The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Design for the Greater Good
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Award
Agency
Client
Title
Category
Annual ID
rice-code
Agency: Hakuhodo Inc. / Tokyo
Client: Inakadate Village Category: Design for the Greater Good / For-Profit Initiated
Literacy Store
Agency: Leo Burnett / Chicago
Client: McDonald's Category: Design for the Greater Good / For-Profit Initiated
Unity Paper
Agency: Leo Burnett Solutions Inc / Colombo 3
Client: Wijeya Newspapers Limited Category: Design for the Greater Good / For-Profit Initiated
Seeds of Truth
Agency: NATIVE VML / South Africa
Client: Truth Coffee Category: Design for the Greater Good / For-Profit Initiated
Dupe
Agency: Ogilvy / Melbourne
Client: Yarra Valley Water Category: Design for the Greater Good / For-Profit Initiated
A Loja Vazia
Agency: LDC / São Paulo
Client: Shopping VillaLobos Category: Design for the Greater Good / Designer Initiated
:{to:) CleftToSmile
Agency: Ogilvy & Mather India / Mumbai
Client: Operation Smile India Category: Design for the Greater Good / Designer Initiated
Free Arts NYC Brand Identity
Agency: Red Peak / New York
Client: Free Arts NYC Category: Design for the Greater Good / Designer Initiated
Recipeace Peace Kit
Agency: Leo Burnett / Chicago
Client: Peace One Day Category: Design for the Greater Good / Government/Non-profit Initiated
Reading Feed Projects
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Livraria da Vila / Cesta Nobre Category: Design for the Greater Good / Government/Non-profit Initiated
Labyrinth by Mark Wallinger
Agency: Rose / London + Art On The Underground / London + Mark Wallinger / London
Client: Art On The Underground Category: Design for the Greater Good / Government/Non-profit Initiated
Giv A GIF
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Suyen Corporation Category: Design for the Greater Good / Government/Non-profit Initiated