The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Dream Kitchens for Everyone
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Sweden Category: Web Sites / Promotional Advertising
Communication Evolved
Agency: tha ltd. / Tokyo
Client: amana inc. Category: Web Sites / Business to Business
Big Ideas Come From Big Pencils
Agency: Leo Burnett and Arc Worldwide Canada / Toronto
Client: Leo Burnett Canada Category: Web Sites / Self-Promotion
SPAM RECYCLING
Agency: Jung von Matt AG / Stuttgart
Client: EnBW - Energy BW Category: Web Sites / Promotional Advertising
TBS "Humor Study"
Agency: Mother New York / New York
Client: Turner Broadcasting System (TBS) Category: Web Sites / Promotional Advertising
ABSOLUT METROPOLIS.
Agency: Great Works / Stockholm
Client: V&S ABSOLUT SPIRITS Category: Web Sites / Business to Consumer
adidas Originals
Agency: NEUE DIGITALE / Frankfurt
Client: adidas Category: Web Sites / Business to Consumer
adidas Y-3 Cubes
Agency: NEUE DIGITALE / Frankfurt
Client: adidas Category: Web Sites / Business to Consumer
G8 Rally Website
Agency: Agency Republic / London
Client: Comic Relief Category: Web Sites / Public Service/Non-Profit/ Educational
Hakuhodo & Hakuhodo DY media partners Recruit 2007
From A-Class to S-Class
Agency: Agency Republic / London
Client: Mercedes-Benz Passenger Cars UK Category: Web Sites / Promotional Advertising
Comcastic.com
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Comcast Category: Web Sites / Promotional Advertising
Real Handwritten Post Cards
Agency: ?kestam.Holst / Stockholm
Client: Posten (Swedish Post Office) Category: Web Sites / Business to Consumer
SithSense
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Web Sites / Business to Consumer
Roofstudio
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Web Sites / Business to Consumer
Animal Vision
Agency: Lowe Tesch / Stockholm
Client: Saab Automobile Category: Web Sites / Business to Consumer
Alesse.ca
Agency: Anderson DDB Health & Lifestyle / Toronto
Client: Wyeth Canada Category: Web Sites / Public Service/Non-Profit/ Educational
The End of Silence ? The Frankfurt Auschwitz Process 1963-65
Agency: BlueMars - Gesellschaft f?r digitale Kommunikation mbH / Frankfurt
Client: Hessischer Rundfunk Category: Web Sites / Public Service/Non-Profit/ Educational
Museum of Desert
Agency: Grupo W / Saltillo
Client: Museo del Desierto Category: Web Sites / Public Service/Non-Profit/ Educational
Curating the City
Agency: Hello Design / Culver City
Client: Los Angeles Conservancy Category: Web Sites / Public Service/Non-Profit/ Educational
AshTrayMouth.com
Agency: Sedgwick Rd. / Seattle
Client: Washington State Department of Health Category: Web Sites / Public Service/Non-Profit/ Educational
Exhale
Agency: TribalDDB Canada / Vancouver
Client: Fraser Health Authority Category: Web Sites / Public Service/Non-Profit/ Educational
Crimescene
Agency: Euro RSCG 4D Interactive / London
Client: Intel Category: Web Sites / Business to Business
KPF Website
Agency: Firstborn / New York
Client: Kohn Pedersen Fox Architects Category: Web Sites / Business to Business
Bascule Inc.
