The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Gatorade Replay
Agency: TBWAChiatDay / Los Angeles
Client: Gatorade Category: Integrated Branding / Integrated Branding Campaign - 360
Nike Livestrong Integrated Campaign
Agency: Wieden+Kennedy / Portland
Client: Nike Livestrong Foundation Category: Integrated Branding / Integrated Branding Campaign - 360
Recruitment 2009
Agency: DDB Stockholm / Stockholm
Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign - Online
Replay
Agency: TBWAChiatDay / Los Angeles
Client: Gatorade Category: Integrated Branding / Integrated Branding Campaign
Toyota Sponsafier Campaign
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, U.S.A., Inc. Category: Integrated Branding / Integrated Branding Campaign - 360
Summit on the Summit Campaign
Agency: Goodby, Silverstein & Partners / San Francisco
Client: HP Category: Integrated Branding / Integrated Branding Campaign - Online
Do You Have What it Takes?
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Integrated Branding / Integrated Branding Campaign
Baby Elephant
Agency: Boondoggle / Leuven
Client: KMDA Category: Integrated Branding / Integrated Branding Campaign - 360
The Fun Theory
Agency: DDB Stockholm / Stockholm
Client: Volkswagen Sweden Category: Integrated Branding / Integrated Branding Campaign - Online
LEGO CL!CK
Agency: Pereira & O'Dell / San Francisco
Client: LEGO Systems Category: Integrated Branding / Integrated Branding Campaign - Online
Give it a Ponder
Agency: Young & Rubicam New York / New York
Client: LG Mobile Category: Integrated Branding / Integrated Branding Campaign
Lupin Steal Japan Project
Agency: 777interactive / Tokyo
Client: Lupin Steal Japan Project Category: Integrated Branding / Integrated Branding Campaign - 360
Public Polo
Agency: ACHTUNG! / amsterdam
Client: Volkswagen Category: Integrated Branding / Integrated Branding Campaign - 360
Nike: Show Your Five
Agency: AKQA / London
Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
NikeTrue City
Agency: AKQA / London
Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
HBO Imagine Integrated Campaign
Agency: BBDO / New York
Client: HBO Category: Integrated Branding / Integrated Branding Campaign - 360
Tomorrow can be different
Agency: Clemenger BBDO Sydney / Sydney
Client: St Vincent de Paul Category: Integrated Branding / Integrated Branding Campaign - 360
Buell Blast
Agency: Crispin Porter + Bogusky / Boulder
Client: Buell Category: Integrated Branding / Integrated Branding Campaign - 360
Recruitment 2009
Agency: DDB Stockholm / Stockholm
Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign - 360
The Team Challenge
Agency: DDB Stockholm / Stockholm
Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign - 360
The Fun Theory
Agency: DDB Stockholm / Stockholm
Client: Volkswagen Sweden Category: Integrated Branding / Integrated Branding Campaign - 360
4320
Agency: Droga5 Australia / East Sydney
Client: V Australia Category: Integrated Branding / Integrated Branding Campaign - 360
Weather girl
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Skol Category: Integrated Branding / Integrated Branding Campaign - 360
Alice: Follow the White Rabbit
Agency: FALLON / MINNEAPOLIS
Client: Syfy Channel Category: Integrated Branding / Integrated Branding Campaign - 360
NOW Integrated Campaign
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Sprint Category: Integrated Branding / Integrated Branding Campaign - 360
Asylum 626 Integrated Campaign
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Frito-Lay Doritos Category: Integrated Branding / Integrated Branding Campaign - 360
Summit on the Summit Integrated Campaign
Agency: Goodby, Silverstein & Partners / San Francisco
Client: HP Category: Integrated Branding / Integrated Branding Campaign - 360
YouTube Symphony Orchestra
Agency: Google Creative Lab / New York
Client: Google Category: Integrated Branding / Integrated Branding Campaign - 360
The Gold Button
Agency: Ogilvy&Mather Advertising, Shanghai / Shanghai
Client: Lee Category: Integrated Branding / Integrated Branding Campaign - 360
Whopper Face
Agency: Ogilvy Brasil / Sao Paulo
Client: Burger King Category: Integrated Branding / Integrated Branding Campaign - 360
UNIQLO CALENDAR
Agency: Projector inc. / Tokyo
Client: FAST RETAILING CO., LTD. Category: Integrated Branding / Integrated Branding Campaign - 360
Everybody Knows Somebody Who Loves A Honda
Agency: Rubin Postaer & Associates / Santa Monica
Client: Honda Motor Company Category: Integrated Branding / Integrated Branding Campaign - 360
Little Guys On The Big Game
Agency: Saatchi & Saatchi NY / New York
Client: Miller Brewing Company/Miller High Life Category: Integrated Branding / Integrated Branding Campaign - 360
Recode Decode
Agency: Saint @ RKCR Y&R / Woodford Green
Client: The Victoria and Albert Museum Category: Integrated Branding / Integrated Branding Campaign - 360
Sugar Streak
Agency: TAXI Canada / Toronto
Client: Koodo Mobile Category: Integrated Branding / Integrated Branding Campaign - 360
370z Take the wheel
Agency: WHYBIN\TBWA\TEQUILA / pyrmont
Client: Nissan Australia Category: Integrated Branding / Integrated Branding Campaign - 360
The Leroy Smith Campaign
Agency: Wieden+Kennedy, New York / New York
Client: Jordan Brand Category: Integrated Branding / Integrated Branding Campaign - 360
Dante's Inferno
Agency: Wieden+Kennedy / Portland
Client: Electronic Arts Category: Integrated Branding / Integrated Branding Campaign - 360
How Hetero?
Agency: Akestam Holst / Stockholm
Client: Claes Nyberg/Jessica W Sandberg Category: Integrated Branding / Integrated Branding Campaign - Online
Body Grooming Integrated Campaign
Agency: BBDO / New York
Client: Procter & Gamble/Gillette Category: Integrated Branding / Integrated Branding Campaign - Online
O2 Be The Difference 2010
Agency: Brando / Dublin
Client: O2 Telefónica Ireland Category: Integrated Branding / Integrated Branding Campaign - Online
Frenzied Waters
Agency: Campfire / New York
Client: Discovery Channel Category: Integrated Branding / Integrated Branding Campaign - Online
The Best of Us Challenge
Agency: Cole & Weber United / Seattle
Client: International Olympic Committee Category: Integrated Branding / Integrated Branding Campaign - Online
All-New BMW Z4 Campaign
Agency: Dotglu/KBS+P / South Orange
Client: BMW Category: Integrated Branding / Integrated Branding Campaign - Online
Men vs Women
Agency: 72andSunny / Los Angeles
Client: Nike EMEA Category: Integrated Branding / Integrated Branding Campaign
ANTI KNIFE CRIME
Agency: Abbott Mead Vickers BBDO / London
Client: METROPOLITAN POLICE Category: Integrated Branding / Integrated Branding Campaign
Google Chrome
Agency: BBH/New York
Client: Google Category: Integrated Branding / Integrated Branding Campaign
Recruitment 2009
Agency: DDB Stockholm / Stockholm
Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign
The NOW Network
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Sprint Category: Integrated Branding / Integrated Branding Campaign
CEO Campaign
Agency: JWT New York / New York
Client: JetBlue Category: Integrated Branding / Integrated Branding Campaign