The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Carrier Pigeons
Agency: BBDO/New York
Client: FedEx Category: Consumer Television / Over :30 - Single - max. :90
Unbox the Box
Agency: BBH / London
Client: Audi UK Category: Consumer Television / Over :30 - Single - max. :90
Alec in Huluwood
Agency: Crispin Porter + Bogusky/Boulder
Client: Hulu Category: Consumer Television / Over :30 - Single - max. :90
Parental Control
Agency: DDB Brasil / Sao Paulo
Client: Terra Category: Consumer Television / Over :30 - Single - max. :90
FEARLESS
Agency: Fallon London / London
Client: BBC Three Category: Consumer Television / Over :30 - Single - max. :90
BURST
Agency: GPY&R / Melbourne
Client: Cadbury Schweppes Australia Category: Consumer Television / Over :30 - Single - max. :90
Parking
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Volkswagen AG Category: Consumer Television / Over :30 - Single - max. :90
Blender
Agency: Madre / Buenos Aires
Client: Lucchetti Category: Consumer Television / Over :30 - Single - max. :90
Go On Lad
Agency: Miles Calcraft Briginshaw Duffy / London
Client: Premier Foods Category: Consumer Television / Over :30 - Single - max. :90
Chocolate Man
Agency: ponce buenos aires / Buenos Aires
Client: Unilever Category: Consumer Television / Over :30 - Single - max. :90
Squares
Agency: ponce buenos aires / Buenos Aires
Client: Unilever Category: Consumer Television / Over :30 - Single - max. :90
Rewind City
Agency: Publicis Conseil / PARIS
Client: Orange Category: Consumer Television / Over :30 - Single - max. :90
Oscar- Bad Listener
Agency: Wieden + Kennedy / Amsterdam
Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
LeBron 6 - Chalk
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Fate
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Enjoy the Everyday
Agency: DDB / London
Client: Volkswagen Category: Consumer Television / Over :30 - Single - max. :90
eBay TV Campaign
Agency: BBDO / New York
Client: eBay Category: Consumer Television / :30/:25 - Campaign
King Campaign
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Consumer Television / :30/:25 - Campaign
Coke Zero Campaign
Agency: Crispin Porter + Bogusky / Boulder
Client: Coke Zero Category: Consumer Television / :30/:25 - Campaign
Bruise
Agency: Hal Riney Publicis / San Francisco
Client: G4 Network Category: Consumer Television / :30/:25 - Campaign
Phase 2 Campaign
Agency: TBWA\Chiat\Day, Inc. / New York
Client: Hotels.com Category: Consumer Television / :30/:25 - Campaign
Warning
Agency: The Martin Agency / Richmond
Client: Ping Category: Consumer Television / :30/:25 - Campaign
Pro Strength
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Campaign
Nordic Tuesday
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / :30/:25 - Single
Cold One
Agency: Carmichael Lynch / Minneapolis
Client: Jack Link's Beef Jerky Category: Consumer Television / :30/:25 - Single
Dude Vegas
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Television / :30/:25 - Single
Balloons
Agency: Fitzgerald+CO / Atlanta
Client: Durex Category: Consumer Television / :30/:25 - Single
Wings
Agency: Grey Worldwide / New York
Client: Etrade Category: Consumer Television / :30/:25 - Single
Breadbox
Agency: Juniper Park / Toronto
Client: Frito-Lay Category: Consumer Television / :30/:25 - Single
Cat Sandwich
Agency: JWT / New York
Client: Swedish Fish Category: Consumer Television / :30/:25 - Single
Working Late
Agency: Saatchi & Saatchi New York / New York
Client: Tide to Go Category: Consumer Television / :30/:25 - Single
I'm Good
Agency: TBWA\Chiat\Day / Los Angeles
Client: Pepsi Category: Consumer Television / :30/:25 - Single
Bean Counter
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Single
The V-Word
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Single
Envelope
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Single
Bunnies
Agency: TDA Advertising & Design / Boulder
Client: FirstBank Category: Consumer Television / :30/:25 - Single
Lift Off
Agency: Team One / El Segundo
Client: Lexus Category: Consumer Television / :30/:25 - Single
ESPN "Scrabble"
Agency: Wieden+Kennedy/New York
Client: ESPN Category: Consumer Television / :30/:25 - Single
Pro Strength II- TV Doctor
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Swagger- Lord Brian
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Cup Raise
Agency: Young & Rubicam / New York
Client: National Hockey League Category: Consumer Television / :30/:25 - Single
Quench your thrill buds.
