The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

INK Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur Client: Penline Sdn Bhd Category: Collateral / Posters - Campaign
Lingerie, Kinky, Bikini Agency: Ogilvy & Mather Pte Ltd / Singapore Client: FHM Singapore Category: Collateral / P.O.P. and In-Store - Campaign
Blue Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur Client: Penline Sdn Bhd Category: Collateral / P.O.P. and In-Store - Single
Lego - Fire Station Agency: Saatchi & Saatchi / Singapore Client: Lego Category: Collateral / Posters - Single
Lego - Hangar Agency: Saatchi & Saatchi / Singapore Client: Lego Category: Collateral / Posters - Single
Lego - Agency: Saatchi & Saatchi / Singapore Client: Lego Category: Collateral / Posters - Campaign
Harvey Nichols Agency: DDB / London Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Campaign
Red Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur Client: Penline Sdn Bhd Category: Collateral / P.O.P. and In-Store - Single
Bonded by Blood Agency: TBWA\Whybin / Auckland Client: adidasNZRU Category: Collateral / P.O.P. and In-Store - Campaign
Black Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur Client: Penline Sdn Bhd Category: Collateral / P.O.P. and In-Store - Single
King Agency: BBDO Atlanta / Atlanta Client: Bookears Category: Collateral / Posters - Single
Refraction Agency: BBDO Malaysia / Kuala Lumpur Client: Olympus (M) Sdn Bhd Category: Collateral / Posters - Single
Slouch Agency: BBDO / Singapore Client: One Cube Category: Collateral / Posters - Single
Blur Agency: Colenso BBDO / Auckland Client: Mini Category: Collateral / Posters - Single
Le Doh Agency: DDB Worldwide Pte Ltd / Singapore Client: Hasbro Singapore Category: Collateral / Posters - Single
Hearses Agency: Grey Worldwide: HK / Quarry Bay Client: Kiwicare Category: Collateral / Posters - Single
Builders of Tomorrow Agency: Jung von Matt AG / Hamburg Client: Lego Category: Collateral / Posters - Single
Oh, The Shame Agency: Leo Burnett / Chicago Client: Altoids Category: Collateral / Posters - Single
Land Rover Agency: Ogilvy & Mather Philippines / Makati City Client: DHL Worldwide Express Phils. Category: Collateral / Posters - Single
Nikon - Battlefield Agency: Ogilvy Singapore / Singapore Client: Nikon Singapore Category: Collateral / Posters - Single
Shoes Agency: Ogilvy & Mather / Toronto Client: Mattel Canada - Hot Wheels Category: Collateral / Posters - Single
Glue Agency: Rethink / Vancouver Client: Orkin Pest Control Category: Collateral / Posters - Single
"Dirt Road" Agency: Saatchi & Saatchi / Petaling Jaya Client: UMW Toyota Motor Category: Collateral / Posters - Single
Take Your Child to Work Day Agency: Lowe New York / New York Client: Lowe New York Category: Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Mangos Holiday '06 Mixed Fruit Activity Book Agency: Mangos / Malvern Client: Mangos Category: Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
organ donation Agency: Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München Client: Serviceplan Category: Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Handmade Posters Agency: Serviceplan Muenchen/Hamburg / Hamburg Client: Serviceplan Hamburg GmbH & Co. KG Category: Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
