The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Last Ones Left
Agency: TBWAHuntLascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Campaign
The absolute pitch
Agency: Ogilvy Germany / Frankfurt
Client: HMTM (Academy for Music, Theatre and Media Hannover) Category: Public Service / Radio - Single
UNHATE
Agency: Fabrica, 72andSunny NL
Client: United Colors of Benetton Category: Public Service / Outdoor and Posters - Campaign
The Last Ones Left
Agency: TBWAHuntLascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT) Category: Public Service / Newspaper or Magazine - Campaign
Trojan shirt
Agency: Grabarz & Partner WA GmbH / Hamburg
Client: EXIT Deutschland Category: Public Service / Collateral - Single
D&AD In Book and Nomination Awards
Agency: Turner Duckworth: London & San Francisco / San Francisco
Client: D&AD Category: Public Service / Collateral - Single
Nothing But Potential
Agency: Leo Burnett / Toronto
Client: Raising The Roof Category: Public Service / Outdoor and Posters - Campaign
Nelson Mandela
Agency: Grey South Africa / Johannesburg
Client: Nelson Mandela Foundation Category: Public Service / Radio - Single
The Last Ones Left
Agency: TBWAHuntLascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Campaign
Dead Man Cooking
Agency: Jung von Matt AG / Hamburg
Client: ALIVE e.V. Category: Public Service / Collateral - Single
What will they be when they grow up?
Agency: Little Jacket / Cleveland
Client: Open Doors Academy Category: Public Service / Collateral - Single
Coincidences
Agency: AlmapBBDO / São Paulo
Client: Escola Panamericana de Arte e Design Category: Public Service / Outdoor and Posters - Campaign
Rewind
Agency: Bates Malaysia / Kuala Lumpur
Client: Fly FM Category: Public Service / Radio - Single
Mugshots
Agency: Fuel Euro RSCG/ Lisbon / Lisboa
Client: Amnesty International - Portugal Category: Public Service / Outdoor and Posters - Campaign
OFFICE
Agency: Ogilvy / Mexico, D.F.
Client: Asociacion Mexicana de Instituciones de Seguros/AMIS Category: Public Service / Television - Single
Adopt US Kids Campaign
Agency: Kirshenbaum Bond Senecal + Partners / New York
Client: Ad Council Category: Public Service / Television - Campaign
UNICEF: Good Shirts
Agency: BBH / New York
Client: UNICEF Category: Public Service / Collateral - Campaign
Nothing But Potential - "Walk Faster"
Agency: Leo Burnett / Toronto
Client: Raising The Roof Category: Public Service / Outdoor and Posters - Single
Anytime
Agency: McCann Erickson (M) Sdn Bhd / Petaling Jaya
Client: BFM Media Sdn Bhd Category: Public Service / Radio - Campaign
Share with those who need
Agency: AlmapBBDO / São Paulo
Client: Casa do Zezinho Category: Public Service / Collateral - Campaign
Mugshots
Agency: Fuel Euro RSCG/ Lisbon / Lisboa
Client: Amnesty International - Portugal Category: Public Service / Newspaper or Magazine - Campaign
Share with those who need
Agency: AlmapBBDO / São Paulo
Client: Casa do Zezinho Category: Public Service / Outdoor and Posters - Single
Oil Poster
Agency: Rethink / Vancouver
Client: Dogwood Initiative Category: Public Service / Outdoor and Posters - Single
The Steve Jobs Moment of Silence
Agency: KNARF® / New York
Client: Moment of Silence Inc. Category: Public Service / Collateral - Single
Will the Sun Rise or Set on Japan ?
