The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

A new warrior Agency: DDB / Paris Client: Greenpeace Category: Websites / E-Commerce
A new warrior Agency: DDB, Paris / Paris Client: Greenpeace Category: Websites / Public Service/Non-Profit
Bear 71 Agency: Jam3 / Toronto Client: National Film Board Category: Websites / Public Service/Non-Profit
A new warrior Agency: DDB / Paris Client: Greenpeace Category: Websites / E-Commerce
Philips Obsessed with sound Agency: Tribal DDB Amsterdam / Amstelveen Client: Philips Category: Websites / Consumer Goods
Sneakerpedia Agency: SapientNitro / London Client: Foot Locker Europe Category: Websites / Social Networks/Community
Work Connects Us All Agency: SS+K / New York Client: AFL-CIO Category: Websites / Corporate Website
SPENT Agency: McKinney / durham Client: Urban Ministries of Durham Category: Websites / Public Service/Non-Profit
Slavery Footprint Agency: MUH·TAY·ZIK | HOF·FER / San Francisco Client: Call + Response and the US State Department Category: Websites / Public Service/Non-Profit
Urban Tour Agency: BBH LONDON / London Client: ASOS Category: Websites / E-Commerce
Devastating Explosions Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Websites / Consumer Goods
Lullabies Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Websites / Durable Goods
Dig Deeper Agency: BBDO / New York Client: HBO Category: Websites / Branded Games
The Black Mamba Agency: R/GA / New York Client: Nike Category: Websites / Social Networks/Community
Kinetic V5 Agency: Kinetic Singapore / Singapore Client: Kinetic Singapore Category: Websites / Corporate Website
LRA Crisis Tracker Agency: Digitaria / San Diego Client: Invisible Children Category: Websites / Public Service/Non-Profit
Back for the Future Agency: Wieden + Kennedy, Portland / Portland Client: Nike Category: Websites / Public Service/Non-Profit
shop2aid: the first facebook flea market where proceeds go to charity Agency: denkwerk GmbH / Cologne Client: 2aid.org e.V. Category: Websites / E-Commerce
Toronto Trending Agency: CP+B / Toronto Client: Tourism Toronto Category: Websites / Services
Wall of Fame Agency: kempertrautmann gmbh / Hamburg Client: edding International GmbH Category: Websites / Consumer Goods
XC Travels Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Category: Websites / Durable Goods
Pleasure Hunt Agency: Lowe Brindfors / Stockholm Client: Magnum Ice Cream Category: Websites / Branded Games
SCREW*D Agency: Y&R Chicago / Chicago Client: Craftsman Category: Websites / Social Networks/Community
DentsuNetwork.com Agency: Firstborn / NY Client: Dentsu Category: Websites / Corporate Website
U.S. Air Force — Life in the Air Force Agency: GSD&M / Austin Client: U.S. Air Force Category: Websites / Corporate Website
BluDot.com Agency: mono / Minneapolis Client: Blu Dot Category: Websites / Corporate Website
Shaun White Agency: The Martin Agency / Richmond Client: BFG Category: Websites / Corporate Website
Voice Letter Agency: Akestam Holst / Stockholm Client: The Swedish Post Category: Websites / Public Service/Non-Profit
Doggelganger Agency: Colenso BBDO / Auckland Client: PEDIGREE Adoption Drive Category: Websites / Public Service/Non-Profit
Virou.gr Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Carrefour Category: Websites / Public Service/Non-Profit
Escape Button Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: SESC_Videobrasil Category: Websites / Public Service/Non-Profit
Future of Car Sharing Agency: Hyperakt / Brooklyn Client: Collaborative Fund Category: Websites / Public Service/Non-Profit
Infi-Knit Agency: LBi / London Client: Macmillan Category: Websites / Public Service/Non-Profit
Spotlight Agency: Leo Burnett / Millers Point Client: Australian Bureau of Statistics Category: Websites / Public Service/Non-Profit
Games We Played Agency: Plate Interactive / Singapore Client: National Library Board Singapore Category: Websites / Public Service/Non-Profit
Digital Death Agency: TBWA\Chiat\Day / New York Client: Keep A Child Alive Category: Websites / Public Service/Non-Profit
What Do You Love? Agency: Big Spaceship / Brooklyn Client: Google Category: Websites / Services
The Expressive Web Agency: Big Spaceship / Brooklyn Client: Adobe Category: Websites / Services
The PNC Christmas Price Index Express Agency: Deutsch Inc. / NEw york Client: PNC Bank Category: Websites / Services
Always Epic - Brian Wilson Agency: Hill Holliday / Boston Client: Major League Baseball Category: Websites / Services
Spotlight Agency: Leo Burnett / Millers Point Client: Australian Bureau of Statistics Category: Websites / Services
Holidays without Internet Agency: SPILLMANN/FELSER/LEO BURNETT / Zurich Client: Switzerland Tourism Category: Websites / Services
TwitTV Agency: LDC / São Paulo Client: Loducca Category: Websites / Self-Promotion
Posters in Amsterdam Agency: Planet Jarr / Amsterdam Client: Art Director Jarr Geerligs Category: Websites / Self-Promotion
Take This Lollipop Agency: Tool / Santa Monica Client: Little Monster Category: Websites / Self-Promotion
UNIQLO WARM UP! Agency: AKQA Shanghai / Shanghai Client: Uniqlo Category: Websites / Consumer Goods
The End Agency: BBDO Toronto/Proximity Canada / Toronto Client: Frito Lay Canada Category: Websites / Consumer Goods
The Promise Keeper Agency: Forsman & Bodenfors / Gothenburg Client: Reebok Category: Websites / Consumer Goods
CATCH THE SWEDISH LIGHT Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Websites / Consumer Goods
Swap Meet Agency: mono / Minneapolis Client: Blu Dot Category: Websites / Consumer Goods

