The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Menswear
Agency: DDB London / London
Client: Harvey Nichols Wonderful Life Category: Consumer Magazine / Color: Full Page or Spread - Single
Responsibility Campaign
Agency: Hill Holliday / Boston
Client: Liberty Mutual Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Dad's First
Agency: Energy BBDO / Chicago
Client: Canadian Club Category: Consumer Magazine / Color: Full Page or Spread - Single
Heaven on earth
Agency: Jung von Matt AG / Hamburg
Client: Daimler AG Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Horror Movies
Agency: Hill Holliday / Boston
Client: Liberty Mutual Category: Consumer Magazine / Color: Full Page or Spread - Single
SOS
Agency: Ogilvy Singapore/RedCard / Singapore
Client: GlaxoSmithKline Category: Consumer Magazine / Black and White: Full Page or Spread - Single
Ricky
Agency: Young & Rubicam / Capital Federal
Client: MTV Latinoamerica Category: Consumer Magazine / Black and White: Full Page or Spread - Single
Manson
Agency: Young & Rubicam / Capital Federal
Client: MTV Latinoamerica Category: Consumer Magazine / Black and White: Full Page or Spread - Single
RE APPRAISAL CAMPAIGN 2
Agency: Abbott Mead Vickers BBDO / London
Client: THE ECONOMIST Category: Consumer Magazine / Color: Full Page or Spread - Campaign
RE APPRAISAL CAMPAIGN 1
Agency: Abbott Mead Vickers BBDO / London
Client: THE ECONOMIST Category: Consumer Magazine / Color: Full Page or Spread - Campaign
With Gollog it gets there earlier
Agency: AlmapBBDO / São Paulo
Client: Gol Linhas Aéreas Category: Consumer Magazine / Color: Full Page or Spread - Campaign
VW Campaign
Agency: BatesAsia Shanghai / Shanghai
Client: Simon Tan Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Certificates - Rehab
Agency: CHI & Partners / London
Client: Tango Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Smart Fortwo Eco
Agency: CONTRAPUNTO / Madrid
Client: Daimlerchrysler Mercedes-Benz Smart Fortwo Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Unimed Campaign
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Unimed Category: Consumer Magazine / Color: Full Page or Spread - Campaign
FACTS STRANGER THAN FICTION
Agency: FoxP2 / Cape Town
Client: NATIONAL GEOGRAPHIC KIDS MAGAZINE Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Only at the movies
Agency: Jung von Matt AG / Hamburg
Client: CinemaxX AG Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Mercedes-Benz SLR "From Hell to Heaven"
Agency: Jung von Matt AG / Hamburg
Client: Daimler AG Category: Consumer Magazine / Color: Full Page or Spread - Campaign
We take it serious
Agency: kempertrautmann gmbh / Hamburg
Client: Comedy Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Outlines
Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg
Client: Inlingua Language School Category: Consumer Magazine / Color: Full Page or Spread - Campaign
40th Anniversary
Agency: la comunidad / Miami Beach
Client: Publirevistas / Rolling Stone Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Artois
Agency: LOWE / London
Client: InBev Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Inside out
Agency: Lowe Limited Bangkok / Bangkok
Client: Ogawa electric Co., Ltd. Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Amp Ad Campaign
Agency: McGarrah/Jessee / Austin
Client: Spoetzl Brewery Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Winston Rods
Agency: Mullen / Wenham
Client: Winston Rods Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Ridiculously Thick Yogurt
Agency: Ogilvy & Mather / New York
Client: Fage Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Repeats
Agency: Ogilvy Johannesburg / Johannesburg
Client: DStv Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Swanndri
Agency: Publicis Mojo / Auckland
Client: Swanndri Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Business Food
Agency: Scholz & Friends Hamburg GmbH / Hamburg
Client: Nykke & Kokki GmbH Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Suggested Retail
Agency: tda advertising & design / Boulder
Client: Titus Bicycles Category: Consumer Magazine / Color: Full Page or Spread - Campaign
The Unofficial Drink of the World
Agency: The Red Brick Road / London
Client: Heineken Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Just a T-Shirt
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Blocked words
Agency: Åkestam Holst / Stockholm
Client: AstraZeneca/Nezeril Category: Consumer Magazine / Color: Full Page or Spread - Single
WORST THING YOU CAN LOSE
Agency: Abbott Mead Vickers BBDO / London
Client: THE ECONOMIST Category: Consumer Magazine / Color: Full Page or Spread - Single
Golf, now with tracking system as standard.
