The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

“D’oh Thank Heaven:” Simpsons Kwik-E-Mart Agency: TracyLocke/Freshworks / Dallas Client: 7-Eleven Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Voyeur Agency: BBDO / New York Client: HBO Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Human Energy Agency: BBDO / New York Client: AMP Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Speight's Great Beer Delivery Agency: Publicis Mojo / AUCKLAND Client: Lion Nathan Category: Events and Installations / Creative positioning of a brand outside traditional or online media
SoCo Music Experience Agency: Arnold Worldwide / Boston Client: Southern Comfort Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Paintball Agency: BBDO / New York Client: Mt. Dew Category: Events and Installations / Creative positioning of a brand outside traditional or online media
BP Helios House Agency: BIG / Ogilvy / New York Client: BP Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Wax King Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Events and Installations / Creative positioning of a brand outside traditional or online media
nextwall Agency: Jung von Matt AG / Hamburg Client: Jung von Matt/next GmbH Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Welcome Snoop Agency: Lowe & Rivet / The Rocks Client: MTV Networks Australia Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Body & Soul Agency: Ogilvy & Mather / Toronto Client: Dove Pro-Age Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Impossible Goalkeeper Agency: TBWA\ Germany / Berlin Client: adidas AG Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Impossible Huddle Agency: TBWA\ Germany / Berlin Client: adidas AG Category: Events and Installations / Creative positioning of a brand outside traditional or online media
IN AN ABSOLUT WORLD - WEEK Agency: TBWA\ Germany / Berlin Client: MaxXium Germany - ABSOLUT VODKA Category: Events and Installations / Creative positioning of a brand outside traditional or online media

2008 Branded Entertainment Gold Pencil

TracyLocke/Freshworks / Dallas

7-Eleven

“D’oh Thank Heaven:” Simpsons Kwik-E-Mart

Events and Installations / Creative positioning of a brand outside traditional or online media

08023E

2008 Branded Entertainment Silver Pencil

BBDO / New York

HBO

Voyeur

Events and Installations / Creative positioning of a brand outside traditional or online media

08024E

2008 Branded Entertainment Bronze Pencil

BBDO / New York

AMP

Human Energy

Events and Installations / Creative positioning of a brand outside traditional or online media

08025E

2008 Branded Entertainment Bronze Pencil

Publicis Mojo / AUCKLAND

Lion Nathan

Speight's Great Beer Delivery

Events and Installations / Creative positioning of a brand outside traditional or online media

08026E

2008 Branded Entertainment Merit Award

Arnold Worldwide / Boston

Southern Comfort

SoCo Music Experience

Events and Installations / Creative positioning of a brand outside traditional or online media

08065E

2008 Branded Entertainment Merit Award

BBDO / New York

Mt. Dew

Paintball

Events and Installations / Creative positioning of a brand outside traditional or online media

08066E

2008 Branded Entertainment Merit Award

BIG / Ogilvy / New York

BP

BP Helios House

Events and Installations / Creative positioning of a brand outside traditional or online media

08067E

2008 Branded Entertainment Merit Award

Crispin Porter + Bogusky / Coconut Grove

Burger King

Wax King

Events and Installations / Creative positioning of a brand outside traditional or online media

08068E

2008 Branded Entertainment Merit Award

Jung von Matt AG / Hamburg

Jung von Matt/next GmbH

nextwall

Events and Installations / Creative positioning of a brand outside traditional or online media

08069E

2008 Branded Entertainment Merit Award

Lowe & Rivet / The Rocks

MTV Networks Australia

Welcome Snoop

Events and Installations / Creative positioning of a brand outside traditional or online media

08070E

2008 Branded Entertainment Merit Award

Ogilvy & Mather / Toronto

Dove Pro-Age

Body & Soul

Events and Installations / Creative positioning of a brand outside traditional or online media

08071E

2008 Branded Entertainment Merit Award

TBWA\ Germany / Berlin

adidas AG

Impossible Goalkeeper

Events and Installations / Creative positioning of a brand outside traditional or online media

08072E

2008 Branded Entertainment Merit Award

TBWA\ Germany / Berlin

adidas AG

Impossible Huddle

Events and Installations / Creative positioning of a brand outside traditional or online media

08073E

2008 Branded Entertainment Merit Award

TBWA\ Germany / Berlin

MaxXium Germany - ABSOLUT VODKA

IN AN ABSOLUT WORLD - WEEK

Events and Installations / Creative positioning of a brand outside traditional or online media

08074E

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