The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Missing Kids Stamps
Agency: Lowe Roche / Toronto
Client: Missing Children's Network / Enfant-Retour Quebec Category: Public Service / Political - Print / Promotional Materials - Single or Campaign
ANX
Agency: Ogilvy & Mather Guatemala / Guatemala
Client: Corporacion Batarse Category: Public Service / Political - Print / Promotional Materials - Single or Campaign
The Ant Rally
Agency: BBDO Proximity / Duesseldorf
Client: WWF Category: Public Service Experiential Advertising / Experiential
TXTBKS
Agency: DDB DM9JaymeSyfu/Digit / Makati
Client: Smart Communications Category: Public Service Experiential Advertising / Experiential
The Social Swipe
Agency: Kolle Rebbe / Hamburg
Client: Bischoefliches Hilfswerk MISEREOR Category: Public Service Experiential Advertising / Experiential
Same Sex Marriage
Agency: Ogilvy Paris / Paris
Client: Google+ & Tous Unis Pour L'Egalite Category: Public Service Experiential Advertising / Experiential
Luna Corona
Agency: Cramer Krasselt / Chicago
Client: Crown Imports, LLC Category: Experiential Advertising / Installations
Almost Identical
Agency: Del Campo Saatchi & Saatchi / Buenos Aires
Client: Beldent Category: Experiential Advertising / Installations
Dill - The restaurant.
Agency: INGO / Stockholm
Client: Lidl - discount supermarket. Category: Experiential Advertising / Installations
Literacy Store
Agency: Leo Burnett / Chicago + Arc Worldwide / Chicago
Client: McDonald's Category: Experiential Advertising / Installations
Small World Machines
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago
Client: Coca-Cola Category: Experiential Advertising / Installations
Cut to Build
Agency: Ogilvy & Mather Thailand / Bangkok
Client: Olfa Cutter Category: Experiential Advertising / Installations
Scrabble WiFi
Agency: Ogilvy / Paris
Client: Scrabble Category: Experiential Advertising / Installations
Lecture
Agency: Barton F. Graf 9000 / New York
Client: KAYAK Category: Consumer Television / :30/:25 - Single
Perfect Day
Agency: BBH / New York
Client: Sony PlayStation Category: Consumer Television / :30/:25 - Single
Smart Dad
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Google Category: Consumer Television / :30/:25 - Single
Feeling Carefree
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Consumer Television / :30/:25 - Single
The Phone Call
Agency: GSD&M / Austin
Client: RadioShack Category: Consumer Television / :30/:25 - Single
Bear
Agency: Havas Worldwide / New York
Client: Heineken Category: Consumer Television / :30/:25 - Single
"Dad's Sixth Sense"
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America Category: Consumer Television / :30/:25 - Single
Emma
Agency: Leo Burnett France / Saint-Denis
Client: Delipapier Category: Consumer Television / :30/:25 - Single
Noooo
Agency: Leo Burnett / Lisboa
Client: IndieLisboa Category: Consumer Television / :30/:25 - Single
Gracie
Agency: Saatchi & Saatchi / New York
Client: General Mills- Cheerios Category: Consumer Television / :30/:25 - Single
Martin Van Buren
Agency: Venables Bell & Partners / San Francisco
Client: Google Category: Consumer Television / :30/:25 - Single
Hair Care: Meeting :30
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Walked on Water / 40 days / Friendships / Life-Saving Techniques / After-Life
Agency: Arnold Worldwide / Boston
Client: Greek Orthodox Metropolis of Chicago Category: Public Service / Political - Print / Collateral - Campaign
Flag of the refugees
Agency: FCB Spain / Madrid
Client: Accem Category: Public Service / Political - Print / Collateral - Campaign
YOU ARE MY SON
Agency: LOWE/SSP3 / Bogota D. C.