2012 Interactive Best of Show Pencil

DDB / Paris

Greenpeace

A new warrior

Websites / E-Commerce

12010N

2012 Interactive Gold Pencil

DDB, Paris / Paris

Greenpeace

A new warrior

Websites / Public Service/Non-Profit

12013N

2012 Interactive Gold Pencil

Jam3 / Toronto

National Film Board

Bear 71

Websites / Public Service/Non-Profit

12014N

2012 Interactive Gold Pencil

DDB / Paris

Greenpeace

A new warrior

Websites / E-Commerce

12010N

2012 Interactive Gold Pencil

Tribal DDB Amsterdam / Amstelveen

Philips

Philips Obsessed with sound

Websites / Consumer Goods

12003N

2012 Interactive Gold Pencil

SapientNitro / London

Foot Locker Europe

Sneakerpedia

Websites / Social Networks/Community

12020N

2012 Interactive Silver Pencil

SS+K / New York

AFL-CIO

Work Connects Us All

Websites / Corporate Website

12006N

2012 Interactive Silver Pencil

McKinney / durham

Urban Ministries of Durham

SPENT

Websites / Public Service/Non-Profit

12015N

2012 Interactive Silver Pencil

MUH·TAY·ZIK | HOF·FER / San Francisco

Call + Response and the US State Department

Slavery Footprint

Websites / Public Service/Non-Profit

12016N

2012 Interactive Silver Pencil

BBH LONDON / London

ASOS

Urban Tour

Websites / E-Commerce

12011N

2012 Interactive Silver Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Devastating Explosions

Websites / Consumer Goods

12004N

2012 Interactive Silver Pencil

Forsman & Bodenfors / Gothenburg

IKEA

Lullabies

Websites / Durable Goods

12008N

2012 Interactive Silver Pencil

BBDO / New York

HBO

Dig Deeper

Websites / Branded Games

12001N

2012 Interactive Silver Pencil

R/GA / New York

Nike

The Black Mamba

Websites / Social Networks/Community

12021N

2012 Interactive Bronze Pencil

Kinetic Singapore / Singapore

Kinetic Singapore

Kinetic V5

Websites / Corporate Website

12007N

2012 Interactive Bronze Pencil

Digitaria / San Diego

Invisible Children

LRA Crisis Tracker

Websites / Public Service/Non-Profit

12017N

2012 Interactive Bronze Pencil

Wieden + Kennedy, Portland / Portland

Nike

Back for the Future

Websites / Public Service/Non-Profit

12018N

2012 Interactive Bronze Pencil

denkwerk GmbH / Cologne

2aid.org e.V.

