The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Frank Reardon
Agency: Barton F. Graf 9000, LLC / New York
Client: kayak.com Category: Consumer Television / :30/:25 - Single
Boogie Boarder
Agency: Barton F. Graf 9000, LLC / New York
Client: kayak.com Category: Consumer Television / :30/:25 - Single
Party
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Category: Consumer Television / :30/:25 - Single
Noodle Theft- Officer Dan
Agency: CP+B / Boulder
Client: Kraft Category: Consumer Television / :30/:25 - Single
Stray Animal
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / :30/:25 - Single
Roadside Ditch
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / :30/:25 - Single
One Actor
Agency: Grip Limited / Toronto
Client: Expedia.ca Category: Consumer Television / :30/:25 - Single
Motorcycle
Agency: Wieden+Kennedy / Los Angeles
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Sea Captain
Agency: Wieden+Kennedy / Los Angeles
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Recording
Agency: Droga5 / Los Angeles
Client: Puma Category: Consumer Television / :30/:25 - Single
GO GO GO
Agency: Ogilvy Brasil / são paulo
Client: FLYING HORSE ENERGY DRINK Category: Consumer Television / :30/:25 - Single
Kitchen
Agency: Saatchi & Saatchi / London
Client: Kerry Foods Category: Consumer Television / :30/:25 - Single
Monday Night Football: Animal Control
Agency: Wieden+Kennedy New York / New York
Client: ESPN Category: Consumer Television / :30/:25 - Single
Brand: Decent Proposal
Agency: Wieden+Kennedy New York / New York
Client: ESPN Category: Consumer Television / :30/:25 - Single
Airborne
Agency: Wieden+Kennedy New York / New York
Client: JORDAN Category: Consumer Television / :30/:25 - Single
Day One Stories
Agency: Droga5 / New York
Client: Prudential Category: Consumer Television / Commercials of Var. Length - Campaign
Faas Lab: The World's Fastest Band "Rocker, Flex, & Groove"
Agency: Droga5 / New York
Client: Puma Category: Consumer Television / Commercials of Var. Length - Campaign
The Foggy Moments
Agency: Herezie Paris / Paris
Client: Optifog Essilor Category: Consumer Television / Commercials of Var. Length - Campaign
Mayhem
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Category: Consumer Television / Commercials of Var. Length - Campaign
The Online Translation Experiment
Agency: Memac Ogilvy & Mather / Dubai
Client: Berlitz Language Center Category: Consumer Television / Commercials of Var. Length - Campaign
Don't Take it in the Air Campaign
Agency: Mullen / Boston
Client: JetBlue Category: Consumer Television / Commercials of Var. Length - Campaign
To Life, Love, and Loot
Agency: Anomaly / Hollywood
Client: Captain Morgan Category: Consumer Television / Commercials of Var. Length - Campaign
"It's Not Crazy, It's Sports"
Agency: Wieden+Kennedy New York / New York
Client: ESPN Category: Consumer Television / Commercials of Var. Length - Campaign
MFCEO - No Middle Choice
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Consumer Television / :20 and Under - Single
Be A Man - "Hair"
Agency: Leo Burnett / Toronto
Client: ConAgra - Manwich Category: Consumer Television / :20 and Under - Single
Be A Man - "Musical"
Agency: Leo Burnett / Toronto
Client: ConAgra - Manwich Category: Consumer Television / :20 and Under - Single
Blown Mind
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Television / :20 and Under - Single
Monday Night Football: Plumber
Agency: Wieden+Kennedy New York / New York
Client: ESPN Category: Consumer Television / :20 and Under - Single
Bear/Pool/Roller Coaster
Agency: Arnold Worldwide / Boston
Client: Carnival Category: Consumer Television / :30/:25 - Campaign
Frank/Five-Man/Boogie Boarder
Agency: Barton F. Graf 9000, LLC / New York
Client: kayak.com Category: Consumer Television / :30/:25 - Campaign
Infuse TV Campaign
Agency: BBDO / New York
Client: AT&T Category: Consumer Television / :30/:25 - Campaign
Kids Birthday Parties
Agency: DDB South Africa / Johannesburg
Client: McDonalds Category: Consumer Television / :30/:25 - Campaign
Will in the MIdwest
Agency: Funny Or Die / Los Angeles
Client: Old Milwaukee Category: Consumer Television / :30/:25 - Campaign
First Hand
Agency: Goodby, Silverstein & Partners / San Francisco
Client: NBA Category: Consumer Television / :30/:25 - Campaign
Create Your Own
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Sonic Drive-In Category: Consumer Television / :30/:25 - Campaign
Flash Fans
Agency: Anomaly / New York
Client: Budweiser Canada Category: Consumer Television / Over 60 second - Single
Going Home
Agency: BBDO Proximity Berlin / Duesseldorf
Client: Daimler AG MBVD/VPS Category: Consumer Television / Over 60 second - Single
Google Chrome: Dear Sophie
Agency: BBH / New York + Google Creative Lab / New York
