The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Hardest Working Person in America
Agency: Creative Artists Agency / Los Angeles
Client: Mitchum Category: Online Branded Entertainment / Campaign
Bright Falls
Agency: agencytwofifteen / San Francisco
Client: Microsoft Xbox Category: Online Branded Entertainment / Campaign
The Rocket Project
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Online Branded Entertainment / Campaign
adidas basketball Slim Chin
Agency: 180 Amsterdam / Amsterdam
Client: adidas Category: Online Branded Entertainment / Campaign
Halo Reach
Agency: agencytwofifteen / San Francisco
Client: Microsoft Xbox Category: Online Branded Entertainment / Campaign
Perfect Project
Agency: Creative Artists Agency / Los Angeles
Client: V Australia Category: Online Branded Entertainment / Campaign
Munchies
Agency: Crispin Porter + Bogusky / Boulder
Client: Bolthouse Farms Category: Online Branded Entertainment / Campaign
Medal of Honor Tier 1 Interview Series
Agency: Draftfcb San Francisco / San Francisco
Client: Electronic Arts Category: Online Branded Entertainment / Campaign
BIRDS MOBILE REALITY SHOW
Agency: Draftfcb Shimoni Finkelstein Barki / Tel Aviv
Client: FRIENDS OF THE SWIFTS NPO Category: Online Branded Entertainment / Campaign
Dirty Shorts
Agency: Energy BBDO / Chicago
Client: Wrigley -- Orbit Category: Online Branded Entertainment / Campaign
Canvas 2 Kickass
Agency: George Patterson Y&R / Melbourne
Client: Just Car Insurance Category: Online Branded Entertainment / Campaign
Dickies 874 Campaign
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Dickies Category: Online Branded Entertainment / Campaign
Let's Fix Dinner
Agency: JWT / New York
Client: Nestle - Stouffers Category: Online Branded Entertainment / Campaign
Seconds With
Agency: Leo Burnett / Millers Point
Client: Canon Category: Online Branded Entertainment / Campaign
The Real World: Zombieville
Agency: MTV On-Air Promos / New York
Client: American Legacy Foundation (The Truth) / MTV Category: Online Branded Entertainment / Campaign
Your Second Shot
Agency: Park Pictures / New York
Client: Canon Category: Online Branded Entertainment / Campaign
Return of the Griswolds
Agency: Publicis Seattle / Seattle
Client: HomeAway.com Category: Online Branded Entertainment / Campaign
Sienna Swagger Wagon Videos
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, Inc. Category: Online Branded Entertainment / Campaign
AEG Perfunkt
Agency: The D4D / Los Angeles
Client: AEG Category: Online Branded Entertainment / Campaign
Portraits of Braddock
Agency: Wieden+Kennedy / Portland
Client: Levi's Strauss & Co. Category: Online Branded Entertainment / Campaign
Award:
2011 Branded Entertainment Gold Pencil
Agency:
Creative Artists Agency / Los Angeles
Client:
Mitchum
Title:
Hardest Working Person in America
Category:
Online Branded Entertainment / Campaign
Annual ID:
11023E
Award:
2011 Branded Entertainment Silver Pencil
Agency:
agencytwofifteen / San Francisco
Client:
Microsoft Xbox
Title:
Bright Falls
Category:
Online Branded Entertainment / Campaign
Annual ID:
11024E
Award:
2011 Branded Entertainment Bronze Pencil
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
The Rocket Project
Category:
Online Branded Entertainment / Campaign
Annual ID:
11025E
Award:
2011 Branded Entertainment Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas
Title:
adidas basketball Slim Chin
Category:
Online Branded Entertainment / Campaign
Annual ID:
11081E
Award:
2011 Branded Entertainment Merit Award
Agency:
agencytwofifteen / San Francisco
Client:
Microsoft Xbox
Title:
Halo Reach
Category:
Online Branded Entertainment / Campaign
Annual ID:
11082E
Award:
2011 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
V Australia
Title:
Perfect Project
Category:
Online Branded Entertainment / Campaign
Annual ID:
11083E
Award:
2011 Branded Entertainment Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Bolthouse Farms
Title:
Munchies
Category:
Online Branded Entertainment / Campaign
Annual ID:
11084E
Award:
2011 Branded Entertainment Merit Award
Agency:
Draftfcb San Francisco / San Francisco
Client:
Electronic Arts
Title:
Medal of Honor Tier 1 Interview Series
Category:
Online Branded Entertainment / Campaign
Annual ID:
11085E
Award:
2011 Branded Entertainment Merit Award
Agency:
Draftfcb Shimoni Finkelstein Barki / Tel Aviv
Client:
FRIENDS OF THE SWIFTS NPO
Title:
BIRDS MOBILE REALITY SHOW
Category:
Online Branded Entertainment / Campaign
Annual ID:
11086E
Award:
2011 Branded Entertainment Merit Award
Agency:
Energy BBDO / Chicago
Client:
Wrigley -- Orbit
Title:
Dirty Shorts
Category:
Online Branded Entertainment / Campaign
Annual ID:
11087E
Award:
2011 Branded Entertainment Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Just Car Insurance
Title:
Canvas 2 Kickass
Category:
Online Branded Entertainment / Campaign
Annual ID:
11088E
Award:
2011 Branded Entertainment Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Dickies
Title:
Dickies 874 Campaign
Category:
Online Branded Entertainment / Campaign
Annual ID:
11089E
Award:
2011 Branded Entertainment Merit Award
Agency:
JWT / New York
Client:
Nestle - Stouffers
Title:
Let's Fix Dinner
Category:
Online Branded Entertainment / Campaign
Annual ID:
11090E
Award:
2011 Branded Entertainment Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Canon
Title:
Seconds With
Category:
Online Branded Entertainment / Campaign
Annual ID:
11091E
Award:
2011 Branded Entertainment Merit Award
Agency:
MTV On-Air Promos / New York
Client:
American Legacy Foundation (The Truth) / MTV
Title:
The Real World: Zombieville
Category:
Online Branded Entertainment / Campaign
Annual ID:
11092E
Award:
2011 Branded Entertainment Merit Award
Agency:
Park Pictures / New York
Client:
Canon
Title:
Your Second Shot
Category:
Online Branded Entertainment / Campaign
Annual ID:
11093E
Award:
2011 Branded Entertainment Merit Award
Agency:
Publicis Seattle / Seattle
Client:
HomeAway.com
Title:
Return of the Griswolds
Category:
Online Branded Entertainment / Campaign
Annual ID:
11094E
Award:
2011 Branded Entertainment Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, Inc.
Title:
Sienna Swagger Wagon Videos
Category:
Online Branded Entertainment / Campaign
Annual ID:
11095E
Award:
2011 Branded Entertainment Merit Award
Agency:
The D4D / Los Angeles
Client:
AEG
Title:
AEG Perfunkt
Category:
Online Branded Entertainment / Campaign
Annual ID:
11096E