Agency: iyamadesign inc. / Tokyo
Client: Tokachi Poster Award Executive Comittee Category: Public Service / Outdoor and Posters - Campaign
NIPPON
Agency: iyamadesign inc. / Tokyo
Client: Tokachi Poster Award Executive Committee Category: Public Service / Outdoor and Posters - Campaign
Last Words
Agency: Leo Burnett Tailor Made / São Paulo
Client: Fiat Category: Public Service / Outdoor and Posters - Campaign
You save one, you save more than one
Agency: Ogilvy & Mather, New Delhi / Gurgaon
Client: WWF India Category: Public Service / Outdoor and Posters - Campaign
Street Dance Festival
Agency: Perfil252 / Belo Horizonte
Client: Prefeitura de Belo Horizonte - PBH (Belo Horizonte City Hall) Category: Public Service / Outdoor and Posters - Campaign
dwarf depression
Agency: shailesh khandeparkar / mumbai
Client: loving hand ministries Category: Public Service / Outdoor and Posters - Campaign
The Giant Bacteria
Agency: Leo Burnett Thailand / Bangkok
Client: Safeguard Category: Public Service / Outdoor and Posters - Campaign
The Code
Agency: DDB Colombia / Bogotá
Client: Military Forces of Colombia Category: Public Service / Radio - Single
The Lullaby
Agency: DDB Stockholm / Stockholm
Client: Ronald McDonald Childrens Fund Category: Public Service / Radio - Single
Martin Luther King Jr.
Agency: Grey South Africa / Johannesburg
Client: Nelson Mandela Foundation Category: Public Service / Radio - Single
Don't Call and Drive
Agency: Leo Burnett / Toronto
Client: Durham College Category: Public Service / Radio - Single
Interrupted
Agency: Marketforce / Perth
Client: Office of Road Safety Category: Public Service / Radio - Single
Hiding Places
Agency: Wong, Doody, Crandall, Wiener / Seattle
Client: Woodland Park Zoo Category: Public Service / Radio - Single
A-Z of Endangered and Extinct Wildlife
Agency: Kinetic Singapore / Singapore
Client: Fox International Channels Category: Public Service / Newspaper or Magazine - Single
Stare Bear
Agency: Leo Burnett Chicago / Chicago
Client: Coca-Cola Category: Public Service / Newspaper or Magazine - Single
THIAGO
Agency: Ogilvy Brasil / são paulo
Client: UNICEF Category: Public Service / Newspaper or Magazine - Single
Talking Ad
Agency: Publicis Brussels / Brussels
Client: Reporters Without Borders Category: Public Service / Newspaper or Magazine - Single
Targets
Agency: Filadelfia Comunicacao / Belo Horizonte
Client: Inhotim Category: Public Service / Outdoor and Posters - Campaign
MIA Veterans
Agency: GatesmanMarmion+Dave / Pittsburgh
Client: Homeless Veterans Project Category: Public Service / Outdoor and Posters - Campaign
Sexidents
Agency: Grey Worldwide GmbH / Düsseldorf
Client: MTV Networks AG Switzerland Category: Public Service / Outdoor and Posters - Campaign
Nothing But Potential
Agency: Leo Burnett / Toronto
Client: Raising The Roof Category: Public Service / Outdoor and Posters - Campaign
Stop The Cycle
Agency: LOWE SINGAPORE / SG
Client: AWARE (ASSOCIATION OF WOMEN FOR ACTION AND RESEARCH) Category: Public Service / Outdoor and Posters - Campaign
Limited Edition
Agency: M & C Saatchi / Sydney
Client: Sydney Dogs and Cats Home Category: Public Service / Outdoor and Posters - Campaign
Word Game
Agency: Ogilvy & Mather, New Delhi / Gurgaon
Client: Organ Retrieval Banking Organisation Category: Public Service / Outdoor and Posters - Campaign
Saddest Show on Earth
Agency: Y&R Chicago / Chicago
Client: PETA Category: Public Service / Outdoor and Posters - Campaign
Life Story
Agency: BBH LONDON / London
Client: Banardos Category: Public Service / Television - Single
Award:
2012 Design Gold Pencil
Agency:
TBWAHuntLascaris - Johannesburg / Sandton
Client:
Endangered Wildlife Trust (EWT)
Title:
The Last Ones Left
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12067D
Award:
2012 Advertising Gold Pencil
Agency:
Ogilvy Germany / Frankfurt
Client:
HMTM (Academy for Music, Theatre and Media Hannover)
Title:
The absolute pitch
Category:
Public Service / Radio - Single
Annual ID:
12052R
Award:
2012 Advertising Gold Pencil
Agency:
Fabrica, 72andSunny NL
Client:
United Colors of Benetton
Title:
UNHATE
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12037A
Award:
2012 Advertising Gold Pencil
Agency:
TBWAHuntLascaris - Johannesburg / Sandton
Client:
Endangered Wildlife Trust (EWT)
Title:
The Last Ones Left
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
12034A
Award:
2012 Advertising Gold Pencil
Agency:
Grabarz & Partner WA GmbH / Hamburg
Client:
EXIT Deutschland
Title:
Trojan shirt
Category:
Public Service / Collateral - Single
Annual ID:
12040A
Award:
2012 Design Silver Pencil
Agency:
Turner Duckworth: London & San Francisco / San Francisco
Client:
D&AD
Title:
D&AD In Book and Nomination Awards
Category:
Public Service / Collateral - Single
Annual ID:
12070D
Award:
2012 Design Silver Pencil
Agency:
Leo Burnett / Toronto
Client:
Raising The Roof
Title:
Nothing But Potential
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12068D
Award:
2012 Advertising Silver Pencil
Agency:
Grey South Africa / Johannesburg
Client:
Nelson Mandela Foundation
Title:
Nelson Mandela
Category:
Public Service / Radio - Single
Annual ID:
12053R
Award:
2012 Advertising Silver Pencil
Agency:
TBWAHuntLascaris - Johannesburg / Sandton
Client:
Endangered Wildlife Trust (EWT)
Title:
The Last Ones Left
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12038A
Award:
2012 Advertising Silver Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
ALIVE e.V.
