The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
OUT+PACE
Agency: The George Washington Univ. Medical Faculty Associates / Washington
Client: GW Cardiology Category: Cinema / Documentaries
Arigato! We Will Always Remember You
Agency: Dentsu New York/TK Digital / Brooklyn
Client: JCCI NY Category: Cinema / Documentaries
Art & Corny
Agency: Trunchpole & Trunchpole / London
Client: Trunchpole & Trunchpole Category: Cinema / Documentaries
Converse Three Artists One Song
Agency: Cornerstone Agency / New York
Client: Converse Category: Music
Chipotle's Back to the Start
Agency: Creative Artists Agency / Los Angeles
Client: Chipotle Category: Music
The RE:GENERATION MUSIC PROJECT
Agency: GreenLight Media & Marketing / West Hollywood
Client: Hyundai Motor America Category: Music
Stuff Theatre
Agency: Leo Burnett Chicago / Chicago
Client: Symantec Norton Category: Best Brand Channel
Real Friend on Facebook
Agency: Leo Burnett, Toronto / Toronto
Client: Procter & Gamble - Mr. Clean Category: Best Brand Channel
Frito-Lay All Natural Farmville
Agency: OMD / New York
Client: Frito-Lay Category: Best Brand Channel
Blue Skittles - Like The Rainbow
Agency: TBWA\London / London
Client: Wrigley Category: Best Brand Channel
Skittles - Welcome to the Rainbow
Agency: TBWA\London / London
Client: Wrigley Category: Best Brand Channel
Catch the Flash
Agency: Jung von Matt AG / Stuttgart
Client: Nike Gesellschaft mbH Category: Promos / Gaming Promos
Game of life Nebacetin
Agency: Santa Clara / São Paulo
Client: Nycomed Category: Promos / Gaming Promos
Earth 2050: The Future of Energy
Agency: MediaCom / New York
Client: Shell Oil Company Category: Television / Specials or one-time screenings
Jeffs Day
Agency: TBWA\Toronto / Toronto
Client: Accessible Media Inc. Category: Television / Specials or one-time screenings
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS Category: Branded Applications / Branded applications
Touching The Stars
Agency: BBH / New York
Client: BBC Category: Branded Applications / Branded applications
Pepsi Max Top Mates
Agency: Clemenger BBDO Sydney / Sydney
Client: Pepsi Max Category: Branded Applications / Branded applications
Autodance
Agency: CP+B / Gothenburg
Client: Ubisoft Category: Branded Applications / Branded applications
MINI Maps
Agency: DDB, Paris / Paris
Client: MINI France Category: Branded Applications / Branded applications
The Paper Baron
Agency: George Patterson Y&R / Melbourne
Client: Australian Defence Force Category: Branded Applications / Branded applications
Country Life - The Great British Picnic App
Agency: Grey London / London
Client: Dairy Crest Category: Branded Applications / Branded applications
Believe-O-Magic
Agency: JWT New York / New York
Client: Macy's Category: Branded Applications / Branded applications
King of the Slope
Agency: Lowe Brindfors / Stockholm
Client: Vattenfall - Linus Almqvist/David Wolgers/Jasper Hein-Nording Category: Branded Applications / Branded applications
Corona Beach Break
Agency: Pereira & O'Dell / San Francisco
Client: Corona Category: Branded Applications / Branded applications
Google Wallet
Agency: R/GA / New York
Client: Google Wallet Category: Branded Applications / Branded applications
ARIEL BIG STAIN
Agency: Saatchi & Saatchi / Shanghai
Client: P&G Category: Branded Applications / Branded applications
Spider
Agency: The Martin Agency / Richmond
Client: Mentos Category: Branded Applications / Branded applications
Frank the Fruitcake
Agency: The Martin Agency / Richmond
Client: Walmart Category: Branded Applications / Branded applications
Shiphunt - Oceans of Treasure
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Gaming / Online gaming
Wieners + Wieners Christmas dictation
Agency: Grabarz & Partner WA GmbH / Hamburg