Client: Google Category: Consumer Television / Over 60 second - Single
Jamal Edwards
Agency: BBH LONDON / London
Client: Google Chrome Category: Consumer Television / Over 60 second - Single
Step Together
Agency: BBH LONDON / London
Client: Johnnie Walker Category: Consumer Television / Over 60 second - Single
Boyband
Agency: BBH LONDON / London
Client: Yeo Valley Category: Consumer Television / Over 60 second - Single
The Bear
Agency: BETC Euro RSCG / Paris
Client: CANAL+ Category: Consumer Television / Over 60 second - Single
The Moment
Agency: Clemenger BBDO Melbourne / Melbourne
Client: BUPA Category: Consumer Television / Over 60 second - Single
Abs
Agency: DDB Mexico / Distrito Federal
Client: Gladiator Energy Drink Category: Consumer Television / Over 60 second - Single
Colours
Agency: DDB, Paris / Paris
Client: Lagardère - Tiji Category: Consumer Television / Over 60 second - Single
With 10 years of life
Agency: Dentsu Tokyo / Tokyo
Client: Toshiba Corporation Category: Consumer Television / Over 60 second - Single
Photogenic
Agency: Don / Capital Federal
Client: Fibertel Category: Consumer Television / Over 60 second - Single
Award:
2012 Advertising Merit Award
Agency:
Barton F. Graf 9000, LLC / New York
Client:
kayak.com
Title:
Frank Reardon
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12351T
Award:
2012 Advertising Merit Award
Agency:
Barton F. Graf 9000, LLC / New York
Client:
kayak.com
Title:
Boogie Boarder
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12352T
Award:
2012 Advertising Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
Spider
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12353T
Award:
2012 Advertising Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Snickers
Title:
Party
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12354T
Award:
2012 Advertising Merit Award
Agency:
CP+B / Boulder
Client:
Kraft
Title:
Noodle Theft- Officer Dan
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12355T
Award:
2012 Advertising Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Stray Animal
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12356T
Award:
2012 Advertising Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Roadside Ditch
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12357T
Award:
2012 Advertising Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Dog Collar
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12358T
Award:
2012 Advertising Merit Award
Agency:
Grip Limited / Toronto
Client:
Expedia.ca
Title:
One Actor
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12359T
Award:
2012 Advertising Merit Award
Agency:
Wieden+Kennedy / Los Angeles
Client:
Old Spice
Title:
Motorcycle
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12360T
Award:
2012 Advertising Merit Award
Agency:
Wieden+Kennedy / Los Angeles
Client:
Old Spice
Title:
Sea Captain
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12361T
Award:
2012 Advertising Merit Award
Agency:
Droga5 / Los Angeles
Client:
Puma
Title:
Recording
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12362T
Award:
2012 Advertising Merit Award
Agency:
Mullen / Boston
Client:
JetBlue
Title:
Cab Jam
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12363T
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Brasil / são paulo
Client:
FLYING HORSE ENERGY DRINK
Title:
GO GO GO
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12364T
Award:
2012 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Kerry Foods
Title:
Kitchen
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12365T
Award:
2012 Advertising Merit Award
Agency:
Wieden+Kennedy New York / New York
Client:
ESPN
Title:
Monday Night Football: Animal Control
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12366T
Award:
2012 Advertising Merit Award
Agency:
Wieden+Kennedy New York / New York
Client:
ESPN
Title:
Brand: Decent Proposal
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12367T
Award:
2012 Advertising Merit Award
Agency:
Wieden+Kennedy New York / New York
Client:
JORDAN
Title:
Airborne
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12368T
Award:
2012 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Prudential
Title:
Day One Stories
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
Award:
2012 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Puma
Title:
Faas Lab: The World's Fastest Band "Rocker, Flex, & Groove"
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
Award:
2012 Advertising Merit Award
Agency:
Herezie Paris / Paris
Client:
Optifog Essilor
Title:
The Foggy Moments
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
12381T
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate
Title:
Mayhem
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
12382T
Award:
2012 Advertising Merit Award
Agency:
Memac Ogilvy & Mather / Dubai
Client:
