The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Write the Future
Agency: Nike Comms Team
Client: Nike Category: Integrated Branding / Integrated Branding Campaign
Decode Jay-Z with Bing
Agency: Droga5 / New York
Client: Bing with Jay-Z Category: Integrated Branding / Integrated Branding Campaign - 360
GATORADE REPLAY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Integrated Branding / Integrated Branding Campaign
Write the Future
Agency: Nike Comms Team
Client: Nike Category: Integrated Branding / Integrated Branding Campaign
Smell Like a Man, Man
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Integrated Branding / Integrated Branding Campaign
Dulux Let's Colour Project
Agency: Euro RSCG London / London
Client: Akzo Nobel/ Dulux Category: Integrated Branding / Integrated Branding Campaign - 360
Write the Future
Agency: Nike Comms Team
Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
One Minute of Silence
Agency: Jung von Matt / Limmat / Zurich
Client: Caritas Category: Integrated Branding / Integrated Branding Campaign - Online
Future Daily on April Fool
Agency: McCann Worldgroup (Hong Kong) / Hong Kong
Client: Metro Publishing Hong Kong Limited Category: Integrated Branding / Integrated Branding Campaign
Levi's Work Wear Campaign
Agency: Wieden+Kennedy / Portland
Client: Levi's Strauss & Co Category: Integrated Branding / Integrated Branding Campaign
Watson
Agency: Ogilvy New York / New York
Client: IBM Category: Integrated Branding / Integrated Branding Campaign
NASCAR Sponsafier II 360º Campaign
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, Inc. Category: Integrated Branding / Integrated Branding Campaign
Kenny Powers Tubes
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Integrated Branding / Integrated Branding Campaign - 360
The World Park
Agency: Agency magma / New york
Client: New York Central Park - Parks & Recreation Category: Integrated Branding / Integrated Branding Campaign - 360
C'mon LeBron
Agency: BBH / New York
Client: NYC & Co. Category: Integrated Branding / Integrated Branding Campaign - 360
Chrome Fast
Agency: BBH / New York
Client: Google Category: Integrated Branding / Integrated Branding Campaign - 360
Male Monument
Agency: CP+B / Gothenburg
Client: Philips Category: Integrated Branding / Integrated Branding Campaign - 360
Pizza Turnaround
Agency: Crispin Porter + Bogusky / Boulder
Client: Domino's Category: Integrated Branding / Integrated Branding Campaign - 360
30 days to win Julia over
Agency: DOUBLE YOU / Madrid
Client: Microsoft Category: Integrated Branding / Integrated Branding Campaign - 360
Homemade is best
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Integrated Branding / Integrated Branding Campaign - 360
PEACE SHADOW, RECREATING NUKES MEMORIES
Agency: HAKUHODO Inc / Minato-ku
Client: HIROSHIMA PEACE MEMORIAL MUSEUM Category: Integrated Branding / Integrated Branding Campaign - 360
Photochains
Agency: Leo Burnett / Millers Point
Client: Canon Australia Category: Integrated Branding / Integrated Branding Campaign - 360
GMC/Dude Perfect
Agency: Leo Burnett Detroit / Troy
Client: General Motors Corporation Category: Integrated Branding / Integrated Branding Campaign - 360
The Lottery of Life
Agency: Lowe Brindfors / Stockholm
Client: Save the Children Sweden Category: Integrated Branding / Integrated Branding Campaign - 360
Future Daily on April Fool
Agency: McCann Worldgroup (Hong Kong) / Hong Kong
Client: Metro Publishing Hong Kong Limited Category: Integrated Branding / Integrated Branding Campaign - 360
Disposable Forest
Agency: Ogilvy Beijing / Beijing
Client: Greenpeace Category: Integrated Branding / Integrated Branding Campaign - 360
The Search for the World's Greatest Salesperson
Agency: Ogilvy New York / New York
Client: OgilvyOne Worldwide Category: Integrated Branding / Integrated Branding Campaign - 360
U by Kotex*
Agency: Organic, Inc. / San Francisco
Client: Kimberly-Clark Category: Integrated Branding / Integrated Branding Campaign - 360
The Megane Experiment
Agency: Publicis London / London
Client: Renault UK Ltd Category: Integrated Branding / Integrated Branding Campaign - 360
12 Second Strip
Agency: Publicis London / London
Client: Renault UK Ltd Category: Integrated Branding / Integrated Branding Campaign - 360
The Film Room
Agency: R/GA / New York
Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
Sienna 360º Campaign
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, Inc. Category: Integrated Branding / Integrated Branding Campaign - 360
Taxi Test Drive
Agency: TBWA\Vancouver / Vancouver
Client: Smart Car Category: Integrated Branding / Integrated Branding Campaign - 360
More Birthdays - Integrated 360
Agency: The Martin Agency / Richmond
Client: American Cancer Society Category: Integrated Branding / Integrated Branding Campaign - 360
Philips Wake up the town
Agency: Tribal DDB Amsterdam / Amstelveen
Client: Philips Category: Integrated Branding / Integrated Branding Campaign - 360
The Creators Project
Agency: Vice Media / Brooklyn
Client: Intel Category: Integrated Branding / Integrated Branding Campaign - 360
The Zoning Plan
Agency: walker / zurich
Client: Greenpeace Category: Integrated Branding / Integrated Branding Campaign - 360
Nike Football+
Agency: AKQA / London
Client: Nike Football Category: Integrated Branding / Integrated Branding Campaign - Online
The Fun Theory Award – The Speed Camera Lottery
Agency: DDB Stockholm / Stockholm
Client: Volkswagen Sweden Category: Integrated Branding / Integrated Branding Campaign - Online
Volvo Eclipse
Agency: Euro RSCG 4D Amsterdam / Amstelveen
Client: Volvo Car Corporation Category: Integrated Branding / Integrated Branding Campaign - Online
iQ Font
Agency: Happiness Brussels / Brussels
Client: Toyota Belgium Category: Integrated Branding / Integrated Branding Campaign - Online
Pepsi Refresh Project
Agency: HUGE / Brooklyn
Client: PepsiCo Category: Integrated Branding / Integrated Branding Campaign - Online
Christmas Bargains
Agency: Lowe Brindfors / Stockholm
Client: Save the Children Sweden Category: Integrated Branding / Integrated Branding Campaign - Online
SANDWICH
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO WALKERS Category: Integrated Branding / Integrated Branding Campaign
The Last Text Integrated Campaign
Agency: BBDO / New York
Client: AT&T Category: Integrated Branding / Integrated Branding Campaign
Chrome Fast
Agency: BBH/New York and Google Creative Lab
Client: Google Category: Integrated Branding / Integrated Branding Campaign
MIN vs Porsche
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI USA Category: Integrated Branding / Integrated Branding Campaign
Hidden Pizza Restuarant
Agency: Clemenger BBDO and Proximity Melbourne / Melbourne
Client: Sensis Yellow Pages Category: Integrated Branding / Integrated Branding Campaign
Yellow Chocolate
Agency: Colenso BBDO / Auckland
Client: Yellow Pages Ltd Category: Integrated Branding / Integrated Branding Campaign
Real Stories
Agency: Colenso BBDO / Auckland
Client: TVNZ Category: Integrated Branding / Integrated Branding Campaign