The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Lingerie, Kinky, Bikini
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: FHM Singapore Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Compress Everything
Agency: Saatchi & Saatchi / New York
Client: Allume Systems/StuffIt Deluxe Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Kinky
Agency: Ogilvy & Mather Pte Ltd / Singapore
Client: FHM Singapore Category: Consumer Magazine / Color: Full Page or Spread - Single
Lego - Train Station
Agency: Saatchi & Saatchi / Singapore
Client: Lego Category: Consumer Magazine / Color: Full Page or Spread - Single
Harvey Nichols
Agency: DDB / London
Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Campaign
China
Agency: Saatchi & Saatchi / New York
Client: Allume Systems/StuffIt Deluxe Category: Consumer Magazine / Color: Full Page or Spread - Single
Tourist
Agency: Saatchi & Saatchi / New York
Client: Allume Systems/StuffIt Deluxe Category: Consumer Magazine / Color: Full Page or Spread - Single
Men Collection
Agency: Santa Clara / São Paulo
Client: Polaroid Eyewear Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Icons (1)
Agency: Saatchi & Saatchi / New York
Client: 42 Below Vodka Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
The Gamekillers High Impact Print Insert
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Consumer Magazine / Color: Full Page or Spread - Single
Small Words/Whoop-ass/Time Bomb
Agency: Arnold / Boston
Client: ESPN Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Basic Cut Campaign
Agency: BBDO / Singapore
Client: One Cube Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Catfight
Agency: DDB London / London
Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Emotions Campaign
Agency: DDB España / Madrid
Client: V.A.E.S.A./Audi Category: Consumer Magazine / Color: Full Page or Spread - Campaign
GTI
Agency: DDB Mexico / Mexico City
Client: VOLKSWAGEN Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Risks
Agency: DDB / Paris
Client: Volkswagen Commercial Vehicles Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Café Suplicy Campaign
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Café Suplicy Category: Consumer Magazine / Color: Full Page or Spread - Campaign
FOOT ODOR
Agency: Fischer America Comunicação Total / São Paulo
Client: ELECTROLUX Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Find Your Court
Agency: Hill Holliday / new york
Client: United States Tennis Association Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Hippies, Boy Band, Ex Girlfriends
Agency: Leo Burnett Singapore (A Division of TLG Communications Pte Ltd) / Far East Square
Client: GH Stationery Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Ballons
Agency: Leo Burnett / São Paulo
Client: Skill Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Curtains, Carpet, Wallpaper
Agency: Mccann Erickson London / London
Client: Xbox 360: Microsoft Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Filling
Agency: McCann Erickson Brazil / São Paulo
Client: Bimbo Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Wireframe
Agency: McCann Erickson Brazil / São Paulo
Client: Johnson & Johnson Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Nur Die "Opaque Stockings" Campaign
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client: Sara Lee Branded Apparel, Germany Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Continue
Agency: Publicis Lado C / Madrid
Client: Renault Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Cell Campaign
Agency: Saatchi & Saatchi Thailand / Bangkok
Client: Verasu Group Co., Ltd. Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Let it all out
Agency: Saatchi & Saatchi Thailand / Bangkok
Client: Emulax Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Dreamscapes
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble/Folgers coffee Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Olay Skin Care
Agency: Saatchi & Saatchi / Sydney
Client: Procter & Gamble Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Hands campaign
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Mapa Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Monster campaign
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Spontex Category: Consumer Magazine / Color: Full Page or Spread - Campaign
For the little things you'll forget
Agency: The Dukes Of Urbino.Com / Global
Client: Post-It Category: Consumer Magazine / Color: Full Page or Spread - Campaign
ROME/SATC/ENTOURAGE/DEADWOOD/CURB
Agency: Venables Bell & Partners / San Francisco
Client: HBO VIDEO Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Kid s Headache
Agency: Young & Rubicam Buenos Aires / Capital Federal
Client: Bayer Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Time Square
Agency: Bates Taiwan Co., Ltd. / Taipei
Client: Taiwan Kolin Company Limited Category: Consumer Magazine / Black and White: Full Page or Spread - Single
Flight Attendant
Agency: Saatchi & Saatchi / New York
Client: 42 Below Vodka Category: Consumer Magazine / Black and White: Full Page or Spread - Single
Colour
Agency: Bates Taiwan Co., Ltd. / Taipei
Client: Taiwan Kolin Company Limited Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Statistic
Agency: DDB / Paris
Client: MTV France Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Tempest Campaign
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Tempest Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Jump Higher
Agency: Advico Young & Rubicam / Zürich - Gockhausen
Client: Head Snowboards Category: Consumer Magazine / Color: Full Page or Spread - Single
Squat
Agency: BBDO / Singapore
Client: One Cube Category: Consumer Magazine / Color: Full Page or Spread - Single
"Bushes"
Agency: Campbell-Ewald / Warren