Berlitz Language Center
Title:
The Online Translation Experiment
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
12383T
Award:
2012 Advertising Merit Award
Agency:
Mullen / Boston
Client:
JetBlue
Title:
Don't Take it in the Air Campaign
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
12384T
Award:
2012 Advertising Merit Award
Agency:
Anomaly / Hollywood
Client:
Captain Morgan
Title:
To Life, Love, and Loot
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
12385T
Award:
2012 Advertising Merit Award
Agency:
Wieden+Kennedy New York / New York
Client:
ESPN
Title:
"It's Not Crazy, It's Sports"
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
12386T
Award:
2012 Advertising Merit Award
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
MFCEO - No Middle Choice
Category:
Consumer Television / :20 and Under - Single
Annual ID:
12376T
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
ConAgra - Manwich
Title:
Be A Man - "Hair"
Category:
Consumer Television / :20 and Under - Single
Annual ID:
12377T
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
ConAgra - Manwich
Title:
Be A Man - "Musical"
Category:
Consumer Television / :20 and Under - Single
Annual ID:
12378T
Award:
2012 Advertising Merit Award
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Blown Mind
Category:
Consumer Television / :20 and Under - Single
Annual ID:
12379T
Award:
2012 Advertising Merit Award
Agency:
Wieden+Kennedy New York / New York
Client:
ESPN
Title:
Monday Night Football: Plumber
Category:
Consumer Television / :20 and Under - Single
Annual ID:
12380T
Award:
2012 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Carnival
Title:
Bear/Pool/Roller Coaster
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
12369T
Award:
2012 Advertising Merit Award
Agency:
Barton F. Graf 9000, LLC / New York
Client:
kayak.com
Title:
Frank/Five-Man/Boogie Boarder
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
12370T
Award:
2012 Advertising Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
Infuse TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
12371T
Award:
2012 Advertising Merit Award
Agency:
DDB South Africa / Johannesburg
Client:
McDonalds
Title:
Kids Birthday Parties
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
12372T
Award:
2012 Advertising Merit Award
Agency:
Funny Or Die / Los Angeles
Client:
Old Milwaukee
Title:
Will in the MIdwest
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
12373T
Award:
2012 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
NBA
Title:
First Hand
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
12374T
Award:
2012 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Sonic Drive-In
Title:
Create Your Own
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
12375T
Award:
2012 Advertising Merit Award
Agency:
Anomaly / New York
Client:
Budweiser Canada
Title:
Flash Fans
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12389T
Award:
2012 Advertising Merit Award
Agency:
BBDO Proximity Berlin / Duesseldorf
Client:
Daimler AG MBVD/VPS
Title:
Going Home
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12390T
Award:
2012 Advertising Merit Award
Agency:
BBH / New York + Google Creative Lab / New York
Client:
Google
Title:
Google Chrome: Dear Sophie
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12391T
Award:
2012 Advertising Merit Award
Agency:
BBH LONDON / London
Client:
Google Chrome
Title:
Jamal Edwards
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12392T
Award:
2012 Advertising Merit Award
Agency:
BBH LONDON / London
Client:
Johnnie Walker
Title:
Step Together
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12393T
Award:
2012 Advertising Merit Award
Agency:
BBH LONDON / London
Client:
Yeo Valley
Title:
Boyband
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12394T
Award:
2012 Advertising Merit Award
Agency:
BETC Euro RSCG / Paris
Client:
CANAL+
Title:
The Bear
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12395T
Award:
2012 Advertising Merit Award
Agency:
Clemenger BBDO Melbourne / Melbourne
Client:
BUPA
Title:
The Moment
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12396T
Award:
2012 Advertising Merit Award
Agency:
DDB Mexico / Distrito Federal
Client:
Gladiator Energy Drink
Title:
Abs
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12397T
Award:
2012 Advertising Merit Award
Agency:
DDB, Paris / Paris
Client:
Lagardère - Tiji
Title:
Colours
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12398T
Award:
2012 Advertising Merit Award
Agency:
Dentsu Tokyo / Tokyo
Client:
Toshiba Corporation
Title:
With 10 years of life
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12399T
Award:
2012 Advertising Merit Award
Agency:
Don / Capital Federal
Client:
Fibertel
Title:
Photogenic
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12400T
