The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Sonic Launch
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Chevrolet Category: Integrated Branding / Integrated Branding Campaign - 360
MFCEO
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Integrated Branding / Consumer Campaign
Your Mom Hates Dead Space 2
Agency: Draftfcb San Francisco / San Francisco
Client: Electronic Arts Category: Integrated Branding / Integrated Branding Campaign - Online
UNHATE
Agency: Fabrica, 72andSunny NL
Client: United Colors of Benetton Category: Integrated Branding / Public Service Campaign
MANta Clause
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Integrated Branding / Integrated Branding Campaign - 360
Mano a Mano en el Bano
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Integrated Branding / Consumer Campaign
The Unstoppable Tour
Agency: McKinney / durham
Client: EAS Category: Integrated Branding / Integrated Branding Campaign - Online
Oil on Canvas
Agency: Publicis Mojo / Auckland
Client: Greenpeace Category: Integrated Branding / Public Service Campaign
Hot Wheels For Real
Agency: Mistress / Venice
Client: Mattel Inc. Category: Integrated Branding / Integrated Branding Campaign - 360
American Rom
Agency: Bv McCann Erickson Romania / Bucharest
Client: Kandia Dulce Category: Integrated Branding / Consumer Campaign
CONNECTING LIFELINES
Agency: DENTSU INC. / Tokyo
Client: Honda Motor Co., Ltd. Category: Integrated Branding / Integrated Branding Campaign - Online
Ariel Fashion Shoot
Agency: Saatchi & Saatchi Stockholm / Stockholm
Client: Procter & Gamble Nordic Category: Integrated Branding / Integrated Branding Campaign - Online
Limited Edition
Agency: M & C Saatchi / Sydney
Client: Sydney Dogs and Cats Home Category: Integrated Branding / Public Service Campaign
Project Shiphunt
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Integrated Branding / Integrated Branding Campaign - 360
MFCEO
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Integrated Branding / Integrated Branding Campaign - 360
UNHATE
Agency: Fabrica, 72andSunny NL
Client: United Colors of Benetton Category: Integrated Branding / Integrated Branding Campaign - 360
Fanwagen
Agency: ACHTUNG! / amsterdam
Client: Volkswagen Category: Integrated Branding / Integrated Branding Campaign - 360
Google Chrome: The Web Is What You Make of It
Agency: BBH / New York + Google Creative Lab / New York
Client: Google Category: Integrated Branding / Integrated Branding Campaign - 360
Small Business Gets an Official Day
Agency: CP+B/Digitas / Boulder
Client: American Express Category: Integrated Branding / Integrated Branding Campaign - 360
TOILET BIKE NEO
Agency: Dentsu.inc / Tokyo
Client: TOTO LTD. Category: Integrated Branding / Integrated Branding Campaign - 360
Stunt
Agency: Fred & Farid Group / Paris
Client: Wrangler Category: Integrated Branding / Integrated Branding Campaign - 360
Sprint All Together Now
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Sprint Category: Integrated Branding / Integrated Branding Campaign - 360
Opulence, I Has It.
Agency: Grey / New York
Client: DIRECTV Category: Integrated Branding / Integrated Branding Campaign - 360
Breathe Happy Social Experiment
Agency: Grey / New York
Client: Febreze Category: Integrated Branding / Integrated Branding Campaign - 360
The Story Beyond The Still
Agency: Grey / New York
Client: Canon Category: Integrated Branding / Integrated Branding Campaign - 360
Long Live Imagination, Project Imagin8ion
Agency: Grey / New York
Client: Canon Category: Integrated Branding / Integrated Branding Campaign - 360
MLB Fan Cave
Agency: Hill Holliday / Boston
Client: Major League Baseball Category: Integrated Branding / Integrated Branding Campaign - 360
See The Person
Agency: Leo Burnett / Southbank
Client: Scope Category: Integrated Branding / Integrated Branding Campaign - 360
You Above All
Agency: Mullen / Boston
Client: JetBlue Category: Integrated Branding / Integrated Branding Campaign - 360
The People's Car Project
Agency: Proximity China / Goodstein & Partners / Beijing
Client: Volkswagen Group China Category: Integrated Branding / Integrated Branding Campaign - 360
Drops for Life
Agency: R/GA / New York
Client: Giorgio Armani Category: Integrated Branding / Integrated Branding Campaign - 360
Google Wallet
Agency: R/GA / New York
Client: Google Wallet Category: Integrated Branding / Integrated Branding Campaign - 360
Sponsafier 3 Campaign
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, USA Category: Integrated Branding / Integrated Branding Campaign - 360
The Creators Project
Agency: VIRTUE Worldwide - VICE Media / Brooklyn
Client: Intel Category: Integrated Branding / Integrated Branding Campaign - 360
150years of Mammut - the biggest peak project in history
Agency: webguerillas GmbH / Munich
Client: Mammut Sports Group AG Category: Integrated Branding / Integrated Branding Campaign - 360
Day One
Agency: Droga5 / New York
Client: Prudential Category: Integrated Branding / Consumer Campaign
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS Category: Integrated Branding / Consumer Campaign
The Snickers Play Hungry, But Not Literally Hungry Integrated Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Category: Integrated Branding / Consumer Campaign
Google Chrome: The Web Is What You Make of It
Agency: BBH / New York + Google Creative Lab / New York
Client: Google Category: Integrated Branding / Consumer Campaign
Best Test Drive. Ever. Period. Integrated Campaign
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI USA Category: Integrated Branding / Consumer Campaign
Break Up
Agency: Clemenger BBDO Melbourne / Melbourne
Client: National Australia Bank Category: Integrated Branding / Consumer Campaign
Small Business Gets an Official Day
Agency: CP+B / Digitas / Boulder
Client: American Express Category: Integrated Branding / Consumer Campaign
Kraft Mac and Cheese Integrated
Agency: CP+B / Boulder
Client: Kraft Category: Integrated Branding / Consumer Campaign
Future Classics
Agency: Garbergs / Stockholm
Client: Nordiska Kompaniet - NK Category: Integrated Branding / Consumer Campaign
Long Live Imagination, Project Imagin8ion
Agency: Grey / New York
Client: Canon Category: Integrated Branding / Consumer Campaign
Wall of Fame
Agency: kempertrautmann gmbh / Hamburg
Client: edding International GmbH Category: Integrated Branding / Consumer Campaign
Mayhem
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Category: Integrated Branding / Consumer Campaign
Hot Wheels For Real
Agency: Mistress / Venice
Client: Mattel Inc. Category: Integrated Branding / Consumer Campaign
German Style
Agency: Ogilvy & Mather Ukraine / Kiev
Client: Bank Forum Commerzbank Group Category: Integrated Branding / Consumer Campaign
Be the Coach
Agency: Ogilvy Cape Town / Cape Town
Client: South African Breweries Category: Integrated Branding / Consumer Campaign