The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

@SummerBreak Agency: BBDO / New York Client: AT&T Category: Online / Long-Form
Project Drive-in Agency: RPA / Santa Monica Client: American Honda Motor Co., Inc Category: Online / Long-Form
Back to Vinyl - The Office Turntable Agency: Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt Client: Kontor Records Category: Mobile / Branded Content
BMW "Become Electric" Agency: WCRS / London + Tool / Santa Monica + Mustard / London Client: BMW Category: Mobile / Branded Content
CHRISTMAS IN A DAY Agency: Abbott Mead Vickers BBDO / London Client: Sainsbury's Category: Documentaries / Film
KAZ: Pushing the Virtual Divide Agency: Moscovici/Proulx / Toronto Client: PlayStation (Sony Computer Entertainment) Category: Documentaries / Film
Space Camp Agency: BBH / London Client: Unilever Category: Experiential / Events
Bud Light - Whatever Happens Stunt Agency: Energy BBDO / Chicago + BBDO / New York Client: Anheuser-Busch/Bud Light Category: Experiential / Events
Tissue Animals Agency: DENTSU / Tokyo Client: Oji Nepia Co. Category: Craft / Technique / Best Animation
Longer Merry Christmas Agency: JWT / San Juan Client: Heineken Category: User Generated Content / Short-Form
The Dishoom Story Plates Agency: OgilvyOne / London Client: Dishoom Bombay Cafe Category: User Generated Content / Short-Form
#LexusInstafilm Agency: Team One / El Segundo Client: Lexus Category: User Generated Content / Short-Form
Climate Name Change Agency: Barton F. Graf 9000 / New York Client: 350 Action Category: Craft / Technique / Best Editing
Mandible Agency: RPA / Santa Monica Client: Newport Beach Film Festival Category: Craft / Technique / Best Editing
Bud Light - Ian Up for Whatever Film Agency: Energy BBDO / Chicago + BBDO / New York Client: Anheuser-Busch/Bud Light Category: Craft / Technique / Best Direction
The Tomorrow Project Agency: CHI & Partners / London Client: The Prince's Trust Category: Experiential / Installations
All eyes on S4 Agency: HEIMAT / Berlin Client: Swisscom Category: Experiential / Installations
Baggage Claim Game Agency: Mullen / Boston Client: Zappos Category: Experiential / Installations
SADDLE BLOSSOMS Agency: TBWA\HAKUHODO Inc. / Tokyo Client: COGOO Clean City Organization Category: Experiential / Installations
KEEP MOVING PROJECT: CALENDAR OF TALES Agency: Abbott Mead Vickers BBDO / London Client: Blackberry Category: Documentaries / Online
From One Second to the Next Agency: BBDO / New York Client: AT&T Category: Documentaries / Online
Same Sex Marriage Agency: Ogilvy / Paris Client: Google+ & Tous Unis Pour L'Egalite Category: Documentaries / Online
MicroFlicks Presents: The Cashew Queen of Puttlam Village Agency: VisionFund International / Monrovia Client: VisionFund International Category: Documentaries / Online
Longer Merry Christmas Agency: JWT / San Juan Client: Heineken Category: Music / Creative Use of Music Supporting A Brand
The Coca-Cola Remix Bottle Agency: Ogilvy & Mather Singapore / Singapore + Geometry Global / Japan + Geometry Global / Singapore Client: Coca-Cola Category: Music / Creative Use of Music Supporting A Brand
Days Of Hope Agency: Saatchi & Saatchi Germany / Berlin Client: Diakonie Frankfurt Category: Television / Branded Content
Driving on Ice Agency: UM / New York + Stun Creative / Los Angeles Client: BMW Category: Television / Branded Content

2014 Branded Entertainment Merit Award

BBDO / New York

AT&T

@SummerBreak

Online / Long-Form

140121E

2014 Branded Entertainment Merit Award

RPA / Santa Monica

American Honda Motor Co., Inc

Project Drive-in

Online / Long-Form

141099E

2014 Branded Entertainment Merit Award

Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt

Kontor Records

Back to Vinyl - The Office Turntable

Mobile / Branded Content

140939E

2014 Branded Entertainment Merit Award

WCRS / London + Tool / Santa Monica + Mustard / London

BMW

BMW "Become Electric"