Client: Ministry of Defense Category: Public Service / Political - Print / Collateral - Campaign
Liking Isn't Helping
Agency: Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore Category: Public Service / Political - Print / Collateral - Campaign
Farmer Suicide
Agency: Taproot India / Mumbai
Client: The Times Of India Category: Public Service / Political - Print / Collateral - Campaign
Rescue Pets
Agency: TBWA\Santiago Mangada Puno / Makati
Client: CARA Welfare Philippines Category: Public Service / Political - Print / Collateral - Campaign
If only for a second
Agency: Leo Burnett France / Saint-Denis
Client: Mimi Foundation Category: Public Service / Political - Video / Cinema
Samurai
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel Category: Newspaper / Small Space Print - Single
Pub Finder
Agency: breensmith / Atlanta
Client: Diageo / Guinness Category: Collateral / P.O.P. and In-store - Single
Mc Do Halloween
Agency: Cossette / Montreal
Client: McDonald's Category: Collateral / P.O.P. and In-store - Single
Uncarriable Carrier Bags
Agency: Mother / London
Client: Mother Category: Self-Promotion / Single or Series
Listen to David
Agency: Ogilvy Germany
Client: Ogilvy Germany Category: Self-Promotion / Single or Series
David Martin Poster
Agency: The Martin Agency / Richmond
Client: The Martin Agency Category: Self-Promotion / Single or Series
TV GONE WRONG
Agency: CHI&Partners / New York + Sandwick Media / New York
Client: THIRTEEN Category: Consumer Television / Under $80K Budget - Campaign
Europeans
Agency: Walton Isaacson / Culver City
Client: American Cinematheque Category: Consumer Television / Under $80K Budget - Campaign
Red Riding Hood
Agency: Grey Canada / Toronto
Client: Moms Demand Action for Gun Sense in America Category: Public Service / Political - Print / Newspaper or Magazine - Single
THE HAND - GIRL
Agency: Herezie / Paris
Client: INNOCENCE EN DANGER Category: Public Service / Political - Print / Newspaper or Magazine - Single
THE HAND - BOY
Agency: Herezie / Paris
Client: INNOCENCE EN DANGER Category: Public Service / Political - Print / Newspaper or Magazine - Single
Liking Isn't Helping - War
Agency: Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore Category: Public Service / Political - Print / Newspaper or Magazine - Single
Dawson
Agency: TBWA\Santiago Mangada Puno / Makati
Client: CARA Welfare Philippines Category: Public Service / Political - Print / Newspaper or Magazine - Single
Fulgoso
Agency: TBWA\Santiago Mangada Puno / Makati
Client: CARA Welfare Philippines Category: Public Service / Political - Print / Newspaper or Magazine - Single
WFP Food Link
Agency: Grabarz & Partner / Hamburg
Client: World Food Programme/Gourmantis Category: Public Service - Outdoor / Outdoor - Single
THE HAND - BOY
Agency: Herezie / Paris
Client: INNOCENCE EN DANGER Category: Public Service - Outdoor / Outdoor - Single
AMIA Booth
Agency: Ogilvy & Mather Argentina / Buenos Aires
Client: AMIA Category: Public Service - Outdoor / Outdoor - Single
Award:
2014 Advertising Merit Award
Agency:
Lowe Roche / Toronto
Client:
Missing Children's Network / Enfant-Retour Quebec
Title:
Missing Kids Stamps
Category:
Public Service / Political - Print / Promotional Materials - Single or Campaign
Annual ID:
140759A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather Guatemala / Guatemala
Client:
Corporacion Batarse
Title:
ANX
Category:
Public Service / Political - Print / Promotional Materials - Single or Campaign
Annual ID:
140897A
Award:
2014 Advertising Merit Award
Agency:
BBDO Proximity / Duesseldorf
Client:
WWF
Title:
The Ant Rally
Category:
Public Service Experiential Advertising / Experiential
Annual ID:
140141A
Award:
2014 Advertising Merit Award
Agency:
DDB DM9JaymeSyfu/Digit / Makati
Client:
Smart Communications
Title:
TXTBKS
Category:
Public Service Experiential Advertising / Experiential
Annual ID:
140303A
Award:
2014 Advertising Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
Bischoefliches Hilfswerk MISEREOR
Title:
The Social Swipe
Category:
Public Service Experiential Advertising / Experiential
Annual ID:
140634A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy Paris / Paris
Client:
Google+ & Tous Unis Pour L'Egalite
Title:
Same Sex Marriage
Category:
Public Service Experiential Advertising / Experiential
Annual ID:
140986A
Award:
2014 Advertising Merit Award
Agency:
Cramer Krasselt / Chicago
Client:
Crown Imports, LLC
Title:
Luna Corona
Category:
Experiential Advertising / Installations
Annual ID:
140249A
Award:
2014 Advertising Merit Award
Agency:
Del Campo Saatchi & Saatchi / Buenos Aires
Client:
Beldent
Title:
Almost Identical
Category:
Experiential Advertising / Installations
Annual ID:
140319A
Award:
2014 Advertising Merit Award
Agency:
INGO / Stockholm
Client:
Lidl - discount supermarket.