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Consumer Magazine / Color: Full Page or Spread - Single
Graveyard
Agency: Venables Bell & Partners / San Francisco
Client: HBO Video Category: Consumer Magazine / Color: Full Page or Spread - Single
Shot Glass
Agency: Venables Bell & Partners / San Francisco
Client: HBO Video Category: Consumer Magazine / Color: Full Page or Spread - Single
Fat Bear
Agency: BBDO Canada / Toronto
Client: Chrysler Canada Inc. Category: Consumer Magazine / Color: Full Page or Spread - Single
TANK
Agency: BBDO INDONESIA / JAKARTA
Client: PT BAYER INDONESIA Category: Consumer Magazine / Color: Full Page or Spread - Single
The One With the Deer On It
Agency: davidandgoliath / El Segundo
Client: Cazadores Category: Consumer Magazine / Color: Full Page or Spread - Single
Womenswear
Agency: DDB London / London
Client: Harvey Nichols Wonderful Life Category: Consumer Magazine / Color: Full Page or Spread - Single
Mini Oreo "Creamer"
Agency: DRAFTFCB / New York
Client: Kraft Category: Consumer Magazine / Color: Full Page or Spread - Single
Happy Hour
Agency: Euro RSCG Worldwide / New York
Client: Dos Equis Category: Consumer Magazine / Color: Full Page or Spread - Single
Paperwork
Agency: Hill Holliday / Boston
Client: Liberty Mutual Category: Consumer Magazine / Color: Full Page or Spread - Single
Fly
Agency: Jung von Matt AG / Hamburg
Client: Robert Bosch GmbH Category: Consumer Magazine / Color: Full Page or Spread - Single
Sandwich
Agency: Ogilvy & Mather Colombia / Bogota
Client: Carulla Category: Consumer Magazine / Color: Full Page or Spread - Single
Photocopy
Agency: publicis brasil / Sao Paulo
Client: Puma Category: Consumer Magazine / Color: Full Page or Spread - Single
"Risks"
Agency: Saatchi & Saatchi / Petaling Jaya
Client: ACP Magazine Category: Consumer Magazine / Color: Full Page or Spread - Single
Facelift
Agency: Saatchi & Saatchi South Africa / Fourways Ext. 29, Johannesburg
Client: Procter & Gamble Category: Consumer Magazine / Color: Full Page or Spread - Single
Hitler vs. Chaplin
Agency: Serviceplan Hamburg GmbH & Co.KG / Muenchen
Client: Hut Weber Category: Consumer Magazine / Color: Full Page or Spread - Single
Award:
2008 Advertising Gold Pencil
Agency:
DDB London / London
Client:
Harvey Nichols Wonderful Life
Title:
Menswear
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08007A
Award:
2008 Advertising Silver Pencil
Agency:
Hill Holliday / Boston
Client:
Liberty Mutual
Title:
Responsibility Campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08010A
Award:
2008 Advertising Silver Pencil
Agency:
Energy BBDO / Chicago
Client:
Canadian Club
Title:
Dad's First
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08008A
Award:
2008 Advertising Bronze Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
Daimler AG
Title:
Heaven on earth
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08011A
Award:
2008 Advertising Bronze Pencil
Agency:
Hill Holliday / Boston
Client:
Liberty Mutual
Title:
Horror Movies
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08009A
Award:
2008 Advertising Merit Award
Agency:
Ogilvy Singapore/RedCard / Singapore
Client:
GlaxoSmithKline
Title:
SOS
Category:
Consumer Magazine / Black and White: Full Page or Spread - Single
Annual ID:
08123A
Award:
2008 Advertising Merit Award
Agency:
Young & Rubicam / Capital Federal
Client:
MTV Latinoamerica
Title:
Ricky
Category:
Consumer Magazine / Black and White: Full Page or Spread - Single
Annual ID:
08124A
Award:
2008 Advertising Merit Award
Agency:
Young & Rubicam / Capital Federal
Client:
MTV Latinoamerica
Title:
Manson
Category:
Consumer Magazine / Black and White: Full Page or Spread - Single
Annual ID:
08125A
Award:
2008 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
THE ECONOMIST
Title:
RE APPRAISAL CAMPAIGN 2
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08147A
Award:
2008 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
THE ECONOMIST
Title:
RE APPRAISAL CAMPAIGN 1
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08148A
Award:
2008 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Gol Linhas Aéreas
Title:
With Gollog it gets there earlier
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08149A
Award:
2008 Advertising Merit Award
Agency:
BatesAsia Shanghai / Shanghai
Client:
Simon Tan
Title:
VW Campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08150A
Award:
2008 Advertising Merit Award
Agency:
CHI & Partners / London
Client:
Tango
Title:
Certificates - Rehab
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08151A
Award:
2008 Advertising Merit Award
Agency:
CONTRAPUNTO / Madrid
Client:
Daimlerchrysler Mercedes-Benz Smart Fortwo
Title:
Smart Fortwo Eco
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08152A
Award:
2008 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Unimed
Title:
Unimed Campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08153A
Award:
2008 Advertising Merit Award
Agency:
FoxP2 / Cape Town
Client:
NATIONAL GEOGRAPHIC KIDS MAGAZINE
Title:
FACTS STRANGER THAN FICTION
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08154A
Award:
2008 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
CinemaxX AG
Title:
Only at the movies
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08155A
Award:
2008 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Daimler AG
Title:
Mercedes-Benz SLR "From Hell to Heaven"
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08156A
Award:
2008 Advertising Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
Comedy
Title:
We take it serious
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08157A
Award:
2008 Advertising Merit Award
Agency:
Kolle Rebbe Werbeagentur GmbH / Hamburg
Client:
Inlingua Language School
Title:
Outlines
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08158A
Award:
2008 Advertising Merit Award
Agency:
la comunidad / Miami Beach
Client:
Publirevistas / Rolling Stone
Title:
40th Anniversary
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08159A
Award:
2008 Advertising Merit Award
Agency:
LOWE / London
Client:
InBev
Title:
Artois
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08160A
Award:
2008 Advertising Merit Award
Agency:
Lowe Limited Bangkok / Bangkok
Client:
Ogawa electric Co., Ltd.
