The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Counterfeit Integrated Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Counterfeit Integrated Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Counterfeit Integrated Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding / Integrated Branding Campaign
King Integrated Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
MOTORmate Integrated Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Nike Run London Integrated Agency: AKQA / London Client: Nike Category: Integrated Branding / Integrated Branding Campaign
Lynxjet Launch Agency: Lowe Hunt / Sydney Client: Unilever Australasia Category: Integrated Branding / Integrated Branding Campaign
MOTORmate Integrated Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Altoidia Agency: Leo Burnett / Chicago Client: Altoids Category: Integrated Branding / Integrated Branding Campaign
Audi A3 Art of the H3ist Agency: McKinney / Durham Client: Audi of America, Inc. Category: Integrated Branding / Integrated Branding Campaign
Nike iD Agency: R/GA / New York Client: Nike Category: Integrated Branding / Integrated Branding Campaign
Fair Enough Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Integrated Branding / Integrated Branding Campaign
120 Not So Standard Features Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Integrated Branding / Integrated Branding Campaign
Keep it on all fours Agency: Bartle Bogle Hegarty / New York Client: Ford Multi-State Working Group Category: Integrated Branding / Integrated Branding Campaign
Change Integrated Agency: Crispin Porter + Bogusky / Miami Client: GAP Category: Integrated Branding / Integrated Branding Campaign
Hardly Legal Integrated Agency: Crispin Porter + Bogusky / Miami Client: YoungGuns International Advertising Awards Category: Integrated Branding / Integrated Branding Campaign
goo"Fill the city with questions!" Project Agency: ground / Tokyo Client: NTT-Resonant Inc. Category: Integrated Branding / Integrated Branding Campaign
Audi A3 Art of the H3ist Agency: McKinney / Durham Client: Audi of America, Inc. Category: Integrated Branding / Integrated Branding Campaign
le soir newspaper Agency: mortierbrigade / brussels Client: le soir newspaper Category: Integrated Branding / Integrated Branding Campaign
ESPN Brand Without Sports Campaign Agency: Wieden+Kennedy / New York Client: ESPN Brand Category: Integrated Branding / Integrated Branding Campaign
Coq Roq Integrated Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
King Integrated Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
Mantropy Integrated Agency: Crispin Porter + Bogusky / Miami Client: Maxim Category: Integrated Branding / Integrated Branding Campaign
RoofStudio Integrated Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding / Integrated Branding Campaign
PLAY MUSIC PLAYER Agency: Dentsu Inc. / Tokyo Client: TOYOTA MOTOR CORPORATION Category: Integrated Branding / Integrated Branding Campaign
1007 Agency: Euro RSCG 4D Interactive / London Client: Peugeot Category: Integrated Branding / Integrated Branding Campaign
Not So Obvious Agency: McKinney / Durham Client: GroundWorks Dancetheater Category: Integrated Branding / Integrated Branding Campaign

2006 Interactive Best of Show Pencil

Crispin Porter + Bogusky / Miami

MINI

Counterfeit Integrated

Integrated Branding / Integrated Branding Campaign

06057N

2006 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Counterfeit Integrated

Integrated Branding / Integrated Branding Campaign

06001G

2006 Interactive Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Counterfeit Integrated

Integrated Branding / Integrated Branding Campaign

06057N

2006 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

Burger King

King Integrated

Integrated Branding / Integrated Branding Campaign

06002G

2006 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

MOTORmate Integrated

Integrated Branding / Integrated Branding Campaign

06003G

2006 Interactive Silver Pencil

AKQA / London

Nike

Nike Run London Integrated

Integrated Branding / Integrated Branding Campaign

06058N

2006 Advertising Bronze Pencil

Lowe Hunt / Sydney

Unilever Australasia

Lynxjet Launch

Integrated Branding / Integrated Branding Campaign

06004G

2006 Interactive Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

MOTORmate Integrated

Integrated Branding / Integrated Branding Campaign

06059N

2006 Interactive Bronze Pencil

Leo Burnett / Chicago

Altoids

Altoidia

Integrated Branding / Integrated Branding Campaign

06060N

2006 Interactive Bronze Pencil

McKinney / Durham

Audi of America, Inc.

Audi A3 Art of the H3ist

Integrated Branding / Integrated Branding Campaign

06061N

2006 Interactive Bronze Pencil

R/GA / New York

Nike

Nike iD

Integrated Branding / Integrated Branding Campaign

06062N

2006 Advertising Merit Award

Arnold Worldwide / Boston

American Legacy Foundation

Fair Enough

Integrated Branding / Integrated Branding Campaign

06301G

2006 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen

120 Not So Standard Features

Integrated Branding / Integrated Branding Campaign

06302G

2006 Advertising Merit Award

Bartle Bogle Hegarty / New York

Ford Multi-State Working Group

Keep it on all fours

Integrated Branding / Integrated Branding Campaign

06303G

2006 Advertising Merit Award

Crispin Porter + Bogusky / Miami

GAP

Change Integrated

Integrated Branding / Integrated Branding Campaign

06304G

2006 Advertising Merit Award

Crispin Porter + Bogusky / Miami

YoungGuns International Advertising Awards

Hardly Legal Integrated

Integrated Branding / Integrated Branding Campaign

06305G

2006 Advertising Merit Award

ground / Tokyo

NTT-Resonant Inc.

goo"Fill the city with questions!" Project

Integrated Branding / Integrated Branding Campaign

06306G

2006 Advertising Merit Award

McKinney / Durham

Audi of America, Inc.

Audi A3 Art of the H3ist

Integrated Branding / Integrated Branding Campaign

06307G

2006 Advertising Merit Award

mortierbrigade / brussels

le soir newspaper

le soir newspaper

Integrated Branding / Integrated Branding Campaign

06308G

2006 Advertising Merit Award

Wieden+Kennedy / New York

ESPN Brand

ESPN Brand Without Sports Campaign

Integrated Branding / Integrated Branding Campaign

06309G

2006 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Burger King

Coq Roq Integrated

Integrated Branding / Integrated Branding Campaign

06255N

2006 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Burger King

King Integrated

Integrated Branding / Integrated Branding Campaign

06256N

2006 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Maxim

Mantropy Integrated

Integrated Branding / Integrated Branding Campaign

06257N

2006 Interactive Merit Award

Crispin Porter + Bogusky / Miami

MINI

RoofStudio Integrated

Integrated Branding / Integrated Branding Campaign

06258N

2006 Interactive Merit Award

Dentsu Inc. / Tokyo

TOYOTA MOTOR CORPORATION

PLAY MUSIC PLAYER

Integrated Branding / Integrated Branding Campaign

06259N

2006 Interactive Merit Award

Euro RSCG 4D Interactive / London

Peugeot

1007

Integrated Branding / Integrated Branding Campaign

06260N

2006 Interactive Merit Award

McKinney / Durham

GroundWorks Dancetheater

Not So Obvious

Integrated Branding / Integrated Branding Campaign

06261N

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