Title:
Dill - The restaurant.
Category:
Experiential Advertising / Installations
Annual ID:
140566A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett / Chicago + Arc Worldwide / Chicago
Client:
McDonald's
Title:
Literacy Store
Category:
Experiential Advertising / Installations
Annual ID:
140648A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett / Sydney + Leo Burnett / Chicago
Client:
Coca-Cola
Title:
Small World Machines
Category:
Experiential Advertising / Installations
Annual ID:
140672A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather Thailand / Bangkok
Client:
Olfa Cutter
Title:
Cut to Build
Category:
Experiential Advertising / Installations
Annual ID:
140915A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy / Paris
Client:
Scrabble
Title:
Scrabble WiFi
Category:
Experiential Advertising / Installations
Annual ID:
140985A
Award:
2014 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
KAYAK
Title:
Lecture
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140100A
Award:
2014 Advertising Merit Award
Agency:
BBH / New York
Client:
Sony PlayStation
Title:
Perfect Day
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140151A
Award:
2014 Advertising Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
Google
Title:
Smart Dad
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140193A
Award:
2014 Advertising Merit Award
Agency:
Deutsch / Los Angeles
Client:
Volkswagen
Title:
Feeling Carefree
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140345A
Award:
2014 Advertising Merit Award
Agency:
FCB / Chicago
Client:
Kmart
Title:
Ship My Pants
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140413A
Award:
2014 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
RadioShack
Title:
The Phone Call
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140503A
Award:
2014 Advertising Merit Award
Agency:
Havas Worldwide / New York
Client:
Heineken
Title:
Bear
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140533A
Award:
2014 Advertising Merit Award
Agency:
INNOCEAN USA / Huntington Beach
Client:
Hyundai Motor America
Title:
"Dad's Sixth Sense"
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140571A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett France / Saint-Denis
Client:
Delipapier
Title:
Emma
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140689A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett / Lisboa
Client:
IndieLisboa
Title:
Noooo
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140693A
Award:
2014 Advertising Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
General Mills- Cheerios
Title:
Gracie
Category:
Consumer Television / :30/:25 - Single
Annual ID:
141107A
Award:
2014 Advertising Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
Google
Title:
Martin Van Buren
Category:
Consumer Television / :30/:25 - Single
Annual ID:
141230A
Award:
2014 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Hair Care: Meeting :30
Category:
Consumer Television / :30/:25 - Single
Annual ID:
141269A
Award:
2014 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Greek Orthodox Metropolis of Chicago
Title:
Walked on Water / 40 days / Friendships / Life-Saving Techniques / After-Life
Category:
Public Service / Political - Print / Collateral - Campaign
Annual ID:
140080A
Award:
2014 Advertising Merit Award
Agency:
FCB Spain / Madrid
Client:
Accem
Title:
Flag of the refugees
Category:
Public Service / Political - Print / Collateral - Campaign
Annual ID:
140361A
Award:
2014 Advertising Merit Award
Agency:
LOWE/SSP3 / Bogota D. C.
