The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
"Clear your head banner Campaign"
Agency: MEMAC Ogilvy Dubai / Dubai
Client: GlaxoSmithKline / Panadol Category: Banners - Fixed Space / Campaign
Cheerleader Banners
Agency: Crispin Porter + Bogusky / Boulder
Client: Domino's Pizza Category: Banners - Fixed Space / Campaign
Exaggerate
Agency: Lean Mean Fighting Machine / London
Client: Emirates Category: Banners - Fixed Space / Campaign
Blog Ground Music
Agency: Daiko Advertising Inc. / Osaka
Client: PetaBitfs Corporation Category: Branded Applications / Web
Have It Your Way '08 (Poll-a-izer)
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Branded Applications / Web
RUSH - An Interactive Adventure
Agency: Euro RSCG 4D Amsterdam / Amstelveen
Client: Volvo Car Corporation Category: Branded Applications / Web
Spectra Visual Newsreader
Agency: SS+K / New York City
Client: msnbc.com Category: Branded Applications / Web
The Radio Matchmaker
Agency: Forsman & Bodenfors / Gothenburg
Client: Sveriges Radio Category: Branded Applications / Web
Animated URL
Agency: Jung von Matt AG / Stuttgart
Client: Sixt Car Rental Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Bootcamp
Agency: AKQA / London
Client: Nike Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Find It
Agency: Dare / London
Client: Sony Ericsson Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
IN AN ABSOLUT WORLD
Agency: Great Works / Stockholm
Client: ABSOLUT VODKA Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Samsung's Follow your INSTINCT
Agency: Fjord Interactive Marketing + Technology / Toronto
Client: Samsung Canada Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
The Lost Ring
Agency: AKQA / San Francisco
Client: McDonald's Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Wi-Fi Advertising
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Germanwings GmbH Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
WiFi
Agency: Jung von Matt AG / Hamburg
Client: SIXT Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Fanta More Play - Augmented Reality Tennis
Agency: The Hyperfactory / Auckland
Client: Coca-Cola Europe Category: Mobile Advertising / Single
The VW Challenge
Agency: DDB Worldwide Ltd. / Hong Kong
Client: Volkswagen Hong Kong Ltd. Category: Brand Gaming / Offline
Pro Asyl “60 Years of Human Rights”
Agency: Ogilvy Frankfurt / Frankfurt am Main
Client: Pro Asyl e. V. Category: Public Service/Cultural Institutions/Educational / Email
adidas 60 Years of Soles and Stripes
Agency: Sid Lee / Montreal
Client: adidas Originals Category: Integrated Branding Campaign / Interactive and Non-Interactive
Gears of War
Agency: AKQA / San Francisco
Client: Xbox Category: Integrated Branding Campaign / Interactive and Non-Interactive
Jetta TDI Cup
Agency: Crispin Porter + Bogusky / Boulder
Client: Volkswagen of America Category: Integrated Branding Campaign / Interactive and Non-Interactive
Next Level
Agency: 72andSunny / Los Angeles
Client: Nike Category: Integrated Branding Campaign / Interactive and Non-Interactive
Peace Mirror
Agency: Hakuhodo Kettle / Tokyo
Client: Shiseido Category: Integrated Branding Campaign / Interactive and Non-Interactive
Real "PC"
Agency: Crispin Porter + Bogusky / Boulder
Client: Microsoft Category: Integrated Branding Campaign / Interactive and Non-Interactive
Routan Boom
Agency: Crispin Porter + Bogusky / Boulder
Client: Volkswagen of America Category: Integrated Branding Campaign / Interactive and Non-Interactive
TED 696 Project
Agency: BMF / Pyrmont
Client: Lion Nathan Australia Category: Integrated Branding Campaign / Interactive and Non-Interactive
VW Das Auto/What The People Want - Max Rollout
Agency: Crispin Porter + Bogusky / Boulder
Client: Volkswagen of America Category: Integrated Branding Campaign / Interactive and Non-Interactive
World´s First Ephemeral Museum
Agency: Leo Burnett / Lisboa
Client: Pampero Rum Category: Integrated Branding Campaign / Interactive and Non-Interactive
GASSAKU
Agency: Dentsu / Tokyo
Client: Intel K.K. Category: Integrated Branding Campaign / Interactive Only
Miss Fiffi Campaign
Agency: Åkestam Holst / 10387
Client: RFSU (The Swedish Association for Sexuality Education) Category: Integrated Branding Campaign / Interactive Only
Nokia viNe
Agency: R/GA / New York
Client: Nokia Category: Integrated Branding Campaign / Interactive Only
Swaggerize Me
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Integrated Branding Campaign / Interactive Only
The Ramp
Agency: GSD&M Idea City / Austin
Client: BMW Category: Integrated Branding Campaign / Interactive Only
Baby, It's Cold Outside
Agency: Agency.com / NY
Client: Nike Category: Banners - Fixed Space / Single
Digestion
Agency: LEO BURNETT MEXICO / MEXICO, D.F.
Client: Kellogg Company Mexico Category: Banners - Fixed Space / Single
Do you privet your hedge?
