks / New York
Client:
MTV
Title:
The Osbournes: Those Were the Days
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04441A
Award:
2004 Advertising Merit Award
Agency:
Net#work BBDO / Johannesburg
Client:
Opel Corsa Lite
Title:
Mothman
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04442A