BBC Words Campaign Agency: BBDO / New York Client: BBC World Category: Collateral / Posters - Campaign
Basic Cut Campaign Agency: BBDO / Singapore Client: One Cube Category: Collateral / Posters - Campaign
DoorKnob/ReviewMirror/SteeringWheel Agency: BBDO Canada / Toronto Client: The Chrysler Jeep Dodge Retailers of Ontario Category: Collateral / Posters - Campaign
World Press Photo Exhibition 2006 Agency: Clemenger BBDO / Wellington Client: The New Zealand Netherlands Foundation Category: Collateral / Posters - Campaign
Tempest Campaign Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Tempest Category: Collateral / Posters - Campaign
Henna Agency: Grey Worldwide India Pvt. Ltd. / Mumbai Client: Travel Corporation India Pvt. Ltd. Category: Collateral / Posters - Campaign
The Rei-Action “Bleeding" Agency: Jung von Matt AG / 20357 Hamburg Client: fit GmbH Category: Collateral / Posters - Campaign
Bicycle Lock Agency: Leo Burnett, Bangkok / Bangkok Client: Clima Co., Ltd. Category: Collateral / Posters - Campaign
Fast Enough Agency: Naga DDB Malaysia / Petaling Jaya Client: Perodua Sales Sdn Bhd Category: Collateral / Posters - Campaign
Carbon Car Agency: Ogilvy Advertising / London Client: BP Category: Collateral / Posters - Campaign
Ultra Wide Angle Lens Agency: Ogilvy Singapore / Singapore Client: Nikon Singapore Category: Collateral / Posters - Campaign
Open Sky System Agency: Philipp und Keuntje GmbH / Hamburg Client: Audi AG Category: Collateral / Posters - Campaign
Movie Mistake Agency: Publicis Malaysia / Petaling Jaya Client: Hewlett Packard (Malaysia) Category: Collateral / Posters - Campaign
Tulipan, Rabbits Agency: Young & Rubicam Buenos Aires / Capital Federal Client: Kopelco S.A Category: Collateral / Posters - Campaign
Kid s Headache Agency: Young & Rubicam Buenos Aires / Capital Federal Client: Bayer Category: Collateral / Posters - Campaign
Bookmark Agency: BBDO / Bangkok Client: The Post Publishing Public Co.,Ltd. Category: Collateral / Promotion (Agencies creating work for individuals) - Single only
Smallest turning circle Agency: BBDO Duesseldorf GmbH / Duesseldorf Client: DaimlerChrysler Vertriebsorganisation Deutschland in Cooperation with PepsiCo Deutschland Category: Collateral / Promotion (Agencies creating work for individuals) - Single only
Extra White Smile Agency: BBDO Duesseldorf GmbH / Duesseldorf Client: Wrigley GmbH Category: Collateral / Promotion (Agencies creating work for individuals) - Single only
The Power of Ascii Tissue Packs Agency: Hakuhodo Kettle / TOKYO Client: ASCII CORPORATION Category: Collateral / Promotion (Agencies creating work for individuals) - Single only
Poul Neilson Personal Training Agency: Publicis toronto / toronto Client: Poul Neilson Category: Collateral / Promotion (Agencies creating work for individuals) - Single only
Strong Hair Agency: DDB International / Kuala Lumpur Client: UNZA Category: Collateral / P.O.P. and In-Store - Campaign
Mc Enroe Style Agency: DDB / Paris Client: Nike France Category: Collateral / P.O.P. and In-Store - Campaign
'Razor Blade' / 'Great Wall' / 'Crush' / 'Alligators' Agency: EURO RSCG WORLDWIDE / Shanghai Client: Moet Hennessy Diageo (China) Co. Ltd. Category: Collateral / P.O.P. and In-Store - Campaign