Agency: Åkestam Holst / 10387
Client: RFSU (The Swedish Association for Sexuality Education) Category: Banners - Fixed Space / Single
Editorial
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Banners - Fixed Space / Single
Emergency Refresh
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Banners - Fixed Space / Single
Let's Talk
Agency: Clemenger BBDO Melbourne / Melbourne
Client: Mercedes-Benz Category: Banners - Fixed Space / Single
Reality 404
Agency: Crispin Porter + Bogusky / Boulder
Client: The Alliance For Climate Protection Category: Banners - Fixed Space / Single
Speed Camera - MINI Cooper S
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: MINI Malaysia Category: Banners - Fixed Space / Single
Stealth Banner
Agency: Saatchi & Saatchi New Zealand / Auckland
Client: TVNZ Category: Banners - Fixed Space / Single
Take the pussy poll
Agency: Åkestam Holst / 10387
Client: RFSU (The Swedish Association for Sexuality Education) Category: Banners - Fixed Space / Single
The Radio Matchmaker
Agency: Forsman & Bodenfors / Gothenburg
Client: Sveriges Radio Category: Banners - Fixed Space / Single
ownyourC 2.0
Agency: AgencyNet / Fort Lauderdale
Client: Colorado State Tobacco Education & Prevention Partnership (STEPP) Category: Public Service/Cultural Institutions/Educational / Websites
Award:
2009 Interactive Merit Award
Agency:
MEMAC Ogilvy Dubai / Dubai
Client:
GlaxoSmithKline / Panadol
Title:
"Clear your head banner Campaign"
Category:
Banners - Fixed Space / Campaign
Annual ID:
09105N
Award:
2009 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Domino's Pizza
Title:
Cheerleader Banners
Category:
Banners - Fixed Space / Campaign
Annual ID:
09106N
Award:
2009 Interactive Merit Award
Agency:
Lowe London / London
Client:
John Lewis
Title:
Clues
Category:
Banners - Fixed Space / Campaign
Annual ID:
09107N
Award:
2009 Interactive Merit Award
Agency:
Lean Mean Fighting Machine / London
Client:
Emirates
Title:
Exaggerate
Category:
Banners - Fixed Space / Campaign
Annual ID:
09108N
Award:
2009 Interactive Merit Award
Agency:
Daiko Advertising Inc. / Osaka
Client:
PetaBitfs Corporation
Title:
Blog Ground Music
Category:
Branded Applications / Web
Annual ID:
09193N
Award:
2009 Interactive Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
Intel
Title:
Crazy Run
Category:
Branded Applications / Web
Annual ID:
09194N
Award:
2009 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Have It Your Way '08 (Poll-a-izer)
Category:
Branded Applications / Web
Annual ID:
09195N
Award:
2009 Interactive Merit Award
Agency:
Euro RSCG 4D Amsterdam / Amstelveen
Client:
Volvo Car Corporation
Title:
RUSH - An Interactive Adventure
Category:
Branded Applications / Web
Annual ID:
09196N
Award:
2009 Interactive Merit Award
Agency:
SS+K / New York City
Client:
msnbc.com
Title:
Spectra Visual Newsreader
Category:
Branded Applications / Web
Annual ID:
09197N
Award:
2009 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Sveriges Radio
Title:
The Radio Matchmaker
Category:
Branded Applications / Web
Annual ID:
09198N
Award:
2009 Interactive Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
Sixt Car Rental
Title:
Animated URL
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09223N
Award:
2009 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Bootcamp
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09224N
Award:
2009 Interactive Merit Award
Agency:
Dare / London
Client:
Sony Ericsson
Title:
Find It
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09225N
Award:
2009 Interactive Merit Award
Agency:
Great Works / Stockholm
Client:
ABSOLUT VODKA
Title:
IN AN ABSOLUT WORLD
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09226N
Award:
2009 Interactive Merit Award
Agency:
Fjord Interactive Marketing + Technology / Toronto
Client:
Samsung Canada
Title:
Samsung's Follow your INSTINCT
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09227N
Award:
2009 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
McDonald's
Title:
The Lost Ring
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09228N
Award:
2009 Interactive Merit Award
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
Germanwings GmbH
Title:
Wi-Fi Advertising
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09229N
Award:
2009 Interactive Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
SIXT
Title:
WiFi
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09230N
Award:
2009 Interactive Merit Award
Agency:
The Hyperfactory / Auckland
Client:
Coca-Cola Europe
Title:
Fanta More Play - Augmented Reality Tennis
Category:
Mobile Advertising / Single
Annual ID:
09204N
Award:
2009 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
NIKE PHOTOiD
Category:
Mobile Advertising / Single
Annual ID:
09205N
Award:
2009 Interactive Merit Award
Agency:
SS+K / New York City
Client:
msnbc.com
Title:
NewsArcade
Category:
Brand Gaming / Offline
Annual ID:
09190N
Award:
2009 Interactive Merit Award
Agency:
DDB Worldwide Ltd. / Hong Kong
Client:
Volkswagen Hong Kong Ltd.
Title:
The VW Challenge
Category:
Brand Gaming / Offline
Annual ID:
09191N
Award:
2009 Interactive Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt am Main
Client:
Pro Asyl e. V.
