Award

Agency

Client

Title

Category

Annual ID

The Sound of Football Agency: Akestam Holst / Stockholm Client: Pepsico Category: Innovation in Branded Content
Hot Wheels 30 minute TV Special - Fearless@The500 Agency: Mistress / Venice Client: Mattel Inc. Category: Innovation in Branded Content
Be the Coach Agency: Ogilvy Cape Town / Cape Town Client: South African Breweries Category: Innovation in Branded Content
The Human Doing Agency: mono / Minneapolis Client: Blue Cross and Blue Shield of Minnesota Category: Innovation in Branded Content
Anarchy:The Graphic Novel Agency: Razorfish / New York Client: Axe Category: Innovation in Branded Content
U-Code Agency: Leo Burnett Sp. z o.o. / Warsaw Client: Grupa Zywiec S.A. / Heineken / Heineken Open'er Festiival organized by Alter Art Category: Innovation in Branded Content
ENTEGA ENERGY SAVING SPOT Agency: DDB Tribal Group GmbH / Berlin Client: Entega Category: Innovation in Branded Content
Watermark Agency: Leo Burnett / Millers Point Client: Diageo Australia Category: Innovation in Branded Content
Take This Lollipop Agency: Tool / Santa Monica Client: Little Monster Category: Innovation in Branded Content
SCREW*D Agency: Y&R Chicago / Chicago Client: Craftsman Category: Innovation in Branded Content
Negative Tweet Eliminator Agency: The Martin Agency / Richmond Client: Mentos Category: Innovation in Branded Content
Swap Meet Agency: mono / Minneapolis Client: Blu Dot Category: Innovation in Branded Content

2012 Branded Entertainment Silver Pencil

Akestam Holst / Stockholm

Pepsico

The Sound of Football

Innovation in Branded Content

12048E

2012 Branded Entertainment Gold Pencil

Mistress / Venice

Mattel Inc.

Hot Wheels 30 minute TV Special - Fearless@The500

Innovation in Branded Content

12046E

2012 Branded Entertainment Silver Pencil

Ogilvy Cape Town / Cape Town

South African Breweries

Be the Coach

Innovation in Branded Content

12049E

2012 Branded Entertainment Bronze Pencil

mono / Minneapolis

Blue Cross and Blue Shield of Minnesota

The Human Doing

Innovation in Branded Content

12050E

2012 Branded Entertainment Gold Pencil

Razorfish / New York

Axe

Anarchy:The Graphic Novel

Innovation in Branded Content

12047E

2012 Branded Entertainment Merit Award

Leo Burnett Sp. z o.o. / Warsaw

Grupa Zywiec S.A. / Heineken / Heineken Open'er Festiival organized by Alter Art

U-Code

Innovation in Branded Content

12170E

2012 Branded Entertainment Merit Award

DDB Tribal Group GmbH / Berlin

Entega

ENTEGA ENERGY SAVING SPOT

Innovation in Branded Content

12166E

2012 Branded Entertainment Merit Award

Leo Burnett / Millers Point

Diageo Australia

Watermark

Innovation in Branded Content

12169E

2012 Branded Entertainment Merit Award

Tool / Santa Monica

Little Monster

Take This Lollipop

Innovation in Branded Content

12174E

2012 Branded Entertainment Merit Award

Y&R Chicago / Chicago

Craftsman

SCREW*D

Innovation in Branded Content

12175E

2012 Branded Entertainment Merit Award

The Martin Agency / Richmond

Mentos

Negative Tweet Eliminator

Innovation in Branded Content

12173E

2012 Branded Entertainment Merit Award

mono / Minneapolis

Blu Dot

Swap Meet

Innovation in Branded Content

12171E

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