The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Target Kaleidoscopic Fashion Spectacular
Agency: Mother / New York
Client: Target Category: Out Of Home / Single
Decode Jay-Z with Bing
Agency: Droga5 / New York
Client: Bing with Jay-Z Category: Out Of Home / Campaign
The Cascade of Books
Agency: McCann Worldgroup Mumbai / mumbai
Client: Videocon Mobile Phones Category: Out Of Home / Single
MAD light bulb
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Panini Verlags Category: Out Of Home / Single
Music. See what it´s made of.
Agency: AlmapBBDO / São Paulo
Client: Billboard Category: Out Of Home / Campaign
Citterio - Cut into finest slices
Agency: Advico Y&R AG (Y&R Gruppe) / Zürich
Client: Citterio Category: Out Of Home / Single
Book Sculpture
Agency: Clemenger BBDO / Wellington
Client: Booksellers NZ Category: Out Of Home / Single
Concrete Block Coupon
Agency: Cossette / Toronto
Client: Ironkore Performance Training Gym Category: Out Of Home / Single
Vending Machine
Agency: Crispin Porter + Bogusky / Boulder
Client: Bolthouse Farms Category: Out Of Home / Single
Heated Noodle
Agency: Crispin Porter + Bogusky / Boulder
Client: Kraft Category: Out Of Home / Single
Digital Smile
Agency: Crispin Porter + Bogusky / Boulder
Client: Kraft Category: Out Of Home / Single
Freshlock : Crackers
Agency: DDB Group Hong Kong / Hong Kong
Client: FreshLock China Ltd. Category: Out Of Home / Single
Road
Agency: DDB Singapore / Singapore
Client: Penguin Books Singapore Category: Out Of Home / Single
Catch the Goodies
Agency: DDB Stockholm / Stockholm
Client: McDonald's Sweden Category: Out Of Home / Single
Clockwork Orange
Agency: DraftFCB Auckland / Auckland
Client: Whitcoulls Read More Movies Category: Out Of Home / Single
IKEA Store Opening
Agency: Grabarz & Partner / Hamburg
Client: IKEA Deutschland GmbH & Co. KG Category: Out Of Home / Single
Kit Kat Chairs
Agency: JWT New Zealand / Auckland PO BOX 2566
Client: Nestle Category: Out Of Home / Single
The grout marker billboard
Agency: kempertrautmann gmbh / Hamburg
Client: edding international GmbH Category: Out Of Home / Single
6 stores in 6 days
Agency: Kitchen Leo Burnett / Oslo
Client: Norwegian Airlines Category: Out Of Home / Single
Internet Sun Generator
Agency: Kitchen Leo Burnett / Oslo
Client: Norwegian Category: Out Of Home / Single
Live Review
Agency: Leo Burnett / Hong Kong
Client: Time Out Magazine Category: Out Of Home / Single
James Ready Coupon Billboard - "Pierced"
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Out Of Home / Single
James Ready Coupon Billboard - "Pants"
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Out Of Home / Single
"Colour tackle" – Alcro Paint (official sponsor of the Swedish national ice hockey team).
Agency: Lowe Brindfors / Stockholm
Client: Alcro Category: Out Of Home / Single
The Friendship Machine
Agency: Ogilvy & Mather Argentina / Buenos Aires
Client: Coca-Cola Category: Out Of Home / Single
360° Campaign
Agency: BBDO Germany GmbH / Duesseldorf
Client: Daimler AG, Mercedes-Benz Vertrieb Deutschland Category: Out Of Home / Campaign
Freshlock : Cornflakes/Raisins/Crackers
Agency: DDB Group Hong Kong / Hong Kong
Client: FreshLock China Ltd. Category: Out Of Home / Campaign
Coin Landscapes
Agency: DDB Singapore / Singapore
Client: Penguin Books Singapore Category: Out Of Home / Campaign
Clockwork Orange, Willy Wonka, Dragon Tattoo
Agency: DraftFCB Auckland / Auckland
Client: Whitcoulls Category: Out Of Home / Campaign
Daffy's Underground Puzzle
Agency: Johannes Leonardo / New York
Client: Daffy's Category: Out Of Home / Campaign
James Ready Coupon Billboard
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Out Of Home / Campaign
James Ready Fall Billboard Campaign
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Out Of Home / Campaign
Exclusive Beach
Agency: Lew´Lara\TBWA / São Paulo
Client: Akatu Institute For Conscious Consumption Category: Out Of Home / Campaign