shop2aid: the first facebook flea market where proceeds go to charity

Websites / E-Commerce

12012N

2012 Interactive Bronze Pencil

CP+B / Toronto

Tourism Toronto

Toronto Trending

Websites / Services

12019N

2012 Interactive Bronze Pencil

kempertrautmann gmbh / Hamburg

edding International GmbH

Wall of Fame

Websites / Consumer Goods

12005N

2012 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

Volvo

XC Travels

Websites / Durable Goods

12009N

2012 Interactive Bronze Pencil

Lowe Brindfors / Stockholm

Magnum Ice Cream

Pleasure Hunt

Websites / Branded Games

12002N

2012 Interactive Bronze Pencil

Y&R Chicago / Chicago

Craftsman

SCREW*D

Websites / Social Networks/Community

12022N

2012 Interactive Merit Award

Firstborn / NY

Dentsu

DentsuNetwork.com

Websites / Corporate Website

12103N

2012 Interactive Merit Award

GSD&M / Austin

U.S. Air Force

U.S. Air Force — Life in the Air Force

Websites / Corporate Website

12104N

2012 Interactive Merit Award

mono / Minneapolis

Blu Dot

BluDot.com

Websites / Corporate Website

12105N

2012 Interactive Merit Award

The Martin Agency / Richmond

BFG

Shaun White

Websites / Corporate Website

12106N

2012 Interactive Merit Award

Akestam Holst / Stockholm

The Swedish Post

Voice Letter

Websites / Public Service/Non-Profit

12110N

2012 Interactive Merit Award

Colenso BBDO / Auckland

PEDIGREE Adoption Drive

Doggelganger

Websites / Public Service/Non-Profit

12111N

2012 Interactive Merit Award

F/Nazca Saatchi & Saatchi / Sao Paulo

Carrefour

Virou.gr

Websites / Public Service/Non-Profit

12112N

2012 Interactive Merit Award

F/Nazca Saatchi & Saatchi / Sao Paulo

SESC_Videobrasil

Escape Button

Websites / Public Service/Non-Profit

12113N

2012 Interactive Merit Award

Hyperakt / Brooklyn

Collaborative Fund

Future of Car Sharing

Websites / Public Service/Non-Profit

12114N

2012 Interactive Merit Award

LBi / London

Macmillan

Infi-Knit

Websites / Public Service/Non-Profit

12115N

2012 Interactive Merit Award

Leo Burnett / Millers Point

Australian Bureau of Statistics

Spotlight

Websites / Public Service/Non-Profit

12116N

2012 Interactive Merit Award

Plate Interactive / Singapore

National Library Board Singapore

Games We Played

Websites / Public Service/Non-Profit

12117N

2012 Interactive Merit Award

TBWA\Chiat\Day / New York

Keep A Child Alive

Digital Death

Websites / Public Service/Non-Profit

12118N

2012 Interactive Merit Award

Big Spaceship / Brooklyn

Google

What Do You Love?

Websites / Services

12122N

2012 Interactive Merit Award

Big Spaceship / Brooklyn

Adobe

The Expressive Web

Websites / Services

12123N

2012 Interactive Merit Award

Deutsch Inc. / NEw york

PNC Bank

The PNC Christmas Price Index Express

Websites / Services

12124N

2012 Interactive Merit Award

Hill Holliday / Boston

Major League Baseball

Always Epic - Brian Wilson

Websites / Services

12125N

2012 Interactive Merit Award

Leo Burnett / Millers Point

Australian Bureau of Statistics

Spotlight

Websites / Services

12126N

2012 Interactive Merit Award

SPILLMANN/FELSER/LEO BURNETT / Zurich

Switzerland Tourism

Holidays without Internet

Websites / Services

12127N

2012 Interactive Merit Award

LDC / São Paulo

Loducca

TwitTV

Websites / Self-Promotion

12119N

2012 Interactive Merit Award

Planet Jarr / Amsterdam

Art Director Jarr Geerligs

Posters in Amsterdam

Websites / Self-Promotion

12120N

2012 Interactive Merit Award

Tool / Santa Monica

Little Monster

Take This Lollipop

Websites / Self-Promotion

12121N

2012 Interactive Merit Award

AKQA Shanghai / Shanghai

Uniqlo

UNIQLO WARM UP!

Websites / Consumer Goods

12097N

2012 Interactive Merit Award

BBDO Toronto/Proximity Canada / Toronto

Frito Lay Canada

The End

Websites / Consumer Goods

12098N

2012 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Reebok

The Promise Keeper

Websites / Consumer Goods

12099N

2012 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

IKEA

CATCH THE SWEDISH LIGHT

Websites / Consumer Goods

12100N

2012 Interactive Merit Award

mono / Minneapolis

Blu Dot

Swap Meet

Websites / Consumer Goods

12101N

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