Agency: Bascule Inc. / Minato-ku
Client: Bascule Inc. Category: Web Sites / Self-Promotion
boone/oakley advertising web site
Agency: boone/oakley advertising / Charlotte
Client: boone/oakley advertising Category: Web Sites / Self-Promotion
Campana Brothers
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Campana Brothers Category: Web Sites / Self-Promotion
SHU AKASHI
Agency: HAKUHODO i-studio Inc. / Tokyo
Client: SHU AKASHI Category: Web Sites / Self-Promotion
Virtual christmas market
Agency: Jung von Matt AG / Stuttgart
Client: Jung von Matt Group Category: Web Sites / Self-Promotion
Kinetic V4
Agency: Kinetic Singapore / Singapore
Client: Kinetic Singapore Category: Web Sites / Self-Promotion
Makine's Web Site
Agency: Makine Studios, Inc / Venice
Client: Makine Studios Category: Web Sites / Self-Promotion
McKinney's "Audi A3 Art of the H3ist" microsite
Agency: McKinney / Durham
Client: McKinney Category: Web Sites / Self-Promotion
Mother London website
Agency: POKE / London
Client: Mother Advertising Category: Web Sites / Self-Promotion
Wysiwyg
Agency: Wysiwyg Comunicaci?n Interactiva / Madrid
Client: Wysiwyg Category: Web Sites / Self-Promotion
Saab "Saibu" Tour
Agency: ADK / TOKYO
Client: General Motors Category: Web Sites / Promotional Advertising
Project Gotham Racing 3
Agency: AKQA / San Francisco
Client: Xbox Category: Web Sites / Promotional Advertising
EIGHT THE PROJECT
Agency: Aoi Advertising Promotion Inc. / Tokyo
Client: Adobe Systems Incorporated (*As of 2006, Macromedia has become a part of Adobe) Category: Web Sites / Promotional Advertising
The Bad Luck Test
Agency: Forsman & Bodenfors / Gothenburg
Client: IF Category: Web Sites / Promotional Advertising
My Life as a 10
Agency: Grupo W / Saltillo
Client: Nike Category: Web Sites / Promotional Advertising
Beck
Agency: Hi-ReS! / London
Client: Beck/Interscope, US Category: Web Sites / Promotional Advertising
Lost Untold
Agency: Hi-ReS! / London
Client: Channel4, UK Category: Web Sites / Promotional Advertising
Red Bull Copilot: Downhill
Agency: Odopod / San FRancisco
Client: Red Bull Category: Web Sites / Promotional Advertising
Levi's? Square Cut
Agency: OgilvyOne Worldwide / Singapore
Client: Levi Strauss Asia Pacific Division Pte Ltd Category: Web Sites / Promotional Advertising
I FEEL LEGACY
Agency: ONE SKY INC. / Tokyo
Client: Fuji Heavy Industries Ltd. Category: Web Sites / Promotional Advertising
JUMP-IN.JP
Agency: ONE SKY INC. / Tokyo
Client: Microsoft Corporation(Japan) Category: Web Sites / Promotional Advertising
Viking Line Dance
Agency: ?kestam.Holst / Stockholm
Client: Viking Line Category: Web Sites / Business to Consumer
Award:
2006 Interactive Gold Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA Sweden
Title:
Dream Kitchens for Everyone
Category:
Web Sites / Promotional Advertising
Annual ID:
06024N
Award:
2006 Interactive Silver Pencil
Agency:
tha ltd. / Tokyo
Client:
amana inc.
Title:
Communication Evolved
Category:
Web Sites / Business to Business
Annual ID:
06029N
Award:
2006 Interactive Silver Pencil
Agency:
Leo Burnett and Arc Worldwide Canada / Toronto
Client:
Leo Burnett Canada
Title:
Big Ideas Come From Big Pencils
Category:
Web Sites / Self-Promotion
Annual ID:
06031N
Award:
2006 Interactive Silver Pencil
Agency:
Jung von Matt AG / Stuttgart
Client:
EnBW - Energy BW
Title:
SPAM RECYCLING
Category:
Web Sites / Promotional Advertising
Annual ID:
06025N
Award:
2006 Interactive Silver Pencil
Agency:
Mother New York / New York
Client:
Turner Broadcasting System (TBS)
Title:
TBS "Humor Study"
Category:
Web Sites / Promotional Advertising
Annual ID:
06026N
Award:
2006 Interactive Silver Pencil
Agency:
Great Works / Stockholm
Client:
V&S ABSOLUT SPIRITS
Title:
ABSOLUT METROPOLIS.
Category:
Web Sites / Business to Consumer
Annual ID:
06017N
Award:
2006 Interactive Silver Pencil
Agency:
NEUE DIGITALE / Frankfurt
Client:
adidas
Title:
adidas Originals
Category:
Web Sites / Business to Consumer
Annual ID:
06018N
Award:
2006 Interactive Silver Pencil
Agency:
NEUE DIGITALE / Frankfurt
Client:
adidas
Title:
adidas Y-3 Cubes
Category:
Web Sites / Business to Consumer
Annual ID:
06019N
Award:
2006 Interactive Bronze Pencil
Agency:
Agency Republic / London
Client:
Comic Relief
Title:
G8 Rally Website
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
06033N
Award:
2006 Interactive Bronze Pencil
Agency:
HAKUHODO i-studio Inc. / Tokyo
Client:
HAKUHODO Inc.