Client: United States Navy Category: Consumer Magazine / Color: Full Page or Spread - Single
Slide Camera
Agency: Clemenger BBDO / Wellington
Client: Panasonic New Zealand Category: Consumer Magazine / Color: Full Page or Spread - Single
Ego Emission Insert
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Consumer Magazine / Color: Full Page or Spread - Single
Moth
Agency: DDB London / London
Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Single
Karate Catfight
Agency: DDB London / London
Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Single
Plaster
Agency: GREY / Barcelona
Client: Comercial Arge PILOT Category: Consumer Magazine / Color: Full Page or Spread - Single
Hearses
Agency: Grey Worldwide: HK / Quarry Bay
Client: Kiwicare Category: Consumer Magazine / Color: Full Page or Spread - Single
Fingersex
Agency: Jung von Matt AG / Hamburg
Client: SciFi Channel Category: Consumer Magazine / Color: Full Page or Spread - Single
Award:
2007 Advertising Gold Pencil
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
FHM Singapore
Title:
Lingerie, Kinky, Bikini
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07011A
Award:
2007 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / New York
Client:
Allume Systems/StuffIt Deluxe
Title:
Compress Everything
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07012A
Award:
2007 Advertising Gold Pencil
Agency:
Ogilvy & Mather Pte Ltd / Singapore
Client:
FHM Singapore
Title:
Kinky
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07006A
Award:
2007 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / Singapore
Client:
Lego
Title:
Lego - Train Station
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07007A
Award:
2007 Advertising Silver Pencil
Agency:
DDB / London
Client:
Harvey Nichols
Title:
Harvey Nichols
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07013A
Award:
2007 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / New York
Client:
Allume Systems/StuffIt Deluxe
Title:
China
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07008A
Award:
2007 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / New York
Client:
Allume Systems/StuffIt Deluxe
Title:
Tourist
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07009A
Award:
2007 Advertising Bronze Pencil
Agency:
Santa Clara / São Paulo
Client:
Polaroid Eyewear
Title:
Men Collection
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07014A
Award:
2007 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi / New York
Client:
42 Below Vodka
Title:
Icons (1)
Category:
Consumer Magazine / Black and White: Full Page or Spread - Campaign
Annual ID:
07005A
Award:
2007 Advertising Bronze Pencil
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
The Gamekillers High Impact Print Insert
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07010A
Award:
2007 Advertising Merit Award
Agency:
Arnold / Boston
Client:
ESPN
Title:
Small Words/Whoop-ass/Time Bomb
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07164A
Award:
2007 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
One Cube
Title:
Basic Cut Campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07165A
Award:
2007 Advertising Merit Award
Agency:
DDB London / London
Client:
Harvey Nichols
Title:
Catfight
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07166A
Award:
2007 Advertising Merit Award
Agency:
DDB España / Madrid
Client:
V.A.E.S.A./Audi
Title:
Emotions Campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07167A
Award:
2007 Advertising Merit Award
Agency:
DDB Mexico / Mexico City
Client:
VOLKSWAGEN
Title:
GTI
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07168A
Award:
2007 Advertising Merit Award
Agency:
DDB / Paris
Client:
Volkswagen Commercial Vehicles
Title:
Risks
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07169A
Award:
2007 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Café Suplicy
Title:
Café Suplicy Campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07170A
Award:
2007 Advertising Merit Award
Agency:
Fischer America Comunicação Total / São Paulo
Client:
ELECTROLUX
Title:
FOOT ODOR
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07171A
Award:
2007 Advertising Merit Award
Agency:
Hill Holliday / new york
Client:
United States Tennis Association
Title:
Find Your Court
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07172A
Award:
2007 Advertising Merit Award
Agency:
Leo Burnett Singapore (A Division of TLG Communications Pte Ltd) / Far East Square
Client:
GH Stationery
Title:
Hippies, Boy Band, Ex Girlfriends
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07173A
Award:
2007 Advertising Merit Award
Agency:
Leo Burnett / São Paulo
Client:
Skill
Title:
Ballons
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07174A
Award:
2007 Advertising Merit Award
Agency:
Mccann Erickson London / London
Client:
Xbox 360: Microsoft
Title:
Curtains, Carpet, Wallpaper
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07175A
Award:
2007 Advertising Merit Award
Agency:
McCann Erickson Brazil / São Paulo
Client:
Bimbo
Title:
Filling
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07176A
Award:
2007 Advertising Merit Award
Agency:
McCann Erickson Brazil / São Paulo
Client:
Johnson & Johnson
Title:
Wireframe
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07177A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client:
Sara Lee Branded Apparel, Germany
Title:
Nur Die "Opaque Stockings" Campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07178A
Award:
2007 Advertising Merit Award
Agency:
Publicis Lado C / Madrid
Client:
Renault
Title:
Continue
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07179A
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi Thailand / Bangkok
Client:
Verasu Group Co., Ltd.