Mobile / Branded Content

141246E

2014 Branded Entertainment Merit Award

Abbott Mead Vickers BBDO / London

Sainsbury's

CHRISTMAS IN A DAY

Documentaries / Film

140027E

2014 Branded Entertainment Merit Award

Moscovici/Proulx / Toronto

PlayStation (Sony Computer Entertainment)

KAZ: Pushing the Virtual Divide

Documentaries / Film

140830E

2014 Branded Entertainment Merit Award

BBH / London

Unilever

Space Camp

Experiential / Events

140148E

2014 Branded Entertainment Merit Award

Energy BBDO / Chicago + BBDO / New York

Anheuser-Busch/Bud Light

Bud Light - Whatever Happens Stunt

Experiential / Events

140394E

2014 Branded Entertainment Merit Award

DENTSU / Tokyo

Oji Nepia Co.

Tissue Animals

Craft / Technique / Best Animation

140335E

2014 Branded Entertainment Merit Award

JWT / San Juan

Heineken

Longer Merry Christmas

User Generated Content / Short-Form

140620E

2014 Branded Entertainment Merit Award

OgilvyOne / London

Dishoom Bombay Cafe

The Dishoom Story Plates

User Generated Content / Short-Form

141003E

2014 Branded Entertainment Merit Award

Team One / El Segundo

Lexus

#LexusInstafilm

User Generated Content / Short-Form

141196E

2014 Branded Entertainment Merit Award

Barton F. Graf 9000 / New York

350 Action

Climate Name Change

Craft / Technique / Best Editing

140171E

2014 Branded Entertainment Merit Award

RPA / Santa Monica

Newport Beach Film Festival

Mandible

Craft / Technique / Best Editing

141100E

2014 Branded Entertainment Merit Award

Energy BBDO / Chicago + BBDO / New York

Anheuser-Busch/Bud Light

Bud Light - Ian Up for Whatever Film

Craft / Technique / Best Direction

140395E

2014 Branded Entertainment Merit Award

CHI & Partners / London

The Prince's Trust

The Tomorrow Project

Experiential / Installations

140202E

2014 Branded Entertainment Merit Award

HEIMAT / Berlin

Swisscom

All eyes on S4

Experiential / Installations

140540E

2014 Branded Entertainment Merit Award

Mullen / Boston

Zappos

Baggage Claim Game

Experiential / Installations

140850E

2014 Branded Entertainment Merit Award

TBWA\HAKUHODO Inc. / Tokyo

COGOO Clean City Organization

SADDLE BLOSSOMS

Experiential / Installations

141168E

2014 Branded Entertainment Merit Award

Abbott Mead Vickers BBDO / London

Blackberry

KEEP MOVING PROJECT: CALENDAR OF TALES

Documentaries / Online

140028E

2014 Branded Entertainment Merit Award

BBDO / New York

AT&T

From One Second to the Next

Documentaries / Online

140120E

2014 Branded Entertainment Merit Award

Ogilvy / Paris

Google+ & Tous Unis Pour L'Egalite

Same Sex Marriage

Documentaries / Online

140990E

2014 Branded Entertainment Merit Award

VisionFund International / Monrovia

VisionFund International

MicroFlicks Presents: The Cashew Queen of Puttlam Village

Documentaries / Online

141234E

2014 Branded Entertainment Merit Award

JWT / San Juan

Heineken

Longer Merry Christmas

Music / Creative Use of Music Supporting A Brand

140619E

2014 Branded Entertainment Merit Award

Ogilvy & Mather Singapore / Singapore + Geometry Global / Japan + Geometry Global / Singapore

Coca-Cola

The Coca-Cola Remix Bottle

Music / Creative Use of Music Supporting A Brand

140911E

2014 Branded Entertainment Merit Award

Saatchi & Saatchi Germany / Berlin

Diakonie Frankfurt

Days Of Hope

Television / Branded Content

141106E

2014 Branded Entertainment Merit Award

UM / New York + Stun Creative / Los Angeles

BMW

Driving on Ice

Television / Branded Content

141226E

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