Client:
Ministry of Defense
Title:
YOU ARE MY SON
Category:
Public Service / Political - Print / Collateral - Campaign
Annual ID:
140763A
Award:
2014 Advertising Merit Award
Agency:
Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client:
Crisis Relief Singapore
Title:
Liking Isn't Helping
Category:
Public Service / Political - Print / Collateral - Campaign
Annual ID:
141060A
Award:
2014 Advertising Merit Award
Agency:
Taproot India / Mumbai
Client:
The Times Of India
Title:
Farmer Suicide
Category:
Public Service / Political - Print / Collateral - Campaign
Annual ID:
141159A
Award:
2014 Advertising Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
CARA Welfare Philippines
Title:
Rescue Pets
Category:
Public Service / Political - Print / Collateral - Campaign
Annual ID:
141180A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett France / Saint-Denis
Client:
Mimi Foundation
Title:
If only for a second
Category:
Public Service / Political - Video / Cinema
Annual ID:
140690A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Mattel
Title:
Samurai
Category:
Newspaper / Small Space Print - Single
Annual ID:
140947A
Award:
2014 Advertising Merit Award
Agency:
breensmith / Atlanta
Client:
Diageo / Guinness
Title:
Pub Finder
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
140190A
Award:
2014 Advertising Merit Award
Agency:
Cossette / Montreal
Client:
McDonald's
Title:
Mc Do Halloween
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
140242A
Award:
2014 Advertising Merit Award
Agency:
Mother / London
Client:
Mother
Title:
Uncarriable Carrier Bags
Category:
Self-Promotion / Single or Series
Annual ID:
140831A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy Germany
Client:
Ogilvy Germany
Title:
Listen to David
Category:
Self-Promotion / Single or Series
Annual ID:
140943A
Award:
2014 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
The Martin Agency
Title:
David Martin Poster
Category:
Self-Promotion / Single or Series
Annual ID:
141204A
Award:
2014 Advertising Merit Award
Agency:
CHI&Partners / New York + Sandwick Media / New York
Client:
THIRTEEN
Title:
TV GONE WRONG
Category:
Consumer Television / Under $80K Budget - Campaign
Annual ID:
140205A
Award:
2014 Advertising Merit Award
Agency:
Walton Isaacson / Culver City
Client:
American Cinematheque
Title:
Europeans
Category:
Consumer Television / Under $80K Budget - Campaign
Annual ID:
141244A
Award:
2014 Advertising Merit Award
Agency:
Grey Canada / Toronto
Client:
Moms Demand Action for Gun Sense in America
Title:
Red Riding Hood
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Annual ID:
140488A
Award:
2014 Advertising Merit Award
Agency:
Herezie / Paris
Client:
INNOCENCE EN DANGER
Title:
THE HAND - GIRL
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Annual ID:
140548A
Award:
2014 Advertising Merit Award
Agency:
Herezie / Paris
Client:
INNOCENCE EN DANGER
Title:
THE HAND - BOY
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Annual ID:
140549A
Award:
2014 Advertising Merit Award
Agency:
Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client:
Crisis Relief Singapore
Title:
Liking Isn't Helping - War
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Annual ID:
141058A
Award:
2014 Advertising Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
CARA Welfare Philippines
Title:
Dawson
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Annual ID:
141176A
Award:
2014 Advertising Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
CARA Welfare Philippines
Title:
Fulgoso
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Annual ID:
141177A
Award:
2014 Advertising Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
World Food Programme/Gourmantis
Title:
WFP Food Link
Category:
Public Service - Outdoor / Outdoor - Single
Annual ID:
140467A
Award:
2014 Advertising Merit Award
Agency:
Herezie / Paris
Client:
INNOCENCE EN DANGER
Title:
THE HAND - BOY
Category:
Public Service - Outdoor / Outdoor - Single
Annual ID:
140550A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather Argentina / Buenos Aires
Client:
AMIA
Title:
AMIA Booth
Category:
Public Service - Outdoor / Outdoor - Single
Annual ID:
140894A