Cars
Agency: Publicis Communications Schweiz AG / Zurich
Client: Renault Suisse SA Category: Out Of Home / Campaign
adidas SKYCOMIC
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: adidas Japan K.K. Category: Out Of Home / Campaign
Little Billboard
Agency: BBDO Canada / Toronto
Client: smart Canada Category: Out Of Home / Campaign
Award:
2011 Advertising Gold Pencil
Agency:
Mother / New York
Client:
Target
Title:
Target Kaleidoscopic Fashion Spectacular
Category:
Out Of Home / Single
Annual ID:
11010A
Award:
2011 Advertising Gold Pencil
Agency:
Droga5 / New York
Client:
Bing with Jay-Z
Title:
Decode Jay-Z with Bing
Category:
Out Of Home / Campaign
Annual ID:
11014A
Award:
2011 Advertising Silver Pencil
Agency:
Leo Burnett / Shanghai
Client:
SUPOR
Title:
Supor Non-Strick Pans
Category:
Out Of Home / Single
Annual ID:
11011A
Award:
2011 Advertising Silver Pencil
Agency:
McCann Worldgroup Mumbai / mumbai
Client:
Videocon Mobile Phones
Title:
The Cascade of Books
Category:
Out Of Home / Single
Annual ID:
11012A
Award:
2011 Advertising Silver Pencil
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Panini Verlags
Title:
MAD light bulb
Category:
Out Of Home / Single
Annual ID:
11017A
Award:
2011 Advertising Silver Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Billboard
Title:
Music. See what it´s made of.
Category:
Out Of Home / Campaign
Annual ID:
11015A
Award:
2011 Advertising Bronze Pencil
Agency:
Colenso BBDO / Auckland
Client:
TVNZ
Title:
Dog FIght
Category:
Out Of Home / Single
Annual ID:
11013A
Award:
2011 Advertising Bronze Pencil
Agency:
OgilvyOne / London
Client:
IBM
Title:
LOTUS T5
Category:
Out Of Home / Campaign
Annual ID:
11016A
Award:
2011 Advertising Merit Award
Agency:
Advico Y&R AG (Y&R Gruppe) / Zürich
Client:
Citterio
Title:
Citterio - Cut into finest slices
Category:
Out Of Home / Single
Annual ID:
11170A
Award:
2011 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
Booksellers NZ
Title:
Book Sculpture
Category:
Out Of Home / Single
Annual ID:
11171A
Award:
2011 Advertising Merit Award
Agency:
Cossette / Toronto
Client:
Ironkore Performance Training Gym
Title:
Concrete Block Coupon
Category:
Out Of Home / Single
Annual ID:
11172A
Award:
2011 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Bolthouse Farms
Title:
Vending Machine
Category:
Out Of Home / Single
Annual ID:
11173A
Award:
2011 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Kraft
Title:
Heated Noodle
Category:
Out Of Home / Single
Annual ID:
11174A
Award:
2011 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Kraft
Title:
Digital Smile
Category:
Out Of Home / Single
Annual ID:
11175A
Award:
2011 Advertising Merit Award
Agency:
DDB Group Hong Kong / Hong Kong
Client:
FreshLock China Ltd.
Title:
Freshlock : Crackers
Category:
Out Of Home / Single
Annual ID:
11176A
Award:
2011 Advertising Merit Award
Agency:
DDB Singapore / Singapore
Client:
Penguin Books Singapore
Title:
Road
Category:
Out Of Home / Single
Annual ID:
11177A
Award:
2011 Advertising Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
McDonald's Sweden
Title:
Catch the Goodies
Category:
Out Of Home / Single
Annual ID:
11178A
Award:
2011 Advertising Merit Award
Agency:
DraftFCB Auckland / Auckland
Client:
Whitcoulls Read More Movies
Title:
Clockwork Orange
Category:
Out Of Home / Single
Annual ID:
11179A
Award:
2011 Advertising Merit Award
Agency:
FP7/BAH / Dubai
Client:
Batelco
Title:
Batelco Directory - Hospital
Category:
Out Of Home / Single
Annual ID:
11180A
Award:
2011 Advertising Merit Award
Agency:
FP7/BAH / Dubai
Client:
Batelco
Title:
Batelco Directory - Hotel
Category:
Out Of Home / Single
Annual ID:
11181A
Award:
2011 Advertising Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
IKEA Deutschland GmbH & Co. KG
Title:
IKEA Store Opening
Category:
Out Of Home / Single
Annual ID:
11182A
Award:
2011 Advertising Merit Award