2007 Advertising Gold Pencil

McCann Erickson (M) Sdn Bhd / Kuala Lumpur

Penline Sdn Bhd

INK

Collateral / Posters - Campaign

07029A

2007 Advertising Gold Pencil

Ogilvy & Mather Pte Ltd / Singapore

FHM Singapore

Lingerie, Kinky, Bikini

Collateral / P.O.P. and In-Store - Campaign

07024A

2007 Advertising Gold Pencil

McCann Erickson (M) Sdn Bhd / Kuala Lumpur

Penline Sdn Bhd

Blue

Collateral / P.O.P. and In-Store - Single

07021A

2007 Advertising Silver Pencil

Saatchi & Saatchi / Singapore

Lego

Lego - Fire Station

Collateral / Posters - Single

07027A

2007 Advertising Silver Pencil

Saatchi & Saatchi / Singapore

Lego

Lego - Hangar

Collateral / Posters - Single

07028A

2007 Advertising Silver Pencil

Saatchi & Saatchi / Singapore

Lego

Lego -

Collateral / Posters - Campaign

07030A

2007 Advertising Silver Pencil

DDB / London

Harvey Nichols

Harvey Nichols

Collateral / P.O.P. and In-Store - Campaign

07025A

2007 Advertising Silver Pencil

McCann Erickson (M) Sdn Bhd / Kuala Lumpur

Penline Sdn Bhd

Red

Collateral / P.O.P. and In-Store - Single

07022A

2007 Advertising Bronze Pencil

TBWA\Whybin / Auckland

adidasNZRU

Bonded by Blood

Collateral / P.O.P. and In-Store - Campaign

07026A

2007 Advertising Bronze Pencil

McCann Erickson (M) Sdn Bhd / Kuala Lumpur

Penline Sdn Bhd

Black

Collateral / P.O.P. and In-Store - Single

07023A

2007 Advertising Merit Award

BBDO Atlanta / Atlanta

Bookears

King

Collateral / Posters - Single

07253A

2007 Advertising Merit Award

BBDO Malaysia / Kuala Lumpur

Olympus (M) Sdn Bhd

Refraction

Collateral / Posters - Single

07254A

2007 Advertising Merit Award

BBDO / Singapore

One Cube

Slouch

Collateral / Posters - Single

07255A

2007 Advertising Merit Award

Colenso BBDO / Auckland

Mini

Blur

Collateral / Posters - Single

07256A

2007 Advertising Merit Award

DDB Worldwide Pte Ltd / Singapore

Hasbro Singapore

Le Doh

Collateral / Posters - Single

07257A

2007 Advertising Merit Award

Grey Worldwide: HK / Quarry Bay

Kiwicare

Hearses

Collateral / Posters - Single

07258A

2007 Advertising Merit Award

Jung von Matt AG / Hamburg

Lego

Builders of Tomorrow

Collateral / Posters - Single

07259A

2007 Advertising Merit Award

Leo Burnett / Chicago

Altoids

Oh, The Shame

Collateral / Posters - Single

07260A

2007 Advertising Merit Award

Ogilvy & Mather Philippines / Makati City

DHL Worldwide Express Phils.

Land Rover

Collateral / Posters - Single

07261A

2007 Advertising Merit Award

Ogilvy Singapore / Singapore

Nikon Singapore

Nikon - Battlefield

Collateral / Posters - Single

07262A

2007 Advertising Merit Award

Ogilvy & Mather / Toronto

Mattel Canada - Hot Wheels

Shoes

Collateral / Posters - Single

07263A

2007 Advertising Merit Award

Rethink / Vancouver

Orkin Pest Control

Glue

Collateral / Posters - Single

07264A

2007 Advertising Merit Award

Saatchi & Saatchi / Petaling Jaya

UMW Toyota Motor

"Dirt Road"

Collateral / Posters - Single

07265A

2007 Advertising Merit Award

Lowe New York / New York

Lowe New York

Take Your Child to Work Day

Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only

07286A

2007 Advertising Merit Award

Mangos / Malvern

Mangos

Mangos Holiday '06 Mixed Fruit Activity Book

Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only

07287A

2007 Advertising Merit Award

Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München

Serviceplan

organ donation

Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only

07288A

2007 Advertising Merit Award

Serviceplan Muenchen/Hamburg / Hamburg

Serviceplan Hamburg GmbH & Co. KG

Handmade Posters

Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only

07289A

2007 Advertising Merit Award

BBDO / New York

BBC World

BBC Words Campaign

Collateral / Posters - Campaign

07266A

2007 Advertising Merit Award

BBDO / Singapore

One Cube

Basic Cut Campaign

Collateral / Posters - Campaign

07267A

2007 Advertising Merit Award

BBDO Canada / Toronto

The Chrysler Jeep Dodge Retailers of Ontario

DoorKnob/ReviewMirror/SteeringWheel

Collateral / Posters - Campaign

07268A

2007 Advertising Merit Award

Clemenger BBDO / Wellington

The New Zealand Netherlands Foundation

World Press Photo Exhibition 2006

Collateral / Posters - Campaign

07269A

2007 Advertising Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Tempest

Tempest Campaign

Collateral / Posters - Campaign

07270A

2007 Advertising Merit Award

Grey Worldwide India Pvt. Ltd. / Mumbai

Travel Corporation India Pvt. Ltd.