Agency: Dan McCormack / London
Client: Ladbrokes Casino Category: Consumer Television / Over :30 - Campaign
HD Intervention
Agency: Goodby Silverstein and Partners / San Francisco
Client: Comcast Category: Consumer Television / Over :30 - Campaign
BURST
Agency: GPY&R / Melbourne
Client: Cadbury Schweppes Australia Category: Consumer Television / Over :30 - Campaign
Sponsor local sports
Agency: Uncle Grey Århus / Århus
Client: OK Gasoline Category: Consumer Television / Over :30 - Campaign
Jordan Brand
Agency: Wieden + Kennedy, New York / New York
Client: Jordan Brand Category: Consumer Television / Over :30 - Campaign
Amigos
Agency: Forsman & Bodenfors / Gothenburg
Client: Tele2 Category: Consumer Television / Commercials of var. length - Campaign
DANCING CAT
Agency: Abbott Mead Vickers BBDO / London
Client: ROYAL MAIL Category: Consumer Television / Under $80K Budget - Single
Award:
2009 Advertising Merit Award
Agency:
BBDO/New York
Client:
FedEx
Title:
Carrier Pigeons
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09333T
Award:
2009 Advertising Merit Award
Agency:
BBH / London
Client:
Audi UK
Title:
Unbox the Box
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09334T
Award:
2009 Advertising Merit Award
Agency:
Crispin Porter + Bogusky/Boulder
Client:
Hulu
Title:
Alec in Huluwood
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09335T
Award:
2009 Advertising Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
Terra
Title:
Parental Control
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09336T
Award:
2009 Advertising Merit Award
Agency:
Fallon London / London
Client:
BBC Three
Title:
FEARLESS
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09338T
Award:
2009 Advertising Merit Award
Agency:
GPY&R / Melbourne
Client:
Cadbury Schweppes Australia
Title:
BURST
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09339T
Award:
2009 Advertising Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
Volkswagen AG
Title:
Parking
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09340T
Award:
2009 Advertising Merit Award
Agency:
Madre / Buenos Aires
Client:
Lucchetti
Title:
Blender
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09341T
Award:
2009 Advertising Merit Award
Agency:
Miles Calcraft Briginshaw Duffy / London
Client:
Premier Foods
Title:
Go On Lad
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09342T
Award:
2009 Advertising Merit Award
Agency:
ponce buenos aires / Buenos Aires
Client:
Unilever
Title:
Chocolate Man
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09343T
Award:
2009 Advertising Merit Award
Agency:
ponce buenos aires / Buenos Aires
Client:
Unilever
Title:
Squares
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09344T
Award:
2009 Advertising Merit Award
Agency:
Publicis Conseil / PARIS
Client:
Orange
Title:
Rewind City
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09345T
Award:
2009 Advertising Merit Award
Agency:
Wieden + Kennedy / Amsterdam
Client:
Nike
Title:
Oscar- Bad Listener
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09347T
Award:
2009 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
LeBron 6 - Chalk
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09348T
Award:
2009 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Fate
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09349T
Award:
2009 Advertising Merit Award
Agency:
DDB / London
Client:
Volkswagen
Title:
Enjoy the Everyday
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09350T
Award:
2009 Advertising Merit Award
Agency:
BBDO / New York
Client:
eBay
Title:
eBay TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09380T
Award:
2009 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
King Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09382T
Award:
2009 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Coke Zero
Title:
Coke Zero Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09383T
Award:
2009 Advertising Merit Award
Agency:
Hal Riney Publicis / San Francisco
Client:
G4 Network
Title:
Bruise
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09384T
Award:
2009 Advertising Merit Award
Agency:
TBWA\Chiat\Day, Inc. / New York
Client:
Hotels.com
Title:
Phase 2 Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09385T
Award:
2009 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
Ping
Title:
Warning
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09386T
Award:
2009 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Pro Strength
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09387T
Award:
2009 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
Nordic Tuesday
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09358T
Award:
2009 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Jack Link's Beef Jerky
Title:
Cold One
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09360T
Award:
2009 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Dude Vegas
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09361T
Award:
2009 Advertising Merit Award
Agency:
Fitzgerald+CO / Atlanta
Client:
Durex
Title:
Balloons
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09362T
Award:
2009 Advertising Merit Award
Agency:
Grey Worldwide / New York
Client:
Etrade
Title:
Wings
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09363T
Award:
2009 Advertising Merit Award
Agency:
Juniper Park / Toronto
Client:
Frito-Lay
Title:
Breadbox
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09364T
Award:
2009 Advertising Merit Award
Agency:
JWT / New York
Client:
Swedish Fish
Title:
Cat Sandwich
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09365T
Award:
2009 Advertising Merit Award
Agency:
JWT / New York
Client:
Huggies
Title:
Geyser
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09366T
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi New York / New York
Client:
Tide to Go
Title:
Working Late
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09367T
Award:
2009 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Pepsi
Title:
I'm Good
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09368T
Award:
2009 Advertising Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Bean Counter
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09369T
Award:
2009 Advertising Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
The V-Word
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09370T
Award:
2009 Advertising Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Envelope
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09371T
Award:
2009 Advertising Merit Award
Agency:
TDA Advertising & Design / Boulder
Client:
FirstBank
Title:
Bunnies
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09372T
Award:
2009 Advertising Merit Award
Agency:
Team One / El Segundo
Client:
Lexus
Title:
Lift Off
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09373T
Award:
2009 Advertising Merit Award
Agency:
Wieden+Kennedy/New York
Client:
ESPN
Title:
ESPN "Scrabble"
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09374T
Award:
2009 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Pro Strength II- TV Doctor
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09375T
Award:
2009 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Swagger- Lord Brian
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09376T
Award:
2009 Advertising Merit Award
Agency:
DDB / London
Client:
Volkswagen
Title:
Dog
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09378T
Award:
2009 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
National Hockey League
Title:
Cup Raise
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09379T
Award:
2009 Advertising Merit Award
Agency:
Dan McCormack / London
Client:
Ladbrokes Casino
Title:
Quench your thrill buds.
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
09351T
Award:
2009 Advertising Merit Award
Agency:
Goodby Silverstein and Partners / San Francisco
Client:
Comcast
Title:
HD Intervention
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
09352T
Award:
2009 Advertising Merit Award
Agency:
GPY&R / Melbourne
Client:
Cadbury Schweppes Australia
Title:
BURST
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
09353T
Award:
2009 Advertising Merit Award
Agency:
Uncle Grey Århus / Århus
Client:
OK Gasoline
Title:
Sponsor local sports
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
09354T
Award:
2009 Advertising Merit Award
Agency:
Wieden + Kennedy, New York / New York
Client:
Jordan Brand
Title:
Jordan Brand
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
09355T
Award:
2009 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Tele2
Title:
Amigos
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
09396T
Award:
2009 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
ROYAL MAIL
Title:
DANCING CAT
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
09397T