Title:
Cell Campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07180A
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi Thailand / Bangkok
Client:
Emulax
Title:
Let it all out
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07181A
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
Procter & Gamble/Folgers coffee
Title:
Dreamscapes
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07182A
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Procter & Gamble
Title:
Olay Skin Care
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07183A
Award:
2007 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Mapa
Title:
Hands campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07184A
Award:
2007 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Spontex
Title:
Monster campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07185A
Award:
2007 Advertising Merit Award
Agency:
The Dukes Of Urbino.Com / Global
Client:
Post-It
Title:
For the little things you'll forget
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07186A
Award:
2007 Advertising Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
HBO VIDEO
Title:
ROME/SATC/ENTOURAGE/DEADWOOD/CURB
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07187A
Award:
2007 Advertising Merit Award
Agency:
Young & Rubicam Buenos Aires / Capital Federal
Client:
Bayer
Title:
Kid s Headache
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07188A
Award:
2007 Advertising Merit Award
Agency:
Bates Taiwan Co., Ltd. / Taipei
Client:
Taiwan Kolin Company Limited
Title:
Time Square
Category:
Consumer Magazine / Black and White: Full Page or Spread - Single
Annual ID:
07132A
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
42 Below Vodka
Title:
Flight Attendant
Category:
Consumer Magazine / Black and White: Full Page or Spread - Single
Annual ID:
07133A
Award:
2007 Advertising Merit Award
Agency:
Bates Taiwan Co., Ltd. / Taipei
Client:
Taiwan Kolin Company Limited
Title:
Colour
Category:
Consumer Magazine / Black and White: Full Page or Spread - Campaign
Annual ID:
07134A
Award:
2007 Advertising Merit Award
Agency:
DDB / Paris
Client:
MTV France
Title:
Statistic
Category:
Consumer Magazine / Black and White: Full Page or Spread - Campaign
Annual ID:
07135A
Award:
2007 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Tempest
Title:
Tempest Campaign
Category:
Consumer Magazine / Black and White: Full Page or Spread - Campaign
Annual ID:
07136A
Award:
2007 Advertising Merit Award
Agency:
Advico Young & Rubicam / Zürich - Gockhausen
Client:
Head Snowboards
Title:
Jump Higher
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07137A
Award:
2007 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
One Cube
Title:
Squat
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07138A
Award:
2007 Advertising Merit Award
Agency:
Campbell-Ewald / Warren
Client:
United States Navy
Title:
"Bushes"
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07139A
Award:
2007 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
Panasonic New Zealand
Title:
Slide Camera
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07140A
Award:
2007 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
Ego Emission Insert
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07141A
Award:
2007 Advertising Merit Award
Agency:
DDB London / London
Client:
Harvey Nichols
Title:
Moth
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07142A
Award:
2007 Advertising Merit Award
Agency:
DDB London / London
Client:
Harvey Nichols
Title:
Karate Catfight
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07143A
Award:
2007 Advertising Merit Award
Agency:
GREY / Barcelona
Client:
Comercial Arge PILOT
Title:
Plaster
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07144A
Award:
2007 Advertising Merit Award
Agency:
Grey Worldwide: HK / Quarry Bay
Client:
Kiwicare
Title:
Hearses
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07145A
Award:
2007 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
SciFi Channel
Title:
Fingersex
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07146A