Title:
Hakuhodo & Hakuhodo DY media partners Recruit 2007
Category:
Web Sites / Self-Promotion
Annual ID:
06032N
Award:
2006 Interactive Bronze Pencil
Agency:
Agency Republic / London
Client:
Mercedes-Benz Passenger Cars UK
Title:
From A-Class to S-Class
Category:
Web Sites / Promotional Advertising
Annual ID:
06027N
Award:
2006 Interactive Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Comcast
Title:
Comcastic.com
Category:
Web Sites / Promotional Advertising
Annual ID:
06028N
Award:
2006 Interactive Bronze Pencil
Agency:
?kestam.Holst / Stockholm
Client:
Posten (Swedish Post Office)
Title:
Real Handwritten Post Cards
Category:
Web Sites / Business to Consumer
Annual ID:
06020N
Award:
2006 Interactive Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
SithSense
Category:
Web Sites / Business to Consumer
Annual ID:
06021N
Award:
2006 Interactive Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Roofstudio
Category:
Web Sites / Business to Consumer
Annual ID:
06022N
Award:
2006 Interactive Bronze Pencil
Agency:
Lowe Tesch / Stockholm
Client:
Saab Automobile
Title:
Animal Vision
Category:
Web Sites / Business to Consumer
Annual ID:
06023N
Award:
2006 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Women
Category:
Web Sites / E-Commerce
Annual ID:
06030N
Award:
2006 Interactive Merit Award
Agency:
Anderson DDB Health & Lifestyle / Toronto
Client:
Wyeth Canada
Title:
Alesse.ca
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
06197N
Award:
2006 Interactive Merit Award
Agency:
BlueMars - Gesellschaft f?r digitale Kommunikation mbH / Frankfurt
Client:
Hessischer Rundfunk
Title:
The End of Silence ? The Frankfurt Auschwitz Process 1963-65
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
06198N
Award:
2006 Interactive Merit Award
Agency:
Grupo W / Saltillo
Client:
Museo del Desierto
Title:
Museum of Desert
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
06199N
Award:
2006 Interactive Merit Award
Agency:
Hello Design / Culver City
Client:
Los Angeles Conservancy
Title:
Curating the City
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
06200N
Award:
2006 Interactive Merit Award
Agency:
Sedgwick Rd. / Seattle
Client:
Washington State Department of Health
Title:
AshTrayMouth.com
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
06201N
Award:
2006 Interactive Merit Award
Agency:
TribalDDB Canada / Vancouver
Client:
Fraser Health Authority
Title:
Exhale
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
06202N
Award:
2006 Interactive Merit Award
Agency:
Euro RSCG 4D Interactive / London
Client:
Intel
Title:
Crimescene
Category:
Web Sites / Business to Business
Annual ID:
06181N
Award:
2006 Interactive Merit Award
Agency:
Firstborn / New York
Client:
Kohn Pedersen Fox Architects
Title:
KPF Website
Category:
Web Sites / Business to Business
Annual ID:
06182N
Award:
2006 Interactive Merit Award
Agency:
Bascule Inc. / Minato-ku
Client:
Bascule Inc.
Title:
Bascule Inc.