Title:
Dead Man Cooking
Category:
Public Service / Collateral - Single
Annual ID:
12041A
Award:
2012 Design Bronze Pencil
Agency:
Little Jacket / Cleveland
Client:
Open Doors Academy
Title:
What will they be when they grow up?
Category:
Public Service / Collateral - Single
Annual ID:
12072D
Award:
2012 Design Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Escola Panamericana de Arte e Design
Title:
Coincidences
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12069D
Award:
2012 Advertising Bronze Pencil
Agency:
Bates Malaysia / Kuala Lumpur
Client:
Fly FM
Title:
Rewind
Category:
Public Service / Radio - Single
Annual ID:
12054R
Award:
2012 Advertising Bronze Pencil
Agency:
Fuel Euro RSCG/ Lisbon / Lisboa
Client:
Amnesty International - Portugal
Title:
Mugshots
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12039A
Award:
2012 Advertising Bronze Pencil
Agency:
Ogilvy / Mexico, D.F.
Client:
Asociacion Mexicana de Instituciones de Seguros/AMIS
Title:
OFFICE
Category:
Public Service / Television - Single
Annual ID:
12044T
Award:
2012 Advertising Bronze Pencil
Agency:
Kirshenbaum Bond Senecal + Partners / New York
Client:
Ad Council
Title:
Adopt US Kids Campaign
Category:
Public Service / Television - Campaign
Annual ID:
12045T
Award:
2012 Design Bronze Pencil
Agency:
BBH / New York
Client:
UNICEF
Title:
UNICEF: Good Shirts
Category:
Public Service / Collateral - Campaign
Annual ID:
12071D
Award:
2012 Advertising Bronze Pencil
Agency:
Leo Burnett / Toronto
Client:
Raising The Roof
Title:
Nothing But Potential - "Walk Faster"
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12036A
Award:
2012 Advertising Bronze Pencil
Agency:
McCann Erickson (M) Sdn Bhd / Petaling Jaya
Client:
BFM Media Sdn Bhd
Title:
Anytime
Category:
Public Service / Radio - Campaign
Annual ID:
12055R
Award:
2012 Advertising Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Casa do Zezinho
Title:
Share with those who need
Category:
Public Service / Collateral - Campaign
Annual ID:
12042A
Award:
2012 Advertising Bronze Pencil
Agency:
Fuel Euro RSCG/ Lisbon / Lisboa
Client:
Amnesty International - Portugal
Title:
Mugshots
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
12035A
Award:
2012 Design Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Casa do Zezinho
Title:
Share with those who need
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12065D
Award:
2012 Design Bronze Pencil
Agency:
Rethink / Vancouver
Client:
Dogwood Initiative
Title:
Oil Poster
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12066D
Award:
2012 Advertising Bronze Pencil
Agency:
KNARF® / New York
Client:
Moment of Silence Inc.
Title:
The Steve Jobs Moment of Silence
Category:
Public Service / Collateral - Single
Annual ID:
12043A
Award:
2012 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Tokachi Poster Award Executive Comittee
Title:
Will the Sun Rise or Set on Japan ?
