The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Exceptional Innovation in Marketing
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- Consumer Magazine
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- Exceptional Innovation in Marketing
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- Innovative Marketing - Single
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Filter
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Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
Installation / Highlighter
Agency: BBDO / New York
Client: FedEx/Kinko's Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Installations
Agency: BBDO / New York
Client: FedEx/Kinko's Category: Exceptional Innovation in Marketing / Innovative Marketing - Campaign
AXE Mmmousepad
Agency: Lowe / Dubai
Client: Unilever Arabia - AXE Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Giant Comb
Agency: Leo Burnett / Bangkok
Client: P&G Rejoice Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Tummy Tissue
Agency: lowe shanghai / shanghai
Client: Total Fitness Club Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Contagious
Agency: Ogilvy South Africa / Cape Town
Client: SANTA (South African National Tuberculosis Association) Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Nike iD Reuters Sign
Agency: R/GA / New York
Client: Nike Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Boomgate
Agency: Saatchi & Saatchi / Sydney
Client: Procter & Gamble Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Worst Boyfriend
Agency: DDB New Zealand / Auckland
Client: nzgirl Category: Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Tourist Campaign
Agency: Fallon London / London
Client: Tate Category: Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Audi A3 Art of the H3ist
Agency: McKinney / Durham
Client: Audi of America, Inc. Category: Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Jordan Lifestyle
Agency: Wieden+Kennedy / New York
Client: Nike Brand Jordan - Lifestyle Collection Category: Exceptional Innovation in Marketing / Innovative Marketing - Campaign