Category:
Web Sites / Self-Promotion
Annual ID:
06187N
Award:
2006 Interactive Merit Award
Agency:
boone/oakley advertising / Charlotte
Client:
boone/oakley advertising
Title:
boone/oakley advertising web site
Category:
Web Sites / Self-Promotion
Annual ID:
06188N
Award:
2006 Interactive Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Campana Brothers
Title:
Campana Brothers
Category:
Web Sites / Self-Promotion
Annual ID:
06189N
Award:
2006 Interactive Merit Award
Agency:
HAKUHODO i-studio Inc. / Tokyo
Client:
SHU AKASHI
Title:
SHU AKASHI
Category:
Web Sites / Self-Promotion
Annual ID:
06190N
Award:
2006 Interactive Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
Jung von Matt Group
Title:
Virtual christmas market
Category:
Web Sites / Self-Promotion
Annual ID:
06191N
Award:
2006 Interactive Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
Kinetic Singapore
Title:
Kinetic V4
Category:
Web Sites / Self-Promotion
Annual ID:
06192N
Award:
2006 Interactive Merit Award
Agency:
Makine Studios, Inc / Venice
Client:
Makine Studios
Title:
Makine's Web Site
Category:
Web Sites / Self-Promotion
Annual ID:
06193N
Award:
2006 Interactive Merit Award
Agency:
McKinney / Durham
Client:
McKinney
Title:
McKinney's "Audi A3 Art of the H3ist" microsite
Category:
Web Sites / Self-Promotion
Annual ID:
06194N
Award:
2006 Interactive Merit Award
Agency:
POKE / London
Client:
Mother Advertising
Title:
Mother London website
Category:
Web Sites / Self-Promotion
Annual ID:
06195N
Award:
2006 Interactive Merit Award
Agency:
Wysiwyg Comunicaci?n Interactiva / Madrid
Client:
Wysiwyg
Title:
Wysiwyg
Category:
Web Sites / Self-Promotion
Annual ID:
06196N
Award:
2006 Interactive Merit Award
Agency:
ADK / TOKYO
Client:
General Motors
Title:
Saab "Saibu" Tour
Category:
Web Sites / Promotional Advertising
Annual ID:
06168N
Award:
2006 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike Free
Category:
Web Sites / Promotional Advertising
Annual ID:
06169N
Award:
2006 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
Xbox
Title:
Project Gotham Racing 3
Category:
Web Sites / Promotional Advertising
Annual ID:
06170N
Award:
2006 Interactive Merit Award
Agency:
Aoi Advertising Promotion Inc. / Tokyo
Client:
Adobe Systems Incorporated (*As of 2006, Macromedia has become a part of Adobe)
Title:
EIGHT THE PROJECT
Category:
Web Sites / Promotional Advertising
Annual ID:
06171N
Award:
2006 Interactive Merit Award
Agency:
Dentsu / Tokyo
Client:
Shiseido
Title:
Shiseido uno
Category:
Web Sites / Promotional Advertising
Annual ID:
06172N
Award:
2006 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IF
Title:
The Bad Luck Test
Category:
Web Sites / Promotional Advertising
Annual ID:
06173N
Award:
2006 Interactive Merit Award
Agency:
Grupo W / Saltillo
Client:
Nike
Title:
My Life as a 10
Category:
Web Sites / Promotional Advertising
Annual ID:
06174N
Award:
2006 Interactive Merit Award
Agency:
Hi-ReS! / London
Client:
Beck/Interscope, US
Title:
Beck
Category:
Web Sites / Promotional Advertising
Annual ID:
06175N
Award:
2006 Interactive Merit Award
Agency:
Hi-ReS! / London
Client:
Channel4, UK
Title:
Lost Untold
Category:
Web Sites / Promotional Advertising
Annual ID:
06176N
Award:
2006 Interactive Merit Award
Agency:
Odopod / San FRancisco
Client:
Red Bull
Title:
Red Bull Copilot: Downhill
Category:
Web Sites / Promotional Advertising
Annual ID:
06177N
Award:
2006 Interactive Merit Award
Agency:
OgilvyOne Worldwide / Singapore
Client:
Levi Strauss Asia Pacific Division Pte Ltd
Title:
Levi's? Square Cut
Category:
Web Sites / Promotional Advertising
Annual ID:
06178N
Award:
2006 Interactive Merit Award
Agency:
ONE SKY INC. / Tokyo
Client:
Fuji Heavy Industries Ltd.
Title:
I FEEL LEGACY
Category:
Web Sites / Promotional Advertising
Annual ID:
06179N
Award:
2006 Interactive Merit Award
Agency:
ONE SKY INC. / Tokyo
Client:
Microsoft Corporation(Japan)
Title:
JUMP-IN.JP
Category:
Web Sites / Promotional Advertising
Annual ID:
06180N
Award:
2006 Interactive Merit Award
Agency:
7779 / Tokyo
Client:
Hoshino resort
Title:
Shiroganeya
Category:
Web Sites / Business to Consumer
Annual ID:
06136N
Award:
2006 Interactive Merit Award
Agency:
?kestam.Holst / Stockholm
Client:
Viking Line
Title:
Viking Line Dance
Category:
Web Sites / Business to Consumer
Annual ID:
06137N