Client: Wieners + Wieners GmbH Category: Gaming / Online gaming
James Ready Spelling Bee Lottery
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Gaming / Online gaming
Be Zlatan
Agency: Naked Communications Sweden / Stockholm
Client: Nike Category: Gaming / Online gaming
Global Resistance
Agency: Soap Creative / Los Angeles
Client: Sony Computer Entertainment America & Insomniac Games Category: Gaming / Online gaming
World Records
Agency: 180LA / Santa Monica
Client: Mitsubishi Motors Category: Events and Installations
Post-it War for Charity
Agency: BBDO Proximity Hamburg / Duesseldorf
Client: Ankerland e. V. Category: Events and Installations
Eye Contact Installation
Agency: BBDO / New York
Client: Ad Council/Autism Speaks Category: Events and Installations
Skate Pinball
Agency: Colenso BBDO / Auckland
Client: Frucor Beverages Ltd Category: Events and Installations
Projecting Pollution
Agency: Conill Saatchi & Saatchi / Torrance
Client: Toyota Motor Sales, USA Category: Events and Installations
Award:
2012 Branded Entertainment Merit Award
Agency:
Futuristic Films / Denver
Client:
Steelcase
Title:
"One Day"
Category:
Cinema / Documentaries
Annual ID:
12072E
Award:
2012 Branded Entertainment Merit Award
Agency:
The George Washington Univ. Medical Faculty Associates / Washington
Client:
GW Cardiology
Title:
OUT+PACE
Category:
Cinema / Documentaries
Annual ID:
12073E
Award:
2012 Branded Entertainment Merit Award
Agency:
Dentsu New York/TK Digital / Brooklyn
Client:
JCCI NY
Title:
Arigato! We Will Always Remember You
Category:
Cinema / Documentaries
Annual ID:
12074E
Award:
2012 Branded Entertainment Merit Award
Agency:
Trunchpole & Trunchpole / London
Client:
Trunchpole & Trunchpole
Title:
Art & Corny
Category:
Cinema / Documentaries
Annual ID:
12075E
Award:
2012 Branded Entertainment Merit Award
Agency:
Y & R Perú / Lima
Client:
Prom Perú
Title:
From Perú For Peru
Category:
Cinema / Documentaries
Annual ID:
12076E
Award:
2012 Branded Entertainment Merit Award
Agency:
BBH / New York
Client:
Google
Title:
Google Chrome: Lady Gaga
Category:
Music
Annual ID:
12131E
Award:
2012 Branded Entertainment Merit Award
Agency:
Cornerstone Agency / New York
Client:
Converse
Title:
Converse Three Artists One Song
Category:
Music
Annual ID:
12132E
Award:
2012 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
Chipotle
Title:
Chipotle's Back to the Start
Category:
Music
Annual ID:
12133E
Award:
2012 Branded Entertainment Merit Award
Agency:
GreenLight Media & Marketing / West Hollywood
Client:
Hyundai Motor America
Title:
The RE:GENERATION MUSIC PROJECT
Category:
Music
Annual ID:
12134E
Award:
2012 Branded Entertainment Merit Award
Agency:
InnovativeThunder / NewYork
Client:
Riot !n Paris
Title:
Track Me
Category:
Music
Annual ID:
12135E
Award:
2012 Branded Entertainment Merit Award
Agency:
CP+B / Gothenburg
Client:
Ubisoft
Title:
Autodance
Category:
Best Brand Channel
Annual ID:
12176E
Award:
2012 Branded Entertainment Merit Award
Agency:
JWT New York / New York
Client:
Macy's
Title:
Live at Macy's
Category:
Best Brand Channel
Annual ID:
12177E
Award:
2012 Branded Entertainment Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Symantec Norton
Title:
Stuff Theatre
Category:
Best Brand Channel
Annual ID:
12178E
Award:
2012 Branded Entertainment Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
Procter & Gamble - Mr. Clean
Title:
Real Friend on Facebook
Category:
Best Brand Channel
Annual ID:
12179E
Award:
2012 Branded Entertainment Merit Award
Agency:
OMD / New York
Client:
Frito-Lay
Title:
Frito-Lay All Natural Farmville
Category:
Best Brand Channel
Annual ID:
12180E
Award:
2012 Branded Entertainment Merit Award
Agency:
TBWA\London / London
Client:
Wrigley
Title:
Blue Skittles - Like The Rainbow
Category:
Best Brand Channel
