The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
GORILLA
Agency: Fallon London / London
Client: CADBURY DAIRY MILK Category: Online Branded Content / Single
WhopperFreakout.com
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Online Branded Content / Single
Waitless
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Sprint Category: Online Branded Content / Campaign
T90: The "Put It Where You Want It" Tour
Agency: Nitro London/Mook / London
Client: Nike Category: Online Branded Content / Campaign
Dynamite Surfing
Agency: Saatchi & Saatchi / Copenhagen
Client: Quiksilver Denmark Category: Online Branded Content / Single
Triple Slanguage
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Comcast Category: Online Branded Content / Campaign
Chocolate Dipped Altoids Viral Campaign
Agency: Leo Burnett / Chicago
Client: William Wrigley Jr. Company Category: Online Branded Content / Campaign
Coca-Cola Football
Agency: Mother / London
Client: Coca-Cola Category: Online Branded Content / Campaign
Favourite Place
Agency: Agency Republic / London
Client: O2 Category: Online Branded Content / Single
AXE Let the Game Continue Film
Agency: BBH / New York
Client: Unilever Category: Online Branded Content / Single
AXE World's Dirtiest Film Final Film
Agency: BBH / New York
Client: Unilever Category: Online Branded Content / Single
Ray Ban Viral: Sunglass Catch
Agency: Cutwater / San Francisco
Client: Ray-Ban Category: Online Branded Content / Single
Balloons
Agency: JWT New Zealand / Auckland
Client: Ford Motor Company New Zealand Category: Online Branded Content / Single
FIGHT FOR KISSES
Agency: JWT PARIS / Levallois Perret
Client: WILKINSON/ENERGIZER Category: Online Branded Content / Single
Enemy Weapon
Agency: McCann Worldgroup San Francisco & T.A.G. / San Francisco
Client: Microsoft XBOX Category: Online Branded Content / Single
Ammo
Agency: McCann Worldgroup San Francisco & T.A.G. / San Francisco
Client: Microsoft XBOX Category: Online Branded Content / Single
Onslaught
Agency: Ogilvy & Mather / Toronto
Client: Unilever Canada:Dove Self-Esteem Fund Category: Online Branded Content / Single
Consequences
Agency: Publicis Mojo / Auckland
Client: Schweppes Category: Online Branded Content / Single
Verizon Action Hero
Agency: R/GA / New York
Client: Verizon Category: Online Branded Content / Single
Sack Story
Agency: Tribal DDB Worldwide / New York
Client: Philips Category: Online Branded Content / Single
Award:
2008 Interactive Gold Pencil
Agency:
Fallon London / London
Client:
CADBURY DAIRY MILK
Title:
GORILLA
Category:
Online Branded Content / Single
Annual ID:
08054N
Award:
2008 Interactive Gold Pencil
Agency:
AATOAA
Client:
Arcade Fire
Title:
be oNline B
Category:
Online Branded Content / Single
Annual ID:
08055N
Award:
2008 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Burger King
Title:
WhopperFreakout.com
Category:
Online Branded Content / Single
Annual ID:
08056N
Award:
2008 Interactive Bronze Pencil
Agency:
Goodby, Silverstein and Partners / San Francisco
Client:
Sprint
Title:
Waitless
Category:
Online Branded Content / Campaign
Annual ID:
08059N
Award:
2008 Interactive Bronze Pencil
Agency:
Nitro London/Mook / London
Client:
Nike
Title:
T90: The "Put It Where You Want It" Tour
Category:
Online Branded Content / Campaign
Annual ID:
08060N
Award:
2008 Interactive Bronze Pencil
Agency:
Ogilvy & Mather / Hong Kong
Client:
scmp.com
Title:
Who?
Category:
Online Branded Content / Single
Annual ID:
08057N
Award:
2008 Interactive Bronze Pencil
Agency:
Saatchi & Saatchi / Copenhagen
Client:
Quiksilver Denmark
Title:
Dynamite Surfing
Category:
Online Branded Content / Single
Annual ID:
08058N
Award:
2008 Interactive Merit Award
Agency:
Goodby, Silverstein and Partners / San Francisco
Client:
Comcast
Title:
Triple Slanguage
Category:
Online Branded Content / Campaign
Annual ID:
08225N
Award:
2008 Interactive Merit Award
Agency:
JWT / Mumbai
Client:
Sulekha.com
Title:
YellowRippers
Category:
Online Branded Content / Campaign
Annual ID:
08226N
Award:
2008 Interactive Merit Award
Agency:
Leo Burnett / Chicago
Client:
William Wrigley Jr. Company
Title:
Chocolate Dipped Altoids Viral Campaign
Category:
Online Branded Content / Campaign
Annual ID:
08227N
Award:
2008 Interactive Merit Award
Agency:
Mother / London
Client:
Coca-Cola
Title:
Coca-Cola Football
Category:
Online Branded Content / Campaign
Annual ID:
08228N
Award:
2008 Interactive Merit Award
Agency:
Agency Republic / London
Client:
O2
Title:
Favourite Place
Category:
Online Branded Content / Single
Annual ID:
08213N
Award:
2008 Interactive Merit Award
Agency:
BBH / New York
Client:
Unilever
Title:
AXE Let the Game Continue Film
Category:
Online Branded Content / Single
Annual ID:
08214N
Award:
2008 Interactive Merit Award
Agency:
BBH / New York
Client:
Unilever
Title:
AXE World's Dirtiest Film Final Film
Category:
Online Branded Content / Single
Annual ID:
08215N
Award:
2008 Interactive Merit Award
Agency:
Cutwater / San Francisco
Client:
Ray-Ban
Title:
Ray Ban Viral: Sunglass Catch
Category:
Online Branded Content / Single
Annual ID:
08216N
Award:
2008 Interactive Merit Award
Agency:
JWT New Zealand / Auckland
Client:
Ford Motor Company New Zealand
Title:
Balloons
Category:
Online Branded Content / Single
Annual ID:
08217N
Award:
2008 Interactive Merit Award
Agency:
JWT PARIS / Levallois Perret
Client:
WILKINSON/ENERGIZER
Title:
FIGHT FOR KISSES
Category:
Online Branded Content / Single
Annual ID:
08218N
Award:
2008 Interactive Merit Award
Agency:
McCann Worldgroup San Francisco & T.A.G. / San Francisco
Client:
Microsoft XBOX
Title:
Enemy Weapon
Category:
Online Branded Content / Single
Annual ID:
08219N
Award:
2008 Interactive Merit Award
Agency:
McCann Worldgroup San Francisco & T.A.G. / San Francisco
Client:
Microsoft XBOX
Title:
Ammo
Category:
Online Branded Content / Single
Annual ID:
08220N
Award:
2008 Interactive Merit Award
Agency:
Ogilvy & Mather / Toronto
Client:
Unilever Canada:Dove Self-Esteem Fund
Title:
Onslaught
Category:
Online Branded Content / Single
Annual ID:
08221N
Award:
2008 Interactive Merit Award
Agency:
Publicis Mojo / Auckland
Client:
Schweppes
Title:
Consequences
Category:
Online Branded Content / Single
Annual ID:
08222N
Award:
2008 Interactive Merit Award
Agency:
R/GA / New York
Client:
Verizon
Title:
Verizon Action Hero
Category:
Online Branded Content / Single
Annual ID:
08223N