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12211D
Award:
2012 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Tokachi Poster Award Executive Committee
Title:
NIPPON
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12212D
Award:
2012 Design Merit Award
Agency:
Leo Burnett Tailor Made / São Paulo
Client:
Fiat
Title:
Last Words
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12213D
Award:
2012 Design Merit Award
Agency:
Ogilvy & Mather, New Delhi / Gurgaon
Client:
WWF India
Title:
You save one, you save more than one
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12214D
Award:
2012 Design Merit Award
Agency:
Perfil252 / Belo Horizonte
Client:
Prefeitura de Belo Horizonte - PBH (Belo Horizonte City Hall)
Title:
Street Dance Festival
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12215D
Award:
2012 Design Merit Award
Agency:
shailesh khandeparkar / mumbai
Client:
loving hand ministries
Title:
dwarf depression
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12216D
Award:
2012 Design Merit Award
Agency:
Leo Burnett Thailand / Bangkok
Client:
Safeguard
Title:
The Giant Bacteria
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12217D
Award:
2012 Advertising Merit Award
Agency:
DDB Colombia / Bogotá
Client:
Military Forces of Colombia
Title:
The Code
Category:
Public Service / Radio - Single
Annual ID:
12311R
Award:
2012 Advertising Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Ronald McDonald Childrens Fund
Title:
The Lullaby
Category:
Public Service / Radio - Single
Annual ID:
12312R
Award:
2012 Advertising Merit Award
Agency:
Grey South Africa / Johannesburg
Client:
Nelson Mandela Foundation
Title:
Martin Luther King Jr.
Category:
Public Service / Radio - Single
Annual ID:
12314R
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
Durham College
Title:
Don't Call and Drive
Category:
Public Service / Radio - Single
Annual ID:
12315R
Award:
2012 Advertising Merit Award
Agency:
Marketforce / Perth
Client:
Office of Road Safety
Title:
Interrupted
Category:
Public Service / Radio - Single
Annual ID:
12316R
Award:
2012 Advertising Merit Award
Agency:
Wong, Doody, Crandall, Wiener / Seattle
Client:
Woodland Park Zoo
Title:
Hiding Places
Category:
Public Service / Radio - Single
Annual ID:
12317R
Award:
2012 Advertising Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
Fox International Channels
Title:
A-Z of Endangered and Extinct Wildlife
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
12254A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Coca-Cola
Title:
Stare Bear
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
12255A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Brasil / são paulo
Client:
UNICEF
Title:
THIAGO
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
12256A
Award:
2012 Advertising Merit Award
Agency:
Publicis Brussels / Brussels
Client:
Reporters Without Borders
Title:
Talking Ad
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
12257A
Award:
2012 Advertising Merit Award
Agency:
Filadelfia Comunicacao / Belo Horizonte
Client:
Inhotim
Title:
Targets
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12269A
Award:
2012 Advertising Merit Award
Agency:
GatesmanMarmion+Dave / Pittsburgh
Client:
Homeless Veterans Project
Title:
MIA Veterans
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12270A
Award:
2012 Advertising Merit Award
Agency:
Grey Worldwide GmbH / Düsseldorf
Client:
MTV Networks AG Switzerland
Title:
Sexidents
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12271A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
Raising The Roof
Title:
Nothing But Potential
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12272A
Award:
2012 Advertising Merit Award
Agency:
LOWE SINGAPORE / SG
Client:
AWARE (ASSOCIATION OF WOMEN FOR ACTION AND RESEARCH)
Title:
Stop The Cycle
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12273A
Award:
2012 Advertising Merit Award
Agency:
M & C Saatchi / Sydney
Client:
Sydney Dogs and Cats Home
Title:
Limited Edition
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12274A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy & Mather, New Delhi / Gurgaon
Client:
Organ Retrieval Banking Organisation
Title:
Word Game
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12275A
Award:
2012 Advertising Merit Award
Agency:
Y&R Chicago / Chicago
Client:
PETA
Title:
Saddest Show on Earth
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12276A
Award:
2012 Advertising Merit Award
Agency:
BBH LONDON / London
Client:
Banardos
Title:
Life Story
Category:
Public Service / Television - Single
Annual ID:
12279T