Henna

Collateral / Posters - Campaign

07271A

2007 Advertising Merit Award

Jung von Matt AG / 20357 Hamburg

fit GmbH

The Rei-Action “Bleeding"

Collateral / Posters - Campaign

07272A

2007 Advertising Merit Award

Leo Burnett, Bangkok / Bangkok

Clima Co., Ltd.

Bicycle Lock

Collateral / Posters - Campaign

07273A

2007 Advertising Merit Award

Naga DDB Malaysia / Petaling Jaya

Perodua Sales Sdn Bhd

Fast Enough

Collateral / Posters - Campaign

07274A

2007 Advertising Merit Award

Ogilvy Advertising / London

BP

Carbon Car

Collateral / Posters - Campaign

07275A

2007 Advertising Merit Award

Ogilvy Singapore / Singapore

Nikon Singapore

Ultra Wide Angle Lens

Collateral / Posters - Campaign

07276A

2007 Advertising Merit Award

Philipp und Keuntje GmbH / Hamburg

Audi AG

Open Sky System

Collateral / Posters - Campaign

07277A

2007 Advertising Merit Award

Publicis Malaysia / Petaling Jaya

Hewlett Packard (Malaysia)

Movie Mistake

Collateral / Posters - Campaign

07278A

2007 Advertising Merit Award

Young & Rubicam Buenos Aires / Capital Federal

Kopelco S.A

Tulipan, Rabbits

Collateral / Posters - Campaign

07279A

2007 Advertising Merit Award

Young & Rubicam Buenos Aires / Capital Federal

Bayer

Kid s Headache

Collateral / Posters - Campaign

07280A

2007 Advertising Merit Award

BBDO / Bangkok

The Post Publishing Public Co.,Ltd.

Bookmark

Collateral / Promotion (Agencies creating work for individuals) - Single only

07281A

2007 Advertising Merit Award

BBDO Duesseldorf GmbH / Duesseldorf

DaimlerChrysler Vertriebsorganisation Deutschland in Cooperation with PepsiCo Deutschland

Smallest turning circle

Collateral / Promotion (Agencies creating work for individuals) - Single only

07282A

2007 Advertising Merit Award

BBDO Duesseldorf GmbH / Duesseldorf

Wrigley GmbH

Extra White Smile

Collateral / Promotion (Agencies creating work for individuals) - Single only

07283A

2007 Advertising Merit Award

Hakuhodo Kettle / TOKYO

ASCII CORPORATION

The Power of Ascii Tissue Packs

Collateral / Promotion (Agencies creating work for individuals) - Single only

07284A

2007 Advertising Merit Award

Publicis toronto / toronto

Poul Neilson

Poul Neilson Personal Training

Collateral / Promotion (Agencies creating work for individuals) - Single only

07285A

2007 Advertising Merit Award

DDB International / Kuala Lumpur

UNZA

Strong Hair

Collateral / P.O.P. and In-Store - Campaign

07242A

2007 Advertising Merit Award

DDB / Paris

Nike France

Mc Enroe Style

Collateral / P.O.P. and In-Store - Campaign

07243A

2007 Advertising Merit Award

EURO RSCG WORLDWIDE / Shanghai

Moet Hennessy Diageo (China) Co. Ltd.

'Razor Blade' / 'Great Wall' / 'Crush' / 'Alligators'

Collateral / P.O.P. and In-Store - Campaign

07244A

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