Agency:
JWT New Zealand / Auckland PO BOX 2566
Client:
Nestle
Title:
Kit Kat Chairs
Category:
Out Of Home / Single
Annual ID:
11183A
Award:
2011 Advertising Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
edding international GmbH
Title:
The grout marker billboard
Category:
Out Of Home / Single
Annual ID:
11184A
Award:
2011 Advertising Merit Award
Agency:
Kitchen Leo Burnett / Oslo
Client:
Norwegian Airlines
Title:
6 stores in 6 days
Category:
Out Of Home / Single
Annual ID:
11185A
Award:
2011 Advertising Merit Award
Agency:
Kitchen Leo Burnett / Oslo
Client:
Norwegian
Title:
Internet Sun Generator
Category:
Out Of Home / Single
Annual ID:
11186A
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett Iberia / Madrid
Client:
Fiat
Title:
Street Evo
Category:
Out Of Home / Single
Annual ID:
11187A
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
IKEA
Title:
Trailer
Category:
Out Of Home / Single
Annual ID:
11188A
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
Time Out Magazine
Title:
Live Review
Category:
Out Of Home / Single
Annual ID:
11189A
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
James Ready
Title:
James Ready Coupon Billboard - "Pierced"
Category:
Out Of Home / Single
Annual ID:
11190A
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
James Ready
Title:
James Ready Coupon Billboard - "Pants"
Category:
Out Of Home / Single
Annual ID:
11191A
Award:
2011 Advertising Merit Award
Agency:
Lowe Brindfors / Stockholm
Client:
Alcro
Title:
"Colour tackle" – Alcro Paint (official sponsor of the Swedish national ice hockey team).
Category:
Out Of Home / Single
Annual ID:
11192A
Award:
2011 Advertising Merit Award
Agency:
Mullen / Boston
Client:
Bruins
Title:
Moustache
Category:
Out Of Home / Single
Annual ID:
11193A
Award:
2011 Advertising Merit Award
Agency:
Ogilvy & Mather Argentina / Buenos Aires
Client:
Coca-Cola
Title:
The Friendship Machine
Category:
Out Of Home / Single
Annual ID:
11194A
Award:
2011 Advertising Merit Award
Agency:
Grey Comunicação / Sao Paulo
Client:
Mercedes-Benz
Title:
Fit
Category:
Out Of Home / Campaign
Annual ID:
11196A
Award:
2011 Advertising Merit Award
Agency:
BBDO Germany GmbH / Duesseldorf
Client:
Daimler AG, Mercedes-Benz Vertrieb Deutschland
Title:
360° Campaign
Category:
Out Of Home / Campaign
Annual ID:
11197A
Award:
2011 Advertising Merit Award
Agency:
DDB Group Hong Kong / Hong Kong
Client:
FreshLock China Ltd.
Title:
Freshlock : Cornflakes/Raisins/Crackers
Category:
Out Of Home / Campaign
Annual ID:
11198A
Award:
2011 Advertising Merit Award
Agency:
DDB Singapore / Singapore
Client:
Penguin Books Singapore
Title:
Coin Landscapes
Category:
Out Of Home / Campaign
Annual ID:
11199A
Award:
2011 Advertising Merit Award
Agency:
DraftFCB Auckland / Auckland
Client:
Whitcoulls
Title:
Clockwork Orange, Willy Wonka, Dragon Tattoo
Category:
Out Of Home / Campaign
Annual ID:
11200A
Award:
2011 Advertising Merit Award
Agency:
Johannes Leonardo / New York
Client:
Daffy's
Title:
Daffy's Underground Puzzle
Category:
Out Of Home / Campaign
Annual ID:
11202A
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
James Ready
Title:
James Ready Coupon Billboard
Category:
Out Of Home / Campaign
Annual ID:
11203A
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
James Ready
Title:
James Ready Fall Billboard Campaign
Category:
Out Of Home / Campaign
Annual ID:
11204A
Award:
2011 Advertising Merit Award
Agency:
Lew´Lara\TBWA / São Paulo
Client:
Akatu Institute For Conscious Consumption
Title:
Exclusive Beach
Category:
Out Of Home / Campaign
Annual ID:
11205A
Award:
2011 Advertising Merit Award
Agency:
Publicis Communications Schweiz AG / Zurich
Client:
Renault Suisse SA
Title:
Cars
Category:
Out Of Home / Campaign
Annual ID:
11206A
Award:
2011 Advertising Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
adidas Japan K.K.
Title:
adidas SKYCOMIC
Category:
Out Of Home / Campaign
Annual ID:
11207A