Annual ID:
12181E
Award:
2012 Branded Entertainment Merit Award
Agency:
TBWA\London / London
Client:
Wrigley
Title:
Skittles - Welcome to the Rainbow
Category:
Best Brand Channel
Annual ID:
12182E
Award:
2012 Branded Entertainment Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
Nike Gesellschaft mbH
Title:
Catch the Flash
Category:
Promos / Gaming Promos
Annual ID:
12192E
Award:
2012 Branded Entertainment Merit Award
Agency:
Santa Clara / São Paulo
Client:
Nycomed
Title:
Game of life Nebacetin
Category:
Promos / Gaming Promos
Annual ID:
12193E
Award:
2012 Branded Entertainment Merit Award
Agency:
MediaCom / New York
Client:
Shell Oil Company
Title:
Earth 2050: The Future of Energy
Category:
Television / Specials or one-time screenings
Annual ID:
12070E
Award:
2012 Branded Entertainment Merit Award
Agency:
TBWA\Toronto / Toronto
Client:
Accessible Media Inc.
Title:
Jeffs Day
Category:
Television / Specials or one-time screenings
Annual ID:
12071E
Award:
2012 Branded Entertainment Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Branded Applications / Branded applications
Annual ID:
12091E
Award:
2012 Branded Entertainment Merit Award
Agency:
BBH / New York
Client:
BBC
Title:
Touching The Stars
Category:
Branded Applications / Branded applications
Annual ID:
12092E
Award:
2012 Branded Entertainment Merit Award
Agency:
Clemenger BBDO Sydney / Sydney
Client:
Pepsi Max
Title:
Pepsi Max Top Mates
Category:
Branded Applications / Branded applications
Annual ID:
12093E
Award:
2012 Branded Entertainment Merit Award
Agency:
CP+B / Gothenburg
Client:
Ubisoft
Title:
Autodance
Category:
Branded Applications / Branded applications
Annual ID:
12094E
Award:
2012 Branded Entertainment Merit Award
Agency:
DDB, Paris / Paris
Client:
MINI France
Title:
MINI Maps
Category:
Branded Applications / Branded applications
Annual ID:
12095E
Award:
2012 Branded Entertainment Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Australian Defence Force
Title:
The Paper Baron
Category:
Branded Applications / Branded applications
Annual ID:
12096E
Award:
2012 Branded Entertainment Merit Award
Agency:
Grey London / London
Client:
Dairy Crest
Title:
Country Life - The Great British Picnic App
Category:
Branded Applications / Branded applications
Annual ID:
12097E
Award:
2012 Branded Entertainment Merit Award
Agency:
JWT New York / New York
Client:
Macy's
Title:
Believe-O-Magic
Category:
Branded Applications / Branded applications
Annual ID:
12098E
Award:
2012 Branded Entertainment Merit Award
Agency:
Lowe Brindfors / Stockholm
Client:
Vattenfall - Linus Almqvist/David Wolgers/Jasper Hein-Nording
Title:
King of the Slope
Category:
Branded Applications / Branded applications
Annual ID:
12099E
Award:
2012 Branded Entertainment Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
Corona
Title:
Corona Beach Break
Category:
Branded Applications / Branded applications
Annual ID:
12100E
Award:
2012 Branded Entertainment Merit Award
Agency:
R/GA / New York
Client:
Google Wallet
Title:
Google Wallet
Category:
Branded Applications / Branded applications
Annual ID:
12101E
Award:
2012 Branded Entertainment Merit Award
Agency:
Saatchi & Saatchi / Shanghai
Client:
P&G
Title:
ARIEL BIG STAIN
Category:
Branded Applications / Branded applications
Annual ID:
12102E
Award:
2012 Branded Entertainment Merit Award
Agency:
The Martin Agency / Richmond
Client:
Mentos
Title:
Spider
Category:
Branded Applications / Branded applications
Annual ID:
12103E
Award:
2012 Branded Entertainment Merit Award
Agency:
The Martin Agency / Richmond
Client:
Walmart
Title:
Frank the Fruitcake
Category:
Branded Applications / Branded applications
Annual ID:
12104E
Award:
2012 Branded Entertainment Merit Award
Agency:
.99 / Auckland
Client:
Mike Tod
Title:
Who Murdered Rico?
