The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Nike Football + 'Master Control'
Agency: AKQA / London
Client: Nike Category: Mobile Applications/Sites / Consumer Goods
Drinkspiration by ABSOLUT
Agency: Great Works / Stockholm
Client: ABSOLUT VODKA Category: Mobile Applications/Sites / Consumer Goods
Sit or Squat
Agency: Publicis / New York
Client: P&G Charmin Category: Mobile Applications/Sites / Consumer Goods
Embedded Cube
Agency: BBDO / New York
Client: HBO Category: Interactive Advertising / Banners - Dynamic - Single
NOW Widget Banner II
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Single
YouTube Clock
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Single
WELL ULTRA RESISTANT
Agency: Grey Paris / Paris
Client: WELL Category: Interactive Advertising / Banners - Dynamic - Single
WWF Earth Hour "Computer"
Agency: Ogilvy Beijing / Beijing
Client: WWF Category: Interactive Advertising / Banners - Dynamic - Single
Everything Sounds
Agency: Saatchi & Saatchi Berlin / Frankfurt
Client: Sony Ericsson Category: Interactive Advertising / Banners - Dynamic - Single
Dolphin Boy
Agency: Saatchi & Saatchi NY / New York
Client: NCPC Category: Interactive Advertising / Banners - Dynamic - Single
Booby Trap
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Interactive Advertising / Banners - Dynamic - Single
The Vile Plutocrat
Agency: 16toads Design / Smyrna
Client: 16toads Design Category: Websites & Microsites / Services
Jack and Suzy Welch Show
Agency: JWT New York / New York
Client: Microsoft Category: Websites & Microsites / Services
Visit The Other Britain
Agency: Ogilvy Singapore / Singapore
Client: VisitBritain Category: Websites & Microsites / Services
The Last Call
Agency: LEAN MEAN FIGHTING MACHINE / london
Client: Samsung Mobile Category: Online Films And Video / Events or Live Webcasts - Campaign
DDTV
Agency: Ogilvy Shanghai / Shanghai
Client: Adidas China Category: Online Films And Video / Events or Live Webcasts - Campaign
Nike True City
Agency: AKQA / London
Client: Nike Category: Mobile Applications/Sites / Social Networks/ Community
Red Flag
Agency: Ogilvy Shanghai / Shanghai
Client: The North Face Category: Mobile Applications/Sites / Social Networks/ Community
Track My T
Agency: AgencyNet / Ft. Lauderdale
Client: Anvil Knitwear, Inc. Category: Websites & Microsites / Public Service/ Non-Profit
Whale Shark Gamble
Agency: BBDO Proximity Singapore / Singapore
Client: Sea Shepherd Conservation Society Category: Websites & Microsites / Public Service/ Non-Profit
The Million Baby Crawl
Agency: Big Spaceship / Brooklyn
Client: Seventh Generation Category: Websites & Microsites / Public Service/ Non-Profit
SAT Site
Agency: College Board / New York
Client: College Board Category: Websites & Microsites / Public Service/ Non-Profit
Stanislav
Agency: KONG / Amsterdam
Client: Ministry of Justice Category: Websites & Microsites / Public Service/ Non-Profit
The Teens' Speech
Agency: POKE / London
Client: Barnardo's Category: Websites & Microsites / Public Service/ Non-Profit
That's Not Cool
Agency: R/GA / New York
Client: Ad Council Category: Websites & Microsites / Public Service/ Non-Profit
MoMA.org
Agency: The Museum of Modern Art / New York
Client: The Museum of Modern Art Category: Websites & Microsites / Public Service/ Non-Profit
Live Rescue
Agency: Tribal/DDB / Auckland
Client: Coastguard NZ Ltd Category: Websites & Microsites / Public Service/ Non-Profit
360
Agency: Dare / London
Client: Vodafone Category: Interactive Advertising / Environmental / Experiential - Campaign
Hard Rock Interactive Memorabilia
Agency: Duncan/Channon / San Francisco
Client: Hard Rock International Category: Interactive Advertising / Environmental / Experiential - Campaign
The World's Biggest Signpost
Agency: Farfar / Stockholm
Client: Nokia Category: Interactive Advertising / Environmental / Experiential - Campaign
Franz, See The Love
Agency: Ogilvy & Mather Taiwan / Taipei
Client: Franz China Collection Category: Interactive Advertising / Environmental / Experiential - Campaign
Resotweetion
Agency: AKQA / San Francisco
Client: AKQA Category: Interactive Advertising / Self-Promotion - Single
Knitting mania
Agency: Nolin BBDO / Montreal
Client: La Fédération des producteurs de lait du Québec Category: Mobile Applications/Sites / Branded Games
Teddy Bear Chase
Agency: BBDO / New York
Client: HBO Category: Online Films And Video / Long Form - Single
The Man Who Walked Around The World
Agency: BBH / london
Client: Diageo - Johnnie Walker Category: Online Films And Video / Long Form - Single
Rollerbabies
Agency: BETC Euro RSCG / Paris
Client: EVIAN Category: Online Films And Video / Long Form - Single
Capturing Reality
Agency: Burnkit / Vancouver