Title:
Inside out
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08161A
Award:
2008 Advertising Merit Award
Agency:
McGarrah/Jessee / Austin
Client:
Spoetzl Brewery
Title:
Amp Ad Campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08162A
Award:
2008 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
Winston Rods
Title:
Winston Rods
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08163A
Award:
2008 Advertising Merit Award
Agency:
Ogilvy & Mather / New York
Client:
Fage
Title:
Ridiculously Thick Yogurt
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08164A
Award:
2008 Advertising Merit Award
Agency:
Ogilvy Johannesburg / Johannesburg
Client:
DStv
Title:
Repeats
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08165A
Award:
2008 Advertising Merit Award
Agency:
Publicis Mojo / Auckland
Client:
Swanndri
Title:
Swanndri
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08166A
Award:
2008 Advertising Merit Award
Agency:
Scholz & Friends Hamburg GmbH / Hamburg
Client:
Nykke & Kokki GmbH
Title:
Business Food
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08167A
Award:
2008 Advertising Merit Award
Agency:
tda advertising & design / Boulder
Client:
Titus Bicycles
Title:
Suggested Retail
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08168A
Award:
2008 Advertising Merit Award
Agency:
The Red Brick Road / London
Client:
Heineken
Title:
The Unofficial Drink of the World
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08169A
Award:
2008 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Just a T-Shirt
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08170A
Award:
2008 Advertising Merit Award
Agency:
Åkestam Holst / Stockholm
Client:
AstraZeneca/Nezeril
Title:
Blocked words
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08127A
Award:
2008 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
THE ECONOMIST
Title:
WORST THING YOU CAN LOSE
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08128A
Award:
2008 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Golf, now with tracking system as standard.
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08129A
Award:
2008 Advertising Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
HBO Video
Title:
Graveyard
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08130A
Award:
2008 Advertising Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
HBO Video
Title:
Shot Glass
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08131A
Award:
2008 Advertising Merit Award
Agency:
BBDO Canada / Toronto
Client:
Chrysler Canada Inc.
Title:
Fat Bear
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08132A
Award:
2008 Advertising Merit Award
Agency:
BBDO INDONESIA / JAKARTA
Client:
PT BAYER INDONESIA
Title:
TANK
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08133A
Award:
2008 Advertising Merit Award
Agency:
davidandgoliath / El Segundo
Client:
Cazadores
Title:
The One With the Deer On It
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08134A
Award:
2008 Advertising Merit Award
Agency:
DDB London / London
Client:
Harvey Nichols Wonderful Life
Title:
Womenswear
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08135A
Award:
2008 Advertising Merit Award
Agency:
DRAFTFCB / New York
Client:
Kraft
Title:
Mini Oreo "Creamer"
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08136A
Award:
2008 Advertising Merit Award
Agency:
Euro RSCG Worldwide / New York
Client:
Dos Equis
Title:
Happy Hour
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08137A
Award:
2008 Advertising Merit Award
Agency:
Hill Holliday / Boston
Client:
Liberty Mutual
Title:
Paperwork
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08138A
Award:
2008 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Robert Bosch GmbH
Title:
Fly
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08139A
Award:
2008 Advertising Merit Award
Agency:
Ogilvy & Mather Colombia / Bogota
Client:
Carulla
Title:
Sandwich
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08140A
Award:
2008 Advertising Merit Award
Agency:
publicis brasil / Sao Paulo
Client:
Puma
Title:
Photocopy
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08141A
Award:
2008 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
ACP Magazine
Title:
"Risks"
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08142A
Award:
2008 Advertising Merit Award
Agency:
Saatchi & Saatchi South Africa / Fourways Ext. 29, Johannesburg
Client:
Procter & Gamble
Title:
Facelift
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08143A
Award:
2008 Advertising Merit Award
Agency:
Serviceplan Hamburg GmbH & Co.KG / Muenchen
Client:
Hut Weber
Title:
Hitler vs. Chaplin
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08144A