Category:
Gaming / Online gaming
Annual ID:
12078E
Award:
2012 Branded Entertainment Merit Award
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
Shiphunt - Oceans of Treasure
Category:
Gaming / Online gaming
Annual ID:
12079E
Award:
2012 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Dig Deeper
Category:
Gaming / Online gaming
Annual ID:
12080E
Award:
2012 Branded Entertainment Merit Award
Agency:
Grabarz & Partner WA GmbH / Hamburg
Client:
Wieners + Wieners GmbH
Title:
Wieners + Wieners Christmas dictation
Category:
Gaming / Online gaming
Annual ID:
12081E
Award:
2012 Branded Entertainment Merit Award
Agency:
Idle Games / San Francisco
Client:
Idle Games
Title:
Idle Worship
Category:
Gaming / Online gaming
Annual ID:
12082E
Award:
2012 Branded Entertainment Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
James Ready
Title:
James Ready Spelling Bee Lottery
Category:
Gaming / Online gaming
Annual ID:
12083E
Award:
2012 Branded Entertainment Merit Award
Agency:
Naked Communications Sweden / Stockholm
Client:
Nike
Title:
Be Zlatan
Category:
Gaming / Online gaming
Annual ID:
12084E
Award:
2012 Branded Entertainment Merit Award
Agency:
Ogilvy Brasil / são paulo
Client:
Allianz
Title:
Live Frog
Category:
Gaming / Online gaming
Annual ID:
12085E
Award:
2012 Branded Entertainment Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
Yahoo!
Title:
Tap Joint
Category:
Gaming / Online gaming
Annual ID:
12086E
Award:
2012 Branded Entertainment Merit Award
Agency:
Soap Creative / Los Angeles
Client:
Sony Computer Entertainment America & Insomniac Games
Title:
Global Resistance
Category:
Gaming / Online gaming
Annual ID:
12087E
Award:
2012 Branded Entertainment Merit Award
Agency:
180LA / Santa Monica
Client:
Mitsubishi Motors
Title:
World Records
Category:
Events and Installations
Annual ID:
12136E
Award:
2012 Branded Entertainment Merit Award
Agency:
BBDO Proximity Hamburg / Duesseldorf
Client:
Ankerland e. V.
Title:
Post-it War for Charity
Category:
Events and Installations
Annual ID:
12137E
Award:
2012 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
Ad Council/Autism Speaks
Title:
Eye Contact Installation
Category:
Events and Installations
Annual ID:
12138E
Award:
2012 Branded Entertainment Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Frucor Beverages Ltd
Title:
Skate Pinball
Category:
Events and Installations
Annual ID:
12139E
Award:
2012 Branded Entertainment Merit Award
Agency:
Conill Saatchi & Saatchi / Torrance
Client:
Toyota Motor Sales, USA
Title:
Projecting Pollution
Category:
Events and Installations
Annual ID:
12140E