Client: National Film Board of Canada Category: Online Films And Video / Long Form - Single
Para Fuera
Agency: Creative Artists Agency / Los Angeles
Client: Microsoft Category: Online Films And Video / Long Form - Single
Volvo S60: The Blind Preview
Agency: Euro RSCG 4D Amsterdam / Amstelveen
Client: Volvo Car Corporation Category: Online Films And Video / Long Form - Single
Gatorade Replay
Agency: TBWAChiatDay / Los Angeles
Client: Gatorade Category: Online Films And Video / Long Form - Single
ABSOLUT Rock Edition "IN AN ABSOLUT WORLD You're With The Band" Campaign Documentary Film
Agency: TBWA\Chiat\Day - New York / New York
Client: ABSOLUT Category: Online Films And Video / Long Form - Single
GOOGLE WORLD
Agency: Abbott Mead Vickers BBDO / London
Client: GUINNESS Category: Websites & Microsites / Branded Games
T-Racer
Agency: AgenciaClick Isobar / São Paulo
Client: FIAT Automóveis Category: Websites & Microsites / Branded Games
Killzone 2 Webgame
Agency: Agency Republic / London
Client: PlayStation - Sony Computer Entertainment UK Category: Websites & Microsites / Branded Games
Sony\'s Fantasy Festival
Agency: Altogether / London
Client: Sony Audio Products Europe Category: Websites & Microsites / Branded Games
Expedition 2
Agency: Arkadium / New York
Client: National Geographic Channel Category: Websites & Microsites / Branded Games
The Team Test
Agency: DDB Stockholm / Stockholm
Client: Swedish Armed Forces Category: Websites & Microsites / Branded Games
Award:
2010 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike Football + 'Master Control'
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
10169N
Award:
2010 Interactive Merit Award
Agency:
Great Works / Stockholm
Client:
ABSOLUT VODKA
Title:
Drinkspiration by ABSOLUT
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
10170N
Award:
2010 Interactive Merit Award
Agency:
Publicis / New York
Client:
P&G Charmin
Title:
Sit or Squat
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
10171N
Award:
2010 Interactive Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Embedded Cube
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10188N
Award:
2010 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Sprint
Title:
NOW Widget Banner II
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10189N
Award:
2010 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Sprint
Title:
YouTube Clock
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10190N
Award:
2010 Interactive Merit Award
Agency:
Grey Paris / Paris
Client:
WELL
Title:
WELL ULTRA RESISTANT
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10191N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
WWF
Title:
WWF Earth Hour "Computer"
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10192N
Award:
2010 Interactive Merit Award
Agency:
Saatchi & Saatchi Berlin / Frankfurt
Client:
Sony Ericsson
Title:
Everything Sounds
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10193N
Award:
2010 Interactive Merit Award
Agency:
Saatchi & Saatchi NY / New York
Client:
NCPC
Title:
Dolphin Boy
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10194N
Award:
2010 Interactive Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Booby Trap
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10195N
Award:
2010 Interactive Merit Award
Agency:
16toads Design / Smyrna
Client:
16toads Design
Title:
The Vile Plutocrat
Category:
Websites & Microsites / Services
Annual ID:
10152N
Award:
2010 Interactive Merit Award
Agency:
Firstborn / NY
Client:
Aflac
Title:
Aflac.com
Category:
Websites & Microsites / Services
Annual ID:
10153N
Award:
2010 Interactive Merit Award
Agency:
JWT New York / New York
Client:
Microsoft
Title:
Jack and Suzy Welch Show
Category:
Websites & Microsites / Services
Annual ID:
10154N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
VisitBritain
Title:
Visit The Other Britain
Category:
Websites & Microsites / Services
Annual ID:
10155N
Award:
2010 Interactive Merit Award
Agency:
LEAN MEAN FIGHTING MACHINE / london
Client:
Samsung Mobile
Title:
The Last Call
Category:
Online Films And Video / Events or Live Webcasts - Campaign
Annual ID:
10244N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Shanghai / Shanghai
Client:
Adidas China
Title:
DDTV
Category:
Online Films And Video / Events or Live Webcasts - Campaign
Annual ID:
10245N
Award:
2010 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike True City
Category:
Mobile Applications/Sites / Social Networks/ Community
Annual ID:
10178N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Shanghai / Shanghai
Client:
The North Face
Title:
Red Flag
Category:
Mobile Applications/Sites / Social Networks/ Community
Annual ID:
10179N
Award:
2010 Interactive Merit Award
Agency:
AgencyNet / Ft. Lauderdale
Client:
Anvil Knitwear, Inc.