Title:
Pro Asyl “60 Years of Human Rights”
Category:
Public Service/Cultural Institutions/Educational / Email
Annual ID:
09266N
Award:
2009 Interactive Merit Award
Agency:
Sid Lee / Montreal
Client:
adidas Originals
Title:
adidas 60 Years of Soles and Stripes
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09244N
Award:
2009 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
Xbox
Title:
Gears of War
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09245N
Award:
2009 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Volkswagen of America
Title:
Jetta TDI Cup
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09246N
Award:
2009 Interactive Merit Award
Agency:
72andSunny / Los Angeles
Client:
Nike
Title:
Next Level
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09247N
Award:
2009 Interactive Merit Award
Agency:
Hakuhodo Kettle / Tokyo
Client:
Shiseido
Title:
Peace Mirror
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09248N
Award:
2009 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Microsoft
Title:
Real "PC"
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09249N
Award:
2009 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Volkswagen of America
Title:
Routan Boom
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09250N
Award:
2009 Interactive Merit Award
Agency:
BMF / Pyrmont
Client:
Lion Nathan Australia
Title:
TED 696 Project
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09251N
Award:
2009 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Volkswagen of America
Title:
VW Das Auto/What The People Want - Max Rollout
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09252N
Award:
2009 Interactive Merit Award
Agency:
Leo Burnett / Lisboa
Client:
Pampero Rum
Title:
World´s First Ephemeral Museum
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
09253N
Award:
2009 Interactive Merit Award
Agency:
Dentsu / Tokyo
Client:
Intel K.K.
Title:
GASSAKU
Category:
Integrated Branding Campaign / Interactive Only
Annual ID:
09239N
Award:
2009 Interactive Merit Award
Agency:
Åkestam Holst / 10387
Client:
RFSU (The Swedish Association for Sexuality Education)
Title:
Miss Fiffi Campaign
Category:
Integrated Branding Campaign / Interactive Only
Annual ID:
09240N
Award:
2009 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nokia
Title:
Nokia viNe
Category:
Integrated Branding Campaign / Interactive Only
Annual ID:
09241N
Award:
2009 Interactive Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Swaggerize Me
Category:
Integrated Branding Campaign / Interactive Only
Annual ID:
09242N
Award:
2009 Interactive Merit Award
Agency:
GSD&M Idea City / Austin
Client:
BMW
Title:
The Ramp
Category:
Integrated Branding Campaign / Interactive Only
Annual ID:
09243N
Award:
2009 Interactive Merit Award
Agency:
Agency.com / NY
Client:
Nike
Title:
Baby, It's Cold Outside
Category:
Banners - Fixed Space / Single
Annual ID:
09094N
Award:
2009 Interactive Merit Award
Agency:
LEO BURNETT MEXICO / MEXICO, D.F.
Client:
Kellogg Company Mexico
Title:
Digestion
Category:
Banners - Fixed Space / Single
Annual ID:
09095N
Award:
2009 Interactive Merit Award
Agency:
Åkestam Holst / 10387
Client:
RFSU (The Swedish Association for Sexuality Education)
Title:
Do you privet your hedge?
Category:
Banners - Fixed Space / Single
Annual ID:
09096N
Award:
2009 Interactive Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Editorial
Category:
Banners - Fixed Space / Single
Annual ID:
09097N
Award:
2009 Interactive Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Emergency Refresh
Category:
Banners - Fixed Space / Single
Annual ID:
09098N
Award:
2009 Interactive Merit Award
Agency:
Clemenger BBDO Melbourne / Melbourne
Client:
Mercedes-Benz
Title:
Let's Talk
Category:
Banners - Fixed Space / Single
Annual ID:
09099N
Award:
2009 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
The Alliance For Climate Protection
Title:
Reality 404
Category:
Banners - Fixed Space / Single
Annual ID:
09100N
Award:
2009 Interactive Merit Award
Agency:
BBDO/Proximity Malaysia / Kuala Lumpur
Client:
MINI Malaysia
Title:
Speed Camera - MINI Cooper S
Category:
Banners - Fixed Space / Single
Annual ID:
09101N
Award:
2009 Interactive Merit Award
Agency:
Saatchi & Saatchi New Zealand / Auckland
Client:
TVNZ
Title:
Stealth Banner
Category:
Banners - Fixed Space / Single
Annual ID:
09102N
Award:
2009 Interactive Merit Award
Agency:
Åkestam Holst / 10387
Client:
RFSU (The Swedish Association for Sexuality Education)
Title:
Take the pussy poll
Category:
Banners - Fixed Space / Single
Annual ID:
09103N
Award:
2009 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Sveriges Radio
Title:
The Radio Matchmaker
Category:
Banners - Fixed Space / Single
Annual ID:
09104N
Award:
2009 Interactive Merit Award
Agency:
AgencyNet / Fort Lauderdale
Client:
Colorado State Tobacco Education & Prevention Partnership (STEPP)
Title:
ownyourC 2.0
Category:
Public Service/Cultural Institutions/Educational / Websites
Annual ID:
09264N
