The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Mistakes Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Public Service / Political - Video / Cinema
Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Social Media / Best Integrated Campaign Led by Social
ASOBERU-T ("Playable T-Shirts") Agency: DENTSU / Tokyo Client: BEAMS Category: Use of Technology / Product & Mobile Integration
MOTHER BOOK Agency: DENTSU / Nagoya Client: KISHOKAI Medical Corporation Category: Craft / Printing and Paper Craft - Single or Series
KIKUCHI NARUYOSHI : JAZZ Agency: Hakuhodo Inc. / Tokyo Client: Bureau KIKUCHI Category: Craft / Printing and Paper Craft - Single or Series
The Social Swipe Agency: Kolle Rebbe / Hamburg Client: Bischoefliches Hilfswerk MISEREOR Category: Public Service - Outdoor / Outdoor - Single
The Epic Split Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Video Craft / Direction
Hands Agency: Wieden+Kennedy / London Client: Honda Category: Video Craft / Direction
Scrabble WiFi Agency: Ogilvy / Paris Client: Scrabble Category: Mobile / Branded Content
The Epic Split Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Craft / Technique / Best Direction
Nanking Agency: Ogilvy & Mather Vietnam / Ho Chi Minh Client: Global Alliance Asia-Pacific Category: Print Craft / Writing - Single or Campaign
Small World Machines Agency: Leo Burnett / Sydney + Leo Burnett / Chicago Client: Coca-Cola Category: Banners & Interactive Advertising / Environmental/Experiential - Single

2014 Advertising Gold Pencil

Clemenger BBDO / Wellington

New Zealand Transport Agency

Mistakes

Public Service / Political - Video / Cinema

140218A

2014 Interactive Gold Pencil

Ogilvy Brasil / Sao Paulo

Unilever

Real Beauty Sketches

Social Media / Best Integrated Campaign Led by Social

140928N

2014 Interactive Gold Pencil

DENTSU / Tokyo

BEAMS

ASOBERU-T ("Playable T-Shirts")

Use of Technology / Product & Mobile Integration

140324N

2014 Design Gold Pencil

DENTSU / Nagoya

KISHOKAI Medical Corporation

MOTHER BOOK

Craft / Printing and Paper Craft - Single or Series

140321D

2014 Design Gold Pencil

Hakuhodo Inc. / Tokyo

Bureau KIKUCHI

KIKUCHI NARUYOSHI : JAZZ

Craft / Printing and Paper Craft - Single or Series

140513D

2014 Advertising Gold Pencil

Kolle Rebbe / Hamburg

Bischoefliches Hilfswerk MISEREOR

The Social Swipe

Public Service - Outdoor / Outdoor - Single

140633A

2014 Advertising Gold Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

The Epic Split

Video Craft / Direction

140430A

2014 Advertising Gold Pencil

Wieden+Kennedy / London

Honda

Hands

Video Craft / Direction

140863A

2014 Branded Entertainment Gold Pencil

Ogilvy / Paris

Scrabble

Scrabble WiFi

Mobile / Branded Content

140974E

2014 Branded Entertainment Gold Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

The Epic Split

Craft / Technique / Best Direction

140433E

2014 Advertising Gold Pencil

Ogilvy & Mather Vietnam / Ho Chi Minh

Global Alliance Asia-Pacific

Nanking

Print Craft / Writing - Single or Campaign

140918A

2014 Interactive Gold Pencil

Leo Burnett / Sydney + Leo Burnett / Chicago

Coca-Cola

Small World Machines

Banners & Interactive Advertising / Environmental/Experiential - Single

140668N

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