Title:
Track My T
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
10135N
Award:
2010 Interactive Merit Award
Agency:
BBDO Proximity Singapore / Singapore
Client:
Sea Shepherd Conservation Society
Title:
Whale Shark Gamble
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
10136N
Award:
2010 Interactive Merit Award
Agency:
Big Spaceship / Brooklyn
Client:
Seventh Generation
Title:
The Million Baby Crawl
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
10137N
Award:
2010 Interactive Merit Award
Agency:
College Board / New York
Client:
College Board
Title:
SAT Site
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
10138N
Award:
2010 Interactive Merit Award
Agency:
KONG / Amsterdam
Client:
Ministry of Justice
Title:
Stanislav
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
10139N
Award:
2010 Interactive Merit Award
Agency:
POKE / London
Client:
Barnardo's
Title:
The Teens' Speech
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
10140N
Award:
2010 Interactive Merit Award
Agency:
R/GA / New York
Client:
Ad Council
Title:
That's Not Cool
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
10141N
Award:
2010 Interactive Merit Award
Agency:
The Museum of Modern Art / New York
Client:
The Museum of Modern Art
Title:
MoMA.org
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
10142N
Award:
2010 Interactive Merit Award
Agency:
Tribal/DDB / Auckland
Client:
Coastguard NZ Ltd
Title:
Live Rescue
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
10143N
Award:
2010 Interactive Merit Award
Agency:
Dare / London
Client:
Vodafone
Title:
360
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Annual ID:
10213N
Award:
2010 Interactive Merit Award
Agency:
Duncan/Channon / San Francisco
Client:
Hard Rock International
Title:
Hard Rock Interactive Memorabilia
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Annual ID:
10214N
Award:
2010 Interactive Merit Award
Agency:
Farfar / Stockholm
Client:
Nokia
Title:
The World's Biggest Signpost
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Annual ID:
10215N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy & Mather Taiwan / Taipei
Client:
Franz China Collection
Title:
Franz, See The Love
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Annual ID:
10216N
Award:
2010 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
AKQA
Title:
Resotweetion
Category:
Interactive Advertising / Self-Promotion - Single
Annual ID:
10238N
Award:
2010 Interactive Merit Award
Agency:
BBH / london
Client:
Lynx
Title:
Say cheese
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
10167N
Award:
2010 Interactive Merit Award
Agency:
Nolin BBDO / Montreal
Client:
La Fédération des producteurs de lait du Québec
Title:
Knitting mania
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
10168N
Award:
2010 Interactive Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Teddy Bear Chase
Category:
Online Films And Video / Long Form - Single
Annual ID:
10262N
Award:
2010 Interactive Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Art Heist
Category:
Online Films And Video / Long Form - Single
Annual ID:
10263N
Award:
2010 Interactive Merit Award
Agency:
BBH / london
Client:
Diageo - Johnnie Walker
Title:
The Man Who Walked Around The World
Category:
Online Films And Video / Long Form - Single
Annual ID:
10264N
Award:
2010 Interactive Merit Award
Agency:
BETC Euro RSCG / Paris
Client:
EVIAN
Title:
Rollerbabies
Category:
Online Films And Video / Long Form - Single
Annual ID:
10265N
Award:
2010 Interactive Merit Award
Agency:
Burnkit / Vancouver
Client:
National Film Board of Canada
Title:
Capturing Reality
Category:
Online Films And Video / Long Form - Single
Annual ID:
10266N
Award:
2010 Interactive Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
Microsoft
Title:
Para Fuera
Category:
Online Films And Video / Long Form - Single
Annual ID:
10267N
Award:
2010 Interactive Merit Award
Agency:
Euro RSCG 4D Amsterdam / Amstelveen
Client:
Volvo Car Corporation
Title:
Volvo S60: The Blind Preview
Category:
Online Films And Video / Long Form - Single
Annual ID:
10268N
Award:
2010 Interactive Merit Award
Agency:
TBWAChiatDay / Los Angeles
Client:
Gatorade
Title:
Gatorade Replay
Category:
Online Films And Video / Long Form - Single
Annual ID:
10269N
Award:
2010 Interactive Merit Award
Agency:
TBWA\Chiat\Day - New York / New York
Client:
ABSOLUT
Title:
ABSOLUT Rock Edition "IN AN ABSOLUT WORLD You're With The Band" Campaign Documentary Film
Category:
Online Films And Video / Long Form - Single
Annual ID:
10270N
Award:
2010 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
GUINNESS
Title:
GOOGLE WORLD
Category:
Websites & Microsites / Branded Games
Annual ID:
10091N
Award:
2010 Interactive Merit Award
Agency:
AgenciaClick Isobar / São Paulo
Client:
FIAT Automóveis
Title:
T-Racer
Category:
Websites & Microsites / Branded Games
Annual ID:
10092N
Award:
2010 Interactive Merit Award
Agency:
Agency Republic / London
Client:
PlayStation - Sony Computer Entertainment UK
Title:
Killzone 2 Webgame
Category:
Websites & Microsites / Branded Games
Annual ID:
10093N
Award:
2010 Interactive Merit Award
Agency:
Altogether / London
Client:
Sony Audio Products Europe
Title:
Sony\'s Fantasy Festival
Category:
Websites & Microsites / Branded Games
Annual ID:
10094N
Award:
2010 Interactive Merit Award
Agency:
Arkadium / New York
Client:
National Geographic Channel
Title:
Expedition 2
Category:
Websites & Microsites / Branded Games
Annual ID:
10095N
Award:
2010 Interactive Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Swedish Armed Forces
Title:
The Team Test
Category:
Websites & Microsites / Branded Games
Annual ID:
10096N
