The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Believe Agency: McCann Worldgoup SF & T.A.G./AKQA / San Francisco Client: Microsoft XBOX Halo 3 Category: Integrated Branding / Integrated Branding Campaign
Voyeur Integrated Campaign Agency: BBDO / New York Client: HBO/Voyeur Category: Integrated Branding / Integrated Branding Campaign
Wopperfreakout Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
Believe Agency: McCann Worldgoup SF & T.A.G./AKQA / San Francisco Client: Microsoft XBOX Halo 3 Category: Integrated Branding / Integrated Branding Campaign
Impossible Is Nothing - Where Sport Meets Art Agency: 180 amsterdam / Amsterdam Client: adidas International Category: Integrated Branding / Integrated Branding Campaign
Tap Project Agency: Droga5 / New York Client: Unicef/Tap Project Category: Integrated Branding / Integrated Branding Campaign
"New" Diamond Shreddies Agency: Ogilvy & Mather / Toronto Client: Kraft Canada Inc - Shreddies Category: Integrated Branding / Integrated Branding Campaign
Havaianas US Integrated Campaign Agency: BBDO / New York Client: Havaianas Category: Integrated Branding / Integrated Branding Campaign
Plastic Cup Agency: Clemenger BBDO Melbourne & CSM Melbourne / Melbourne Client: Foster's Group/Carlton Draught Category: Integrated Branding / Integrated Branding Campaign
Covet & Yourminy Taste Confusion Agency: Crispin Porter + Bogusky / Coconut Grove Client: Coke Zero Category: Integrated Branding / Integrated Branding Campaign
Fresh - Metaphors Agency: DDB / Auckland Client: SKY Television Category: Integrated Branding / Integrated Branding Campaign
Ron Stablehorn Agency: Goodby, Silverstein and Partners / San Francisco Client: Rolling Rock Category: Integrated Branding / Integrated Branding Campaign
Get The Glass Agency: Goodby, Silverstein and Partners / San Francisco Client: Milk Category: Integrated Branding / Integrated Branding Campaign
Science World Integrated Campaign Agency: Rethink / Vancouver Client: Science World Category: Integrated Branding / Integrated Branding Campaign
A Fuller Spectrum of News Agency: SS+K / New York Client: msnbc.com Category: Integrated Branding / Integrated Branding Campaign
Absolut Agency: TBWA\Chiat\Day / New York Client: Absolut Category: Integrated Branding / Integrated Branding Campaign
Let us do it Agency: VITRUVIO LEO BURNETT / Madrid Client: PRODIS Down Syndrome Foundation Category: Integrated Branding / Integrated Branding Campaign

2008 Advertising Best of Show Pencil

McCann Worldgoup SF & T.A.G./AKQA / San Francisco

Microsoft XBOX Halo 3

Believe

Integrated Branding / Integrated Branding Campaign

08085G

2008 Advertising Gold Pencil

BBDO / New York

HBO/Voyeur

Voyeur Integrated Campaign

Integrated Branding / Integrated Branding Campaign

08083G

2008 Advertising Gold Pencil

Crispin Porter + Bogusky / Coconut Grove

Burger King

Wopperfreakout

Integrated Branding / Integrated Branding Campaign

08084G

2008 Advertising Gold Pencil

McCann Worldgoup SF & T.A.G./AKQA / San Francisco

Microsoft XBOX Halo 3

Believe

Integrated Branding / Integrated Branding Campaign

08085G

2008 Advertising Silver Pencil

180 amsterdam / Amsterdam

adidas International

Impossible Is Nothing - Where Sport Meets Art

Integrated Branding / Integrated Branding Campaign

08086G

2008 Advertising Silver Pencil

Droga5 / New York

Unicef/Tap Project

Tap Project

Integrated Branding / Integrated Branding Campaign

08087G

2008 Advertising Bronze Pencil

Ogilvy & Mather / Toronto

Kraft Canada Inc - Shreddies

"New" Diamond Shreddies

Integrated Branding / Integrated Branding Campaign

08088G

2008 Advertising Merit Award

BBDO / New York

Havaianas

Havaianas US Integrated Campaign

Integrated Branding / Integrated Branding Campaign

08494G

2008 Advertising Merit Award

Clemenger BBDO Melbourne & CSM Melbourne / Melbourne

Foster's Group/Carlton Draught

Plastic Cup

Integrated Branding / Integrated Branding Campaign

08495G

2008 Advertising Merit Award

Crispin Porter + Bogusky / Coconut Grove

Coke Zero

Covet & Yourminy Taste Confusion

Integrated Branding / Integrated Branding Campaign

08496G

2008 Advertising Merit Award

DDB / Auckland

SKY Television

Fresh - Metaphors

Integrated Branding / Integrated Branding Campaign

08497G

2008 Advertising Merit Award

Goodby, Silverstein and Partners / San Francisco

Rolling Rock

Ron Stablehorn

Integrated Branding / Integrated Branding Campaign

08498G

2008 Advertising Merit Award

Goodby, Silverstein and Partners / San Francisco

Milk

Get The Glass

Integrated Branding / Integrated Branding Campaign

08499G

2008 Advertising Merit Award

Rethink / Vancouver

Science World

Science World Integrated Campaign

Integrated Branding / Integrated Branding Campaign

08500G

2008 Advertising Merit Award

SS+K / New York

msnbc.com

A Fuller Spectrum of News

Integrated Branding / Integrated Branding Campaign

08501G

2008 Advertising Merit Award

TBWA\Chiat\Day / New York

Absolut

Absolut

Integrated Branding / Integrated Branding Campaign

08502G

2008 Advertising Merit Award

VITRUVIO LEO BURNETT / Madrid

PRODIS Down Syndrome Foundation

Let us do it

Integrated Branding / Integrated Branding Campaign

08503G

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