The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Footify FM
Agency: Clemenger BBDO / Melbourne
Client: National Australia Bank Category: Social Media / Best Integrated Campaign Led by Social
The Smart Phone Line
Agency: Colenso BBDO/Proximity New Zealand / Auckland + Assembly / Auckland
Client: Samsung New Zealand Category: Social Media / Best Integrated Campaign Led by Social
I See Fries
Agency: DDB / Sydney + DDB / Shanghai
Client: McDonald's Australia Category: Social Media / Best Integrated Campaign Led by Social
Lay's Do Us A Flavor
Agency: Energy BBDO / Chicago + Xi Chicago / Chicago
Client: Frito Lay Category: Social Media / Best Integrated Campaign Led by Social
Taco Bell Eat your Words
Agency: Grip Limited / Toronto
Client: Yum! Brands International Category: Social Media / Best Integrated Campaign Led by Social
Cancertweets
Agency: Leo Burnett Colombia / Bogota
Client: League Against Cancer - Bogota Category: Social Media / Best Integrated Campaign Led by Social
#theworldneedsmore
Agency: Leo Burnett / New York
Client: United Nations, Office for the Coordination of Humanitarian Affairs Category: Social Media / Best Integrated Campaign Led by Social
Bentley Burial
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Brazilian Association of Organ Transplantation Category: Social Media / Best Integrated Campaign Led by Social
Adopt a pothole
Agency: Publicis India / Gurgaon
Client: Apollo Tyres Category: Social Media / Best Integrated Campaign Led by Social
Facebook Mayhem
Agency: Leo Burnett / Chicago
Client: Allstate Category: Social Media / Best Social Media Page by a Brand
Doc Pemberton Twitter
Agency: Wieden+Kennedy / Portland
Client: Coca-Cola Category: Social Media / Best Social Media Page by a Brand
Dietz & Watson: LaserHam
Agency: allen & gerritsen / Philadelphia
Client: Dietz & Watson Category: Social Media / Branded Social Post
Super Bowl Newsjack
Agency: Colangelo / Darien
Client: Red Stripe Category: Social Media / Branded Social Post
0-60 In Less Than a Vine
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America Category: Social Media / Branded Social Post
Wendy's Bacon Portabella Melt on Brioche Campaign
Agency: VML / Kansas City
Client: Wendy's Category: Social Media / Branded Social Post
Wheat Thins Flavor Protection Program
Agency: AKQA / New York
Client: Wheat Thins Category: Social Media / Branded Social Campaign
Unselfie
Agency: BBDO Guerrero / Makati City
Client: BBDO Guerrero Category: Social Media / Branded Social Campaign
Footify FM
Agency: Clemenger BBDO / Melbourne
Client: National Australia Bank Category: Social Media / Branded Social Campaign
Sweater Generator
Agency: Droga5 / New York
Client: Coke Zero Category: Social Media / Branded Social Campaign
Taco Bell Eat your Words
Agency: Grip Limited / Toronto
Client: Yum! Brands International Category: Social Media / Branded Social Campaign
Cancertweets
Agency: Leo Burnett Colombia / Bogota
Client: League Against Cancer - Bogota Category: Social Media / Branded Social Campaign
Summer is Serious
Agency: Wieden+Kennedy / Portland + Chelsea / New York City
Client: Nike Category: Social Media / Branded Social Campaign
First Day Look
Agency: Young & Rubicam / New York + VML / New York
Client: JC Penney Category: Social Media / Branded Social Campaign
Perfect güd Morning Campaign
Agency: Baldwin& / Raleigh
Client: gud Category: Social Media / Best Use of A Social Network
Harden's Entourage Integrated Campaign
Agency: BBDO / New York
Client: Foot Locker Category: Social Media / Best Use of A Social Network
Censored Tweet
Agency: DDB Brasil / Sao Paulo
Client: Amnesty Intrenational Category: Social Media / Best Use of A Social Network
Mob City Twitter Script
Agency: Deutsch / New York
Client: TNT Category: Social Media / Best Use of A Social Network
Denny's Diner Conversations
Agency: Erwin Penland Advertising / Greenville
Client: Denny's Category: Social Media / Best Use of A Social Network
Maker Camp
Agency: Google Creative Lab / New York + Maker Lab / New York
Client: Google, Maker Lab Category: Social Media / Best Use of A Social Network
The Google Map demonstration
Agency: Herezie / Paris
Client: Amnesty International Turkey Category: Social Media / Best Use of A Social Network
#Tweethearts
Agency: Hill Holliday / Boston
Client: Necco Category: Social Media / Best Use of A Social Network
0-60 In Less Than a Vine
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America Category: Social Media / Best Use of A Social Network
#HITTHEWINNER
Agency: Iris / London
Client: Adidas Category: Social Media / Best Use of A Social Network
Cancertweets
Agency: Leo Burnett Colombia / Bogota
Client: League Against Cancer - Bogota Category: Social Media / Best Use of A Social Network
Hollywood & Vines
Agency: Mullen / Boston
Client: Airbnb Category: Social Media / Best Use of A Social Network
Travel Your Tweet Interesting
Agency: Ogilvy & Mather / London
Client: Expedia Category: Social Media / Best Use of A Social Network
Dove positive change
Agency: Ogilvy & Mather / Toronto + OgilvyOne Worldwide / Torono
Client: Unilever Category: Social Media / Best Use of A Social Network
The Candidate
Agency: Publicis Italy / Milan
Client: Heineken Category: Social Media / Best Use of A Social Network
Honda "Snack Attack"
Agency: RPA / Santa Monica
Client: American Honda Motor Co., Inc Category: Social Media / Best Use of A Social Network
Every Second Matters
Agency: UNION / Toronto
Client: Interval House Category: Social Media / Best Use of A Social Network
Missing Person Pre-Rolls
Agency: VML / Sydney
Client: Australian Federal Police Category: Social Media / Best Use of A Social Network
Invisigram
Agency: Y&R / Sao Paulo
Client: Teto Category: Social Media / Best Use of A Social Network